Indonesia Conference Directory

Corresponding Author
MUNAWARAH -

Institutions
Postgraduate School, Hasanuddin University, Makassar, Indonesia (90245)
Indonesia
munawarahmuna01[at]gmail.com

Abstract
This study aims to examine consumer preferences for brown rice in South Sulawesi Province, according to the attribute level of brown rice and to analyze the decision-making process of consumers when buying brown rice . This research was conducted in the province of South Sulawesi. The sample in this study consisted of 100 brown rice consumers and the withdrawal method using non-probability sampling, the Convinience sampling method. Data analysis uses descriptive analysis and significance and performance analysis (API). Results showed that brown rice consumers were more sensitive to brown rice quality, decision-making process at the alternative assessment stage, physical properties of rice, rice extinction and price of rice. rice and its aroma of red rice.

Keywords
Consumer, Oryza Nivara, Preference.

Topic
Extension of agriculture

Link: https://ifory.id/abstract/kjFDwK2rAWBT

Corresponding Author
Arham Diandika

Institutions
a) Student at the Departmen of Agribusiness, Graduated School of Hasanuddin University,
*email: arhamdiandika[at]pasca.unhas.ac.id
b) Lecturer at the Department of Agronomy, Faculty of Agriculture, Hasanuddin University
c) Lecturer at the Department of Agribusiness, Faculty of Agriculture, Hasanuddin University

Abstract
The purpose of this study is to describe the management forms of oil palm cultivation. The analytical method used is the descriptive analysis of Miles and Huberman, namely data reduction, data presentation, verification, and conclusion drawing. With the determination of informants on purpose, namely the farming community of Pasangkayu. To determine the sample, the authors used a sampling method with reasoned sampling in the Slovenian formula with a critical value of 10%. . The results of this study concern the management of oil palm cultivation, including the management of production.

Keywords
Palm Oil; Management; Farming

Topic
Extension of agriculture

Link: https://ifory.id/abstract/nrfENvt6dqWu

Corresponding Author
RISKIYANI -

Institutions
a) Agribusiness Study Program at Postgraduate, Hasanuddin University
* riskiyani[at]pasca.unhas.ac.id
(b) Faculty of Marine Sciences and Fisheries, Hasanuddin University
c) Faculty of Agriculture, Hasanuddin University
Jl. Perintis Kemerdekaan KM 10 Makassar, Indonesia.

Abstract
Seaweed is one of the leading commodities that has enormous potential supported by sea area of 5.8 million km2 with a total area of seaweed cultivation reaching 1.110.900 ha (LIPI, 2009). South Sulawesi Province became the main center of seaweed in Indonesia with the largest contribution (29%) in 2016, one of which was in the Takalar Regency. One type of kelp cultured in ponds is Glacilaria sp. Seaweed production is a strategic step at the level of crop development as it involves a high workload, a simple growing technology, a relatively short planting time of about 45 days (fast yield) and relatively cheap production costs. The growing demand for seaweed from year to year does not follow rising production volumes and fluctuating prices. The purpose of this study is to determine the description of the agrifood subsystem and to determine the productivity of the seaweed company Glacilaria sp. in the regency of Takalar. The design of the study uses qualitative and quantitative types of research. The number of samples used was 63 people. The results of this study are looking at the productivity of the seaweed cultivation of Glacilaria sp..The productivity in the Mappakasunggu District is 1,37 while the productivity in the Sanrobone District is 1,43. Good productivity, namely the use of inputs is less than the output results obtained, so that the income of fishermen cultivating seaweed Glacilaria sp. more increasing.

Keywords
Seaweed; Gracilaria sp. ; productivity

Topic
Extension of agriculture

Link: https://ifory.id/abstract/yp72PTrUnCKL

Corresponding Author
Fitriani R

Institutions
Department of Agribusiness, Faculty of Science and Technology, University of Muhammadiyah Sidenreng Rappang, Jl. Angkatan 45 No. 1A. Lt. Salo, Sidrap-91651, South Sulawesi.
Animal Husbandry Study Program , Animal Science Faculty, Hasanuddin University

Abstract
Increased grain production is strongly influenced by the irrigation system owned by farmers. With optimal irrigation system then the farmer will dare to buy more expensive seeds. Farmers will be willing to take greater risks because of grain production to be acquired greater. According to the Data Collection Guidelines for Food Crops and Horticulture, BPS - Ministry of Agriculture in 1993, several factors can affect the rise and fall of the average rice production per hectare is the problem of soil fertility, use of fertilizers, seeds, how to grow crops, pests and so on [2]. The purpose of this study to determine the effect of agricultural systems on seed selection in Sidrap. This study was conducted in 11 districts in Sidrap, using 99 samples. To answer the purposes of this study, the research institute using logistic regression data analysis is an approach to create predictive models such as linear regression, or commonly referred to as Ordinary Least Squares (OLS) regression. Y = B0 + B1X + e. Where e is the error variance or residual. The results showed that a good irrigation system such as the system of irrigation the farmers are more willing to take the risk to buy seed expensive that have good quality, unlike the case with rainfed and pumping which tends to farmers choose to use seed that relatively cheaper, because farmers do not dare to take the risk of failure of grain production because irrigation systems are less supportive.

Keywords
irrigation system, prices, production

Topic
Extension of agriculture

Link: https://ifory.id/abstract/6V2yKtgHwWpF

Corresponding Author
Asti Astari

Institutions
(a) Agribusiness Study Program, Graduate School Hasanuddin University, Makassar, Indonesia
*email : astiastari[at]pasca.unhas.ac.id
(b) Lecturer at Faculty of Agriculture, Hasanuddin University, Makassar, Indonesia

Abstract
The purpose of this study is to analyze the process of empowering cocoa farmer groups. This study used a qualitative research approach. Sampling in this study was conducted purposively consisting of 50 cocoa farmers. The sample in this study is the cocoa farmers who participated in the empowerment of farmer group program conducted in Soppeng, South Sulawesi province. Data collection techniques are done by interview, observation and documentation study. Data were analyzed using qualitative descriptive analysis. The results showed that the process of empowering cocoa farmer groups in Soppeng District consisted of, (a) At the stage of awareness and formation of conscious behavior, farmers do not realize that empowerment programs can provide benefits for them; (b) In the ability transformation stage, farmers have not been able to absorb all the learning that has been given by the counselor; and (c) At the stage of increasing intellectual and skills, intellectual abilities and skills of farmers are not yet optimal.

Keywords
cocoa agribusiness; farmer groups; the empowerment process

Topic
Extension of agriculture

Link: https://ifory.id/abstract/hW9QDAYnNz3b

Corresponding Author
Agustina Abdullah

Institutions
Hasanuddin University

Abstract
ABSTRACT The success of developing the integrated pattern of cattle and rice straw is largely determined by the capacity of the farmers- resources. The main technology component to be controlled by farmers in the integrated farming systems, particularly paddy and beef cattle waste processing technologies is waste of rice straw and cow dung of cattle. The research aims to understand the factors that affect farmers in the adoption of the capacity of waste processing technology rice straw and cow dung of cattle waste. The determination of farmers as random respondents calculated based on Slovin with a total sample of 160 respondents (Umar, 1997). Research data were collected by conducting a survey using collection techniques, namely interviews using questionnaires, focus group discussions, and in-depth interviews (in depth study) to several key informants. Data was analyzed using a descriptive statistical analysis and structural equation model analysis. The results showed that the factors that influence the capacity of farmers in the adoption of waste management technology of rice straw and livestock manure waste in the integration of zero-waste pattern beef cattle were socioeconomic characteristics, psychological socio-psychological characteristics, instructor performance, innovation characteristics, and farmers perceptions of extension workers performance. Accordingly, attention needs to be given to the factors that influence the capacity of farmers in adopting technology for integrated beef cattle and paddy with zero waste patterns so that they can increase the productivity, income and welfare of farmers in rural areas.

Keywords
factors, technology adoption, waste, rice straw, cattle dung, zero waste

Topic
Extension of agriculture

Link: https://ifory.id/abstract/UcYrT2VNWu43

Corresponding Author
syahdar baba

Institutions
Universitas Hasanuddin, Universitas Muslim Maros, Universitas Sulawesi Barat

Abstract
Housing is one of the main determining factors for the success of the goat business, especially the Ettawa Crossbreed (EC) goat. In Polman district, housing techniques carried out by farmers consist of several methods, namely by binding around the house without any permanent cages, semi-permanent cages, permanent cages but floors from the ground and permanent cages with wooden floors and permanent cages with concrete floors. The research was conducted in the Limboro sub-district of Polman district which is one of the centers of EC goat farming with different housing. The number of respondents was 187 people spread in four villages that became centers of goat farming. The number of samples is at least 10% of the total population in each village. Independent variables include age (X1), experience (X2), education (X3), number of family members (X4), number of livestock (X5), attitude (X6) and subjective norms (X7). Data analysis using the F test and t test using multiple linear regression models. From the F test results it is known that the independent variable had a strong relationship with the adoption of housing technology in Polman district with an R value of 0.42. The contribution of the independent variable to the change in adoption of housing technology reached 21.4%, which means that there were 79.6% of other variables that are not measured that affect the adoption of housing technology. Attitude variable significantly and positively influenced (P <0.01) on adoption of housing technology. Subjective norm variables had a significant and negative effect (P <0.01) on adoption of housing while the number of family members had a significant and positive effect (P <0.05) on adoption of housing.

Keywords
Ettawa Crossbreed, Polman, Goat Housing, Adoption

Topic
Extension of agriculture

Link: https://ifory.id/abstract/RKhvXz2jfYtL

Corresponding Author
Irma Susanti S

Institutions
1Faculty of Animal Science and Fishery, Universitas Sulawesi Barat, Jalan Prof Baharuddin Lopa SH, Talumung, Majene, Indonesia
2 Faculty of Agriculture and Forestry, Universitas Sulawesi Barat, Majene, Indonesia
3Department of Animal Production, Faculty of Animal Science, Hasanuddin University, Makassar, Indonesia

Abstract
The efforts of a regional government in supporting programs to increase livestock populations, especially goats, can be seen from the potential of the area. The potentials include the availability of human resources, natural resources, technology, and support from institutions related to the development of goats. The purpose of this research was to analyze how farmers perceptions of the potential for goat development in Pamboang Sub-District. The respondents were chosen by simple random sampling. The number of respondents in this study were 80 farmers. Observation and direct interview methods were used to collect the data by farmers is perception. The results showed that the majority of respondents agreed with goats have a potential to be developed in Pamboang Sub-District in terms of land availability, human resources, and technology.

Keywords
perception, farmers, development, potential, goat

Topic
Extension of agriculture

Link: https://ifory.id/abstract/M3raTLdv2UKy

Corresponding Author
Lellah Rahim

Institutions
(1) Department of Agronomy, the University of Agriculture, Peshawar
(2) Department of Agriculture, Hazara University Mansehra
(3) Department of Biological Sciences, Al Hussein Bin Talal University, P.O. Box 20, Ma-an, Jordan e-mail: abdel-al-tawaha[at]ahu.edu.jo
(4) Department of Crop Science, Faculty of Agriculture, Universiti Putra Malaysia, 43400 Serdang, Selangor, Malaysia
(5) Department of Horticulture Science, Faculty of Agriculture, University of AL-Qasim Green,Iraq
(6) Department of Horticulture, Faculty of Agriculture, Helmand University, Helmand, Afghanistan
(7) Department of Horticulture, Faculty of Plant Sciences, Afghanistan National Agricultural Sciences and Technology University, Kandahar, Afghanistan
(8) Department of horticulture, faculty of agriculture, Parwan University, Parwan, Afghanistan
(9) Department of lAnimal Production, Faculty of Animal Science, Hasanuddin University

Abstract
Proper soil and crop management are required when using fertilizer materials to avoid contaminating surface water or groundwater. Plant nutrient requirements can be met by applying inorganic or organic fertilizers. Inorganic materials may be used separately or blended to form multinutrient fertilizers; some organic sources are also blended and sold under various commercial labels. The quantity of nutrients sold in commercially available inorganic and organic fertilizer materials are guaranteed by the manufacturers and are listed on each bag of fertilizer material sold.

Keywords
Soil and Crop Management, Fertilizer, groundwater

Topic
Extension of agriculture

Link: https://ifory.id/abstract/rC7BMTkPLFYK

Corresponding Author
AZIZA NOOR SHEHA ARFAH

Institutions
Postgraduate School, Hasanuddin University, Makassar, Indonesia (90245) Indonesia
shehaaziza[at]gmail.com

Abstract
Problems in the development of seaweed occur in the marketing aspects of institutional aspects, marketing networks, and communication gaps between producers and users. The highly volatile price conditions cause uncertainty of income obtained by farmers and marketing institutions involved. This study aims to determine the shape of seaweed marketing channels. This research uses descriptive qualitative analysis. The technique used in data collection is through observation, interviews, and questionnaires with informants totaling 115 respondents. Based on the results of descriptive qualitative analysis shows that the marketing of seaweed in Marang Subdistrict is divided into two marketing channels which are divided into one level marketing channels (farmers - collectors traders - factories) and second level marketing channels (farmers - middlemen - collectors traders - middlemen - factories ).To improve the marketing of seaweed, the role of the government is needed as a way to increase the production of seaweed (Eucheuma cottonii sp.) And the quality of seaweed (Eucheuma cottonii sp.) Which in turn will increase the income of seaweed farming (Eucheuma cottonii sp.) Which obtained by farmers.

Keywords
Marketing Channels, Seaweed.

Topic
Extension of agriculture

Link: https://ifory.id/abstract/Ym3JLb9HaVBy

Corresponding Author
Aulia Adisti Indah Sari

Institutions
a) Student at the Departmen of Agribusiness, Graduated School of Hasanuddin University,
*email: auliaadistiindahsari[at]pasca.unhas.ac.id
b) Lecturer at the Department of Agribusiness, Faculty of Agriculture, Hasanuddin University
c) Lecturer at the Department Science of Economics, Faculty of Economics and Business, Hasanuddin University

Abstract
The purpose of this study is to describe and explain the existence of a panenmart company in the marketing communication process. The analytical method used is a qualitative descriptive analysis with a case study approach for the selection of research sites and identification of informants through in-depth interviews with key informants including: Chief Technology Officer (CEO), Chief Business Development Officer, Chief Operation Officer (COO), Chief Technology Officer (CTO), and Head of Content Digital Marketing and also 5 (five) employees involved in the marketing communication process. The results of this study enable the panenmart company to maintain its existence by using six (6) elements of marketing communication mix, namely: media advertising, direct marketing, sales promotion, personal selling, and interactive marketing.

Keywords
E-Commerce; Communication; Marketing

Topic
Extension of agriculture

Link: https://ifory.id/abstract/jgdBarRuDnkp

Corresponding Author
Husnul Hatima

Institutions
(a)Postgraduate Agribusiness Study Program Students, Hasanuddin University
*husnulhatima[at]pasca.unhas.ac.id
(b)Department of Animal Socio-Economic, Hasanuddin University
(c)Department of Economics, Hasanuddin University

Abstract
The agricultural sector is one sector that has an important role in agricultural development in Indonesia. Agricultural development in Indonesia is seen as important from the overall development, because of the large natural resource potential Corn commodity is one of the agricultural sectors that has the potential in regional economic development. One of the problems of maize at the level of production and land area, the development of the selling price of farmers in the district also needs to be considered in order to increase production so that it can also increase its income. This study aims to determine the level of income of corn farmers. The study was conducted in Bulukumba Regency. The method used in this study uses the formula of cost, income and profit analysis. The results showed the average income received by corn farmers was Rp. 4,200,672.

Keywords
Corn; Income

Topic
Extension of agriculture

Link: https://ifory.id/abstract/qDFHKmpXzr8h

Corresponding Author
Aulia Nurul Hikmah

Institutions
a. Department of Agribusiness, Graduate School Of Hasanuddin University, Indonesia
Kampus Unhas Tamalanrea. Jalan Perintis Kemerdekaan KM. 10. Makassar,
South Sulawesi.
*email : Aulianurulhikmah[at]gmail.com
b. Department of Agronomy. Faculty of Agriculture. Hasanuddin University, Indonesia
Kampus Unhas Tamalanrea. Jalan Perintis Kemerdekaan KM. 10. Makassar,
South Sulawesi.
c. Social-Economy of Agriculture Study Program, Faculty of Agriculture.
Hasanuddin University. Indonesia
Kampus Unhas Tamalanrea. Jalan Perintis Kemerdekaan KM. 10. Makassar,
South Sulawesi.

Abstract
Rice is the main food source for most of the population in Maros District. Maros District is one of the rice producing district in South Sulawesi, but has experienced a very intensive conversion of agricultural land to infrastructure development compared to other District in the Province of South Sulawesi. This will lead to a decrease in production, which will have an impact on food security in the future. In addition to increasing the amount of rice production, an analysis of rice food requirements in Maros District is also needed. Therefore, research and projection on the production and consumption of rice in Maros District is needed in the future. With this projection, we can estimate the quantity of rice available in Maros District. This research aims to determine the estimated quantity of rice production and consumption in Maros district from 2019 to 2023. The data used in this research are secondary data, time series for the period 2007-2018. This research was a descriptive qualitative and quantitative research. Data processing in this research using software Minitab 17 and Microsoft Office Excel. The analysis showed that the development of production in Maros district from 2019 to 2023 has increased every year. The forecast result showed , maros district has a surplus of rice in 2019 as big as 247.395 ton up to 2020 as big as 284.168 ton. While rice consumption in Maros district in 2019 as big as 33.569 ton and 2023 as big as 32.106 ton.

Keywords
Rice; Production; Consumption; Projection

Topic
Extension of agriculture

Link: https://ifory.id/abstract/wBpfrm34EyAY

Corresponding Author
Dian Yustisia

Institutions
1)Doktoral Program of Agriculture Science Hasanuddin University, Makassar, Indonesia
2,3,4)Faculty of Agriculture Hasanuddin University, Makassar, Indonesia
5)Study Program of Animal Science STIP Muhammadiyah Sinjai, South Sulawesi, Indonesia

Abstract
South Sulawesi, especially the Sinjai area, is an aromatic rice development area that has the potential to be developed. Cultivation that is applied is still traditional and based on local wisdom that is without the use of fertilizers, pesticides and other chemical drugs, so it is expected that there is a high diversity of microorganism biodiversity in plant tissues, especially Endophytic fungi that produce the hormone Indol Acetic Acid (IAA). The purpose of this study is studying the potential of IAA hormone-producing fungi isolates from the local brown rice plant from Sinjai. Stages of research include macroscopic and microscopic observations of endophytic fungi, and IAA hormone analysis. The fungus which has the potential to produce the highest IAA hormone is P31 BMB 16E isolate (15.17 ppm).

Keywords
endophytic fungi, local brown rice, hormone

Topic
Extension of agriculture

Link: https://ifory.id/abstract/HrEeaCkDZvn3

Corresponding Author
Muh Ikmal Saleh

Institutions
(1)Student in the Agribusiness Program Study at postgraduated Hasanuddin University, *muhikmasaleh[at]pasca.unhas.ac.id
(2)Departemen of Agribussines, Faculty of Agriculture. Hasanuddin University, Makassar, Indonesia
(3) Departemen of Managemen, Faculty of Economy. Hasanuddin University
Perintis kemerdekaan km. 10 Makassar 90245 South Sulawesi

Abstract
Potatoes (Solanum tuberosum L) is one of the horticultural commodities that gets priority for the development of diversified food consumption, so that potatoes are one of the most important food commodities in the world. One type of potato cultivated by Indonesian people is granola potatoes. In terms of cultivation, potatoes are more resistant to the pests or diseases. Granola potato is the one of vegetable commodities that has a prospective business opportunity, potato commodity is one of the leading commodities in the District Tombolo Pao. The method in this research is a qualitative and quantitative methods which includes: descriptive analysis, farming analysis, IFE and EFE matrix analysis, SWOT analysis. The results of analysis show that the condition of the potato agribusiness system in the District of Tombolo Pao is still not optimally, which is caused by not functioning upstream subsystems, where the subject of production facilities is still done individually which causes the lack of production inputs, namely the problem of granola potato seeds. In the farming subsystem, potato cultivation has provided benefits to farmers, so this farming is feasible to be developed. In the marketing subsystem, potatoes have been marketed to Borneo and Southeast Sulawesi. The prices are determined by collectors. In the downstream (processing) subsystem, not all of the processed potato entrepreneurs use potatoes as their raw material, which causes new potatoes to be sold in fresh products. In the service and support subsystems, supported by agricultural extension workers who accompany and provide information related to potato cultivation, but from supporting capital, farmers have not utilized credit provided by financial institutions because they still use private capital. Based on the identification of internal and external factors, various desires are obtained to always go forward and learn from farmer groups and the government.

Keywords
Agribusiness, Strategy development,

Topic
Extension of agriculture

Link: https://ifory.id/abstract/9jLbydEvftqp

Corresponding Author
haidir haidir

Institutions
a) Student at the Departement Of Agribusiness, Graduated School Of Hasanuddin University, *Email: Haidir[at]pasca.unhas.ac.id
b) Lecturer at the Departement Of Fisheries, Faculty Of Marine Science And Fissheries, Hasanuddin University
c) Lecturer at the Departement Science Of Economics, Faculty Of Economics And Business, Hasanuddin University

Abstract
Seaweed is an important commodity for the Indonesian economy. The development of seaweed cultivation in South Sulawesi offers promising prospects. The length of the coastline reaches 1,937 Km. The area of marine aquaculture in South Sulawesi reaches 193,700 Ha and around 10% is utilized for the development of seaweed. Takalar Regency has the potential of marine fisheries natural resources. One of the potential marine resources that can improve the welfare of the Takalar district community is seaweed cultivation. The purpose of this study was to determine the cultivation business income, marketing includes (costs, margins, efficiency). Determination of the sample is done intentionally. This research uses a quantitative analysis method. The results of this study indicate that the seaweed cultivation business profits of Rp. 53,716,923 per year and Rp. 6,714,615 per cycle. The marketing institute consists of only 2 institutions namely Seaweed Farmers, Collector Traders. Marketing costs incurred in the amount of Rp. 221, - / Kg Marketing margin received by the collecting traders is Rp. 2275, - / kg. Marketing efficiency is considered efficient for collecting traders which is equal to 0.97.%.

Keywords
Seaweed, Revenue, Marketing

Topic
Extension of agriculture

Link: https://ifory.id/abstract/APJh8nFj3qGN

Corresponding Author
A. Djamaluddin Ramli

Institutions
High School of Social and Political Science Departemen of Sinjai Regency, Pangkep State Polytechnic of Agriculture

Abstract
THE POLICY OF TANETE VILLAGE GOVERNMENT TO CREATE CONDUCIVE LAYING CHICKEN FARM BUSINESS CLIMATE A. Djamaluddin1), Asriadi AR2), Alima Bachtiar Abdullahi3) 1,2)High School of Social and Political Science Departemen of Sinjai Regency 3)Pangkep State Polytechnic of Agriculture a.jamaluddin60@gmail.com ABSTRACT The effortmade by the government and all stakeholders in the field of farming is farmer empowerment individually, collectively and with synergy by providing various facilities so that the farmers can produce quality and competitive products, which in the end will lead to welfare for the farmers and their families.Therefore, a study was performed on the policy of TaneteVillage government to create conducive laying chickenfarm business climate. The present study was performed in TaneteVillage, Sub-district, SidenrangRappang Regency, SouthSulawesi, Indonesia on July-September 2019. The research method was qualitative method without phenomenological type. The collected data was primary data and secondary data and the methods were observation, document review, and interview.The informants were determined by purposive technique. Then, data analysis was performed by data reduction, data display and conclusion drawing/verification. The research on the policy of tanete village government to create conducive laying chicken farm business climate concludes that: (1) business certainty by providing equal opportunities for everyone who wants to start layingchicken farm; (2) ease in farming business registration service since as of today, there is no application for laying chicken farm business license turned down by the village government; (3) no unhealthy business competition due to poultry association which supports harmony among the businesses, thus creating conducive and uniform egg price; (4) good health status of the animals due to cooperation between the farmers and department of farming, as well as the roles of the business partners in managing biosecurity. Keywords: policy, village government, business climate, laying chicken, conducive

Keywords
policy, village government, business climate, laying chicken, conducive

Topic
Extension of agriculture

Link: https://ifory.id/abstract/guZPK8qnCNa6

Corresponding Author
AULIA MAGFHIRA ICHWAN

Institutions
(a) Study Program of Agribusiness at Postgraduate, Hasanuddin University
*auliamagfhiraichwan[at]pasca.unhas.ac.id
(b) Department of Fisheries Faculty of Marine Science and Fisheries, Hasanuddin University
(c) Department of Management Faculty of Economic and Business, Hasanuddin University
Perintis Kemerdekaan Km. 10 Makassar 90245

Abstract
Product quality is very important to create competitive strategies with other companies and to improve value add, extend product life and extend the reach of marketing. One of the fisheries processing activities in Bulukumba Regency is salt-boiled fish, but these business still pay less attention to sanitation and hygiene which results in low quality and durability of salt-boiled fish product. This research aims to analyze the strategy to strengthen the salt-boiled fish processing business in improving product quality. This research was conducted in salt-boiled fish POKLAHSAR (Processing and Marketing Group) business in Bulukumba Regency, South Sulawesi. The data were analyzed desctriptive qualitatively and quantitatively using SWOT analyses. The results of the research show that the Internal Factors Analysis Summary (IFAS) difference score was -0.35, while the External Factors Analysis Summary (EFAS) score was 1.60. This shows that the strengthening strategy is in quadrant III which means the company faces enormous market opportunities, but on the other hand faces some internal obstacles / weaknesses. The focus of this strategy is to minimize the companys internal problems so that it can create a better market (turn arround). The strategies that can be applied are to increase product quality through government-s policies such as GMP and SSOP training, to aplly sanitation and hygiene system to processing business and to manage the business finance well so it can increase the existing facilities and infrastructures by following technological development

Keywords
Salt-Boiled Fish; Quality; Strangthening Strategy

Topic
Extension of agriculture

Link: https://ifory.id/abstract/F3VCfyn9PtzQ