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Bandung Creative Movement (BCM 2019)

Event starts on 2019.10.17 for 1 days in Bandung

http://bcm.telkomuniversity.ac.id | https://ifory.id/conf-abstract/GKcarvMQ6

Page 2 (data 31 to 60 of 105) | Displayed ini 30 data/page

Designing the Character of the Sundanese Story Character Sangkuriang Through the Comic Illustration Technique of the 70s
Muhhammad iskandar, Sonson Nursolih

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Corresponding Author
Muhammad iskandar Iskandar

Institutions
Telkom University

Abstract
Abstract Many folktales are scattered throughout Indonesia, where each region has its own unique story and becomes one of the literary and cultural identities that need to be guarded. West Java is one area that has many stories, where stories that circulate are not just ordinary stories but contain many good moral messages. The figure of the figure will be made with a comic style approach in the 70s, where the old comics are now becoming increasingly popular with the people at this time. So that this study will use expressionist style in making characters of Sangkuriang story characters and for the research method used a qualitative descriptive approach, where the data collection technique is to do library research, observation, and documentation. The theory in analyzing data is done by ethnographic theory and design or design methods with Wallass creative process theory. The final results of the study will be in the form of (1) Character figures of Sangkuriang stories in the form of illustrations (2) Illustration style that will be used in 70s comic style illustrations.

Keywords
Folk stories, characters, Sangkuriang

Topic
Design

Link: https://ifory.id/abstract/UGaYtF7v3nPZ


Designing Tray for Rasa Rasa Stand in D-Dieuland of Kawasan Wisata Punclut Based on Ergonomic Aspect
Salindri Almaas Yufa, Martiyadi Nurhidayat, Sheila Andita Putri

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Corresponding Author
Salindri Almaas Yufa

Institutions
Fakultas Industri Kreatif, Universitas Telkom
Fakultas Industri Kreatif, Universitas Telkom
Fakultas Industri Kreatif, Universitas Telkom

Abstract
D-Dieuland is a tourist or recreation area located in Pagerwangi Village, Ciumbuleuit, Bandung, West Java. A distinctive feature of DDieuland itself is a large, outdoor and terraced area. Inside there are sections such as; play area, photo area, and food area, one of which is the Rasa-Rasa stand. Rasa Rasa Stand sells a variety of Sundanese foods. In addition there are family meal packages that consist of various types of wet and dry foods, and with various sizes. Based on observations made, the food utensils used by the Rasa-Rasa stand in the food distribution process are not safe because the food brought is too open. In addition there is fatigue in the physical part of how to deliver the order. Therefore a needs analysis was carried out using the Nordic body map questionnaire method in several samples, to be able to improve food safety and comfort when using users in ergonomics. The aim is to design references in developing food serving tools in the DDieuland area so that they can be applied and can help the of the waiter.

Keywords
Rasa-Rasa Stand, Serving Tool, Food Distribution, Ergonomic Aspect

Topic
Design

Link: https://ifory.id/abstract/Hbvwa6YeFTyV


Designing Trays for Rasa-Rasa Stand in D-dieuland Area of Kawasan Wisata Punclut Based on Material Aspect
Elvianita (a*), Martiyadi Nuhidayat (b), Sheila Andita Putri (b).

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Corresponding Author
Elvianita Muslimin

Institutions
a. School of Creative Industries, Telkom University, Jalan Telekomunikasi Terusan Buah Batu No. 1. Bandung 40257. Indonesia.
*elelnitaa[at]gmail.com

b. Faculty of Creative Industries, Telkom University, Jalan Telekomunikasi Terusan Buah Batu No. 1 Bandung 40257. Indonesia

Abstract
Delivering food is an activity that is often found in restaurants or recreation areas in which sell food. In this activity, it needs attention because they have to walk with the heart so as not to spill and have to walk quickly when visitors are crowded. The case study discusses the Rasa-Rasa Stand located at Ddieuland, where Ddieuland uses the environment so it has a steep road because it is on a slope in Ciumbeleuit. The purpose of this study is to improve the quality of food in terms of safety, comfort, and food when delivering food. This study uses qualitative methods that are supported by observational data, documentation, interviews, and analysis. The food utensils presented will be designed in terms of ingredients while this material can be used outdoors and in places with heavy media to be able to support the activities of the waiter when delivering food comfortably.

Keywords
Trays, Spill Out, Stand Rasa-Rasa.

Topic
Design

Link: https://ifory.id/abstract/A8ZLGRWYbTjC


DESIGNING VERBAL MESSAGE AND VISUAL MEDIA OF QUICK
Sri Nurbani, Nanda Ayu Riana Dewi

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Corresponding Author
SRI NURBANI

Institutions
Telkom Univeristy

Abstract
culinary industry, Bedi Zubaedi. It currently exists on more than 8 islands, more than 17 provinces, more than 220 outlets. Compared to similar fried chicken outlets, Quick Chicken outlet designs are more attractive because they use the concept of selling in containers. The advantages of Quick Chicken are offering a menu that is a combination of traditional and western. In addition, Quick Chicken also offers larger pieces of chicken than its competitors, namely Hisana and Sabana. Currently Quick Chicken is experiencing a decline in sales. This happens because the promotion done has not been able to make the target audience aware and loyal. Identification of these problems can be overcome by designing verbal message and visual media of Quick Chicken using creative strategies. The design of verbal message and visual media of Quick Chicken is ultimately aimed at increasing the sales of Quick Chicken by designing the right campaign using the AISAS method as a media strategy and utilizing various media tailored to the budget. The researchers hope that the design can be a reference for advertisers and designers to solve the problems of similar products.

Keywords
Semantics, Advertising, Visual Media, Quick Chicken

Topic
Design

Link: https://ifory.id/abstract/yen6XGxPNpYb


DEVELOPING BATIK LUKIS CRAFT AS INTERIOR AESTHETIC ELEMENT TO IMPROVE PRODUCT QUALITY IN SONDAKAN LAWEYAN SURAKARTA
IF Bambang Sulistyono, Yayan Suherlan

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Corresponding Author
Anung Studyanto

Institutions
Faculty of Arts and Design, Sebelas Maret University, Indonesia

Abstract
Batik lukis (hand painted batik) products as interior aesthetic elements have not been widely found. Batik products for interiors that are currently developing are in the forms of bed linen, pillow cases and tablecloths, and these products are still using traditional batik techniques and motifs. Some of batik lukis found are in the forms of wall paintings, while other products for aesthetic elements with the approach of modern painting concept have not been commonly found / produced in Sondakan batik center in Laweyan District, Surakarta. The purpose of this study was to examine in depth regarding the potential of batik lukis to be developed into products with added value by developing its unique motifs as a differentiating factor from competitor products, thus also providing added value to the craftmen as well. The output targets that have been achieved are: 1) concepts and designs of the resulted motifs; 2) Development Draft to manage the existing potential through product innovation; 3) References to create more varied product concepts and designs and to make them unique products that are demanded by the market; This research used descriptive qualitative method, carried out in the following steps of: 1) identifying various batik products that are produced; 2) making inventory and documentation and providing a detailed description of context analysis on each object; and 3) creating a product design that can be used as a reference for further action through implementation as a representation of further research programs. The outputs that have been achieved are the mapping of potential, product designs or design motifs, and painting motifs. The situation analysis results on Batik in Sondakan are: a). special target market segments that have high artistic taste, with middle to upper economy class, thus the motifs / patterns / colors should be made elegant, special, and exclusive, b). batik lukis techniques tend to be more free, not tied to traditional batik patterns, thus facilitating regeneration of batik artisans, c). Market strategy is not only through selling off, but also rental techniques for office interiors, hotels, and houses, d). Interior aesthetic elements are not limited to residential spaces, but are also developed in office interiors, agencies, hotels, homestays, even aircraft interiors, buses and trains, e). training for batik crafters is required to achieve high skills and creativity in creating up to date products, f) the design of batik lukis emphasizes on functional value, especially as interior complements, g) Promotion through various media is needed.

Keywords
Batik lukis, aesthetic elements, interior, batik Sondakan

Topic
Design

Link: https://ifory.id/abstract/mQetqpjcbvGk


Developing Local Content Game Prototyping Using Board Game/Table Top as it-s Mock Up Case Study: Taman Putroe Phang Game-s Mock Up
Dimas Krisna Aditya, Ade Keumala Febrina

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Corresponding Author
Dimas Krisna Aditya

Institutions
Fakultas Industri Kreatif, Universitas Telkom

Abstract
Many of the games with the Indonesian culture adaptations has been developed nowadays. Some of them are made for commercial markets and the other still developed as portfolio and also academic purposes. Some games, already had great game play and also had some beautifully digitized artwork. However, in academic level games projects such as communications designs student-s final projects games prototyping, they often show many errors in the process, especially at game play and asset-s development. This circumstances happened because they (the students) lack of the knowledge about how to make a good game play based on narrations and always concern about how to designing the visual contents than make it have a great game. With the qualitative research methods by analyzing a games- project called Taman Putroe Phang, a game project which adapting the Aceh-s Kingdom Romance History. Using game development theory and game design theories, this research wants to explain about how the game developed using board game/ tabletop prototyping before go to the digitized final game design. The research purpose is to give a perspective and helps the beginner game designer to make a success game prototype using the table top mock up at the process, that shown in game-s prototype.

Keywords
Games, Games- mock up, table top game, board game, Aceh-s Kingdom History

Topic
Design

Link: https://ifory.id/abstract/9jUPhX6nJwgx


Development of Paku Hata Craft Products in Citumang, West Java
Rachmah Firstriani (a*), Fajar Ciptandi (b)

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Corresponding Author
Rachmah Firstriani

Institutions
(a) Department of Textile Craft and Fashion, Faculty of Creative Industries, Telkom University, Bandung
*rachmafirst[at]gmail.com
(b) Department of Textile Craft and Fashion, Faculty of Creative Industries, Telkom University, Bandung

Abstract
Lygodium flexuosum (L.) Sw. (Schizaeaceae) or paku hata is grown in West Java, especially in Citumang, Pangandaran Regency. The local community of Citumang use paku hata as the main materials to produce crafts such as bracelet, hat, bag, wall hanging, and many more. Unfortunately, the crafter of paku hata in Citumang still can-t show the identity of their product. Because, they don-t have much information about design and less of technique development of paku hata craft product. So, they need to create a way to show the characteristic of Citumang-s paku hata product, which can be applied through the textile technique. Based on the observation, interview and exploration result, natural dye and embroidery technique are applied as patterns that is consists of the meaning of Citumang local value. An effective process is applied on making the natural dye and embroidery technique for paku hata crafter to follow. The application of the techniques is applied on the popular hata bag. The presence of characteristics in Citumang-s paku hata product can give more aesthetic value. Also, the crafter of paku hata in Citumang can have more creativity and insight about production process of paku hata product.

Keywords
Paku hata; Characteristic; Effective

Topic
Design

Link: https://ifory.id/abstract/hRMc9mJrXvab


DEVELOPMENT POTENTIAL OF CATERING BUSINESS USING ONLINE MARKETING IN SURAKARTA REGENCY
Deny Tri Ardianto, Bedjo Riyanto, Putut H. Pramana, Emy Widiyanti

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Corresponding Author
Deny Tri Ardianto

Institutions
1, 2, 3Visual Communication Design, Universitas Sebelas Maret, Surakarta, Indonesia
4 Extension and Communication Agriculture, Universitas Sebelas Maret, Surakarta, Indonesia

Abstract
Online catering business is one of the promising business opportunities. In big cities, such as Jakarta and Surabaya, this business is able to provide an alternative for office workers, households and even schools to continue to enjoy home-cooked food according to taste with many choices or variants. In the Surakarta area, online catering business has not yet become an option, even though the catering business in Surakarta is developing quite rapidly. A number of catering entrepreneurs in Surakarta said that the lack of understanding related to online transactions and management of management in the online catering business was an obstacle in the development of that direction. This study intends to map the potential of catering businesses in the Surakarta region by referring to the potential use of social media in the online food ordering business in Surakarta in 2017-2019. The result is, Surakarta has a huge market potential for the development of catering from manual to digital systems, especially online. This refers to the high use of online delivery services, such as Gojek and Grab, which until now has a quite high service for food traffic. Thus, catering businesses in Surakarta basically have the potential to be developed towards online catering through strengthening managerial capabilities of online businesses and technical understanding in social media.

Keywords
catering, online, communication technology

Topic
Business

Link: https://ifory.id/abstract/UhfkTbjm2Gyd


Digital Brand Building of PT Kereta Api Indonesia Through Instagram Account @ KAI121.
Muhammad Hidayattuloh. S.Sn., M.Sn. Achmad Riandy Fauzan

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Corresponding Author
muhammad hidayattuloh

Institutions
Telkom University

Abstract
As a state-owned enterprise, PT Kereta Api is a company that is responsible for providing land transportation services in Indonesia. Revamping PT Kereta Api in the past few years, made PT Kereta Api to promote through digital media, one of which was by creating Instagram social media accounts. Through the istagram account @ KAI121 which is the official account of PT Kereta Api Indonesia, various content regarding promotions, discounts, ticket booking information, train schedules, etc., are broadcast and receive responses from the folowers. According to David Aaker, digital media - one of which is social media - has the power as a brand building tool for organizations that want to build or enhance their brands. In this study, the author will examine digital brand building on the official account of PT Kereta Api Indonesia (@ KAI121), especially on programs that support offer, based on the theory of David Aaker. This research uses qualitative methods supported by the theory of branding, advertising, and visual communication design.

Keywords
PT Kereta Api Indonesia, Instagram, Brand, Advertising, Visual Communication Design.

Topic
Design

Link: https://ifory.id/abstract/kGCXvnmyjxqw


Digital Motif Design Inspired By Paksi Naga Liman
Erika Kurniasari Dewi, Morinta Rosandini

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Corresponding Author
Erika Kurniasari Dewi

Institutions
Telkom University

Abstract
Nowadays the use of motifs has been widely used in all aspects of life, especially in fabrics. Looking at current technological developments, pattern design techniques can easily be done digitally. In Indonesia, there have been innovations in motif processing sofware, namely JBatik. According to Hariardi and Lukman (2013) JBatik Is a software that is builds using Java Programming with GUI and user friendliness for designers/ artists. By using JBatik, batik or motif design with fractal concept can be made easily. The methods used to collect data this study are in the form of literature studies about motifs and development of patterns, interviews with Batik Fractal Chief Designer Officers (CDO) and observations of vector and JBatik sofware to create motifs and compositions. This study also carried out experimental methods in a quantitative way in the form of formula variables used in making compositions with JBatik-s Lsystem and qualitative compositions in designing visual motifs and compositions. This study aims to combine the potential of vector-based and fractal-based software to process variations of motifs and fractal formulas to make pattern compositions that have efficiency and diverse visualization from the inspiration of Paksi Naga Liman which is a chariot from Keraton Kesepuhan Cirebon.

Keywords
Digital motif, JBatik, Paksi Naga Liman

Topic
Design

Link: https://ifory.id/abstract/EGjZTRpukBMe


Drawing Mama, a Practical Drawing Tutorial Book for Parents
Yanuar Rahman (a*), Devi Arifiani Azhar (b)

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Corresponding Author
Yanuar Rahman

Institutions
a) Visual Communication Design Program, School of Creative Industries, Telkom University, Bandung, Indonesia
*vidiyan[at]telkomuniversity.ac.id
b) Familia Kreativa Community, Bandung, Indonesia

Abstract
Parents need to be closer to their children, especially when they are in early years. The process of the approach can be done in some creative way, one example is drawing together with children. But apparently many parents claim that they cannot draw. Indeed, parents do not need to be able to draw perfectly, but it will be more valuable if parents can draw properly, because it can make the interaction process between parents and children become more meaningful and memo-rable for both. For this reason, efforts have been made to provide basic insights and practical drawing techniques for par-ents. Actually, there are already many materials how to draw for children and adolescents, therefore this practical drawing techniques are packaged in the form of a book are intended specifically for parents, especially in Indonesia. The drawing method used in this book is observation and imitation of images. The results of this study are three books learning practi-cal drawing for parents that can be used to support interaction with children at home.

Keywords
Drawing technique; Book; Parenting

Topic
Design

Link: https://ifory.id/abstract/r826BHpbNvae


Educating Smartphone Use in Early Childhood, Through Designing Parenting Books Illustrations
I Dewa Alit Dwija Putra, Fitri Rahmawati

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Corresponding Author
I Dewa Alit Dwija Putra

Institutions
Communication Visual Design, Creative Industri School, Telkom University

Abstract
Abstract: Smartphones are now experiencing rapid development; the primary function of mobile phones was created to facilitate communication. Then develop complete with various facilities like computers, making it easier and faster for humans to carry out all their activities. Everyone can easily use, including children, adults and parents, wherever and whenever they are. Information technology such as smartphones does have a positive impact; the other side has a negative effect, if not addressed wisely. Mobile phones that are misused can cause various problems such as addiction, physical and mental health disorders. If this is experienced by early childhood, it can disrupt the growth of children, both physically, emotionally and socially. Overcoming the negative impact of smartphones on early childhood, parenting books are needed for their parents. The book contains a guide to teach, limit the use of a good smartphone, to avoid the danger posed. This study uses a qualitative methodology with data collection techniques through observation, interviews, literature study. The results of this study are a parenting book for parents to educate their children to use smartphones wisely and well.

Keywords
early childhood, smartphone, book design

Topic
Design

Link: https://ifory.id/abstract/9zpcEPnk4bNB


Effectiveness of Maenpo Cikalong Merchandise in Order to Improve a Knowledge About Maenpo Cikalong in Cianjur society
Teuku Zulkarnain Muttaqien, Hardy Adiluhung

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Corresponding Author
zulkarnain muttaqien

Institutions
Telkom University

Abstract
Abstract Maenpo Cikalong is one of traditional martial art from Cianjur, discovered at 19th century by Raden Haji Ibrahim. Currently, Maenpo Cikalong is well known among martial arts practitioner, indicated by a practice site that held in Jakarta, Bandung, Yogyakarta, Semarang, Malang and also Singapore. The recognition of Maenpo Cikalong outside Cianjur is interesting because there is still a lot of Cianjur society do not recognize it even though there is a slogan -Maos, Mamaos, Maenpo as a cultural tradition. Maenpo Cikalong known by the philosophy that mentions -we have to learn again if we still harm someone-, this is why the practitioner must be careful while using the skill of Maenpo Cikalong. The nescience of Maenpo Cikalong caused by a closed character from Maenpo Cikalong, only a family of the practitioner could learn it, that-s why at 2006 R H Azis Asy-arie with permission from the elders try to bring Maenpo Cikalong out from Cianjur. Tauco, mochi, sate maranggi and also candied fruit is Cianjur traditional culinary souvenir, one of the functions of a souvenir is a reminder for a place, memory or interesting culture from one place or another. Lack of knowledge about Maenpo Cikalong among Cianjur society could be improved by make a maenpo Cikalong as a theme for souvenir, in this case, souvenir was made improving visual memory of Cianjur society, it is expected the souvenir could make Cianjur Society interested and want to learn further about Maenpo Cikalong without reducing the noble traditions.

Keywords
Maenpo Cikalong, Souvenir, Visual Memory

Topic
Culture

Link: https://ifory.id/abstract/mpRZ9dzwCqUH


EXPLORATION METHOD OF ROSTER DESIGN DEVELOPMENT WITH METAL WASTE IN TUMANG VILLAGE CEPAGA BOYOLALI
Rahmanu Widayat, Anung B. Studyanto, Setyawan

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Corresponding Author
Anung Studyanto

Institutions
1 Department of Interior Design, Faculty of Arts and Design, Sebelas Maret University, Indonesia
2 Department of Interior Design, Faculty of Arts and Design, Sebelas Maret University, Indonesia
3 Department of Crafts/Textile, Faculty of Arts and Design, Sebelas Maret University, Indonesia

Abstract
In Tumang village as a center for copper handicrafts, the problem that arises is the abundant metal waste but has not been used optimally. The aim is to develop a roster design made from metal waste with consideration of aesthetic appearance and commercial value. The method used is related to qualitative research and visual creation. Results and discussion, namely the exploration stage of design development include 1) Collecting waste, 2) Tidying the waste, 3) Arranging waste and finding the desired form as a roster, 3) Welding waste, 4) Finishing waste. The method of creation found was 1) Relying on the aesthetic sensitivity of the maker in composing pieces of metal waste into abstract shapes. 2) Relying on the association of forms based on the experience of the creator so as to bring up analogous forms of flora, fauna, and others.

Keywords
exploration, development, design, roster, metal waste

Topic
Design

Link: https://ifory.id/abstract/WYfgmLKy83uw


EXPLORATION OF COW BONE AS A MATERIAL FOR NECKLACE ACCESSORIES
Asep Sufyan Muhakik Atamtajani, Retno Ayu

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Corresponding Author
Asep Sufyan Muhakik Atamtajani

Institutions
Product Design, Telkom University

Abstract
Excessive consumption due to population density causes the amount of waste to increase, for example, the city of Bandung. Bandung is a tourist city that provides a lot of typical ole and typical food too. Like beat noodles. Mie kocok is a food made from noodles and uses beef broth. Beef broth is obtained using decoction of beef bone as the main ingredient. Mi shake results in cow bone waste. The beef bone that becomes this waste is quite disturbing. In this report the use of cow bone waste is the main material for making accessories products. To get a good result of processed beef bone material, several studies were carried out, such as conducting observations, case studies, and interviews with business owners of cow bone craftsmanship. The method used for processing was obtained from several experiments. Processed cow bone material that is clean and odorless which can be made as the main ingredient in making accessories.

Keywords
Waste, Ox Bone, Material, Accessories

Topic
Design

Link: https://ifory.id/abstract/eZCkJx98htqK


Exploration of Interior Elements in the Harmony of the Music Studio
Tita Cardiah, Santi Salayanti Ari Alghani

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Corresponding Author
Tita Cardiah

Institutions
Telkom University

Abstract
Exploration of Interior Elements in the Harmony of the Music Studio Tita Cardiah, S.T., M.T.¹ Santi Salayanti S.Sn., M.Sn.2 Ari Alghani, S.Ds.3 ¹ Desain Interior, Fakultas Industri Kreatif, Telkom University, Indonesia 2 Desain Interior, Fakultas Industri Kreatif, Telkom University, Indonesia 3 Desain Interior, Fakultas Industri Kreatif, Telkom University, Indonesia titacardiah@telkomuniversity.ac.id salayanti@telkomuniversity.ac.id alghaniari@gmail.com Abstract Music is sound that is arranged in such a way that it contains rhythms, songs, and harmony, especially from the sounds produced from tools that can produce rhythms. To produce a rhythm of music that is perfectly influenced by musical instruments and elements of interior space. Music studio as a space for expressing music requires supporting elements of space to fulfill harmony and can facilitate user activities while stimulating users in music quality and psychologically to make music so that quality musicians are produced. Exploring the interior elements of the music studio space to produce good music sounds, influenced by several facts, namely; shape of space, composition of space, material, decoration of space, and space capacity. The form of interior elements used are organic forms so as not to arise boredom when on the move followed by the use of curved lines to reinforce the dynamic impression. The exploration of the interior elements of the music studio space includes floor elements, wall elements and ceiling elements through dynamic and non-rigid forms so that harmony and harmonization of music are achieved.

Keywords
music studio, interior elements, exploration, harmony

Topic
Design

Link: https://ifory.id/abstract/ne7J6aDLMmth


EXPLORATION OF MOTIF DESIGN INSPIRED BY GEDUNG SATE LANDMARK FOR MOJANG JAJAKA JAWA BARAT-S FASHION
Diana Uswah, Morinta Rosandini

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Corresponding Author
Diana Uswah

Institutions
Telkom University

Abstract
Gedung Sate is being used as the main office for West Java-s Governor and central of West Java-s government. Gedung Sate has a very important historical value, and it also had unique shapes and characteristics. In order to continue West Java-s development plan, a figure from the young generation is needed to develop the potential of West Java. Mojang Jajaka as an icon from the young generation help to maintain about West Java-s tourism, arts and also culture. As an Icon, Mojang Jajaka has to show the character that represents West Java-s identity in every aspect. Therefore, the purpose of this study is to identify the identity of iconic landmarks in West Java, which is Gedung Sate for West Java-s Mojang Jajaka fashion in order to optimize their identity as the ideal icon of the young generation West Java. This study is carried out by qualitative method, Data collection was conducted through observation by visiting Gedung Sate, interview, literature studies from various books and journals, and also motif exploration. The exploration produced a composition of new motifs through digital printing techniques that were applied to ready to wear. A geometric style is being used in this composition. And also using the silhouettes technique that is adapted from the pangsi Jawa Barat composed of three-element of culture (kesundaan, kebetawian, kejawaan).

Keywords
Gedung Sate, Mojang Jajaka, Motif

Topic
Design

Link: https://ifory.id/abstract/v9cFPbemgtWd


Facade Identification of colonial buildings in the city of Bandung
Hendi Anwar, Nur Arief Hapsoro

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Corresponding Author
Hendi Anwar

Institutions
Telkom University
School of Creative Industries

Abstract
Colonial architecture was present in Indonesia through the work of Dutch architects and was intended for the Dutch who lived in Indonesia around the beginning of the 17th century until 1942. At first, Europeans came to Indonesia to trade, then they built houses and settlements in several cities close to ports in Indonesia. Their houses generally have walls made of boards and wood with roof coverings made of palm fiber, but conflicts often occur, so the fortress begins. Inside, several buildings were built from brick materials imported from European countries. After that, they built many houses, churches, and public buildings with urban planning and architecture similar to their home countries. The story of colonial houses in Bandung began around 200 years after the Dutch East Indies government built a connecting road between Bandung and Batavia, Bandung was nominated as the capital of the Dutch East Indies, by moving Batavia to Bandung. The preparatory steps include building government buildings and settlements with a good spatial plan. So that at that time, the city of Bandung experienced intensive development. Gemeente-werken Bandung with the command of Ir. F.J.L. Ghijsels built 750 modern buildings for the current size, as part of the preparation for the capitals move. The development also made Bandung save a lot of Indo-European-style architectural works. This made Bandung at that time nicknamed The Most European City in the East Indies.

Keywords
Architecture, Colonial, Conservation

Topic
Culture

Link: https://ifory.id/abstract/mn3UqkW2TCpf


Factors Affecting Choice of Chinese Restaurants in Bandung: Important of Ambiance
Ratri Wulandari1, Resi Anggraini Tandri2, Apriliando Aditya Putra3

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Corresponding Author
Ratri Wulandari

Institutions
Telkom University

Abstract
Chinese restaurants in Bandung existed since the colonial era. Customer satisfaction in a restaurant is influenced by factors including ambiance. This paper studied the important of ambiance in visitors- choice to a Chinese restaurant using 3 study cases. The method used were field observation, visual documentation, and questionnaire. Research finding was that ambiance was placed the third factor out four with level of importance at 58.8%, less significant than food (80,4%). However, when visitors were asked their visual preference and ideas on how a Chinese restaurant should be, they prefer a thematic restaurant with traditional ambiance.

Keywords
restaurant, ethnic restaurant, ambiance

Topic
Environment

Link: https://ifory.id/abstract/4xhpqrDJCBd6


Fear Arrousing Persuasion Strategy as a Visual Recommendation Solution in Social Campaign Visual Strategy "Prohibition of Installing Illegal Braces"
Jiwa Utama (1) Annisha Hardiyanti (2)

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Corresponding Author
Jiwa Utama

Institutions
Universitas Telkom

Abstract
The phenomenon of illegal braces is still prevalent in Indonesia, especially in several major cities in Indonesia where many teenagers are victims. One solution to reduce the number of victims is through designing a social campaign strategy. This study aims to examine how the visual strategy approach is applied through a theoretical approach and analysis of the target audience on the social campaign creative strategy "Prohibition of Installing Illegal Braces" designed so that teens can change behavior and can understand the dangers of illegal braces. This study uses a qualitative research method by observing and analyzing the problem of illegal braces and interviewing the target audience to produce insights that can be used as a guide in designing visual strategy recommendations through a literature study of the visual approach to advertising persuasion theory. The results of the study show that the visual recommendations generated through the visual strategy design with the persuasive approach "Fear Arousing" produce a series of "still image" visual strategies which are packed with layout guidelines from photography execution, color mixing, and typographic selection related to the problem and insight targets sufficient audience according to the desired visual impact target based on the theory of persuasion and the execution of ad visual communication.

Keywords
Social Campaign, Visual Strategy

Topic
Design

Link: https://ifory.id/abstract/gXEQzkuNWrGp


Gawe Jajan Board Game Design of Traditional Snacks from Central Java
Syarip Hidayat, Yumna Alya Abidah

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Corresponding Author
Syarip Hidayat

Institutions
School of Creative Industries, Telkom University, Bandung, Indonesia

Abstract
Traditional snacks are an attraction for Indonesia-s diversity. Besides the delicious taste, unique shape, and making process that is still traditional in maintaining flavor without using instant ingredients or dangerous preservatives. Traditional snacks are diverse, especially in Central Java. Each region has its specialty snacks. However, there are also similar snacks in other areas with different names. The similarity is in the use of ingredients, making process, and serving. Children need to know one of the cultural heritages in the culinary field in Indonesia. This diversity causes lack of knowing the identity of traditional snacks and there is no appropriate educational media for children. The purpose of the introduction of traditional snacks to children is to introduce and efforts to preserve traditional culinary. The method used are qualitative, literature and journal studies, observation and interviews. Board game is a medium that children can learning in a fun way. The introduction of traditional snacks of Central Java with this boardgame are useful for children to socialize with others, to train focus, be careful, patient, and better know their cultural heritage.

Keywords
Traditional Snacks, Board Game, Ethno identity, Central Java

Topic
Design

Link: https://ifory.id/abstract/ptCbmQgf62jB


Implementing Zero Waste Fashion in Apparel Design
Faradillah Nursari, Fathia Husna Djamal

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Corresponding Author
faradillah nurasari

Institutions
Telkom University

Abstract
The fashion industry is one of the largest contributors to the economy in Indonesia. However, this industry is the producers of both pre-production and post-production waste in large quantities causing environmental pollution. To meet the needs of consumers for fashion products, this industry actively design or renewing the design of apparel, resulting fabric waste from production in significant quantities during the process. Currently, there are varying viewpoints from practitioners and academics who argue that in order to reduce waste, the effort will be optimized when done during the pattern making and cutting process. Since the year 2008, the concept of zero waste fashion design or better known by the acronym ZWFD has been widely studied and practiced by students, academics, and practitioners in the field of fashion that has interest in the issues of waste pre-production and its influence on the environment. ZWFD itself refers to the steps to produce apparel with the minimum waste from fabrics during the pattern making and cutting process. This research aims to examine how the concept of ZWFD can be implemented in the course of design and apparel production.

Keywords
Apparel, Draping, Zero Waste

Topic
Design

Link: https://ifory.id/abstract/7pHTZvrEC6Px


Information of Personality Disorder as a Negative Impact of Social Media Through Infographic for Teenagers
Taufiq Wahab, Siti Desintha, Mutiara Wannahari Firdausa, Kevyn Kurnia Adha

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Corresponding Author
Taufiq Wahab

Institutions
Telkom University, Jl. Telekomunikasi terusan buahbatu Bandung 40257

Abstract
The development of current technology makes the flow of information is speeding up. Nowadays, people have a dependency on using social media leaning to increase. Most people utilize social media for communication, socialization, or just lifestyle. From the internet, we can get everything, start from information about the recipes to personal information about someone. This is possible because a lot of people want to share personal information on social media. The all easiness which obtained from social media surely help activity in our life. It has benefited and also has a disadvantage, if we exploit it excessively one of the negative effects, we can receive is a personality disorder. Most people do not recognize this negative effect from social media utilize if we ignore this personality disorder, it can directly impact teen mental development. Therefore, it needs media that can inform recognize the initial stage of personality disorder that causes by social media exploitation. The qualitative methods were used in this study, whereas the collection of data is done through observation, interview, and literature study. The outcome data processing made into a reference for displaying information content on personality disorders. Infographic theory, illustrations, colors, typography, and layouts are the basis for infographic media design. Infographic visualization as visual communication media can deliver the information that is able to be accessed by the teen. The research result expected to be the aid that can help teens be wiser in social media utilization and exploitation.

Keywords
personality disorder, Infographic, social media

Topic
Design

Link: https://ifory.id/abstract/ncNwMJaRV8hg


Innovation through design strategies: Case study of SMEs in Bandung
Bijaksana Prabawa, Ahmad Zuhairi Abdul Majid, Ermira Trinovia

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Corresponding Author
Bijaksana Prabawa

Institutions
Telkom University

Abstract
The rise of business in the city of Bandung has caused the intensity of competition to be very high. Small-scale businesses are very difficult to survive especially facing companies that have larger economies of scale. Innovation can be one way for SMEs to compete. Previous research stated that implementing a design strategy can trigger opportunities to create innovation in the company. This study examines how design is used by Soca companies to produce innovation as a strategy to survive in competition. Soca is an SME in Bandung that produces glasses with wood materials. As a startup, Soca is considered successful in penetrating the market amid intense competition. This study uses a qualitative method with a descriptive case study approach. Primary data is obtained through document review, in-depth interviews and observations. The results of this study are expected to be a reference for how design strategies are used by SMEs to generate innovation

Keywords
Design strategy, innovation, SMEs

Topic
Design

Link: https://ifory.id/abstract/P8pHxNch2dfm


Interior Finishing Study of Play Room for Early Childhood
Rizka Rachmawati, Djoko Murdowo, Titian Sarihati, Imtihan Hanom

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Corresponding Author
Rizka Rachmawati

Institutions
Telkom University

Abstract
The development of early childhood education facilities in the form of a playroom at the school of Early Childhood Education (PAUD) in order to provide the best facilities for the children-s growth is now increasing. The need for playroom facilities is considered important considering the necessary to improve the quality of child development at an early age. This requires an optimal child comfort in the playroom, which can be supported by good environmental management. One of the most important factors is through the management of interior materials finishing, where there will be interactions between children, caregivers, and the surrounding environment. Good interior finishing can create a safe, comfortable, and appropriate playing and learning situations to support early childhood growth. Nowadays there are a lot of playrooms, especially those in the Early Childhood Education school that have not adjusted to good standards in term of interior design, so there need to be a research regarding interior materials finishing, which can affect and influence physical development and thinking patterns of the early childhood. The approach of this research carried out with qualitative meth-ods, began by observing the reality in the field about the playground conditions in several PAUD schools, then explaining things that are going on and thinking in ways that move towards concepts and theoretical propositions (hypotheses).

Keywords
interior finishing, playroom, children spaces

Topic
Design

Link: https://ifory.id/abstract/uvUDTFKEdrYP


Javanese Cultural Affection for Youth by utilizing Sriwedari Wayang Performance
Deony Dewanggi Mulyono(a), Didit Widiatmoko Suwardikun(b), Mohamad Tohir(c)

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Corresponding Author
Didit Widiatmoko Soewardikoen

Institutions
School of Creative Industries – Telkom University

Abstract
The rapid development of information and communication technology progresses greatly influence to the behavior and mindset of todays teenagers. Appreciation and a sense of belonging to the Javanese culture is increasingly diminished in adolescents today, especially in the city of Solo. Starting from the way of dressing, politeness and language, the youth of Solo have started to imitate the western and Jakarta style. Whereas the city of Solo has a Sriwedari wayang performance that contains the message of the importance of manners. The problem is how to make the Solo urban teenagers appreciate Javanese culture through Sriwedari wayang performances. Through phenomenology approach by collecting data using observation, interviews and literature study and using interactive data analysis found that in wayang performance have 3 important aspect (spectacle, order, and guidance) which can be used as media of Javanese cultural appreciation for adolescent, specially urban adolescent. The benefits of this research are the result, a model for a cultural affection campaign for regions throughout Indonesia, which each have high-value inheritance arts, thus building an Indonesian society that, despite its diverse cultures, is Indonesian self identity.

Keywords
campaign, javanese culture, wayang performance, manners

Topic
Culture

Link: https://ifory.id/abstract/b3HqEJtDYTKp


Literature Review of The Store Windows Display Influences on Consumers Attractiveness Through the Layout Design
M. Togar Mulya Raja

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Corresponding Author
Togar Mulya Raja

Institutions
Department of Interior Design,
Faculty of Creative Industry
Telkom University
Jalan Telekomunikasi No 1
Bandung 40257
Indonesia

Abstract
Windows display is one of the important aspect in retail design in order to increase consumer product awareness. The store windows design had been varied especially with the creative visual merchandiser in managing a visual approach of store windows display. Flat type store windows display often used in Bandung Retail, and has characteristic of its own retail brand image to improve attractiveness. Layout design of a store windows display has an important role for the influence of consumer behavior especially in shopping attitudes. This research identify the effects of WAKAI and MANGO store windows display at Trans Studio Mall on consumer attractiveness through the implementation of layout design principles

Keywords
Store Windows, Retail, Attractiveness, Layout design.

Topic
Design

Link: https://ifory.id/abstract/QnHUmyhkEJTM


MAKE YOURSELF AS COMFORTABLE AS POSSIBLE: A PROXEMICS APPROACH FOR PASSENGER COMFORT OF ONLINE MOTORCYCLE RIDE-HAILING (OJOL)
Yanuar Herlambang, Terbit Setya Pambudi

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Corresponding Author
Yanuar Herlambang

Institutions
Product Design Department, School of Creative Industries,
Telkom University, Bandung

Abstract
Motorcycle ride-hailing service (Ojek Online also known as Ojol) that using phone / mobile application as the public transport of two-wheeled taxi, currently a popular public transport used by the general public, Ojol Services in addition to having some advantages such as the speed of road access in urban areas, high cruising range, and economical, but on the other hand there are things that are basically out of the ordinary situation, that will affect to the comfort of passengers, both from the psychological and physical side. The phenomenon of distance and sitting position between the driver and passengers that are very close was the attention of the author, that condition becomes one of the research questions to know what factors which makes passengers feel the condition is still reasonable although the distance privacy and the position has entered into an intimate distance and how to make that situation more comfortable by develop some product design. In this study data collection is planned using literature study method, observation, interview and questionnaire so as to get data such as complaints from users psychologically or the perception of passengers by using proxemics approach related to passenger seating position and other findings that can be considered in improving the comfortable of Ojol service users. The result, distance and sitting position will create a condition that is uncomfortable for the passengers, and tend to try to create space or physical distance apart, psychology suggestions in various ways, or positions in order to get a little comfort, there is a consensus about the prevalence where that “out of the ordinary” is still considered reasonable, temporary, always in a supervised state by the public, professionalism expectation, and various other psychology suggestions.

Keywords
comfort, motorcycle, ojek online, passenger, perception, product design, proxemics

Topic
Design

Link: https://ifory.id/abstract/U4cpmKHEe7jh


Marugame Udon An Analysis of Tenant and Stand-alone Restaurant
Andreas D. Handoyo(a*), Adji Febrizky Tiara (b), Fadilla Mariasjarif (c)

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Corresponding Author
Andreas Handoyo

Institutions
a) School of Creative Industries, Telkom University
Jalan Telekomunikasi, Terusan Buah Batu, Bandung
*) ashandoyo[at]telkomuniversity.ac.id

b) School of Creative Industries, Telkom University
c) School of Creative Industries, Telkom University

Abstract
Nowadays, food is being used to spread and exchange the culture of a nation. In Indonesia, particularly in big cities such as Jakarta and Bandung, there are many specialty restaurants which offer an international menu representing the image of a country. Lot of people know Japan from their signature food such as sushi and ramen. Marugame Udon is one of franchise which introduce Japanese culture through food. This brand has two types of restaurant. First, the tenants which located inside a mall or shopping center and there is also a stand-alone restaurant. This research aims to identify the difference between their interior design in both places and its impact on customer, if the dimension and physical environment of these restaurant has an impact on the food quality, service, or brand image of the restaurant itself. The physical environment have an important role in giving stimulus to the guests experiences. However, this is still influenced by the functional and social factors where the place is located.

Keywords
perception, interior design, physical environment, restaurant

Topic
Design

Link: https://ifory.id/abstract/JCTbRKqPcetg


Morphological Forced Connection Method Application in the Development of Plered Ceramic Design
Sheila Andita Putri, Muchlis, Yoga Pujiraharjo, Rizki Nurfita

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Corresponding Author
sheila andita putri

Institutions
Telkom university

Abstract
In Plered, the activity of making clay crafts has been carried out for generations. Located in the southern region of Purwakarta Regency, the pottery industry is located in Anjun Village, Citeko Village and Pamoyanan Village. That said, the activity of making pottery in this region began in 1904. At present, the industrial pattern that applies in Plered is work based on orders from clients in large numbers. Unfortunately, these offline sales have not yet reaped maximum results because of the quiet visitors who come to Plered. Data estimation from various sources indicate that 2020 will be a milestone for significant changes in Indonesia. That means there is a large enough market potential for Plered ceramic craftsmen to market their products in addition to relying on clients orders. For this reason, the development of Plered ceramic product design is needed to develop the Plered ceramic industry. This study aims to analyze the potential of the Plered ceramics industry to produce alternative ceramic designs through methods that can be applied among craftsmen to develop products that are in line with the target market.

Keywords
industrial ceramics, ceramic tiles, product recommendations

Topic
Design

Link: https://ifory.id/abstract/QyjEk7zYVfe8


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