Shopping Experience and Form the Impressions to Improve Brand Awareness
Johan Faladhin, Dewi Martina
Public Relations Study Program
Universitas Muhammadiyah Riau
Pekanbaru, Indonesia
johanfaladhin[at]umri.ac.id
dewimartina[at]umri.ac.id
Abstract
Keywords: Shopping, Experience, Impression, Brand, Awareness
Topic: Communication
Link: https://ifory.id/abstract/m9zwuPNhFyT7
Conference: Social and Humaniora Research Symposium (SoRes 2019)
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