MUSLIM CONSUMERS- RESPONSE TO CORPORATE SOCIAL MARKETING (CSM) STRATEGIES
Ratu Fathia (a), Sri Daryant(b)*, Ira Iriyanty(c)
(a) Islamic Business, Management Department, Faculty of Economics and Business, University of Indonesia, Depok, 16424, Indonesia.
(b) Management Department, Faculty of Economics and Business, University of Indonesia, Depok, 16424, Indonesia.
(c) Management Department, Faculty of Economics and Business, University of Indonesia, Depok, 16424, Indonesia.
Email: sri.daryanti[at]ui.ac.id, Ratuadhawiyahasni[at]gmal.co, i.iriyanty[at]gmail.com
Abstract
Keywords: Muslim consumers, Corporate social marketing; Corporate credibility; Customer loyalty, Prosocial behavior; Value congruence
Topic: Religious Studies
Link: https://ifory.id/abstract/Z2hqnbCzxg79
Conference: 1st Borobudur International Symposium (BIS 2019)
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