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Corresponding Author
Lola Kurnia Pitaloka
Institutions
Universitas Negeri Semarang
Abstract
Humans continued to evolve towards a better direction. The evolution has been accompanied by increasing standard of human life. An increase in the standard of living humans, the subsistence no longer limited to physiological needs. But there are also some other need is also felt. Education is very important for people in the current era because education is one measure of the success rate for someone to show who he is. Because it has become very important, educational needed not only in the basic education but also have reached the stage of higher education. The human need for higher education is increasing, making the number of high education that stand in the present century. High educations are so many stands resulted in intense competition among them. High education is like a business that attracted many entrepreneurs because of the number of consumers in need. Every year, consumers will be college will certainly increase in numbers. High education business offering services in the field of education where the main focus on the service business that runs in the services sector. A high competition in getting the students, make high education should clean themselves quickly in order not to lose from other universities. This is not only done by private universities, even public universities are also doing it. Because the students are no longer concerned about public universities, even private universities also attract students because it is the same as the state universities. This study used the exploratory methods that are to create a picture of the situation or phenomenon. This study used primary data through questionnaire method for the collection of data. The questionnaire used is covered by the assessment questionnaires using Likert scale and limit only five answers. The data analysis technique used is SEM PLS processing using 6.0 WarpPLS assistance. The purpose of using these techniques is to develop a theory for the prediction of interest with respect to the factors of service quality. The populations in this research were all students active in the Faculty of Economics, Universitas Negeri Semarang, batches 2015 to 2018. The population in this study is 3,596 students including students in department of Economics Education, Accounting, Management and Economic Development. The samples in this study using a stratified random sampling. Random sampling and stratified to be more fair. Because it will take students from all department and all batch. Determination of the number of samples used Slovin formula. From the calculation, the number of samples obtained for this research were 360 students who will be divided equally to the four batches and all the majors. This study answered four hypotheses that have been formulated and are accepted. The quality of academic services have a considerable influence on student satisfaction and confidence variables into a partial intervening variables in this study due to the variable X has been able to influence the variable Y without having given intermediary other variables. But in this study revealed some indicators that can not be used, because it is not significant to the situation of students in Indonesia that the openness indicator for trust variable and product-related information for student satisfaction variable. Everything related to the disclosure of relevant information is not nature applied to students in Indonesia for Indonesian students tend not concerned explanations related information service so that it can not impact on student satisfaction. Because they can not exert their influence, both indicators should be abolished in order dapate increase the value of significance.
Keywords
Service Quality, Student Satisfaction, Universities, trust, Academic
Topic
Management
Corresponding Author
Azzam Ajriya Shaffa Amalia
Institutions
a) Bandung Institute of Technology
Jalan Ganesha 10, Bandung 40132, Indonesia
*azzam.ajriya[at]sbm-itb.ac.id
Abstract
As one of the countries with a big Muslim population in the world, opportunity of growing an Islamic business in Indonesia has swiftly gained. It is proved by the growth of 95% market share in manufacture, service, and technology areas. This will give a chance for entrepreneurs to follow the wave. One of the entrepreneurs that utilized the opportunity is the developer of Kaaba Buku Saku application. They are releasing solutions for Muslims in a form of mobile application. Since the launching of this application, Kaaba Buku Saku generate only 30% of the total downloader that become the active user of this application. The focus of this study is to know the significant factors of Muslim-based mobile application adoption and analysing customer journey map of Kaaba Buku Saku application users. This research will be used Binary Logistic Regression analysis to obtain the significant factors of Muslim-based application adoption. The result of the most significant factors in a Muslim-based mobile application adoption and customers journey map of Kaaba Buku Saku is analyzed using product canvas. Therefore, this study will contribute to generating insights for the developer to do some improvements to the application and enhance customer engagements to the application.
Keywords
Muslim-based mobile application; Kaaba Buku Saku; Customer Journey Map; Binary Logistic Regression; Product Canvas
Topic
Management
Corresponding Author
idi jahidi
Institutions
1. Idi Jahidi
Creativepreneurship, Sekolah Tinggi Teknologi Kreatif Bina Nusantara Bandung,
Jl. Pasirkaliki 25-27 Bandung, Jawa Barat, Indonesia
email: idi.jahidi[at]binus.ac.id
2. Rahmayanti
Sekretari, Akademi Sekretari dan Manajemen Ariyanti
Jl. Pasirkaliki 127-131 Bandung, Jawa Barat, Indonesia
email: rahmayanti[at]ariyanti.ac.id
Abstract
Companies generally still recruit human resources who occupy the secretary position, not the secretary education background. The position of secretary is filled by HR with backgrounds in management, communication, business administration, state administration, marketing management, and others. The perception of the company as a user about the position of secretary as an ordinary position, so that it can be occupied by human resources who are not of educational background/secretary qualifications. This study examines user perceptions about the secretary profession/position. This study uses a qualitative method. Through this research, it is expected to be able to analyze the importance of the position of secretary in the company, so that the company can take appropriate strategic steps in placing HR to occupy the position of secretary/profession.
Keywords
User, Perceptions, Secretary, and Profession
Topic
Management
Corresponding Author
Fira Octaria Basri
Institutions
School of Business and Management, Bandung Institute of Technology
Jalan Ganesha No 10, Bandung 40132, Indonesia
fira.octaria[at]sbm-itb.ac.id
Abstract
More than decades, Indonesias economic growth depend on the oil and gas sector. In the past few years, oil and gas sector-s contribution to state revenues decreased significantly along with the decline in reserves and production. The state revenue from the oil and gas industry decreased by almost 80% from Rp216 trillion in 2014 (14% of state revenues) to Rp44 trillion in 2016 (2.8% of state revenues). Perusahaan Gas Negara or also called as PGN is the largest national company in the natural gas transportation and distribution sector. In order to make the business growing wider, PGN are going to acquiring Pertamina Gas or Pertagas. The acquisition is part of the establishment of holding company in energy sector by the Ministry of State Own Enterprises, which was established on April 11, 2018. This research is made to know how the value of Perusahaan Gas Negara (PGN) through calculating it with the discounted cash flow method using free cash flow to the firm. The data are obtained from PGNs financial report from 2013 to 2018.
Keywords
Free Cash Flow to the Firm, Valuation
Topic
Management
Corresponding Author
ifa senjiati
Institutions
program study of Islamic Economics Law Universitas Islam Bandung
Abstract
waqf is one of the financial instruments in Islamic economics used in the time of the Prophet. The waqf assets currently managed still revolve around land assets, mosques, madrasah or Islamic boarding schools and funerals.The implementation of most waqf institutions does not have good waqf asset management, causing manipulation of waqf asset availability or loss of waqf assets. Therefore, research problem formulation are (1) to analyze the mapping of waqf assets in waqf institutions in Indonesia, (2) to analyze the review of government rules and legislation on the implementation of waqf asset management in waqf institutions in Indonesia. research methods using qualitative methods with descriptive analysis approach. The results showed that the types of waqf assets managed were 78% of waqf institutions managing fixed assets, 68% managing waqf assets in the form of money and 33% managing non-fixed assets. Waqf asset management in terms of statutory rules explained that that 89% of waqf institutions have made an inventory of waqf assets, 44% have legalized assets waqf through waqf pledges, and 78% have assessed waqf assets through independent institutions. The waqf asset optimization activities are carried out through the receipt of waqf assets in the form of money.
Keywords
waqf, asset, management, fixed asset, money
Topic
Management
Corresponding Author
Mochamad Malik Akbar Rohandi
Institutions
Fakultas Ekonomi dan Bisnis-Manajemen, Universitas Islam Bandung (Unisba)
Abstract
This study aims to measure the quality of higher education websites in Bandung using the Webqual 4.0 method based on user ratings of actual perceived quality of expected quality so as to make it easier for prospective students to obtain the information needed and make it a one stop information. The research method used in this research is descriptive quantitative method. This study uses primary and secondary data, the sampling process uses non-probability with Convenience sampling technique, the minimum number of respondents based on the Bernoulli method is 97 respondents. Data analysis techniques using Importance Performance Analysis (IPA). The results of this study in terms of usability are in the important category and the achievement level of satisfaction is 96.46%, in terms of Information Quality is in the important category and the level of achievement satisfaction is 96.01%, in terms of Service are in the important category and the level of achieving satisfaction 96.20 %.
Keywords
Information Quality, Level of Satisfaction Achievement, Service, Usability, Web Quality
Topic
Management
Corresponding Author
Wustari Mangundjaya
Institutions
Faculty of Psychology
Universitas Indonesia
Abstract
Change is evitable, every organization has to change to face the VUCA era. However, research showed that many planned change program were failed. Many variables play significant contribution to the success of change program and one of it is the change leader. What are the characteristics and roles of change leaders, in order to make the program successful? This study conducted at various places in Indonesia (Java, Bali, Sulawesi, Sumatera, NTB, NTT) consisted of 170 participants, from various background and professions, with the certain criteria such as permanent staffs, understanding about the organizational change and the local culture. Focus group discussion was the method of data collection. Analyses was conducted using Content Analysis and Descriptive Analyses. This is a grounded research to develop the model of Change Leader of Indonesia. The study showed that there were three roles that were mentioned to be mastered by the Change Leader namely: a) Change Pioneer, b) Change Enabler, and c) Coach, meanwhile Change Enabler is the most important roles compared to the other roles, and the role of Evaluator is the least mentioned by them. This study is significant for both the researcher and practician in understanding of change leader in order to make organizational change successful.
Keywords
Change Leader, Organizational Change, Culture, Indonesia
Topic
Management
Corresponding Author
Fairuz Habibah Ramdhani
Institutions
School of Business and Management, Bandung Institute of Technology
Jalan Ganesha 10, Bandung 40132, Indonesia
fairuzramdh[at]gmail.com
Abstract
This paper focuses on explaining and describing the element of beauty viral video created by social media influencers in Youtube along with behavioral decision taken by the audiences after watching it. Behavioral decisions assessed in this study are in form of viewing, liking, and sharing suggested viral videos. Two types of sample videos were used: top three most viewed Youtube videos of three Indonesian mega-beauty influencers and top three most viewed Youtube videos of three Indonesian middle-user influencers. Research applied in this study was based on virality element framework coined by Tyler West. A video-watching experiment was executed. The result shows that despite having myriad number of viewers, viral beauty videos do not contain the same elements as other viral videos. Other than that, the elements do not have relation with behavioral decision taken. However, there is a relation between viral elements and level of influencer.
Keywords
beauty video; behavioral decision; viral video; virality; youtube video; marketing influencer
Topic
Management
Corresponding Author
Levyda Levyda
Institutions
a) Sahid University, Faculty of Economic and Business, Jl. Prof.Dr. Soepomo,SH No.84 Jakarta 12870, *levyda_mm[at]yahoo.co.id, levyda[at]usahid.ac.id
b) Sahid University, Faculty of Food Technology and Health, Jl. Prof.Dr. Soepomo,SH No.84 Jakarta 12870
c) Sahid University, Faculty of Economic and Business, Jl. Prof.Dr. Soepomo,SH No.84 Jakarta 12870.
Abstract
Culinary is a cultural product; therefore, the assessment of authentic foods from the perspective of local residents is very important. This study explores authentic food based on the frequency of consuming that food and the ease of accessing the food. A survey was conducted on 218 residents in Bangka Belitung. The results of the study focus on the how often the participants consumed certain foods and the ease of acquiring that food. The results show that authentic food deserves to be considered a culinary tourism brand. The value of this research is the method of determining authentic food.
Keywords
authentic food, local residents- perspective, food category, consumption intensity, ease of acquiring food
Topic
Management
Corresponding Author
Rani Dewi Nursilowati
Institutions
ab) School of Business and Management, Bandung Institute of Technology
Jalan Ganesha 10, Bandung 40132, Indonesia
*rani.dewi[at]sbm-itb.ac.id
Abstract
There are differences between the preference of women and men as consumers. Women are more emotionally unstable, and open to feelings and aesthetic experiences. In this intense competition between local and imported footwear which is global brands, it is challenging for local footwear products to survive in the industry. It is a requirement for the brands (in this research, local footwear brands) to understand the attitudes of the customers from time to time, especially women. Hence, the marketer needs to understand the factors influencing customer purchase intention for local footwear products. This research is a quantitative research that conducted to explore the objective of the study. The method used is surveying by questioning the respondents to gather information. The researcher has conducted the survey through an online questionnaire as a tool for data collection with the total of 242 respondents. The population of this study is consisted of women between age 15-54 years old that have ever been buying local footwear products. In this study, as part of convenience sampling, we select non-probability sampling which is a judgmental sampling. Then, the data are analyzed using validity, reliability, classical assumption, pearson, simple linear regression, and descriptive analysis. After the analysis sequence has been performed, the formulated comprehensive description of findings are presented.
Keywords
Footwear Product, Customer Attitude, Purchase Intention
Topic
Management
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