Indonesia Conference Directory

Corresponding Author
Li Qi

Institutions
Universitas Pendidikan Indonesia

Abstract
Family business plays an important role in the world economy, which exists widely both in developed countries and developing countries. For the family business, the successor means the future development direction and growth trend of the business. The inter-generational succession of the family business is a multistage evolution process influenced by many factors. Based on the succession model and characteristics of Chinese family business, this paper analyzes the influencing factors of inter-generational succession of family businesses from the perspective of re-creation, and systematically classifies the influencing factors into five aspects: creators, successors, relationship, organization and environment. It provides reference for the next empirical research on the influencing factors of Chinese family business succession.

Keywords
family business, influencing factors, succession, re-creation

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/abPX8Tu3VZgw

Corresponding Author
Teddy Sumirat Bassar

Institutions
Bandung Padjadjaran University

Abstract
This study aims to analyze the influence of sharia stock trading activity factors and macroeconomic factors on the performance of sharia stocks in the capital market in Indonesia. The theoretical foundation used in this study is the Capital Asset Pricing Model (CAPM), which is a model that connects the expected returns to the risk at balanced market conditions. In addition, the theory of Arbitrage Pricing Theory (APT) which has the view that the expected return for a security will be influenced by several risk factors. Sharia stock performance measurement is carried out using the Sharpe Index evaluation measuring instrument. The Sharpe index measures portfolio performance by connecting between returns and total risks as indicators. In this study a research model with a dependent variable is the performance of sharia stocks. While the independent variable is a factor of sharia stock trading activities which consists of sharia stock market capitalization, sharia stock trading volume, frequency of sharia stock trading, and sharia stock trading day; and macroeconomic factors, namely the SBI interest rate, inflation rate, and exchange rate. The research method that will be used in this research is the quantitative research method with multiple regression models. The data used are panel data, i.e. ISSI sharia share data (Indonesian Sharia Stock Index) which represents the stock trading of sharia listed, active, and fulfills the requirements in the period January 2014 to December 2018. Based on the research hypothesis, it indicates that the sharia stock market capitalization, sharia stock trading volume, sharia stock trading frequency, and sharia stock trading day have a positive effect on the performance of sharia shares. While the SBI interest rate, inflation rate, and exchange rate negatively affect the performance of sharia stocks.

Keywords
performance of sharia stocks, sharia stock trading activity factors, macroeconomic factors.

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/Xxzrn2Tuv9YN

Corresponding Author
Kurniawan Saefullah

Institutions
Faculty of Economics and Business, Universitas Padjadjaran

Abstract
Microfinance has been acknowledged as a tool in alleviating poverty. It provides various schemes of funding support which enable the poor to lift up their standard of living. In response to its importance, Local Government of Bandung imposed a supporting funding policy to the ‘economically active poor- through several credit schemes, i.e. Kredit Melati, Kredit Mesra and Kredit Bagja, with the intermediary of Bank Perkreditan Rakyat (BPR) Bandung. This paper attempts to describe an early evaluation to the effectiveness of such policy and programme . Using descriptive analysis, this paper concluded that although the programme has reached thousands of clients, however, the effectiveness of this credit policy is under questioned as it has only been evaluated from the perspective of outreach, but not yet from its sustainability. Furthermore, recent researches in microfinance suggest to identify further the clients from their precondition and categorization, i.e their over-indebtedness, which in many cases will not lift up their standard of living as well as their microenterprises.

Keywords
Microfinance, Outreach, Sustainability, Over-Indebtedness, Rural Bank

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/uBTRNKHpGZqy

Corresponding Author
Leonardus Wahyu Wasono Mihardjo

Institutions
School of Business, Bina Nusantara University, JWC Campus, Jalan Hang Lekir I No. 6. Senayan, 12710, Jakarta, Indonesia

Abstract
Society 5.0 bring the new paradigm and the essential of customer experiences (CX) in driving the organisation agility (OA) and business model innovation (BMI) to support performance in digital transformational stage. The previous study on the model of transformation among those variable has not been reveal and empirically tested. those research become critical since those capability allows the firms to make timely, effective, and properly sustained changes, in f complex market to stay ahead compare with competitor. We argue in facing society 5.0 and digital transformation on ICT industry shall be based on customer experience driven in relation with behaviour, cognition and emotion of customer. Hence, this paper emphasis on a new model of transformation based BMI and OA focus on CX. The proposed model was assessed by 35 Indonesia ICT firm with SEM-PLS statistical tools. The findings demonstrated that the firm that compelling of value proposition from CX in developing the new BMI and OA could boost the transformational performance. Furthermore the study can be enhanced through expanding model, sample and time study for further research.

Keywords
customer experience, organisational agility, business model innovation, transformational performance

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/tW8AhBXfGHbq

Corresponding Author
Muhammad Irfan

Institutions
Universitas Indonesia

Abstract
In Indonesia, products made from aluminum and glass, such as windows, doors, storefronts, etc, are currently growing to replace products made of wood because aluminum basically is more durable, stronger and also cheaper than wood. Seeing this opportunity, many entrepreneurs are just starting to make small businesses by creating products made of aluminum and glass, one of which is Serba Guna Alumindo. However, the number of SMEs engaged in this industry makes Serba Guna Alumindo have difficulty in competing with other SMEs to get more customers and managing their business, especially in marketing strategy. In this paper, we will discuss how SMEs Serba Guna Alumindo creates a good relationship and conduct direct selling activities effectively to acquire a new customer and develop the digital marketing channel through social media (Facebook, Instagram) and website so that they can grow optimally, with business coaching as the method. The framework used for this research is Customer Relationship Management, how to build a good relational marketing during direct selling activities by using Standard Operational Procedure (SOP) as the standard and customer acquisition strategy by using digital marketing to reach a new customer and create an online presence.

Keywords
Business Coaching; Marketing Strategy; Marketing Channel; Customer Acquisition; Customer Relationship Management; Digital Marketing.

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/ek43ApnuKtEx

Corresponding Author
Syti Sarah Maesaroh

Institutions
Universitas Pendidikan Indonesia

Abstract
The existence of Micro, Small and Medium Enterprises (MSMEs) plays an important and strategic role in national economic development. Tasikmalaya City is one of the regions in the East Priangan that has a rapidly developing creative economy industry. However, various problems in the development of MSMEs have become obstacles in increasing competitiveness. The variables that observed in this study are human resources, technological, managerial, institutional, promotional, and capital resources. The aim of the study is to analyze the clustering of MSME in Tasikmalaya City as an effort in developing the regional economy. This research uses quantitative descriptive method. Data was collected through an interview process using a questionnaire. Data is processed using Geographic Information System (GIS). The results showed that human resources were the most important factor in increasing the competitiveness of MSMEs, followed by managerial and techno-logical factors with a weight of 42%, 22% and 14% respectively. The competitiveness of MSMEs in Tasikmalaya City is still considered low, especially because of the lack of optimal institutional and promotional roles. Improvement of institutional roles is needed to be able to improve the level of competitiveness of MSMEs in Tasikmalaya City.

Keywords
Geographic Information System; Clustering; MSMEs

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/Z9hmDH3yR7Cg

Corresponding Author
Ucu Supriatna

Institutions
Universitas Pendidikan Indonesia

Abstract
The goals of this research are to find what factors affecting the rural banks in encountering the bank business competition, reasons why the rural banks in West Java gain difficulties in to possess the competitive advantages, and finding ways of the rural banks can surpass the competition. There are 87 respondents consisting the customers of the public banks and the rural ones. The data is analyzed using the multiple linear regression. The findings if the research show that the human resources total affects the service, the interest rate does not affect the service, the information technology does not affect the service partially and the human resources total, the interest rate and , the information technology affect the service simultaneously. In conclusion, the prominent factor the affects the service in the rural banks is the human resource management.

Keywords
rural banks, human resource management, interest rate and information technology

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/HtkjTCxmAZv6

Corresponding Author
Nizar Alam Hamdani

Institutions
Universitas Garut

Abstract
The use of new innovations as tools to face competition is indeed considered effective enough to win the market. The absence of innovation will make consumers feel bored, leave the product, and we can be sure the business will sink amid the hustle and bustle of competition. This study analyzes the application of innovation strategy concepts in companies and SMEs. The approach in this study is scientific analysis of the literature and previous research on innovation strategies in SMEs. Based on the results of the study, the conceptual framework of the application of SME strategies was obtained, both dimensions, indicators and key to success and obstacles. The implication of this research is that there is an appropriate concept that can be used to develop research in the field of innovation strategy.

Keywords
Conceptual Framework, Innovation Strategy, SMEs

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/7UCjgWrvKwm8

Corresponding Author
R.Evayanthy Banjarnahor

Institutions
University Indonesia
Jakarta, Indonesia
r.evayanthy[at]ui.ac.id

Abstract
Perum Jamkrindo is SOE that is engaged in credit guarantee. Credit guarantee activities which is carried out by Perum Jamkrindo make it has a very important role for the Indonesian economy. As a company that has vision to become the leader of guarantee company, it is supposed that it has a performance measurement that does not only focus on the financial perspective. In order to achieve its goals, Perum Jamkrindo has to improve its performance continously as reflected in aspects of the evaluation of Kriteria Penilaian Kinerja Unggul (KPKU) as mandatory by the Ministry of SOE of the Republic Indonesia. The aspect of the evaluation of the KPKU must be supported by a KPI-based performance measurement design that offers opportunities for every element of the company to achieve satisfactory results. The purpose of this research is to provide suggestions and input in compiling and designing performance measurements for Perum Jamkrindo. The method used in this study is a qualitative method through semi-structured interviews with SOEs that have implemented the KPKU-based KPI. The result of this research is a design model of performance measurement and stages how to create a performance measurement that can be applied for the other SOEs.

Keywords
Performance Measurement, Strategy Map, Balanced Scorecard, Key Performance Indicators (KPI), Kriteria Penilaian Kinerja Unggul (KPKU)

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/WfFV2GDnCjhr

Corresponding Author
Gilang Mangestika

Institutions
(a) School Of Industrial Engineering, Telkom University, Jl. Telekomunikasi No.01, Sukapura, Dayeuhkolot, Kota Bandung, Jawa Barat 40257, Indonesia.
*gilangmanges[at]gmail.com

Abstract
SMASH.ID is one of the digital startups that provides applications to connect garbage banks, customers and the government. SMASH in 2018 is not maximal in achieving its targets. This is because the strategy used is considered to be less effective. The purpose of this study was to find out how the performance of SMASH digital startup in 4 balanced scorecard perspectives. The method used in processing the data in this study was the Analytical Hierarchy Process (AHP). The data used in this study are primary data and secondary data. From the results of weighting shows that the most influential perspective is the customers perspective with a percentage of 27%. The assessment carried out using BSC shows that the performance of SMASH is included in the good category, with a rating scale of 72%.

Keywords
Startup; Strategy ; Balanced Scorecard; AHP

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/fqZ68WGChNTU

Corresponding Author
yuliani dwi lestari

Institutions
(a) School of Business and Management Bandung Institute of Technology, Bandung, West Java, Indonesia
(b) Dept. of Commerce Administration Bandung State Polytechnic, Bandung, West Java, Indonesia

Abstract
This study probes the factors that potentially influence the entrepreneur-s decision to address the global Halal market. It explores the direct effects of Halal perceived usefulness (HPU) towards firm-s practice in Halal business as well as its prerequisite factors (i.e. internal and external drivers). From 41 Halal certified-firms in Taiwan (Muslim minority country), this study employs partial least squares structural equation modeling for testing and examining relationships among factors. From the findings, HPU are the factors can influence the firm-s decision to perform Halal business directly, meanwhile, internal and external drivers are the prerequi-sites for firm-s entry in Halal business. In addition, the internal driver can mediate external driver on affecting Halal perceived usefulness generation.

Keywords
Halal business, firm-s entry, Muslim-minority country

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/JQMtx64BgmPK

Corresponding Author
Endrianto Ustha

Institutions
Universitas Pendidikan Indonesia

Abstract
The purpose of this study was to analyze the effect of success themselves, would risk tolerance, freedom of work, need for achievement, and the readiness of the instrumentation in Bandung against the student wishes to become entrepreneurial. Types of data used is primary data. Methods the research was survey with inductive analysis approach to look at ways that are generally used in a tested factors influencing students desire to become entrepreneurs. Method of data collection using the questionnaire with the number of respondents as many as 100 people. Sampling techniques used are simple random techniques (Random Sampling Method). The data is processed and analyzed by using SPSS application assistance. Analytical tools used in this study is testing the validity, reliability, and multiple linear regression. The results of this study indicate that the variable Self Success, freedom of work and the need for achievement is dominant in the variables affect the desire of the Students in Bandung to become Entrepreneurs.

Keywords
The Success Of The Self, Will Risk Tolerance, Freedom Of Work, Need For Achievement, The Readiness Of The Instrumentation.

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/NaWvjMV48ABY

Corresponding Author
INTAN PERMANA

Institutions
Fakultas Kewirausahaan, Universitas Garut
Jl.Jati No.42B Tarogong Kaler, Garut

Abstract
Digital entrepreneurship is an effort to use information technology for businesses, in which entrepreneurs utilize digital platforms in commercial activities to connect with customers, develop products and renew services. This paper describes leather entrepreneurs- perseptions about platform as a strategy in digital entrepreneurship. The results of data analysis show that the respondents have good perceptions about platform. They can select, manage, store, and interpret platform. The adoption of digital entrepreneurship by leather entrepreneurs is facilitated by prolific use of internet, ICT savviness, prior knowledge and education, family environment, personal needs, easy internet access, media, and programming experts. Leather entrepreneurs use platform as a strategy to adopt digital entrepreneurship.

Keywords
digital entrepreneurship, platform strategy

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/qXeERzbxrt27

Corresponding Author
Lena Nuryanti Sastradinata

Institutions
Universitas Pendidikan Indonesia

Abstract
This study aims to determine the effect of entrepreneurial environment to entrepreneurial motivation. This research uses descriptive approach with explanatory survey method. The student analysis unit is 167 people . Data collection using questionnaire. The analysis technique used is verifikatif technique by using frequency distribution. The result showed that entrepreneurial environment enough effected on entrepreneurial motivation. The differences in this study located on an object research, time research, a measuring instrument , literature that used , the theory that is used and the results of the study

Keywords
entrepreneurial envriontmen; entrepreneurial motivation

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/KExTWQvmbcDF

Corresponding Author
Sadikun Citra Rusmana

Institutions
Universitas Pasundan, Management Department of Economic and Business Faculty

Abstract
Entrepreneurial leadership have four characteristics are lead the vision, encourage, arrange, and direction. The whole of characteristics are important to observation in relation with entrepreneurship characteristics. This article can explain the result of research in entrepreneurship in the young entrepreneurs, aspecialy among 19 - 30 age. Descriptive and verificative method used for observations and analysis 33 respondens who running in the creative industry. The result showed that entrepreneuship characteristics related to entrepreneurial leadership. In this research not differences gender significantly.

Keywords
Entrepreneurial leadership, young independen entrepreneurs, entrepreneurs characteristic

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/GWERpuTjJevY

Corresponding Author
Titi Kurnia Fitriati

Institutions
Faculty of Economics Universitas Krisnadwipayana Jakarta, Indonesia

Abstract
The purpose of this study is to analyze the relationship of entrepreneurial orientation with organizational performance, entrepreneurial orientation with human capital , human capital with organizational performance. Besides, to analyze whether human capital can mediate the relationship of human entrepreneurial orientation with organizational performance. The research data that will be used is the data of SMEs in Bekasi City, West Java Province, Indonesia with primary data through questionnaires and secondary data published by the Bekasi City Government. The research sample was 168 SMEs in the City of Bekasi. The method used correlation and regression analysis to determine the relationship between variables and path analysis to determine the direct effects and indirect effects entrepreneurial orientation on organizational performance. The hypothesis of this research are: (1) there is a positive relationship between entrepreneurial orientation and organizational performance, (2) there is a positive relationship between entrepreneurial orientation and human capital (3) there is positive relationship between human capital and organizational performance.

Keywords
entrepreneurial orientation, organizational performance, human capital

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/GeMf9BLTkHJz

Corresponding Author
Nizar Alam Hamdani

Institutions
Universitas Garut

Abstract
In the era society 5.0, it is necessary for a business to be equipped with an innovative entrepreneurial orienta-tion. The present study describes the entrepreneurial orientation of small and medium coffee enterprises. The study was conducted using an explanatory survey. The samples were small and medium coffee enterprises in Garut, Indonesia. The results showed that the samples had good entrepreneurial orientation in a such a way that it could improve their market share and business performance by conducting environmental analysis, mak-ing innovations, taking risks, and developing new ideas, products, and services.

Keywords
Entrepreneurial Orientation; SMEs; Coffee Industry

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/kuv2V8bRXEjM

Corresponding Author
HARI MULYADI

Institutions
Universitas Pendidikan Indonesia

Abstract
The purpose of the research is to find out the influence of entrepreneurship competence on business performance, the influence of entrepreneurshp motivation on business performance, and the influence of entrepreneurship competence and entrepreneurshp motivation on business performance. The object becomes the unit of analysis in this research is the Saung Angklung Udjo craftsman. The type of research is using verificative with the method is using an explanatory survey of 30 respondents. The results of this research that the description of entrepreneurial competence in the high category, the description of entrepreneurial motivation in the strong category, description of business performance in the medium category. Based on the results of this research, it is suggested that entrepreneurial competence be improved, namely the dimensions of competence in managing business that need to be improved and deepened so that the performance of angklung craftsmen increases and can create higher business opportunities. In entrepreneurial motivation, Saung Angklung Udjo craftsmen in Bandung need to be improved in the need for affiliation, where craftsmen must be able to communicate better with coworkers and consumers.

Keywords
Entrepreneurship Competence, Entrepreneurship Motivation, Business Performance

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/A2G9FnKbdWkq

Corresponding Author
Bambang Eko Samiono

Institutions
(1) Universitas Al Azhar Indonesia
Komplek Masjid Agung Al Azhar
Jl. Sisingamangaraja, Kebayoran Baru
Jakarta Selatan 12110
(2,3)Jl. Rawamangun Muka, RT.11/RW.14, Rawamangun, Pulo Gadung, Kota Jakarta Timur, Daerah Khusus Ibukota Jakarta 13220

Abstract
This study explains Entrepreneurship Intention of students of private Islamic University in Jakarta and the factors affecting it. The object of the study was 400 respondents from the Faculty of Economics and Business from Al Azhar University of Indonesia and University of Muhammadiyah Prof. Dr. Hamka. They are considered to represent Private Islamic Universities in Jakarta with accreditation A and B and entre-preneurial concentration in Management Study Program. Compared to previous studies, this study provides an in-depth exploration of dimensions and indicators of entrepreneurship intention through multivariate analysis using Structural Equation Modeling (SEM) method and specifically individual perception as mediation. The results obtained state that the entrepreneurial intention of students of private Islamic University in Jakarta is formed merely in seriousness in thinking of business operations, yet their desire to have their own business is not too strong. Entrepreneurship Intention is directly influenced by Entrepreneurship Attitude and indirectly influenced by Entrepreneurship Education and Entrepreneurial Self-Efficacy through Entrepreneurship Attitude.

Keywords
Self-Efficacy; Entrepreneurship Intention; Entrepreneurship Education; Entrepreneurship Attitude

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/2CVrmtJ9Mf6T

Corresponding Author
Ietje Nazaruddin

Institutions
a), b), c), d) Department of Accounting,
Universitas Muhammadiyah Yogyakarta,
Jl. Brawijaya, Tamantirto, Bantul, Yogyakarta, Indonesia.
Tel.: +62-274-387656; Fax: +62-274-387646 Mob: +6282137551066
E-mail: ietje_effendi[at]yahoo.com.sg

Abstract
This study aimed to examine the effect of ethical leadership on performance appraisal satisfaction. The study also examined the role of trust as a mediator in the relationship between ethical leadership and performance appraisal satisfaction. Data were collected via questionnaires completed by 205 academics teaching in the faculty of economics and business at university in Yogyakarta. Validity and reliability testing was carried out before testing the hypotheses, and the data were analysed using PROCESS (Hayes, 2013). The results of the study show that ethical leadership and trust have a positive effect on performance appraisal satisfaction. The results also provide empirical evidence of an indirect influence of ethical leadership on performance appraisal satisfaction through the mediation of trust. For higher education management, the results of this study demonstrate the role of ethical leadership in increasing trust so as to increase lecturer satisfaction with performance appraisal.

Keywords
Ethical leadership, trust, performance appraisal satisfaction.

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/N2VTgWy3w4R7

Corresponding Author
Yuliani Rachma Putri

Institutions
Telkom University
Universiti Sains Malaysia

Abstract
The purpose of this paper is to examine the management control system (MCS) in virtual organisation at a Research and Development (R&D) de-partment. This virtual organisation has been developed as a respond to industrial era 4.0 and in order to face the society 5.0 which is marked by digital culture that lead the research and development activities to be more flexible, technological and digital friendly also structured the organisation based on project in form of virtual mode. However, the MCS which is known as a routine-based and formal system sometimes argued as a rigid system and potential to be a hindrance to flexibility. Hence, MCS needs to be adapted to facilitate the changes inside the project-based virtual organisation while still enable the control system inside it. As such, this paper will try to explain how MCS is implemented and adapted to be aligned with the changing organisation. A qualitative case study was conducted at a R&D department of an Indonesian state-owned enterprise with the data gathered from some interviews with several key organisational members and also from internal and external documents. The finding shows that the changing organisation at R&D department was created as a response to the environmental, societal and technological forces which leads to the adaptation in the implementation of the MCS. Consequently, the informal adapted MCS was implemented to be aligned to the virtual organisation structure of the R&D department. This informal MCS consists of project-based indicator with revolving targets used for senior manager-s decision making and reward evaluation purposes. The report was conducted more often, quarterly report was chosen to adjust with the dynamic situation in virtual organisational mode.

Keywords
management control system, virtual organisation, research and development

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/H6XEugQNPMrY

Corresponding Author
Eti Kusmiati

Institutions
Universitas Garut

Abstract
There are several national salvage issues, including low land productivity and quality of salt production, low prices at the farm level, especially during the harvest, and the distribution of iodine salts that meet the requirements are below the target. Cooperatives have an important role in increasing the research of Salt Fish Farmers. This examines important factors in determining the success of the Salt Farm Cooperative. The urgency of this research is to examine more deeply the success process of salt farmer cooperatives, so that verification and exploration can be carried out in determining government policies. The number of samples is 30 cooperatives. Based on the results of the study that the success of Cooperatives can be measured through active business entities, contributions to development, member satisfaction, business performance, cohesiveness and member participation, member services and service to the community. The implication of this study is that cooperatives that manage salt farmers, the greatest success is the contribution to regional development, therefore local governments need to pay attention to cooperatives, especially capital assistance.

Keywords
Cooperative, Salt Production, Business Performance

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/C82R7AhgmzGw

Corresponding Author
Nabella Aiesa Arafa

Institutions
a). Faculty of Communication and Business, Telkom University
Jalan Telekomunikasi 01, Bandung 40257, *nabellaarafa[at]student.telkomuniversity.ac.id
b). Faculty of Communication and Business, Telkom University
Jalan Telekomunikasi 01, Bandung 40257, Indonesia.
*wijayangka[at]telkomuniversity.ac.id
c). Faculty of Communication and Business, Telkom University
Jalan Telekomunikasi 01, Bandung 40257, Indonesia.
*budikartawinata[at]telkomuniversity.ac.id

Abstract
This research based on development of digital technology advances in the financial sector, namely in digital payment systems (electronic payments). E-Payments began to be applied by MSME. This study aims for any factors that contribute to consumers perceptions of micro-business efforts in using electronic payments (electronic payments) in Bandung City. The method used in this study is a quantitative method with a type of descriptive and causal research. The variables used in this study are Benefits (X1), Ease of Use (X2), Security (X3), Trust(X4), Self-efficacy (X5) and consumer perception (Y). The sample is 185 respondents and uses a non-probability sampling technique that is provided by purposive sampling. Data analysis using multiple linear regression. Research shows that the factors of benefits, ease of use, and trust in partial didn-t significantly affect consumers perceptions of micro-entrepreneurs using electronic payments in Bandung City. While significant factors are security and self-efficacy. Simultaneously, all factors of Benefit (X1), Ease of Use (X2), Security (X3), Trust (X4), Self-efficacy (X5), and significantly influence consumer relations (Y) toward electronic payments in Bandung City.

Keywords
Electronic Payment; Consumers Perception; Micro-Business; SMes

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/TeG6KdjRcELf

Corresponding Author
Idola Perdini Putri

Institutions
a) Communication Program Study, Communication and Business Faculty, Telkom University, Bandung, Indonesia
b) Graduate School of Business, University Sains Malaysia, Pulau Pinang, Malaysia
c) School of Communication, University Sains Malaysia, Pulau Pinang, Malaysia

Abstract
The independent film industry, has been taking the prime role in promoting controversial films that encourage the communities to think with their own notion of national identity in Indonesia, since the post-reformation era. The aim of this paper is to utilized the Benedict Anderson (2006) imagined community concept, in analysing the notion of national identity, within the dimensions of collective memory (historical memory and horizontal comradeship) and geographical boundaries. The analysis will cross linking into the various identity lenses and the discourse of the Pancasila. Analysis of four independent films and 27 interviews with the industry stakeholders shared the multiple interpretations of national identity: (1) demonstrated the society-s memory on issues surrounding fundamentalism, poverty, patriarchy and gender roles, racism and discrimination, society judgement and tolerance, and patriotism in the society; and (2) the alignment of film directors in the formulation of national identity within the concept of Pancasila through the present of nation-s symbols such as national song, flag, identity card, uniform, and national language. However, the film community also tries to inform that the issues arouse in the society which mostly relates to the values of Pancasila, not something that does not need to be given attention both by the society and government.

Keywords
Independent Film, National Identity, Imagined Community, Pancasila

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/wy8XjJcKQRA3

Corresponding Author
Imanuddin Hasbi

Institutions
Business Administration, School of Communication and

Business, Telkom University, Jalan Telekomunikasi,

Terusan Buah Batu, Bandung, Indonesia 40257

imanhasbi[at]telkomuniversity.ac.id

Abstract
The Industrial Revolution 1.0 was characterized by the mechanization of production using hydropower and steam. Then mass-producing companies became an open possibility thanks to the presence of electricity in the Industrial Revolution 2.0. Industry and production can then realize production automation during the Industrial Revolution 3.0 because of the support of the electronics industry and information technology. Industrial Revolution 4.0 is understood as a factory computerization, automation and data reconciliation to realize smart factories. Structured in this smart factory are robots or cyber physical systems, Internet of things (IoT), cloud computing (cloud), and cognitive computing. Everything is digital. The Industrial Age 4.0 will continue to present many changes that cannot be stopped. All these changes encourage people to adapt, because ultimately it will change behavior, how to work to the demands of skills. Nowadays, the rapid development of technology that is very noticeable changes is increasingly transparent and horizontal human behavior like this digital era. So, character is the only thing that can give a strict line to distinguish which people will be successful and which are not. Digital technology make integration of these feasible foundations, and technology offers new ways to contribute positively to human character in order to become champions in the face of this hypercompetitive business competition climate.

Keywords
Digital Era, Character, Excellence, Focus, Proffesionalism

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/UWbGnfVjgXLv

Corresponding Author
Tetep Tetep

Institutions
Institut Pendidikan Indonesia

Abstract
The Homecoming Phenomenon is an annual tradition carried out by Indonesian people, usually preceding Eid al-Fitr, Eid al-Adha, Christmas and New Year. This phenomenon is an attraction for the development of socio-cultural and economic systems of society from time to time. This study revealed the phenomenon of homecoming to the development of socio-cultural systems, entrepreneurial motivation and the influence of these two variables. The research sample amounted to 55 people who were selected randomly from hawkers found along Eid (Eid al-Fitr) homecoming flow. By using a quantitative approach to test partially and simultaneously between variables, the data were processed using SPSS analysis. The research findings indicated that the Eid al-Fitr homecoming phenomenon was an annual phenomenon which became a tradition of people particularly in West Java. Partially the homecoming phenomenon affected the socio-cultural system in society, especially in strengthening relationships and kinship visitation. Another factor affecting the encouragement and desire for entrepreneurship of the community was such as, the number of hawkers found along the congestion was increasing. Thus, the homecoming phenomenon had significant impact on the development of the socio-cultural system and motivation for community entrepreneurship.

Keywords
Homecoming Phenomenon, Socio-cultural System, Entrepreneurial Motivation.

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/vbTyYHJALGFP

Corresponding Author
Nizar Alam Hamdani

Institutions
Universitas Garut

Abstract
The era of Society 5.0 encourages SMEs to manage, create, communicate and apply knowledge to all kinds of business activities to achieve their business goals. The purpose of this study is to analyze the effectiveness of strategic knowledge creation in SMEs. To this end, an explanatory survey was conducted on small and medi-um coffee enterprises. The results revealed that strategic knowledge creation was sufficiently effective to be applied in SMEs. Strategic knowledge creation could determine how to manage knowledge, how and when to create knowledge, and how to apply it in order to boos SMEs- productivity.

Keywords
Strategic Knowledge Creation; SMEs; Strategic

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/ZQVdekURb2hD

Corresponding Author
Galih Abdul Fatah Maulani

Institutions
Universitas Garut

Abstract
In the era of industrial revolution 4.0, business entities are required to adapt to development of information and communication technology (ICT) in order for them to sustain their business continuity. However, ICT use in MSMEs is rather limited. Using a qualitative approach, the present study was conducted to examine the readiness of Indonesian barbershops for the application of ICT in their business processes. The research informants were barbershop owners with different education backgrounds. Data analysis was performed by means of NVIVO. The results showed that customer access to information was the most contributing factor to the ICT readiness in Indonesian barbershops. This needs to be anticipated quickly and positively by business owners in order to maintain the sustainability of their business.

Keywords
ICT Readiness; SMEs; Barbershop; Entrepreunership

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/JwjBZmnNVPYb

Corresponding Author
Dwi Taria Rindani

Institutions
University of Indonesia

Abstract
The contribution of MSMEs to economic growth is undeniable. One of the most sought-after services is hall rental service for various events and activities both for personal and corporate purposes. This kind of service is starting to be widely used as an important additional need for the community. The rental of the hall is carried out to hold various important events such as MICE (meetings, incentives, conventions, and exhibitions), weddings, exhibitions and other types of events needed by the community. This study aims to improve the financial records of the Grand Galaxy Convention Hall. In addition, based on the improved financial records, financial statements of the Grand Galaxy Convention Hall will be produced with the new system as a reliable reference for consideration in creating new strategies.

Keywords
MICE; wedding; financial statements; Micro, Small and Medium Enterprises (MSMEs).

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/a2JAVqxpDMbh

Corresponding Author
Ismail Yusuf

Institutions
Universitas Pendidikan Indonesia

Abstract
The startup business in Indonesia is starting to become a trend and has been loved by millennials for the past five years. Many startups then continue to grow and develop into large companies that inspire millennials to try similar businesses. This is influenced by the rapid development of technology which makes it easier for everyone to open a business. However, many of the startup businesses have difficulty marketing their products or services due to a lack of understanding about effective marketing methods. At present one of the marketing methods that are often used by startup businesses is through digital marketing. Digital marketing is an alternative for new startups because of limited promotional budgets. The use of social media and the right website is an alternative that can be used to create an image, attachment and even sales for new pilot businesses. There is a change in marketing style that was originally conventional (offline) to digital (online). The concept of digital marketing for business people is that they can market their products from anywhere and anytime through the internet. However, to be able to optimize digital marketing, an effective marketing communication strategy is needed by new pilot businesses in marketing their products or services. The purpose of this study is to find out how the digital marketing communication strategy is carried out by new pilot businesses in marketing their products or services. In addition, the researcher also knows how the obstacles and benefits of implementing digital marketing for new pilot businesses in the city of Tasikmalaya. This study uses a descriptive quantitative method, the data is collected through an interview process using a closed questionnaire to new pilot businesses in the city of Tasikmalaya.

Keywords
Digital marketing, startup, Tasikmalaya

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/GUADj76KHNEz