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Customer Behavior of
Racheluntukdonggala campaign through Rachel Vennya account on the Kitabisa.com platform

Itca Istia Wahyuni, Dini Salmiyah Fitrah Ali, Gusnaelly Fitryati Adilla


Abstract

Keywords: Telkom University

Topic: Customer Behaviour, Crowd funding, Influencer.

Link: https://ifory.id/abstract/2zGHJZtUBCy6

Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)

Plain Format | Corresponding Author (Itca Istia Wahyuni)

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