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International Seminar on Business, Economics, Social Science and Technology (ISBEST 2019)

Event starts on 2019.10.23 for 2 days in Tangerang Selatan

http://isbest2019.confglobal.org | https://ifory.id/conf-abstract/hAuwJDgzU

Page 4 (data 91 to 104 of 104) | Displayed ini 30 data/page

THE INFLUENCE OF BRAND IMAGE TO BRAND AWARENESS, BRAND ASSOCIATION, PERCEPTION OF QUALITY AND BRAND LOYALTY.
Rahmaddian, Deni Surapto

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Corresponding Author
Deni Surapto

Institutions
Universitas Terbuka

Abstract
The growth and development of non-vocational Indonesian universities totaling 2,141. Under the ministry Kemenristekdikti, which is in great demand in Indonesia because of their popularity and prestige both public and private and various associations, positive images and images in the eyes of prospective customers, especially state universities can be associated only for those who are intelligent so competition to enter state universities is very tight. The Permendikbud no.24 of 2012 and Permenristekdikti Regulation No. 15 of 2018 article 1 points 9-18 concerning the implementation of distance education at universities that have opened opportunities and opportunities for universities other than Open Universities (UT) to organizing distance education. This is a threat and also an opportunity for UT and the tertiary institution to become a competitor of UT. This reality requires UT to increase the quantity, quality and service. In marketing management there are various strategies that can be applied to maintain the life cycle of an organization in dealing with competitors including the Open University, one of which is to pay attention to the attributes of the organization. One of the most important attributes is the brand. Brand equity is closely related to the level of brand recognition, the quality of the brand that is believed, the association of a strong mental and emotional as well as other assets (Kotler, 2007). The purpose of this study is 1) Knowing the level of significance of each element of the brand equity variable in building an Open University, 2) Knowing the series of promotional programs that have been carried out, their strengths and weaknesses and whether those efforts have shaped the image desired by management and 3) To find out whether the UT promotional effort is able to increase customer loyalty. The methodology using SEM PLS with a sample number of 200 people was carried out in Palangkaraya, Research Results and Conclusions and Suggestions This indicates the influence of Brand Image H1 on Brand Awarness of 12.8, H2 Brand image has a significant effect on the Association Based on the t-statistic value of 10.7, H3 Brand image has a significant effect on Quality Based on t-statistics 9.87 ,. H4 The effect of Brand Image on Loyalty is 5.64, the value above is greater than the t-table value of 1.98 for a significant level of 0.05 (5%). UT brand image in the eyes of students is easy to remember, especially the UT logo, but for non-customers who do not know about the logo. Loyalty of a brand is a picture of the relationship of customers in a brand, this measure can affect the thinking of consumers for the selection of products or services. UT brand is only thinking about the students, there needs to be innovations to be able to introduce UT to remote areas as well as UT brand awareness in terms of computerized services that have many network constraints and collaboration with vendors in the IT field is needed to strengthen the in

Keywords
Brand image, Loyalty, Brand Awarness, Quality perception, Brand Association

Topic
Knowledge management and organizational learning

Link: https://ifory.id/abstract/Y9m2TybBRMnV


THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY, FINANCIAL DISTRESS, SIZE TO EARNING MANAGEMENT (Empirical Study on Companies Manufacture are Listed in Indonesia Stock Exchange)
Siti Almurni, Yohanes Luy

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Corresponding Author
Lies Zulfiati

Institutions
Sekolah Tinggi Ilmu Ekonomi Indonesia

Abstract
This research aims to know the extent of the influence of corporate social responsibility, financial distress, and size to earning management in companies manufacture listed in Indonesia Stock Exchange. This research uses descriptive research type, quantitative approach, as measured by the method of linear regression of the data panel with Eviews 10. The population of this research is in manufacture company are listed in the Indonesia Stock Exchange of 2015-2017. The sample are determined based on the method of purposive sampling, with 118 manufacture companies, so the total observations in this study as much as 354 observations. The data used in this research is secondary data. The method of data collection using documentation through the official website of IDX www.idx.co.id. The result of this research show that the corporate social responsibility haveno significant effect to earning management in manufacture of 2015-2017, financial distress and size has significant effect to earning management in companies in manufacture of 2015-2017.

Keywords
Corporate Social Responsibility, Financial Distress, Size, Earning Management

Topic
Organizational and accounting system change

Link: https://ifory.id/abstract/JrNbYh6KmT7Z


THE INFLUENCE OF DISCLOSURE AND POLITICAL CONNECTION TOWARD COST OF EQUITY
(1) Nindya Farah Dwi Puspitasari; (2)Nindhita Nisrina Sari; (3)Ika Pratiwi Simbolon

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Corresponding Author
Nindya Farah Dwi Puspitasari

Institutions
(1)Universitas Terbuka (2)President University (3)President University

Abstract
The cost of equity is important to determine the return on investment. This research aims to examine the relationship between disclosure and political connection towards cost of equity. Cost of equity in this research is using Capital Asset Pricing Model (CAPM) approach. The sample used is from manufacture companies listed on Indonesia Stock Exchange from 2014-2017. The regression analysis results indicate that the disclosure have negative relationship toward cost of equity. Likewise, the political connection has negative relationship toward cost of equity. Moreover, the size also has negative relationship toward the cost of equity in the companies.

Keywords
cost of equity, disclosure, political connection, Capital Asset Pricing Model, size

Topic
Organizational and accounting system change

Link: https://ifory.id/abstract/UjDf6XkZG3EC


THE INFLUENCE OF EDUCATION LEVEL AND UNDERSTANDING OF TAX PAYMENT MECHANISM ON THE TAXPAYER COMPLIANCE IN THE MSME OF THE SOUTH JAKARTA – DKI JAKARTA
Hery Susanto (a*), Rini Septiowati (b), Nining Suryani (c)

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Corresponding Author
Hery Susanto

Institutions
a) Faculty of Economics, Universitas Terbuka, Jl. Neuningan, Sandubaya, Mataram 83236, Indonesia
*Email: herys[at]ecampus.ut.ac.id

b) Faculty of Economics, Majoring in Accounting, Pamulang University, Jl. Surya Kencana No. 1, Pamulang 15417, Indonesia

c) Faculty of Economics, Universitas Terbuka, Jl. Neuningan, Sandubaya, Mataram 83236, Indonesia

Abstract
This study aims to examine the effect of Education Level and Understanding on Tax Payment Mechanism on TaxpayerCompliance of Small and Medium Enterpreneur. This research is a kind of quantitative research by using primary data. The population in this study are small and medium enterprises registered in the Ministry of Cooperatives and Small and Medium Enterprises of the Republic of Indonesia on South Jakarta – DKI Jakarta. The sample uses the probability sampling method with total sample of 99 respondents and this research using SPSS 24 application. Based on the results of this study, shows that the level of education have rejected impact on the Taxpayer Compliance of Small and Medium Enterpreneurs. Understanding of the Tax Payment Mechanism is partially significant to the TaxpayerCompliance of Small and Medium Enterpreneur. Simultaneously variables Education Level and Understanding of Tax Payment Mechanism have a significant effect on Taxpayer Compliance of Small and Medium Enterpreneur.

Keywords
Level of education, understanding of tax payment mechanisms, and taxpayer compliance of small and medium business enterprises.

Topic
Digital Literacy and Sustainable Transformation

Link: https://ifory.id/abstract/9wv2xduHNazT


The Influence of Electronic Word of Mouth to Purchasing Intention on Geprek Bensu Consumers (Study in Social Media Users)
Clarce S. Maak, Ronald P.C. Fanggidae and Elisabeth Ina Mude

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Corresponding Author
Clarce Sarliana Maak

Institutions
Univeritas Nusa Cendana

Abstract
This study aims to analyze the influence of the Electronic Word of Mouth (Intensity, Valence of Opinion, Content) on the purchase intention. The method used in this study is a quantitative method that is done through the stages of data collection, interpretation of data and appearance of results. Data collection techniques in this study used questionnaires and observation. The technique sampling used in this research is accidental sampling with 96 respondents who are consumers Geprek Bensu in Kupang city. Data Analysis used multiple linear regression analysis. The results show that the Intensity has a no influence on the Purchase Intention, the Valance of Opinion has a positive and significant influence on the Purchase Intention, the content has a no influence on the purchase intention. The simultaneous test results in this study revealed that all Electronic-Word Of Mouthvariables affect the purchase intention.

Keywords
Electronic Word of Mouth ( Intensity, Valance of Opinion, Content) and Purchase Intention

Topic
Digital marketing and business models

Link: https://ifory.id/abstract/BTe2xrtMG6cg


THE INFLUENCE OF LEADERSHIP IN THE ORGANIZATIONAL FAIRNESS AFFECTING CIVIL SERVANTS- POSTIVE EMOTION IN INDONESIA
Hendrian; Shine Pintor Siolemba Patiro

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Corresponding Author
Hendrian Hendrian

Institutions
Universitas Terbuka

Abstract
This research aims to test the transactional and transformational leadership style of civil servants.The focus of this research is the organizational fairness, in this case is procedural and distributive fairness.This research reveals the influence of leadership styles (transactionalandtransformational) against the organizational fairness (distributiveandprocedural fairness) which has an influence on the positive emotion. Whether or not an organizations vision, mission and goals are achieved is strongly influenced by the performance of the human resources contained in them. This study conducted a Social Desirability Response (SDR) test on indicators of the measurement of the construct of leadership style, organizational fairness and positive emotions used in this study. Through this research a form of leadership and fairness style can be designed for the formation of the emotions of civil servants. Furthermore, this research develops theories of leadership and organizational justice that can influence positive emotions. Respondents of this research are civil servants inthe local government environments of Jogja,South Tangerang, Palu, and Makassar. The reasons for the such selection of respondents is to understand their behaviours who are spread throughout Indonesia. This study uses a variance-based Structural Equation Modelling (SEM) technique with the help of the Smart PLS program. The main reason for the use of variance-based SEM in this study is because there are four constructs with formative indicators to be measured, namely transformational leadership, transactional leadership, procedural fairness, and distributive fairness.

Keywords
transactional, transformational leadership, distributive and prosedural fairness

Topic
Knowledge management and organizational learning

Link: https://ifory.id/abstract/R4dafgKJ6B2T


THE INFLUENCE OF SAFE AND TIMELESS ON THE USE OF FLIGHT SERVICES REVIEWED FROM SOCIAL STATUS AND PURPOSE OF PASSENGER TRAVEL
(1)Zainur Hidayah (2)Farida Iriani (3)Ramdhan Kurniawan (3)Maya Maria (4)Muhammad Basir

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Corresponding Author
Zainur Hidayah

Institutions
Universitas Terbuka

Abstract
At this time the journey using air transportation is one of the choices chosen by many passengers because of the short and comfortable travel time. However, the short travel time and the comfort of the trip are meaningless when passenger safety is not guaranteed. This study aims to examine the impact of safety and timeliness in the use of aviation services on the satisfaction of users of air transportation as well. The results of the study show that social status and travel objectives are one factor in the selection of flight services. Besides that the price remains the main consideration for passengers in the selection of flight services. Passengers with official travel destinations where travel financing is not a personal or passenger responsibility, security and timeliness are the main factors. Likewise for passengers with high social status will prioritize a sense of security and timeliness in addition to price. Meanwhile, a sense of security, timeliness and price are all factors that influence passenger satisfaction in using air travel transportation.

Keywords
security, timeliness, customer satisfaction

Topic
Knowledge management and organizational learning

Link: https://ifory.id/abstract/cxXgWdrN3Vqf


THE RELATIONSHIP BETWEEN MACROECONOMIC AND SECTORAL INDEX: EVIDENCE INDONESIA STOCK EXCHANGE
Dian Surya Sampurna

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Corresponding Author
Flourien Nurul Ch

Institutions
Sekolah Tinggi Ilmu Ekonomi Indonesia

Abstract
Abstract-This study aims to determine the relationship between selected macroeconomic namely exchange rate, WTI crude oil prices, and inflation on selected sectoral index, namely the mining sector, financial sector, and the basic industrial and chemical sectors. We used monthly data from January 2013 to March 2019. The methodology used in this paper is time series techniques of stationarity test, Johansen Co-integration test, Ganger Causality test, and vector autoregression (VAR). The results revealed that there is exchange rate, WTI crude oil prices, inflation, the mining sector, and the basic industrial and chemical sectors reached stationary at the first difference level. Johansen Co-integration test results representing a long run balance and equilibrium do not have relation among variables. The Ganger Causality test indicated that the mining sector, the financial sector, and the basic industrial and chemical sectors are has causal relationship with WTI crude oil prices. The basic industrial and chemical sectors is have causal relationship with exchange rate, and then inflation is have causal relation with the mining sector. These macroeconomic factors considered to be emphasized as the policy instruments by the governments in order to stabilize the mining sector, financial sector, and the basic industrial and chemical sectors.

Keywords
sectoral index; exchange rate; world oil prices; inflation

Topic
Knowledge management and organizational learning

Link: https://ifory.id/abstract/geYZGkdL4EvH


THE VALUE RELEVANCE OF INTELLECTUAL CAPITAL OF SMALL AND MEDIUM ENTERPRISES (SMEs) IN INDONESIA
(1) Noorina Hartati (2) Rini Dwiyani Hadiwidjaja

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Corresponding Author
Noorina Hartati

Institutions
Universitas Terbuka, Universitas Terbuka

Abstract
This study aims to examine whether Intellectual Capital (IC) which includes VACA (CE), VAHU (HC), and STVA(SC) has a positive effect on company, with the leverage and total assets as control variables. The results of multiple linear regression tests (p-value) shows that the variables VACA (CE), VAHU (HC), STVA (SC) and Intellectual Capital (VAICTM) have a positive effect on SMEs financial performance. Therefore, the research further strengthens previous studies that Intellectual Capital and its components, which include Employed Capital, Human Capital and Structural Capital have an effect on SMEs financial performance. VAICTM is the best indicator to measure IC (Intellectual Capital). So to improve the financial performance of SMEs companies, it is necessary to pay attention to their employees (HC), capital structure (CE), and organizational structure in the company (SC).

Keywords
Intellectual Capital, Financial Performance, SMEs

Topic
Organizational and accounting system change

Link: https://ifory.id/abstract/Ndkv3KFfQeX8


Transformational Leadership, Creative Leadership and Creative Performance
Yun Iswanto, Heriyanni Mashithoh, Zainur Hidayah

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Corresponding Author
Yun Iswanto

Institutions
Universitas Terbuka

Abstract
The research is aimed to get an empirical support on the Influence of transformational leadership and creative leadership toward creative performance. This is an explanatory research by conducting surveys and interviews to all of respondents. The sample respondents were 350 staffs of Universitas Terbuka in all over Indonesia. The judgment purposive sampling method was employed in a specific criteria or consideration. The questionnaires were using 5 categories likert scales. The categories, starting from the lowest to highest, were very disagree, disagree, moderate, agree and very agree. The data was analized by Structural Equation Modeling (SEM) using LISREL software. The result of the study shows that transformational leadership was not significantly influenced the creative performance, so does the creative leadership. However, simultaneously, the transformational leadership and creative leadership significantly influence the creative performance

Keywords
transformational leadership, creative leadership and creative performance

Topic
Knowledge management and organizational learning

Link: https://ifory.id/abstract/NcbGLRKEF6Wh


Transformational Leadership, Trust, and Motivation. Study of Government-s Human Resource Agencies in Indonesia
(1)Shine Pintor Siolemba Patiro ; (2)Wijanarko ; (3)Steviani Batti

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Corresponding Author
shine pintor siolemba patiro

Institutions
Universitas Terbuka UPBJJ Palu

Abstract
This study aims to investigate the Transformational Leadership Behavior (TLB) theory to explain and predict the trust and motivation of employee who worked at Human Resource Development Board Province (HRDBP) in Indonesia. This study uses purposive sampling and the survey method to generate sampling which consist of 300 respondents from some of main cities in Indonesia namely: Ambon, Palu, DKI Jakarta, and Medan. The data are analyze using Variance Based SEM (SEM-PLS). The result shows that TLB has a positive and significant effect on employee-s trust which in turn impact their motivaton. TLB could explain and predict 54% employee trust, and employee motivation could be explained 37% by trust. Data collected in this study are limited to the context of employee who works in government organization like HRDBP. Thus, further research may involve other government organization. Results of this study may serve as a guideline for other government organization in other cities or places of Indonesia to increase their leader behavior which will impact trust, and motivation of employees.

Keywords
Transformational leadership; trust; motivation; variance based SEM

Topic
Knowledge management and organizational learning

Link: https://ifory.id/abstract/TuWPhk6gw7M9


User-s Attitude Towards Website As a Form of CSR Information
Muhammad a, Dwi Narullia b, Fitri Purnamasari c , Rahmatullah Attaufiqi d, Rizal Ardyatama e, Rheza Wahyu Utomo f

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Corresponding Author
Dwi Narullia

Institutions
abc Universitas Negeri Malang
muhammad.fe[at]um.ac.id
dwi.narullia.fe[at]um.ac.id
fitri.purnamasari.fe[at]um.ac.id

cde Universitas Negeri Malang
vrahmat16[at]gmail.com
rhezawu[at]gmail.com
ardyatama.rizal[at]yahoo.co.id

Abstract
CSR becomes an important part of a company, along with the communitys concern for the environment and social surroundings. In addition to economic orientation, CSR represents an entitys efforts to preserve social and environmental sustainability to maintain sustainable development. The disclosure of company information has grown by utilizing website pages, not only through financial statements. The difference in the use of a media naturally invites different user attitude responses. This study aims to determine whether the appearance of a website that contains company-s CSR information can affect the users attitude towards it, because the disclosure of CSR to users is considered as proof of the companys commitment to social and environmental aspects around it. Through the experimental method, researchers collect primary data by handed out some questionnaires that will be filled in accordance with the appearance of the website seen by respondents. The first is about the website with a static displays, texts and images. While the second one is a website with text views, static images, interactive images, and videos. This study conducted data analysis using the Mann-Whitney Test. The results show that the users attitude towards website with more attractive views is higher than the website with a static display. Thus it can be said that the richer a website, the attitude shown by stakeholders associated with the website will be better. In addition, the level of trust and satisfaction with information presented on websites with a more attractive appearance is higher than websites with a static display.

Keywords
CSR Communication; Website; User-s Attitude

Topic
Contemporary issues in Digital Transformation

Link: https://ifory.id/abstract/ZDzYLgkXMAw8


USING KNOWLEDGE MANAGEMENT PRACTICE TO ADAPT DYNAMIC EVOLUTION TECHNOLOGY: CREATING VALUE ADDED FOR LECTURE
HERIYANNI MASITHOH

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Corresponding Author
Heriyanni Masithoh

Institutions
Universitas Terbuka

Abstract
This paper examines a modeling on the role of technology advancement to be able to motivate lecturers to manage their knowledge, so they can provide value added to increase their performance. The study model is hoped to be able to identify how far lecturers in universities can utilizes information technology (IT) development to gain acquisition knowledge through environmental scanning, experimentation and individual learning. In order for knowledge to be able to provide multiplier effects, a lecturer should be able to optimize three things: knowledge creation, knowledge utilizing and knowledge sharing. This study promotes an important issue that the dynamics evolution of information makes the use of technology support not an option but necessity in managing knowledge. Our evidence comprises 125 lecturers in Universitas Terbuka and utilizes Structural Equation Model (SEM) as an analysis tool. Our finding indicates that technology advancement can directly affect understanding of knowledge management that gives value added to lecturers. Limitation of this research is sample constraint. More accurate results could be obtained if future research is more concentrate on respondents from various institutions to be able to make a more accurate comparison. The originality of this paper is to give a new insight on how skill/knowledge owned by lecturers in ICT can trigger their knowledge management.

Keywords
Knowledge management, Technology advancement, Value added, Educational Institution

Topic
Business Process in Digital Era

Link: https://ifory.id/abstract/NWfp2zev9Q3q


WORK DISCIPLINE ANALYSIS BASED ON EMPLOYEE STATUS
Diah Pranitasari, Lailani Nabihati

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Corresponding Author
Flourien Nurul Ch

Institutions
Sekolah Tinggi Ilmu Ekonomi Indonesia

Abstract
This study aims to explain and analyze differences in employee status which includes contract employees and permanent employees on work discipline. Research conducted on company employees engaged in automotive assembly of two-wheeled vehicles in Cikarang, West Java, Indonesia. The method used in this study is a quantitative descriptive method of 157 employees and interviews with several respondents. The results of this study indicate that employee status affects employee work discipline. This is evidenced by the majority of employees (90%) have fewer absence rates when they become contract employees. And the majority of employees (84%) have better attendance at work when they are contract employees. This is caused by various factors, including having a sense of security because employees are already tied to the company, when they become contract employees have the motivation to be appointed as permanent employees, factors changing family status when they become contract employees and permanent employees, differences in healthy lifestyles such as nutritious dietary changes due to contract employees keep healthy so they can always be present and lack of discipline in employees because they have become permanent employees so that they still underestimate time.

Keywords
Work Discipline, Employee Status

Topic
Knowledge management and organizational learning

Link: https://ifory.id/abstract/pbKDN3FBvC4m


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