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Abstract Topic: Digital Social Innovation

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Analysis of different consumer behaviours in different surroundings within the same industry : PURCHASE Decision Making
Elfindah Princes (a*), Sasmoko (b), Andi William (c)

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Corresponding Author
Elfindah Princes

Institutions
(a) Graduate School of Management,
Bina Nusantara University, Jakarta - Indonesia.
(b) Primary Teacher Education Department& Research Interest Group in Educational Technology
Bina Nusantara University, Jakarta - Indonesia
(c) Graduate School of Management,
Bina Nusantara University, Jakarta - Indonesia

Abstract
Consumers are always at the top list of company-s priorities. Their existance will ensure the company stands firm. But each consumer has different behaviour, and when they are put in different surroundings, their behaviours will change too. This behavior change is known as social conformity. A systematic literature research was done to study this phenomena and analyse the need for the company to make use of this behaviour change for the benefits of the company to increase purchase decision making by the consumers. The higher the purchase decision making, the higher the company-s benefit. The findings showed direct relationship between the social influence and surroundings to consumer behaviours, and there are three groups of people : conforming, non – conforming and situational non – conforming. The company must make a good plan making use of this surrounding to increase the purchase rate, and when the surrounding is not available, the company must create that surrounding. Purchase decision making will be a crucial moment after this analysis and give a high success rate for the company.

Keywords
consumer behaviours, surroundings, decision making, social conformity

Topic
Digital Social Innovation

Link: https://ifory.id/abstract/6GCMvA7hjnNu


Consumer Value Analysis on Subscription Entertainment Video Streaming Application Services
Sabrina Haunan

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Corresponding Author
Sabrina Haunan

Institutions
Fakultas Ekonomi dan Bisnis, Magister Manajemen, Universitas Indonesia
Jalan Salemba Raya 4, Jakarta , DKI Jakarta, 10430, Indonesia

Abstract
The purpose of this paper is to examine the effects of perceived consumption values and investigating the key determinants of behavior on the likelihood of using and recommending a subscription video streaming application. We proposed a conceptual framework based on the theory of consumption values. Moreover, user-s satisfaction also incorporated into the research model. A total of 276 valid questionnaires were collected from potential streaming application service users through an online survey. Data were analyzed using structural equation modeling (SEM) techniques. The result supports most of the hypothesis and shows that all of the perceived consumption values have a significant positive impact on behavior on likelihood using and recommending subscription video streaming application. We also provide a detailed discussion about these findings, and the theoretical and practical implications of the research.

Keywords
Streaming Apps; Consumption Values; Satisfaction; Recommendation.

Topic
Digital Social Innovation

Link: https://ifory.id/abstract/Fy9cxYNL3urQ


Critical Analysis of Media Violent among Youth on New Media Environment
Miruthula Segaran, Dr. Vimala Perumal, Assoc. Prof.dr. Wong Chee Onn

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Corresponding Author
Miruthula Segaran

Institutions
a)Faculty of Creative Multimedia, Multimedia University
Persiaran Multimedia, 63100 Cyberjaya, Selangor, Malaysia
*miruthula0212[at]gmail.com*

b)Faculty of Creative Multimedia, Multimedia University
Persiaran Multimedia, 63100 Cyberjaya, Selangor, Malaysia
*vimala.perumal[at]mmu.edu.my*

c)Faculty of Creative Multimedia, Multimedia University
Persiaran Multimedia, 63100 Cyberjaya, Selangor, Malaysia
*cowong[at]mmu.edu.my*

Abstract
The mass and social media depict rising crime rates, especially violent crime and subsequently illustrates an uncivil, dangerous and unsafe environment. While local media and social commentary frequently argue that film violence causes violent or aggressive behaviour especially among Malaysian youths, only a handful scholars contend that media may influence crime, but only as a source of information about techniques and styles, not as a motivation for crime. This debate has critical implications for criminal justice academics as calls for policy are regularly made on the basis of research in this area. This research contributes to the literature by presenting detailed empirical evidence of how the role of films contribute in prompting violence among youths and how their media consumption pattern alters their behavioural and personality development. With an empirical model that addresses possible bidirectionalities between violence and the rise of crime rates among youths. In this case, violent crimes in Malaysia occurs in a fluctuating pattern. The highest number of violent crimes are recorded in the year 2009 (42,365 cases) followed by the year 2008 and urban areas such as Selangor and Kuala Lumpur are the most prevalent areas for high crime rate. Although the government has taken several initiatives to curb this issue, it is less likely effective and fades over time. Hence, the target group for this study is mainly youth who are 15-25 years of age and resides around the Klang Valley vicinity. Therefore, this study aims to contribute and improve the social wellbeing of the future generation and society in terms of psychology and behaviour for the betterment of the nation as well as promotes a healthy media consumption attitude among youth.

Keywords
Media Violence, Crime Rate, Youth, Behaviour, Psychology

Topic
Digital Social Innovation

Link: https://ifory.id/abstract/zMpJ4CXhnREd


Design Documentation of Software Requirement Specification of Maternal and Child Health System
Ghina Sujanifa Hana ; Tati L. R. Mengko ; Budi Rahardjo

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Corresponding Author
ghina sujanifa hana

Institutions
Institut Teknologi Bandung (ITB)

Abstract
One activities of Maternal and Child Health (MCH) services in Puskesmas and Posyandu is monitoring Mother and Child health. At present, KIA recording and monitoring is still done manually using the Cohort book. Because it is done manually, The one problems related to recording and reporting. Error in filling and accuracy, as well as time in presenting reports, are obstacles faced by MCH service providers. The presence of a MCH information system that can record history and monitor MCH and help report presentation is very important. This study aims to analyze the needs of the MCH information system that is appropriate for the Puskesmas. This analysis is one part of all stages in the Software Development Life Cycle (SDLC). The results of the analysis of system requirements are then poured into a Software Requirement Specification (SRS) document in accordance with the standards of the Institute of Electrical and Electronics Engineers (IEEE). Because this document is the basis for developing the system at a later stage, this document must be tested both in terms of correctness and completeness of its system requirements and other aspects needed by system developers. Therefore, in this study, an SRS document was also developed to ensure that this document is ready to be used as the basis for developing information systems in the next stage. The method used in this study is a mixed method, which consists of qualitative and quantitative approaches. This study produced an SRS document that has been tested by prospective users, information system developers and academics. Test results showed that the SRS document was correct, unambiguous, complete, consistent, stable, verifiable, can be modified and traceable

Keywords
Maternal and Child Health (MCH) , MCH information system, Health Information System, Software Requirement Specifications (SRS)

Topic
Digital Social Innovation

Link: https://ifory.id/abstract/gMAt9fJ3Y4Qq


Designing RecyclerApp: A Digital Social Innovation for Society to Dispose and Collect Recyclable Waste
Abdurrahman Jalil (a*), Amir Aatieff Amir Hussin (a), Rohana Sham (a)

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Corresponding Author
Abdurrahman Jalil

Institutions
a)Faculty of Business and Information Science, UCSI University
1, Jalan Puncak Menara Gading, Taman Connaught, 56000 Kuala Lumpur
*abdurrahman[at]ucsiuniversity.edu.my

Abstract
Digital social innovation is an emerging field that use digital tools for social change in order to solve a variety of issues in many areas such as education, health and environment. In the area of environment for example, digital innovations could be developed to help the society to dispose and collect recyclable waste in an appropriate way. From our survey on the waste disposal in Malaysia however, we have found that there is no digital application available for the society to properly dispose and collect the household recyclable waste. This study aims to design a digital solution for the society in order to provide them with a mobile application that could be used to track content level of recycling bins in their locations. The application is developed based on Rapid Application Development (RAD) methodology and run on Android platform. At the end of the study, we propose and discuss a model that we have developed for the solution, which could also be applied by other society to achieve the same goal. We conclude that an affordable digital social solution could be implemented by leveraging the current open source tools, low-cost hardware, crowdsourcing and cloud technologies.

Keywords
Digital social innovation, Recyclable waste, Mobile application, Rapid Application Development

Topic
Digital Social Innovation

Link: https://ifory.id/abstract/BZ8DfRVbxEWX


Sentiment Analysis of Social Media Engagement to M-Commerce Purchase From The Consumers Perspectives in Indonesia
Andi Wiliam(a*), Sasmoko(b), Yasinta Indriyanti(c), Benny Wibowo(d)

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Corresponding Author
Andi Wiliam

Institutions
(a) Graduate Program, Doctor of Research Management
Bina Nusantara University
Indonesia
* wiliam.andi[at]gmail.com
(b) Primary Teacher Education Department & Research Interest Group in Educational Technology,
Bina Nusantara University
Indonesia
(c) Research Interest Group in Educational Technology &
Entrepreneurship Department
Podomoro University
Indonesia
(d) Doctor of Research Management
Bina Nusantara University
Indonesia


Abstract
M-commerce is currently growing rapidly in Indonesia with the reinforcement of social media that encourages customers to be more involved in the products in the market. This research aims to construct a theoretical foundation through literature review which is then translated into the context of Indonesian community. This study is specifically referring to analogies of previous studies about the degree of customer involvement possible through social media in terms of m-commerce in Indonesia. The research method uses neuroresearch with qualitative research through exploratory studies. The result shows that the consumers in Indonesia consumers can be encouraged through social media movements in driving m-commerce in Indonesia. The meaning is that social media development has been able to significantly shape customer involvement with various formation factors and their implications for Indonesia consumers

Keywords
customer engagement, neuro-research, sentiment analysis, m-commerce

Topic
Digital Social Innovation

Link: https://ifory.id/abstract/9qtkrCEvZbDz


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