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The 2nd Conference on Issues in Social and Education Research (ICISER 2019)

Event starts on 2019.04.27 for 2 days in Serang

http://iciser.untirta.ac.id | https://ifory.id/conf-abstract/MYmnCNRTe

Page 3 (data 61 to 78 of 78) | Displayed ini 30 data/page

THE BEHAVIOUR OF RIVER UTILIZATION IN PRODUCTION ACTIVITY OF SASIRANGAN BUSINESSME
Khairiani Noor Rahmah (a), Dwi Atmono (b), Muhammad Rahmattullah (c)

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Corresponding Author
DWI ATMONO

Institutions
(a,c) Economics Education Department,
Faculty of Teacher Training and Education
Lambung Mangkurat University

(b) Post Graduate Program
Lambung Mangkurat University,
Indonesia

Abstract
The aim of this study is to analyze the behavior of river utilization in production activity by Sasirangan businessmen in Banjarmasin. This study using case study approach with few Sasirangans factory owners as the subject. Data collected through observation and in depth interview and analyze with descriptive technique. The result show that few businessmen placed their production activities close to the river for retrenchment reason. They can cut some production cost by using the water from the river to rinse the fabrics after coloring process finished. This activity causing river pollution because the waste from the coloring substance that using chemical materials dropped into the river without filtering process. They choose the chemical materials because the cost is cheaper and it will affected to their business profit. This activity is continuously occurring among them. Even they aware about the negative effects for the river environment but they keep to do it for cost efficiencys reason. There is no legal punishment from local government to protect the river sustainability that can push them to stop this adverse activity so it still practiced by the businessmen of Sasirangan fabric in Banjarmasin.

Keywords
River, Sasirangan Production, Sustainability

Topic
What are the topics?

Link: https://ifory.id/abstract/tp9h7wQRMTEU


The Development of Instructional Materials based on Bali Local Wisdom in Environment Conservation
Kadek Sera Harlistya Udayani (a), Siti Sriyati (b), Amprasto (b)

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Corresponding Author
Kadek Sera Harlistya Udayani

Institutions
a) School of postgraduates, Indonesia University of Education
Jalan. Dr. Setiabudi No. 229, Bandung, 40154, Indonesia
*harlistyaudayani26[at]gmail.com

Abstract
The aims of this study to determine the process of development, the fesiability and students reponse to the material instructional based on local wisdom in Bali for first grade of senior high school. This material instructional uses the ADDIE development model which consists of five steps. ADDIE steps include analysis, design, development, implementation, and evaluation. The development instructional materials based on suitable materials component, suitable presentation, suitable language, and suitable graphics from Badan Standar Nasional Pendidikan (BSNP). The techniques of data collection use questionnaire of validation sheet and students response sheet. Data analysis using qualitative descriptive. An expert review of the results of the assessment shows a value of 88,17% (valid) for expert material and 90,08% (valid) for media experts. Meanwhile the result of students response is 90,91% which categories is very strong. Based on validity results by experts and students reponse, then the instructional materials based on Bali local wisdom in environmental conservation can be used for biology learning. Further research is recommended to look at the impact of this instructional materials on 21st century skills of high school students.

Keywords
Instructional Materials, Local Wisdom

Topic
What are the topics?

Link: https://ifory.id/abstract/DmQXU2GeT4HC


The Development of Interactive Mathematics Learning Media based on Local Wisdom and 21st Century Skills: Social Arithmetic
Heni Pujiastuti, Rifda Risydiani Utami

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Corresponding Author
Heni Pujiastuti

Institutions
Universitas Sultan Ageng Tirtayasa

Abstract
Learning media is one of the supporting components in learning process. In this development research, learning media is packaged using aspects of local wisdom and 21st century skills. The aim of this research is to develop an alternative learning media in accordance with the competencies of 21st century skills without leaving the values of local wisdom in the form of knowledge about the culture, habits and characteristics of the region, especially in Banten Province. The development model used in this research is ADDIE with 5 stages; Analysis, Design, Development, Implementation, and Evaluation. As a result, this research has successfully developed the AndroMath application. AndroMath application contains a summary of the material, examples of questions, practice questions and quiz games with social arithmetic material for seventh grade students of junior high school. AndroMath application is developed in smartphones with the Android operating system. The feasibility test on this application is carried out by six experts, consisting of three media experts and three material experts. The percentage score from all expert were 89.58% for media assessment and 89.02% for material assessment. The result show that the AndroMath application is worthy to use for student in the learning process.

Keywords
Interactive Learning Media, 21st Century Skills, Local Wisdom, AndroMath

Topic
What are the topics?

Link: https://ifory.id/abstract/Hzp3YUr8m4Cd


The effect of state university entrance paths (UEP) and initial mathematical ability (IMA) to Students Cognitive Efficiency in Calculus Instruction.
Cecep Anwar Hadi Firdos Santosa, Aan Hendrayana

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Corresponding Author
Cecep Anwar Hadi Firdos Santosa

Institutions
University of Sultan Ageng Tirtayasa

Abstract
This study explores the effect of state university entrance paths (UEP) and initial mathematical ability (IMA) on students cognitive efficiency. This study employed a quasi-experiment method with a 3x3 factorial design. The subject of study consists of seventy-six students of multivariable calculus course in a university in Banten at the mathematics education department. The findings show that: (1) there is an effect of UEP to students cognitive efficiency; (2) there is no effect of IMA to students cognitive efficiency; (3) There is no interaction effect between UEP and IMA towards students cognitive efficiency.

Keywords
Mathematical cognitive efficiency, state university entrance paths, and and initial mathematical ability

Topic
What are the topics?

Link: https://ifory.id/abstract/3LradFxc6Dbf


THE IMPACT OF E-LEARNING IMPLEMENTATION FOR TECHNICAL COMPETENCY DEVELOPMENT OF CIVIL SERVANTS: THE CASE OF MANAGEMENT OF TRAINING (MOT) IN INDONESIA
Muhammad Iqbal Fadillah and Sarinah Dewi

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Corresponding Author
Sarinah Dewi

Institutions
Pusat Pengembangan Kompetensi Teknis dan Sosial Kultural ASN LAN

Abstract
Law Number 5 of 2014 concerning Civil Services (ASN) and Government Regulation Number 11 of 2017 concerning Management of Civil Servants (PNS) are the bases for ASN to enhance three (3) competencies, Managerial Competency, Technical Competency and Socio-Cultural Competency. Based on this, civil servants have the right to develop their competencies at least 20 hours/year. Furthermore, the Industrial Revolution 4.0 has demanded the use of information technology as a tool for developing the ASN competency. The National Institute of Public Administration (NIPA) stipulates the Regulation Number 8 of 2018 concerning Guidelines for the Implementation of Competency Development of Civil Servants through E-Learning. Management of Training (MOT) as one of the training in NIPA, combines e-learning training with classical training that is called blended learning. This paper discusses the evaluation of the implementation of blended learning model of MOT in 2018. This study used a descriptive qualitative approach through literature study and focused group discussions to uncover the problems. The result showed that MOT training increased the knowledge, skills and attitudes of participants concerning the management of training. This study also elaborates a number of obstacles and hindrances regarding the implementation of training, such as networks, time and participants mindset. In conclusion, MOT blended learning was effective for learning purposes only on cognitive aspects. And to achieve learning goals that covered the affective and psychomotor aspects could be effectively achieved through classical training. Therefore, the participants still need social interaction not only between the facilitator and participants but also within participants.

Keywords
e-learning, evaluation, Management of Training, competency development, Blended learning

Topic
What are the topics?

Link: https://ifory.id/abstract/wRanzPJYLhk9


THE IMPACT OF E-LEARNING IMPLEMENTATION FOR TECHNICAL COMPETENCY DEVELOPMENT OF CIVIL SERVANTS: THE CASE STUDY OF MANAGEMENT OF TRAINING (MOT) IN INDONESIA
Muhammad Iqbal Fadillah and Sarinah Dewi,

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Corresponding Author
Muhammad Iqbal Fadillah

Institutions
Pusat Pengembangan Kompetensi Teknis dan Sosial Kultural ASN, Lembaga Administrasi Negara, INDONESIA, miqbalf12[at]gmail.com

Abstract
Law Number 5 of 2014 concerning Civil Services (ASN) and Government Regulation Number 11 of 2017 concerning Management of Civil Servants (PNS) are the bases for ASN to enhance three (3) competencies, Managerial Competency, Technical Competency and Socio-Cultural Competency. Based on this, civil servants have the right to develop their competencies at least 20 hours/year. Furthermore, the Industrial Revolution 4.0 has demanded the use of information technology as a tool for developing the ASN competency. The National Institute of Public Administration (NIPA) stipulates the Regulation Number 8 of 2018 concerning Guidelines for the Implementation of Competency Development of Civil Servants through E-Learning. Management of Training (MOT) as one of the training in NIPA, combines e-learning training with classical training that is called blended learning. This paper discusses the evaluation of the implementation of blended learning model of MOT in 2018. This study used a descriptive qualitative approach through literature study and focused group discussions to uncover the problems. The result showed that MOT training increased the knowledge, skills and attitudes of participants concerning the management of training. This study also elaborates a number of obstacles and hindrances regarding the implementation of training, such as networks, time and participants mindset. In conclusion, MOT blended learning was effective for learning purposes only on cognitive aspects. And to achieve learning goals that covered the affective and psychomotor aspects could be effectively achieved through classical training. Therefore, the participants still need social interaction not only between the facilitator and participants but also within participants.

Keywords
e-learning, evaluation, Management of Training, competency development, Blended learning

Topic
What are the topics?

Link: https://ifory.id/abstract/bK9qzxpnT3Gd


The Impact of Rubber Auction Market Towards Transmission Price For Farmers in Jambi Province
Mirawati Yanita, Ernawati HD, Zulkifli Alamsyah

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Corresponding Author
Mirawati Yanita

Institutions
Jambi University Jl. Mendalo Darat KM 15 Muaro Jambi

Abstract
Rubber is small scale plantation cultivated by smallholders. Jambi Province is one example that crucially depends on its agricultural sector like rubber. Rubber does have the potential to be one key to economic and social development in the rural area, improving the socio economic situation of millions farmers in Jambi Province. However the farmers do not have bargaining power to determine the price of rubber slab to the traders. One of the distribution channels through the auction market, which try to help farmers getting the higher price from trader. The Objectives was analyzing the impact of rubber auction market toward transmission price for farmers. By using descriptive method to describe the changing in price received by farmer in auction market and counting the price transmission elasticity through simple regression, also the farmer share.The result shows that farmers only got 40-60 percent from selling their rubber in auction market. This condition explains the vulnerability of the farmer position. One of the reasons is farmers who do not optimally role their marketing function. Rubber auction market is an alternative marketing distribution for farmers to get a more decent price with good quality of BOKAR, with the price transmission elasticity 2.85. While the price changes at the export level are transmitted very little to farmers and the effect on farmers is very low. In the future farmers need to cooperate in one group to sell their rubber in huge quantity to get bargaining power and appropriate price.

Keywords
Rubber, Transmission Price, auction market

Topic
What are the topics?

Link: https://ifory.id/abstract/Dd7WCZ3Hghym


The Impact of Using Google Translate in the Heutagogy Education Era on the General English Course at Serang Raya University (UNSERA)
Minhatul Maarif (a*), Rizal Fauzi (b)

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Corresponding Author
Minhatul Maarif

Institutions
a) English Education Department, STKIP Syekh Manshur, Jl. Raya Labuan No.Km. 5, Kadulisung, Kaduhejo, Kabupaten Pandeglang, Indonesia 42253
*minhatulmaarif45[at]gmail.com
b) Comunication Sains, Universitas Serang Raya, Taman Dranong Serang, Jl. Raya Cilegon No.KM. 5, Drangong, Taktakan, Kota Serang, Indonesia 42116
**rimba.alg[at]gmail.com

Abstract
This study explains the impact of using Google Translate in the heutagogy education era on the general English course at UNSERA. This research uses qualitative research methods, through documentation, observation and interviews. The results showed that the lack of confidence and ability of students to general English made them look for short ways to complete lecture assignment by using the translation engine Google Translate. Google translate is chosen because in addition to being easy to apply and the sentence structure it produces also approaches accuracy. That makes students fully believe in google translate to complete lecture assignments. In fact, the translator will only translate what they wrote without correcting the words. So, the results obtained are exactly what they wrote. Because of the ease of the translation process through the internet, students are reluctant to bring dictionaries and rely more on their mobile phones. This makes its own space in the process of increasing capacity in students and will become a habit that is difficult to avoid.

Keywords
Heutagogy education, Education 4.0, google translate

Topic
What are the topics?

Link: https://ifory.id/abstract/xtZCK6MUVHRe


The Influence of Instagram Ads and Consumer Lifestyle on Purchase Decisions, By Mediation Buying Interest in Online Shopping Grocery
Aditya Utomo

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Corresponding Author
aditya utomo

Institutions
Mahasiswa (Pascasarjana Magister Ilmu Komunikasi Universitas Indonesia)
Indonesia

Abstract
Grocery shopping has been regarded as stressful an as a chore that most peoples engage it daily. But consumer uptake on the online grocery service has been slower than anticipated. There were some aspects and factors that need to be looked into by the online grocer in order for them to take the opportunity of the undeserved online grocery shopping. One of them is through by advertising in Instagram and sees the consumer lifestyles. This paper aims to analyze the influence of Instagram advertising and consumer lifestyle toward purchasing decision in online shopping grocery mediation by buying interest. Focusing on the role of advertising Instagram and lifestyle in enhancing consumer purchasing behavior, the research was set in the context of online grocery shopping. The respondents consisted of working women with higher online purchase behavior and active in Instagram in Jakarta area, Indonesia. A quantitative cross sectional survey method was adopted, with path analysis to analyze the collected data. The findings of this study revealed that Instagram advertising and lifestyle were positively and significantly related to consumer purchasing decision. The online grocers can use the findings of this study to understand and take the opportunity of this interesting online market.

Keywords
Online Grocery shooping, Instagram Ads, Buying Purchase Decision, Consumer Lifestyle, Buying Intention, Social Media Ads

Topic
What are the topics?

Link: https://ifory.id/abstract/puLvUWfC7why


The perception of brand association of celebrity endorser in marketplace company: Case study of BlackPink to Shopee users
Eliestya Rakhmanda (a*), Dr Firman Kurniawan (b)

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Corresponding Author
Eliestya Rakhmanda

Institutions
a) Student in Master of Communication Management, University of Indonesia
e.rakhmanda[at]gmail.com

b) Lecture in Master of Communication Management, University of Indonesia
firmankurniawan[at]yahoo.com

Abstract
When companies market their products, they usually use celebrity as a endorser. Their fame can attract attention from public. The credibility of celebrity is associated with the company generally. One of e-commerce company, Shopee, become relatable to BlackPink as their endorser in their users mind. The purpose of this research is to seek how the perception of consumer of Shopee toward brand association which is owned from their endorser. Then, the research method used a qualitative approach by doing in-depth interviews with two Shopee users with different criteria. The results of this study will show the perception of brand association inherent in Blackpink as a celebrity endorser Shopee in their users mind. Hereafter, the results can be used for marketers to find out which kind of user that their mind can successfully associate the brand through the celebrity endorser. So, it will produce brand association as desired by marketers in the minds of its target audience.

Keywords
perception, brand association, celebrity endorser, e-commerce

Topic
What are the topics?

Link: https://ifory.id/abstract/VBCDyZX62Pkw


The Pretty Boy : A Semiotic Study of Gender Construction of Feminine Male in IT IS SKIN 2PM YouTube Advertisement
Irmawati Oktavianingtyas, S.S. (a*), Dr. Agustina Zubair, M.Si. (b) and Dr. Henni Gusfa, M.Si. (b)

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Corresponding Author
Irmawati Oktavianingtyas

Institutions
a) Master of Communication Studies, Mercu Buana University, Indonesia
*Oktavianingtyas.irmawati[at]gmail.com
b ) Communication Science lecturer, Mercu Buana University, Indonesia

Abstract
Advertisement is created by companies as a way to promote their products or services. It delivers people messages that may influence them to use certain products or to behave in a certain way. IT IS SKIN 2PM advertisement which has been broadcasted on YouTube since 2011 is chosen as the object of the research because the male advertisement model act like a female which cannot be accepted to the social construction. Men in social construction are portrayed masculine, but IT IS SKIN 2PM advertisement shifts their masculine image to feminine. The methodology which has been used in this study is Descriptive qualitative with semiotic analysis based on Goffmans theory of gender analysis. The result shows that IT IS SKIN 2PM advertisement contains hidden message about feminine male that pursue facial beauty to the same extent as female does. This study is expected to be a reference for semiotic and gender study, especially in advertising and to create awareness of the significance of having critical view on some of advertisements and not being easily affected by what is explicitly presented in the advertisements.

Keywords
Gender, feminine male, Gender identity disorder, Semiotic, Advertisement.

Topic
What are the topics?

Link: https://ifory.id/abstract/3e4FwuCWBgbN


The regulation (UU ITE/cyber law) Socialization and Implementation model by KemKominfo to Mitigate Negative Content on Social Media
Erwin Mulyadi*, Henni Gusfa

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Corresponding Author
Erwin Mulyadi

Institutions
Magister of Communication Science, Mercu Buana University, Jakarta

* erwin.mulyadi[at]gmail.com

Abstract
The aims of this research are to understand the forms and model of socialization held by Ministry of Communications and Informatics (KemKominfo) and to understand the implementation of regulation (Electronic Information and Transaction Law - UU ITE) especially to regulate any actions that are prohibited regarding internet usage. The role of the KemKominfo through socialization is to provide digital education and literacy to users of social media, while the implementation of regulations means that the government becomes an apparatus that carries out internet filtering and law enforcement actions against social media users who are proven to spread negative content (despite still there are many hoaxes and hatespeeches spreaded among the social media). Using CMC theory, Knowledge Management Model and Public Policy theory, the method used in this research is a case study with qualitative approach, and the purpose is about to find out how the socialization model in the context of implementing regulations made by the government in mitigate negative content in social media. It is found that digital literacy and public socialization is more suitable for holistic long-term needs while the implementation of regulations (top down) combined with serious law enforcement is still needed to anticipate the implications caused by the use of information technology. This research recommend that government should put more effort at digital literacy and socialization to further raise the awareness of self regulation among social media as bottom up communication.

Keywords
Socialization; implementation; regulation; digital literacy;social media; hoaxes

Topic
What are the topics?

Link: https://ifory.id/abstract/z2DegAKyQaun


The value of local wisdom in engineering the development of self-help participation systems in Walantaka
Nina Yuliana & Burhanuddin

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Corresponding Author
nina yuliana

Institutions
Magister Communication, University of Sultan Ageng Tirtayasa
Jl. Raya Jakarta Km 04 Serang Pakupatan Banten

Abstract
Walantaka does not include a list of 158 underdeveloped and poor villages in Banten, although its citizens are underemployed unemployed, low education level, married young and in debt to banks or moneylenders. Development is not based on cultural wealth and economic potentials such as debus, "wewe", "ubrug", pottery and woven craftsmen unable to bring prosperity. but its local wisdom is able to make people power and produce financial up to 600 million rupiahs in turns. Ethnographic research with reality construction reveals that the value of the local wisdom of the Walantaka community is centered on guyub, hubungan, and royongan. three words for important meanings that indicate distinctiveness and important position of the dominant cultural system, namely the need for eight processes. logging/"tebang kayu", invitation letters, "Balangan", paguyuban withdrawl, balangan withdrawl, marriages, "saweran", and entertainment. intensive communication by utilizing humanity, relationships and cooperation, able to bring 3000 - 7,000 people and generate income of up to 600 million rupiahs on the principle of "pay-save / save-pull". planning with a SWOT analysis makes great hajat a shared need, everyone contributes to the success of every goal held with moral, material and social assistance as an implementation of the resilience of the creative economy. adapted to hajat that are also dynamic

Keywords
local wisdom, economic resilience, hajat

Topic
What are the topics?

Link: https://ifory.id/abstract/c6qxVYhAQmpk


Transformational leadership and Organizational Citizenship behaviors. The role of identification organizational
Uum Abdul Mukti, Aan Khurosani

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Corresponding Author
Aan Khurosani

Institutions
Master of Management postgraduate University of Sultan Ageng Tirtayasa Banten Province, Indonesia

Abstract
This study aims to determine the transformational leadership role of Organizational citizenship behaviors, with Organizational Identification as an intervening variable. The research method used a quantitative approach by distributing questionnaires to 45 respondents from the Rahmatan Lil Alamin Education Foundation employee of Banten Indonesia. The research data were analyzed using Partial Least Squares (PLS). The results of the study showed that Transformational leadership had no significant effect on Organizational citizenship behaviors. Transformational leadership has a significant positive effect on Organizational Identification. Organizational identification has a significant positive effect on Organizational citizenship behaviors. It can be concluded that Organizational Identification plays a role as a mediation in the relationship between Transformational Leaders and Organizational Citizenship behaviors at the Rahmatan Lil Alamin Education Foundation of Banten Indonesia

Keywords
Transformational leadership, Organizational Citizenship Behaviors, Organizational Identification

Topic
What are the topics?

Link: https://ifory.id/abstract/WvbTfcyQwFnP


Transforming the Character of Indonesian Adolescent: A Positive Impacts of Non-Formal School Culture
Ila Rosmilawati*, Karta Sasmita**, Dadan Darmawan* and Hidayatullah Haila*

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Corresponding Author
Ila Rosmilawati

Institutions
* Department of Nonformal Education, Universitas Sultan Ageng Tirtayasa, Indonesia
** Department of Community Education, Universitas Negeri Jakarta, Indonesia

Abstract

Keywords
adolescent, character education, school culture, Equivalency Education, Nonformal Education

Topic
What are the topics?

Link: https://ifory.id/abstract/vaBw38h4MtuW


UTILIZATION OF DIGITAL MARKETING COMMUNICATION CHANNELS IN FOOD AND BEVERAGE SERVICE BUSINESS MICRO SMALL MEDIUM ENTERPRISE (MSME)
Nori Ayufi, Reny Yuliati

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Corresponding Author
Nori ayufi

Institutions
Department of Communication Studies, Faculty of Social and Political Science, Universitas Indonesia

Abstract
The purpose of this paper is to explore the implementation of digital marketing communication in food and beverage service MSME. This case study uses in-depth interviews with business owners and direct observation as data gathering methods. This study identifies several factors affecting utilization of digital marketing communication channel in terms of owner-managers in the knowledge and expertise of use of Internet marketing channels and tools, human resources where the owner was still working on several roles simultaneously, and environmental support. These factors play a role in the decision of why social media marketing is dominant than the other channels. This research academically contributes to an understanding of how digital marketing communication channels are applied in real contexts. Practically, this research can be used as a basis for consideration for the local government to program training and assistance in order to maximize the potential of digital marketing. However, this study has limitations and needs further research and investigation in the future such as quantitative studies where more business people can participate

Keywords
digital marketing communications; digital marketing; communication channel; food and beverage service; MSME

Topic
What are the topics?

Link: https://ifory.id/abstract/Wahb9dDB3PE7


Utilization of Humor and Anecdote Text to Improve Literation Ability in Indonesian Language Learning
Odien Rosidin

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Corresponding Author
Odien Rosidin

Institutions
Indonesia Language Education Master Program
Postgraduate
Universitas Sultan Ageng Tirtayasa

Abstract
This is a qualitative research which focuses on content analysis method. Based on data and technique analysis, this research uses qualitative design. The data was collected through library research, documentation, observation, and fieldnotes. The researcher uses heuristics analysis method of analyzing the data. The result of the data analysis is presented informally. This research data are humorous reading texts and anecdotes from various kinds of representative document. Based on data analysis, it can be conluded that: (1) humorous and anecdote reading texts that can be used as teaching materials are those which include sounds of language game; (2) humorous and anecdote reading texts that can support semantics competence can be used in the teaching of reading and writing are those which uses language game, especially lexical and grammatical ambiguity, both in Indonesian and other languages (local and foreign language). This humorous reading text can also be used to develop writing skill in the initial and advanced level that is the ability to produce and reproduce text, the ability to evaluate, and also the ability to think logically and critically

Keywords
humorous text, anecdote, literacy, Indonesian language teaching

Topic
What are the topics?

Link: https://ifory.id/abstract/efcz6VxkUhqX


Values of Local Wisdom Contained in Bue-bue Song (Swinging) in Angkola Mandailing Ethnic As A Means of Forming National Character
Nurhayati Harahap (a*), Irawati A. Kahar (b) and Laila Hadri Nasution (c)

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Corresponding Author
Nurhayati Harahap

Institutions
University of North Sumatra

Abstract
The process of lulling the baby in Angkola Mandailing ethnic is called mambue (swinging). Mambue can be done by holding and holding the baby and can also be put it in the cradle. Mambue baby is one of the ethnic traditions of Angkola Mandailing and one of the national cultural enrichers. The research is aimed at describing the values of bue-bue (swinging) in Angkola Mandailing Ethnic as a means of forming national character. The research was conducted by using qualitative research based on Roland Barthes semiotics in the field Anthropolinguistics. In this study, the parameters used for studying the language are (1) interconnection, (2) valuability, and (3) continuity. The location research is South Tapanuli Regency. The research findings show that bue-bue song swinging in Angkola Mandailing Ethnic is full of values, norms, and local culture as ancestral heritage which serves to organize people lives. The local wisdom contained in the song of the mother when mambue to the Angkola Mandailing community is (1) the affection (2) serve parents, (3) serve religion and religion and the nation (4) worship and be religious, and (5) education. It is concluded that bue-bue song swinging in Angkola Mandailing Ethnic is full of values, norms, and local culture as ancestral heritage which serves to organize people lives. The suggestion to be proposed the parents of the Angola Mandailing ethnic are expected to preserve the local culture membue their children.

Keywords
Local Wisdom, Bue-bue Song, lulling, holding and holding, ancestral heritage

Topic
What are the topics?

Link: https://ifory.id/abstract/GWmrMEqcjKeH


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