Indonesia Conference Directory

Corresponding Author
Oktavia Nurafifah

Institutions
a) Marketing Communication, Faculty of Communication Science, Gunadarma University
Margonda Raya Street 100, Depok 16424
oktavia.afifah26[at]gmail.com

b)Lecture of Communication Science Faculty, Gunadarma University
Margonda Raya Street 100, Depok 16424
rakhma.dinda[at]gmail.com

Abstract
A touch of new innovations in the world of advertising is hybrid advertising implemented by Ubiklan. This research aims to know how hybrid advertising innovation with the concept of sharing economy is accepted by companies and partners analyzed using Tecnology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT). This research is a qualitative design but researchers use purposive sampling techniques in determining the informant of the company and its partners Ubiklan around Jakarta. Primary data collection techniques through interview indepth and secondary data obtained by researchers from existing sources as supporters. For data validatation, researchers use source triangulation. The results of this research that for the partners, ease in operation of the Ubiklan application, and the profit of commissions from the sharing economi is the relative advantage of this technological innovation, and for the company the most powerful factor in the acceptance of this technology is the features of Ubiklan that is tracking system, impression calculator, and quality control is very effective to obtain mass product and branding awereness. The process of innovation adoption in this technology includes knowledge (level of knowledge), persuion (the level of persuitation), the decision (level of decision), the implementation (phase of implementation) and confirmation (level of preparedness). The adoption process goes well and corresponds to the stage.

Keywords
Ubiklan, innovation, adoption, hybrid advertising, sharing economy

Topic
Creative Industries

Link: https://ifory.id/abstract/jAcTB2wtpbkP

Corresponding Author
Rika Riani

Institutions
Department of Communication Science, GUNADARMA UNIVERSITY, Jakarta

Abstract
The purpose of this study was to determine MNC Groups strategy in developing MNC Groups content marketing on media sites sharing videos through the YouTube Channel. This study uses the theory of marketing communication and new media with a qualitative descriptive research approach. In addition to conducting observations and literature studies, researchers also conducted interviews with MNC Group, namely in Jakarta. The results of this study indicate that the MNC group uses the Youtube Channel business strategy in the era of media convergence to get the attention and interest of the public about the program at the MNC.

Keywords
strategy, interest, media convergence

Topic
Creative Industries

Link: https://ifory.id/abstract/dfhV7E3WakRC

Corresponding Author
Arief Ruslan

Institutions
Communication Faculty, Budi Luhur University

Abstract
Technological advances and freedom of creativity through social network sites provide a gap in building creative industries independently. This democracy became the path of independent animators as a smooth step as the creative industry that was appointed by the government as a sector that could raise the nations economy. This study mapping out how Independent animation builds creativity through characterization and the contingency created in its their social media accounts. The results in this study shows (1) animated figures become the main media as idols and management branding. (2) narratives and compensation for humor have a positive impact as animated entertainment media. (3) the characteristics of story themes that become trends in the segmentation of adolescents are more in demand.

Keywords
animation, creativity, creative industries, social media

Topic
Creative Industries

Link: https://ifory.id/abstract/eWF3uZKMqTgY

Corresponding Author
PRIYANKA BOBADE

Institutions
D.Y. PATIL GLOBAL BUSINESS SCHOOL AND RESEARCH CENTER PUNE
SANJEEVANI INSTITUTE OF MANAGEMENT PUNE

Abstract
Creativity always Play crucial role for encouraging innovation and invention. Now a days Pune city rapidly changing by shape size and industry growth is tremendous. It was found from survey 300 companies in pune city who are completely based on innovation and invention. The Objective of this research paper to find out role of creative industries in development of pune city. To find out How Innovation and Invention change the phase of industry. To study need of creativity for growth of the Industry. Pune region is described as hub of Upcoming IT industry and famous for cotton and textile Industry.Creative Industry contributed to economic growth of the country. The summary of the main results of the company survey carried out for the study concentrate on development of pune city India. It Shows how creative Industry work differently from other traditional industry and flexible work design obtain unique idea and approaches mainly through the mobility of freelance employees. This Research paper helpful to show Innovation Invention and creativity can change the face of country. New changed face of pune city is possible due to major contribution of creative Industries in development of economy.

Keywords
Creative Industry Innovation Invention

Topic
Creative Industries

Link: https://ifory.id/abstract/7TcvngMhuraN

Corresponding Author
Alan Sigit Fibrianto

Institutions
(a) Universitas Negeri Malang
Jl. Semarang No. 5, Malang 65145
*alan.sigit.fis[at]um.ac.id

Abstract
Negative stigma and discriminative treatment are inherent to difable or people with different abilitys life including industrial aspect. This research aimed to find out the representation of difable communitys creative service industry through Difa City Tour and Transport or DCTT in Yogyakarta Indonesia. This qualitative research with single case study approach employed data triangulation to validate data. The data was obtained through observation and in-depth interview with DCTT as a creative service industry for people-with-different ability community (thereafter called difable community) in Yogyakarta Indonesia. The result of research showed that there were some factors underlying the establishment of DCTT: competitive culture, manpower, life background, social gap, job opportunity, public construction on the difable people, varying disabilities developed by difable people, idea creativity, stakeholder support, and desire to change life into the better one. There were such strong capitals as social, economic, cultural, and symbolic in DCTT that were used to maintain the status and position of DCTT in Yogyakarta. Those capitals were intended to establish DCTT creative service industry and were embodied into industrial relation activity of DCTT in Yogyakarta. DCTT became the representation of creative service industry and empowerment for difable community in Yogyakarta Indonesia, thereby being independent and recognized by the public.

Keywords
Creativity; Difable; Representation; Service Industry

Topic
Creative Industries

Link: https://ifory.id/abstract/VJg7Y6QeRaH4