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Corresponding Author
Amiruddin Eso
Institutions
a. Medical Faculty Halu Oleo University.
b. Cultural Science Faculty Halu Oleo University, *ela.amiruddin[at]yahoo.com
c. Mental Hospital in South East Sulawesi
Abstract
Research on violation of maxim of patients with schizophrenia symptom is quite rare in Indonesia context. Most scholars do their research by taking characters in Hollywood film as their subject. Based on internet searching, there only one who do research with patients in mental hospital as the subject of the research ( Jati et.al 2018). The present research is intended to find out the type of violation of maxim do by Paranoid Schizophrenia patients during their conversation and the causes of the violation. The Grice theory of cooperative principle is used to find out the maxim that violated by the patients. Scale for the Assessment of Thought, Language, and Communication ( TLC) by Nancy Andresen is used for finding out the causes of violation. The method employed was descriptive qualitative approach and the data were obtained from six paranoid schizophrenia patients who were interviewed by co assistant doctor who in charge in mental hospital of South East Sulawesi . The result of the research shows that patients indicate to violate three maxims proposed by Grice. The breakdowns are 6 utterances indicate the violation maxim of relation, 31 utterances indicate the violation maxim of quantity, and 10 utterances violate maxim of quality. The causes of violation are poverty of speech, circumstantially and tangentiality.
Keywords
cooperative principle, violation maxim, TLC, and paranoid schizophrenia
Topic
Language
Corresponding Author
Nyoman Sujaya
Institutions
Universitas Warmadewa
Abstract
The title of this paper is Verbal And Visual Elements Found in Dunkin Donuts Advertisement. This paper tries to analyze about the verbal and visual which found in Dunkin Donuts Advertisement. The data of this paper were taken from the Dunkin Donuts brochure. The theories applied to support this paper are the theories of advertising. The theories were taken from the book entitled Advertising as Communication that was written by Dyer (1982). Other books are also used to supoort this writing such as A Semantic wrritten by Leech (1983) about meaning. Based on the result of the analysis, that there are found the verbal elements in the form of phrase and sentence of Dunkin Donuts advertisement are in the form of phrase and sentence. Those forms are found in headline, body copy, signature line, and standing details. The types of meaning there are Visual and Verbal Elements are denotative meaning and affective meaning.
Keywords
Visual Element, Verbal Element, Advertisements
Topic
Language
Corresponding Author
Ernawati Br Surbakti
Institutions
Politeknik Negeri Lhokseumawe
Abstract
This qualitative research aims to describe visual metafunction of multimodal text nabelken gelar in Karo ethnic and to describe intersemiotic relations between verbal and visual text of nabelken gelar. Data collecting technique was conducted by recording the ceremony of nabelken gelar, doing in-depth interviews with the chief of tribal council, observing the participants and collecting written documents from cultural books. Data reduction results presented in the form of description and pictures. Data were analyzed by using visual metafunction of Ideational, Interpersonal and Component of representation. Based on the description and analysis, data of multimodal text in nabelken gelar has (1) Ideational function such as Process (action, verbal, analytical, symbolic, and mental), Participant including Participant I (actor, carrier, goal, senser and sayer) and Participant II (goal, symbolic attributive, and utterance), and Circumstance (place); (2) Interpersonal function consists of contact (demand and offer), social distance (intimate dan equality), and point of view (viewer power and represented participant power); (3) Textual function consists of information values (centred and new), salience (the contrast colours in ethnic clothes of father and mother, mat and Jambur tent border and also framing. Both verbal and visual texts in nabelken gelar contain messanges. Logic lntersemiotic relations between verbal and visual texts in transferring the meaning of multimodal text in nabelken gelar consist of repeating, comparative, additive, consequential (consequence and contingency).
Keywords
Karonese culture, multimodal, visual metafunction, nabelken gelar
Topic
Language
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