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There are many online learning materials found in universities in Indonesia that use face-to-face materials. Teaching materials used in the material in the class are transferred to the content of online learning material. There are many visual elements in learning material that only decorative function and have not been optimal in knowledge construction The user experience in receiving digital material online is different compared to the classroom experience. This study will design an experiment with a focus on teaching material for lecture material that is dominant in the cognitive domain. Case studies on theoretical lecture material. The material will be taken from two different study programs, one from the social sciences and the other from the sciences. The comparison experiment will use two groups of students selected randomly. One group of students will be made into a control group and another group of students will be made into the experimental group. The control group uses learning material with standard features that are generally used by institutions that are used as research objects while the experimental group uses learning materials with additional specific features. This feature is the application of design principles in online learning material. The effectiveness of the results will be measured by learning evaluation in the form of retention tests and transfer tests. This evaluation is related to the learning outcomes of the cognitive domain to be achieved starting from the stages of remembering, understanding, applying, analyzing, evaluating and creating. This research is in the ongoing research phase. This paper is expected to trigger further discussion both in the methodology and content of the experimental features. The results of this study are expected to be used as a reference for lecturers in designing online teaching material.