The perception of brand association of celebrity endorser in marketplace company: Case study of BlackPink to Shopee users
Eliestya Rakhmanda (a*), Dr Firman Kurniawan (b)
a) Student in Master of Communication Management, University of Indonesia
e.rakhmanda[at]gmail.com
b) Lecture in Master of Communication Management, University of Indonesia
firmankurniawan[at]yahoo.com
Abstract
Keywords: perception, brand association, celebrity endorser, e-commerce
Topic: What are the topics?
Link: https://ifory.id/abstract/VBCDyZX62Pkw
Conference: The 2nd Conference on Issues in Social and Education Research (ICISER 2019)
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