Indonesia Conference Directory

Corresponding Author
Setiamurti Rahardjo

Institutions
Telkom University

Abstract
The classification of hotel as a part of travel and accommodation facilities nowadays has become flexible since the emerging of thematic hotels and hotels with specific design concepts. One of the distinguished hotels in Bandung that has quickly gained its popularity is Kollektiv Hotel. With the score of 9.0 (out of 10) on Traveloka since offered into the market, Kollektiv Hotel does not seem to provide much space in order to make their guests impressed, as well as to meet the formal requirements as regulated by the government. With only as much area as the site for a house in the upper class neighborhood, this hotel could meet the government-s requirements for a three-star hotel. It indicates that this hotel has applied a very effective spatial design that is worth reviewing for a further study. Thus this paper explores the spatial arrangement and layout in Kollektiv Hotel to discover the design strategy performed by this hotel. It is conclued that Kollektive Hotel provides many shared spaces that serve multi-faclilities and are open for both public and hotel guests.

Keywords
Hotel design, spatial design, design strategy, architecture layout.

Topic
Design

Link: https://ifory.id/abstract/eRXDTpdgrGL3

Corresponding Author
Dea Widyaevan

Institutions
Interior Design, Telkom University

Abstract
Hostel gains its popularity due to the rapid growth of urban tourism in Indonesia. The hostel not only offers affordable accommodation, but it also has a more innovative design. In the current social media age, most of the hostel need to be photogenic because the interior has become a part of a branding strategy. Since most of the hostel markets through OTA (online travel agency), their profile image are important to attract customer. These made hostel interior looks appealing on camera gaze. Many of design strategies corporate graphic visualization, unique proportion/composition to fit in camera angle. The technique of mural/graffiti often uses to promote photogenic image on small spaces/ alternative spaces. The feature of graphic as well as image composition has widely used to provoke customer imagination on -advertised- space. The relation of spatial effect between spatial-image relation will be examined to create a new perspective of interior design. These studies choose 3 hostels located - Mural Villages- in Yogyakarta. This hostel is a form of adaptive interior from house to a hostel. In this article, the study focused on aesthetic side of those interior adaptation, as well as the application of mural to create a photogenic space. The mural-s technique and its relation to other interior elements will be examined to seek a new perspective on spatial-image articulation on interior space.

Keywords
interior design, mural, hostel design, graffiti , interior element

Topic
Art

Link: https://ifory.id/abstract/N6TVKgWyDaXw

Corresponding Author
DICKY HIDAYAT

Institutions
Visual Communication Design, Telkom University, Bandung, Indonesia
School of Art, Universiti Sain Malaysia, Penang, Malaysia

Abstract
This study analyzes the narrative structure of the mobile apps interactive story Kisah Lutung Kasarung, based on Vladimir Propps morphological theory. The purpose of the study is to explore how the structure and moral values are based on the functions of the characters contained in the story. The study used the descriptive qualitative methods using the method of narrative analysis. Data collection techniques were carried out by a literature study and documentation. The result shows 27 main narrative functions, 5 plots, and 4 spheres of action contained in the mobile apps of the interactive story Kisah Lutung Kasarung. The positive moral values obtained from the story are stoicism, helpfulness, happiness, religious, dedication, forgiveness and fairness.

Keywords
narrative analysis, morphology, vladimir propp, mobile apps, interactive stories, lutung kasarung

Topic
Design

Link: https://ifory.id/abstract/qTcDE9WeF8t7

Corresponding Author
Syarip Hidayat

Institutions
School of Creative Industries, Telkom University, Bandung, Indonesia

Abstract
Kue sari jahe Animo is one of the culiner products from the city of Sukabumi since 1959. This cake is made from ginger which is processed and has a taste that has not changed from the past until now. However, this cake is still lacking in showing the characteristic that can be known by the people of Sukabumi city, tourists or visitors. So, the design of packaging visualization is needed through qualitative metode with data collection such as observation, interviews, literature studies, and questionnaires. Data Collection has been analyzed for obtain concept design and the appropriate packaging in structure and surface design results. The design is important because the attractiveness of a product is inseparable from the packaging. Therefore, visualization of the packaging design must be able to create a positive emotional response for kue sari jahe animo products.

Keywords
Kue Sari Jahe Animo, Packaging Design, Visual Identity.

Topic
Design

Link: https://ifory.id/abstract/xRJtDCcZ2PKz

Corresponding Author
Ully Hanafiah

Institutions
Telkom University

Abstract
The interior areas of science have been many developed and used the society to provide value and deliver solutions on the problems of interior space. One of these is the concept of form processing that is often applied in the interior. Form on the apply usually like form typical of a region (batik, carved or typical objects). In the form of the deployment in the interior does not always have to be the original form exactly. There is the concept transformation form which can be applied. Many ways that can be used to change a shape into another shape, among other things by doing the penyederhanakan shape elements or accentuate one part of the form and change it gradually through the transformation of forms. In this study the method used is descriptive analysis that is, with how to describe and analyze the concept of transformation of the form that has been applied by some students of interior design in the process of drafting the final tasks into the interior layout. The benefits of this research is to provide alternative processing of interior space on the concept of the transformation of the form so that the creation of the design variations. The purpose of this research is to provide a new perspective or a new inspiration in the processing of the typical form of the concept of an area by means of the application of the transformation of the form so that the form can apply in the more up to date with an interest in design at this time without changing the essence of the original form.

Keywords
Interior spaces, shapes, transformation of forms.

Topic
Design

Link: https://ifory.id/abstract/vxrawUqhQb9F

Corresponding Author
Muchlis Muchlis

Institutions
Telkom University

Abstract
Abstract : Daerah Istimewa Aceh sebagai salah satu daerah paling ujung barat di wilayah Indonesia mempunyai kekayaan budaya yang sangat unik dan kaya. Sebagai daerah yang merupakan pintu masuk perdagangan dari barat, budaya Aceh berakulturasi dengan budaya-budaya dari negara lain seperti Arab, India dan Melayu. Hasil budaya tersebut kemudian terpecah-pecah dan membentuk keunikan tersendiri yang dikembangkan menurut adat istiadat, kepercayaan dari daerah-daerah di Aceh. Contoh seperti daerah Gayo, Leung Bata, Aceh Tamiang dan lain-lain. Hasil akulturasi itu membentuk kekhasan masing-masing daerah di Aceh dari pakaian adat yang berbeda dari bentuk, warna maupun aksesorisnya. Pada akhir tahun 2014, dimana Aceh mengalami bencana tsunami yang memporak porandakan Aceh. Bencana itu mengakibatkan banyak infrastruktur di Aceh hancur dan hilang. Hasil-hasil budaya, peninggalan-peninggalannyapun hancur dikarenakan tsunami. Seiring waktu Aceh kembali menata diri, Aceh mencoba bangkit, terutama dari sisi perekonomian. Merancang aksesoris khas Aceh tentunya mempunyai tantangan tersendiri dikarenakan Aceh terbagi menjadi daerah-daerah yang dalam sejarahnya membentuk kekhasan masing-masing. Dalam hal ini tentunya harus dicari sebuah benang merah yang akan menghubungkan antar daerah di Aceh sehingga aksesoris yang nanti dirancang setidaknya dapat cukup menjadi salah satu Aksesoris khas Aceh. Hal ini selain dapat mengidentifikasi kembali salah satu budaya khas Aceh dapat juga membantu Aceh untuk bangkit kembali menata perekonomiannya lagi. Key words : Souvenir, Aceh, Identitas, Ekonomi

Keywords
Key words : Souvenir, Aceh, Identitas, Ekonomi

Topic
Design

Link: https://ifory.id/abstract/hZ2KjAekLN8H

Corresponding Author
Mohammad Isa Pramana Koesoemadinata

Institutions
Visual Communication Design Study Program, School of Creative Industries, Telkom University, Bandung, Indonesia

Abstract
Indonesia is a country with a vast cultural diversity as well as a high historical value, many historical sites found in various regions in Indonesia including Magelang Regency, Central Java. There is the largest temple called Borobudur, this temple is located in Borobudur, Magelang Regency, Central Java. Besides Borobudur, there are several temples in various locations in Magelang Regency, these temples are not yet exposed to the world, namely Lumbung, Asu, Pendem, Gunung Sari, Gunung Wukir, Losari, and any other temples. These temples become the cultural heritage with its own beauty and high historical values with different functions and objectives from each other. The existence of these temples need to be pre-served because of its use for science, education, religion and any other aspects. Government Tourism Office have already made an effort in the publication through websites, brochures, and magazines. After analyzing the publication, there are shortcomings in the delivery of the publication through the media. Therefore, to provide historical information and docu-mentation of the temples in Magelang as historical evidence there is a need for putting more effort. The survey was done by the author through questionnaire and interview, the author concludes to use photobook as media to convey the infor-mation about these temples and to use photos to document these temples.

Keywords
Photobook, Ancient Temples, Magelang Regency

Topic
Design

Link: https://ifory.id/abstract/yYvFdN2AVUhp

Corresponding Author
Siti Desintha

Institutions
Universitas Telkom
Fakultas Industri Kreatif
Desain Komunikasi Visual

Abstract
Goddes of Pantura is a photography book created by Arum Tresnaningtyas which discuss about dangdut music in the North-coast of Java. Cover works as an exciting main image representative to represent what it is inside—the book. Goddes of Pantura uses certain materials and colors to deliver its communication message. Using thinking principal, pragmatic graphic design is focused to risen up the sensitivity of a process through technique, materials, and media to be poured to the artpiece. This technique will answer how design process is, deliver a communication message and its perception, is not only about the final result of creating design, as what it presents on Goddes of Pantura book cover. This research is using qualitative method with Morris- semiotic approach. The result of this research will be served further in this writing.

Keywords
Cover, Goddes of Pantura, Pragmatic

Topic
Design

Link: https://ifory.id/abstract/ynaGEq24WDAB

Corresponding Author
Ira Wirasari

Institutions
Telkom University

Abstract
Cotton Button, is a childrens clothing brand in South Tangerang has been established since 2014, which was born from the idea of a mother of two children who have experience in choosing fabrics on childrens clothing. Cotton Button fo-cuses on childrens comfort and naturalness offered from organic cotton fabrics. Organic cotton fabric is a cloth derived from natural cotton seeds that are not modified, also planted without using pesticides both in plants and in their plant-ing fields. Cotton Buttons has been promoting, but based on the data obtained, the promotions carried out have not been able to increase audience awareness of Cotton Button products. This caused a decline in sales in the city of Bandung. In connection with this phenomenon, the design of the Cotton Button clothing brand was designed.

Keywords
strategy, promotion, brand

Topic
Design

Link: https://ifory.id/abstract/7BarUPNkv3Te

Corresponding Author
Tohir Mohamad

Institutions
School of Creative Industries, Telkom University, Bandung, Indonesia

Abstract
Indonesia has many choices of natural attractions that are very interesting to visit, one of which is beach tourism. In Pujiharjo Village, Tirtoyudo District, Malang East Java Regency, there is a unique Sipelot Beach Tourism Village, this beach has white sand, river estuaries and waterfalls that can be enjoyed by tourists. But this tourism potential has not been matched by adequate promotion so that its existence is not known yet by the wider community, even though the local villagers have cooperatively provided various facilities, including their homes as part of accommodation for tourists. Through observation in the field, literature studies and interviews obtained data needed as a basis for designing logo models and their application to promotional media. It is expected that the design of this promotion can provide a solution for increasing more of tourist visits to the Sipelot beach.

Keywords
Malang, Promotion, Sipelot Beach

Topic
Design

Link: https://ifory.id/abstract/4VUacrNmL8jn

Corresponding Author
Morinta Rosandini

Institutions
Universitas Telkom

Abstract
Batik Mbako as one of Indonesian local textile from Temanggung, has been developed since 2009. Mbako means tembakau (tobacco) became inspiration for batik motif by local society. More than 30 pattern motif of Batik Mbako exist, some of them have been legally recognized by government. Nowadays, the development of motif design is less varied regarding to the lack of innovation design and has a potential to be redesign with new composition. The purpose of this paper is to create the innovation of motif pattern design composition for Batik Mbako. The methodology used by this paper was by reviewing and analysing the original Mbako motif pattern, creating new concept and redesign the shape of Mbako motif pattern. The main result of this paper was the innovation of motif pattern design for the form of original Batik Mbako motif, with three different concept and target market. This paper hopeful encourages people outside Temanggung to getting know more about Batik Mbako and gain the popularity for it. In the future those new motif design could be use by local artisan.

Keywords
motif, pattern, re-design, innovation, batik, mbako

Topic
Design

Link: https://ifory.id/abstract/mzj9Gfcw6rBy

Corresponding Author
Mohammad Ulwan Masruri

Institutions
(a) School of Creative Industries, Telkom University
Terusan Buah Batu Street No.01, Dayeuhkolot, Bandung City, West Java 40257, Indonesia
*mumasruri[at]student.telkomuniversity.ac.id

Abstract
Telkom University is one of the private universities that has a dormitory program for students as a residential facility in Bandung. The large number of students coming from outside Bandung makes a dormitory program on the campus area of Telkom University as the appropriate residential solution for non-indigeneous students. The dormitory is in the form of a 4- storey building that can be reached using stairs. However, there was actually found another problem that the residents of dormitory who lived in the third and fourth floors found the difficulty when transporting goods that were quite heavy and large in term of going up and down using stairs. In a previous study with the title “The Design of goods-transporting tools through stairs in multi-storey buildings based on system perspective”, it was still found a lack in the part of the system where the chain wheels have not been able to run well yet and also inavailability of the safety system for goods which prevents items from falling off the conveyance. Therefore, it is necessary to redesign the goods transport equipment through stairs by focusing on developing wheel system and also goods safety system. The method used in this redesign is the qualitative method by observing Telkom University dormitories and conducting interviews with a number of dormitory residents. In addition, an analysis of the design of wheel system and safety of the previous conveyance of goods is carried out. The result of this analysis produce, products transporting goods that can be used through stairs so as to reduce the risk of accidents when transporting goods in multi-storey dormitories.

Keywords
Goods Transport Equipment, Stairs, Rubbertrack wheel System.

Topic
Design

Link: https://ifory.id/abstract/nWz7qJHUPvYw

Corresponding Author
Ninda Fajriati

Institutions
a) Industrial Design Study Program, Faculty of Creative Industry, Telkom University,
Jl. Telkomunikasi no.1, Bandung 40257 Jawa Barat, Indonesia
*nndfjrt[at]students.telkomuniversity.ac.id
b) Industrial Design Study Program, Faculty of Creative Industry, Telkom University,
Jl. Telkomunikasi no.1, Bandung 40257 Jawa Barat, Indonesia

Abstract
In Bandung, there are buildings that have three levels or more with no escalator and elevator for their daily needs in moving goods. One of example is Telkom University dormitory. As a resident of a building, problems are often found unconsciously and that has not been found a clear solution, for example when moving goods from the ground to the top level. The goods are referred to as suitcases, gallons, dispensers, large bags, etc. Some people will call the services of a porter or friend to help them transport goods. Because of that, a clear solution must be made for goods mobilization activities to be more effective and efficient, therefore, transportation equipment such as trolleys with good material and it can accommodate the load of goods that are usually moved in multi-storey buildings without elevators is a solution for this problem.

Keywords
Stairs trolley, Material, Dormitory, Bandung

Topic
Design

Link: https://ifory.id/abstract/D7uwGqhWvfZ4

Corresponding Author
Fajar Sadika

Institutions
Telkom University

Abstract
There are 212 cases of fire from 2015-2018 that have occurred by electricity failure in Bandung City, those failures happen because of power strip misused by users. The power strip has a certain maximum electric current input from electric devices, misused happen when the electric devices that connect have exceeded the electrical current of the power strip. This situation can cause a fire because of the power strip overheat. From 50 user 68% of users do not know the maximum electric current that can be delivered by a certain power strip and 32% of users knowing the maximum electric current but do not know how to use it for everyday use. These research aims are to redesign security of use certain power strip, focus on user habit and user interface information. Product Development, Power Strip, Security of Use

Keywords
Product Development, Power Strip, Security of Use

Topic
Design

Link: https://ifory.id/abstract/W23gyzRHhv7G

Corresponding Author
Laras Mahardhika Eltama

Institutions
Faculty of Creative Industries, Telkom University
Jl. Telekomunikasi Jl. Terusan Buah Batu No.01, Sukapura, Kec. Dayeuhkolot, Kota Bandung, Jawa Barat 40257, Indonesia

Abstract
Indonesia is an archipelago state that has a diverse natural wealth, one of which is coral reef. Indonesia is included in The Coral Triangle; the center of the worlds coral reef biodiversity, together with Malaysia, the Philippines, Papua New Guinea, Timor Leste and Solomon Island. However, 35.15% of coral reefs in Indonesia are in poor condition due to natural phenomena, as well as human activities. One of the main causes of damage to coral reefs is coral bleaching. The purpose of this research is to raise awareness of the damage to coral reefs that occur, especially coral bleaching, through fashion products. The visualization of coral bleaching can be achieved by ruffles, pleats, and tie dye techniques. The research method used is a qualitative form of observations on brand competitor, literature studies by reviewing various sources of information regarding coral bleaching, resort wear, and business opportunities in the Indonesian fashion industry, conducting survey to target market, then continued with direct experiments techniques used to achieve the texture, shape and character of the coral reefs affected by coral bleaching. The exploration results are implemented into resort wear fashion products with reference to the lifestyle of the target market of the product in order to have potential as one of the new business opportunities in the Indonesia-s creative industry.

Keywords
coral bleaching, tie dye, ruffles, pleats, resort-wear

Topic
Design

Link: https://ifory.id/abstract/8YygVDN9EMZ4

Corresponding Author
Atria Nuraini Fadilla

Institutions
Telkom University

Abstract
Cibuntu Tourism Village is located in Pesawahan District, Kuningan Regency, West Java. Its ancient heritage and racial landscape have made the Cibuntu Tourism Village win national and international awards in the community-based tourism category. In this study, the visual identity of Cibuntu Tourism Village was dissected and analyzed using the semiotics perspective of Roland Barthes. Data collection techniques in this study used interviews, observation and literature reviews. Through semiotics analysis it was found that the Cibuntu Tourism Village logo did not represent the characteristics of the village. Further research is needed in the form of designing visual identity with the rules of the logo with the approach of natural characteristics and the warmth of the village has made it easier for consumers to reflect on the experience of visiting this village. Keywords: Logo, Semiotics, Cibuntu Village

Keywords
Logo, Semiotics, Cibuntu Village

Topic
Design

Link: https://ifory.id/abstract/m79DrNgp4hjU

Corresponding Author
fajarsani retno palupi

Institutions
Telkom University

Abstract
Each ads that released by a company contains an "information" that wants to be transferred to the public to clarify identity and obtain public recognition of the company. One company that has interesting advertisements to review is a Tiki company advertisement that is in the field of shipping and logistics. The method used to analyze this advertisement is semiotics, by looking at the markers in the visualization of Tiki Indonesian brand advertisements. The visual elements analyzed by 3 aspects: 1) Meaning of Representation; 2) Meaning of Interaction; 3) The Meaning of Composition. In the social semiotics of these markers used to analyze the message that the designer wants to convey to the community. The constituent elements though seem simple but have a message hidden in it.

Keywords
advertisements, semiotics, visualisation

Topic
Design

Link: https://ifory.id/abstract/MyVPea8DGjzd

Corresponding Author
Anggar Erdhina Adi

Institutions
Telkom University

Abstract
This publication focus on the phenomenon of the development creative industry in Bandung that not packaged as a short feature program especially on social media which is the industry growing rapidly. The feature content brings the audience closer to a shorter and clearer story, but still informative and entertaining. Meanwhile production in video content has rarely been done, some-s not clear concept as a form of program, especially for social media. Consumption of the internet and social media in particular, should be used as a medium for information and entertainment, especially the development of creative industries. This publication aims to find out how to package the creative industry in the form of short features, especially for social media. Meanwhile this scientific article is also expected to be able to lift the creative industry in Bandung because the spread of information through social media is quick and easy. This article uses qualitative methods with a case study approach. The focus in this study is specific to several creative industries in Bandung in 2019. The studi of audio visual concept are several short feature programs of international television on social media. The results of the conclusions show that the short feature packaging is more informative and entertaining. With the form of publication using social media, the information will be easily accessed anytime and anywhere. Information and entertainment packages in short features can lift the creative industry in Bandung because of the concept and the accessibility.

Keywords
Creative Industries, Short Feature, Social Media

Topic
Culture

Link: https://ifory.id/abstract/3BNgKuWvCFbD

Corresponding Author
Wirania Swasty

Institutions
(1*,2,3)School of Creative Industries, Telkom University, Bandung, Indonesia
*wirania[at]telkomuniversity.ac.id
(4)School of Economics and Business, Telkom University, Bandung, Indonesia

Abstract
Food home industry in Bandung increased 7.19 percent in 2017. However, the lack of attractive packaging makes them are not competitive in the market. A deep understanding of packaging and labelling is important. This research-s objective is to contribute to the development of packaging design especially food home industry products and can be used as refer-ence for further research related to colour perception, packaging design, and creative industry. This study used qualitative and quantitative approach. Data collection is done through literature study, market observation and questionnaires. This study as a pilot study for further research on correlation between the perception of colour combination and consumer preferences. The results became the foundation for designing Primary Display Panel of banana chips home industry. From the study, it was suggested that the price that consumers perceived against the banana chips brands is the same as the ac-tual price on the market.

Keywords
banana chips, home industry, primary display panel, packaging, perception

Topic
Design

Link: https://ifory.id/abstract/n4MFXEjftJR8

Corresponding Author
Sakina Fathiani

Institutions
Telkom University

Abstract
Board games are the most ancient kinds of games that have even existed in Egypt since 3500 BC. Over the years, many board games are developed with a variety of gameplay that has a range of attractions. In 2001, Klaus-Jürgen Wrede designed a game called Carcassonne. It tooks the theme of developing a medieval fortress city landscape, and became the best game in 2001 based on the Spiel des Jahres Award. In 2017, the board game was adapted by Asmoode Digital Publisher into digital form so it can be played on the Android Operating System, Steam PC and Nintendo Switch platforms. This study uses the comparative method based on Tracy Fullertons approach of game structure, comparing formal elements, and dramatic elements from Carcassonne physical board games to Carcassonne digital board games. The objective of this study is to find out what are the similarities and differences from both physical and digital board game form.

Keywords
boardgame, game, digital, mobile, carcassonne

Topic
Design

Link: https://ifory.id/abstract/uPtwn9hKYq2b

Corresponding Author
bambangmelga suprayogi

Institutions
Telkom University

Abstract
Abstract The 2018 flash flood, in the Cirebon area which has a significant social impact, has opened the eyes of the people of Cirebon, to begin paying attention to the environment and the surrounding environment. This study examines the role of the community that calls itself, the Jaga Kali community, in Cirebon. In its role, it builds public awareness to love and protect the environment, through a festival that has been running consistently, entering its eighth year. The purpose of this study is to look at the role of the Guard Community, at the 7th watch festival, Kali Pacit. The process of data collection is done, by interviewing the committee, performers, and the community. The interview material obtained was copied and analyzed. The results of the analysis gave rise to 3 themes that will be discussed: The role of promotional posters Take care of Kali, The influence of social support in the poster Keep the Times Festival, The enthusiasm of the community received information through social media from the Jaga Kali festival held. The study of the three themes is very useful for understanding how to optimally increase peoples motivation in awareness of maintaining and maintaining their environment.

Keywords
Keywords: Festival posters, support, influence

Topic
Design

Link: https://ifory.id/abstract/MLC9Dr6WjeZy

Corresponding Author
Sonson Nurusholih

Institutions
Universitas Telkom

Abstract
In the midst of competition for childrens vitamin products in the Indonesian market, there are around 15 products from various manufacturers in circulation. Each producer competes to promote their products to be known to the public by conveying diverse information and ways of communicating to consumers. Various communication strategies are used to bring up a variety of creative language styles. On this basis the authors make research that seeks to know what language styles are used by ad creators in making the product a positioning. The purpose of this study is to analyze and describe the language style of each of the different childrens vitamin products. The theory used is the positioning theory developed by Philip Kotler and Da-vid A. Aaker while the STP (Segmentation, Targeting, and Positioning) analysis was used and for the research method, qualitative methods were used with descriptive descriptions. The results of preliminary observations, found in every promotional activity for childrens vita-min advertisements, always appear different language styles and are closely related to the benefits that exist in each product so that it raises a strong positioning in every vitamin product for children that is widely circulating in the Indonesian market.

Keywords
Communication Strategy, Language Style, Childrens Vitamins

Topic
Design

Link: https://ifory.id/abstract/EL8qjZzNryYW

Corresponding Author
Handayani Madania Insani

Institutions
Telkom University

Abstract
Tektona waterpark is the swimming pool that is on Kampung Batu Malakasari Baleendah, Kabupaten Bandung this place have all kinds of facilities that can be used by visitors like a tire, water a buoy, seating, locker, , canteen the dressing room, toilet facilities and other.Basically visitors certainly brought luggage to be used for exertion using bags or a bag into a luggage, but there were the problem in facilities available and a storage (locker) not used optimally.This is because of the reach seats and a storage less ergonomic, so it needs a combination of two facilities are seats and locker with a reach that the use of. ergonomic and practical. The purpose of drafting this product to facilitate the visitors in the goods storage, familiarize visitors to prepare and facilitate visitors neat luggage Methods used in the research and design the qualitative descriptive method and that is find a picture or describe observations directly see phenomenon. and reality. Data collection techniques used the observations into tourist attractions to get accurate information such as size and shape would apply to products designed.The results obtained from this method of the merger of two facilities including a storage and a seat with a reach that ergonomic and having the nature of a practical, comfortable, , safe and easily overseen by visitors. A conclusion that the design of products or the idea is based on the visitors do not use facilities available optimally and reach of a bad between facilities have attachment.

Keywords
Ergonomics, Ergonomic, Anthropometry

Topic
Design

Link: https://ifory.id/abstract/xuTKaVdt97Up

Corresponding Author
Irwan Sudarisman

Institutions
Interior Design Study Program, Faculty of Creative Industry, Telkom University

Abstract
Design with the Green Design approach is now starting to get more attention in interior planning in big cities in Indonesia. Human awareness about the environment and healthy living space is a driving factor. In addition, the application of Green Design in the interior provides benefits such as increased employee productivity, soundness, selling points, especially for prospective (corporate) international tenants and various government reliefs for those who have Green certification. Based on research, one of the causes of damage to environmental conditions is due to the presence of buildings / high rise buildings (the interior is part of the building). The use of materials in the interior is often not environmentally friendly and does not pay attention to the health of the people who are active in it. The research methodology used in this research is analytical descriptive. This methodology is carried out by analyzing examples of the implementation of material use with the Green Design approach in the field through theories sourced from the Green Building Council Indonesia (GBCI). The analysis is presented in tabular form. The results of the analysis show that the application of the Green Design approach through materials is very broad, not only limited to the use of natural materials or materials that do not contain hazardous substances, starting from the production process of the material until the expiry of the materials life. The results of this study, one of which is intended as a guide (initial introduction) in designing specifically for students (interior design program) who will become professionals in the future.

Keywords
Green Design, Material, Interior

Topic
Design

Link: https://ifory.id/abstract/FmgxC86DjNyZ

Corresponding Author
ALDI HENDRAWAN

Institutions
Telkom University

Abstract
Indigo is categorized as a vat dyes, which is needs to pass a fermentation phase in the extraction process before it could be used as a textile dye due to its lack of fastener substances. Fermented dyes are known to be the most solid dye with high endurances compared to other textile dyes according to how the color will fade caused by acid or alkaline substances. The fermentation process of Indigofera dye could be done using chemical or natural ingredients. Natrium Hydrosulphite could be used in chemical fermentation, while Javanese brown sugar is used in natural fermentation for Indigofera dye. In this study, comparison between the use of Indigofera dye with natrium hydrosulphite fermentations and Indigofera dye with Javanese brown sugar fermentations will be explained, by using experimental methods. The results of this dyeing experiment from using two kind of reductors, will be analysed to learn each of its advantages and disadvantages.

Keywords
Indigofera dye, natural dyes, extraction, fermentation

Topic
Design

Link: https://ifory.id/abstract/JUwMZQjkD2xg

Corresponding Author
Sulistijono Sulistijono

Institutions
School of Creative Industries, Telkom University

Abstract
The Digital Marketing Mix is one of the elements used by marketers in marketing their products aimed at building con-sumers purchase intention. Digital marketing provides a framework for comparing existing services with competitors and can also be used as a mechanism to generate alternative strategic sales approaches. The research was conducted using quantitative methods, with a total sample of 100 respondents using online shopping for Lazada. The research data was processed using Statistical Package for the Social Sciences(SPSS) 2.0. The results showed that the variable Digital Mar-keting Mix had a significant simultaneous effect on consumers purchase interest of 76.359 percent. These results indicate that the people of Bandung are very interested in shopping at the Lazada online shopping site. The results of partial studies indicate that the digital marketing mix partially influences consumers purchase intention, but the promotion dimension still needs to be increased so that buying interest that arises from consumers increases.

Keywords
Digital Marketing Mix, Consumers Purchase Intention

Topic
Business

Link: https://ifory.id/abstract/Zcb7FuVHepWY

Corresponding Author
Mochammad Sigit Ramadhan

Institutions
Telkom University

Abstract
One of the characteristics in the 15th century Renaissance that there was a dramatic visual expression in the works of art, especially painting. It-s usually visualized by the artists at that time with the use of the light-dark principle on the objects presented in the artwork. This light-dark principle is known as chiaroscuro, and in the history of its development this chiaroscuro principle was applied also in printmaking by several artists in Europe. The chiaroscuro character can be built with the composition of color values with different intensities through the process of printing a matrix on the print media. There are two methods that can be used to produce color printmaking work, multi-block and reduction method that have their own advantages and disadvantages in visualizing the chiaroscuro principle. In addition to paper materials, the application of woodcut printmaking is also carried out on textile materials known as block-printing. However, there are not many works on textile materials that use the chiaroscuro principle because in general the coloring character in the visual image or design used tends to be solid color. Based on the explanation, there is an opportunity to apply the visual chiaroscuro character to the textile materials by using woodcut printmaking technique. The use of woodcut printmaking technique allows artist to produce a number of different color values by referring to the light layer falling on the object, so that the impression of volume and depth created in the artwork will be more visible. In this study, researcher conducted a literature study and observations to analyze chiaroscuro visual characters which were then tested in the experimental process of creating works to show the potential application of the chiaroscuro character by using woodcut printmaking in textile materials. The results of this study produce data on the analysis of technical aspects and visual characteristics of chiaroscuro by using woodcut printmaking technique on textiles. It can be used as material for the development of art making and learning process to be conveyed to the artists, textile designers and academic community.

Keywords
chiaroscuro, color value, woodcut printmaking, textile

Topic
Art

Link: https://ifory.id/abstract/VDkrzZaxvTcP

Corresponding Author
Diani Apsari

Institutions
Faculty of Creative Industry,
Telkom University
Jl. Telekomunikasi,
Sukapura, Kec. Dayeuhkolot, Kota Bandung, Jawa Barat 40257

Abstract
Parents of children of preschool age are often challenged in finding ideas for activities to stimulate the growth and development for their children through playing. An advantage for parents in the modern and also digital era is they are closer to information on parenting and ideas for childrens play activities through parenting mobile applications which are easily downloaded from application marketplace platforms such as Googles Play Store. Out of many parenting-themed mobile applications that available in the market, one of the prominent ones is Chais Play. Developed by experts of childrens growth and development and designers who understand the preschool childrens play activities, and presented in visually attractive illustrations, Chais Play is now an "Editors Choice" and has been downloaded for over 100,000 times on Play Store. Using qualitative method through structured interview with experts on childrens growth and development and users of Chais Play, supported with literature study, this research is conducted to analyze the function of illustrations on the user interface of Chais Play to convey information on preschool childrens play activities to stimulate their growth and development to the parents.

Keywords
Illustration, Children-s Play Activities, Preschool Children, Mobile Application

Topic
Design

Link: https://ifory.id/abstract/udEeURH7DXbT

Corresponding Author
imtihan hanom

Institutions
Telkom University

Abstract
This study departs from the phenomenon of increasing crime that occurred at the Automatic Teller Machine (ATM). The rise of crime at ATMs does not only occur in Indonesia, but almost all over the world. Crimes at ATMs have occurred from the very beginning the ATM was introduced to the public, until now. Crimes that occur at ATMs are mostly in the form of robberies which sometimes lead to murder. This study looks for interior variables that can increase the sense of security of ATM machine room users so as to suppress the intentions of criminals to act in them. Interior variables are obtained from several theories related to the prevention of criminal acts at ATMs, human safety perception and recommendations related to the prevention of existing crime. The results obtained from a number of recommendations related to crime prevention and theories related to the perception of safe humans that produce two main interior variables, namely; visual oppenes and territoriality. The design of an ATM room using these two main variables is expected to be able to provide a sense of human security when they want to visit and / or are in an ATM room. The results of the study are expected to provide an overview of the form of ATM space that can increase the users sense of security so that it can reduce the occurrence of criminal acts. This research is also expected to be an ATM room design standard to suit human basic needs, one of which is security

Keywords
secure perception, crime prevention, interior design

Topic
Design

Link: https://ifory.id/abstract/V2Kt7qfcPYuX

Corresponding Author
Widia Nur Utami Bastaman

Institutions
Craft, Textile, and Fashion, School of Creative Industy, Telkom University

Abstract
Nowadays many fashion products are inspired by the visual from food, this phenomenon is know as food fashion trends. Bandung as a culinary center since 1941, and as a storefront of Sundanese culture. In Sundanese culture there is a uniqueness in treating food, such as the tradition of using banana leaf as a dining mat. Utilization of banana leaves continues to be used by Sundanese people until now, especially in tradisional Sundanese food in Bandung. Visual of banana leaves food wrappers can be used as inspirastion of product design, because it has a unique colour, texture, and how to wrap it. This potential can be applied to a ready to wear deluxe design by using digital printing and manipulating fabric techniques.

Keywords
Surface Textile, Bandung, Banana Leaf

Topic
Design

Link: https://ifory.id/abstract/qgkBQaWJPYyF