Indonesia Conference Directory

Corresponding Author
Ni Made Wahyuni

Institutions
Warmadewa University

Abstract
As the world population grows, tourism has become the cornerstone of the global economy. This study aims to analyze the relationship between market orientation (MO) on service quality (SQ) and customer satisfaction (CS) as well as its impact on organizational performance (OP) in the context of sustainable tourism destinations in Bali. Furthermore, the study also explores the mediating effect of service quality on the relationship between market orientation and customer satisfaction. A total of 37 managers of tourist destination areas with more than three years of experience participated in this research in the Bali region. The data collection technique was carried out with a self-administered questionnaire survey. PLS-based structural equation modeling was used to analyze the data. The results showed that MO significantly influenced SQ, MO influenced SC, MO influenced organizational performance, SQ influenced CS. Interestingly, SQ partially mediates the relationship between MO and SQ. This study provides practical implications for senior managers by implementing market orientation and service quality as a competitive strategy of tourist destination areas to influence customer satisfaction and the yields of business operations. This paper empirically provides an understanding of the implementation of market orientation practices to improve service quality levels and strengthen satisfaction models. There are very few similar studies in the context of Bali tourism services and this paper offers managers knowledge to improve customer satisfaction by implementing market-oriented behavior and effective service quality practices.

Keywords
Customer satisfaction; Market orientation; Service quality

Topic
Marketing

Link: https://ifory.id/abstract/AVNCx2fLtgDe

Corresponding Author
Raden Chairul Saleh

Institutions
Universitas Islam Indonesia

Abstract
The development of green marketing has received attention of various levels of business around the world. The promotion of green marketing is now shaping the practice of all business sectors including property industry. To succeed in green marketing promotion, green purchase intention is need to be explored. The aims of this paper were to identify the relationship between green purchase intention with the variables that support it. This research was completed with identification the relationship between the green purchase intention variables (endogenous) with their indicators (exogenous) that affect the green purchase intention. The identification is done by structural equation modelling. The results obtained, the relationship between 4 exogenous variables to endogenous variable are significant. Those variables are environmental attitude, long-term orientation, brand image, and bad review.

Keywords
Green Marketing, Property Industry, Green Purchase Intention, Structural Equation Modelling

Topic
Marketing

Link: https://ifory.id/abstract/Qanj3NEPYyZD

Corresponding Author
Nurita Andriani

Institutions
1) Departement Management,
Faculty of Economics And Business Trunojoyo Madura University
2) Departement Management,
Faculty of Economics And Business Trunojoyo Madura University

Abstract
The purpose of this study was to determine the influence of city branding and tourism events on the image of the city and the decision to visit tourists to Sumenep Regency. This study conducts quantitative research design with type of research is explanatory research. The sample used was domestic and foreign tourists who had visited a tourism event in Sumenep Regency. The sampling technique using Purpossive Sampling with a total sample of 100 respondents. Analysis tools used with descriptive statistic analysis and SEM analysis. Location of research in Sumenep Regency. The result of this study shows that city branding variable had a positive and significant influence to tourism visiting decisions. City branding has a significant positive effect on city image and has an impact on improving tourist visiting decisions. In addition, tourism events affect the image of the city and have an impact on increasing tourist visiting decisions. City branding is the biggest variable in influencing the increase of tourist visiting decisions in Sumenep Regency. This is demonstrated by the Government of Sumenep Regency further strengthening the position of city branding, by publishing and promoting "Sumenep The Soul of Madura" and Sumenep Batik Festival by synergizing with tourism businesses to develop tourism in Sumenep Regency so that tourist visits to Sumenep Regency increase . The most important thing for the government is to get tourists to visit again.

Keywords
City branding, Tourism events, City image, Tourist visit decisions

Topic
Marketing

Link: https://ifory.id/abstract/w8GAWVmz7qFc

Corresponding Author
Raden Chairul Saleh

Institutions
Universitas Islam Indonesia

Abstract
There are so many innovation that come from the marketing aspects, one of them is green marketing. Many company including property industry are developing the green building concept. Most of the green concept that offered by the property industry are including green environmental, waste management, water management and many others. The objectives of this research is to develop a conceptual model to idenfity the relationship between the variables and its indocators (exogenous) which affecting the customer engagement value (endogenous). This relationship identification has been done by using Structural Equation Modeling. The result of this research prove that the relationship of five exogenous variables toward the endogenous are significant

Keywords
Green, Property Industry, Customer Engagement, Structural Equation Modeling.

Topic
Marketing

Link: https://ifory.id/abstract/Ht3Avdman4FC

Corresponding Author
Annisa Luthfia Larasati

Institutions
Master of Management, University of Indonesia

Abstract
Brand identity as an intangible existence has a robust perception in the mind of customer, in this case is the F&B industry. The physical evidence of servicescape plays a major role in delivering their brand by creating a concept that lies within. The way of concept has a very close relationship with space in architecture. The way of space is built by concept with its elements; it creates their identity through spatial concept as well as marketing telling stories through experience. This paper-s purpose is to examine experience through experiential marketing in servicescape of three well-design cafes by renowned architects in Java, Indonesia. The components of the research are experiencing process of customer towards experiental value that leads to customer satisfaction. The methodology consists of in-depth interviews with all of the object-s architects and owners to match the brand identity and their spatial concept that will be the basis of twelve hypotheses of customer experience. Furthermore, marketing will not be enough to tell only by customer orientation, but also the sense of space that creates an intertwined story inside.

Keywords
Brand Identity, Spatial Concept, Servicescape, experiental marketing, customer satisfaction

Topic
Marketing

Link: https://ifory.id/abstract/Mf6vcr3ejZVu