Customer Behavior of
Racheluntukdonggala campaign through Rachel Vennya account on the Kitabisa.com platform
Itca Istia Wahyuni, Dini Salmiyah Fitrah Ali, Gusnaelly Fitryati Adilla
Abstract
Keywords: Telkom University
Topic: Customer Behaviour, Crowd funding, Influencer.
Link: https://ifory.id/abstract/2zGHJZtUBCy6
Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)
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