Indonesia Conference Directory

Corresponding Author
Asti Adinda Nova

Institutions
a) Departemen Sistem Informasi, Universitas Komputer Indonesia, indonesia
*satriaindistra[at]mahasiswa.unikom.ac.id
b) Departemen Hukum, Universitas Komputer Indonesia, indonesia

Abstract
The purpose of this research is to help marketplace providers to utilize E-commerce to improve their business. The method used in this study is a survey and literature study from research that has been done before. The results show that the role of the e-commerce market in online business transactions is very useful to attract buyers. Starting from product marketing through media such as social media, websites, and advertisements. The role of E-commerce marketplace in online business transactions provides many benefits such as fast access to transactions, availability of goods, ease of accessing the site.

Keywords
E-Commerce, Internet, Online Business, Marketplace

Topic
Informatic and Information System

Link: https://ifory.id/abstract/ZrYKjbnQuymV

Corresponding Author
Muhammad Rizki

Institutions
Departemen Manajemen, UniversitasKomputer Indonesia, Indonesia
Departemen Teknik dan IlmuKomputer, UniversitasKomputer Indonesia, Indonesia

Abstract
Abstrak-E-This study aims to find out, how the role of e-commerce technology in promotional activities in a business can make an added value. The method used in this research is descriptive method. The results of the research conducted are, identifying the role of e-commerce can affect the business activities carried out. then the benefits of e-commerce on the added value to business owners, as well as for customers, can feel comfortable on the security side because the transaction process is more transparent. Utilizing e-commerce technology can produce information that is fast, precise and reliable, as one of the factors of the success of business processes in the present era. by eliminating the boundary between space and time and the certainty of reliable information.

Keywords
E-commerce

Topic
Sciences

Link: https://ifory.id/abstract/r6FCkYjwuzQD

Corresponding Author
Eva Farida

Institutions
a) Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
b) Departemen Ekonomi dan Bisnis, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this research is to find out how much influence the internet has on the development of local tourism in Indonesia. This study uses qualitative methods and through literature studies. The results of the study state that the role of the internet is very influential on the development of local tourism so that it can now compete with national and foreign tourism. Because the internet is the widest and fastest network that can transmit information in just minutes to all corners of the world without having to face each other. The conclusion that it has been proven that the role of the internet as a local tourism promotion strategy is indeed an effective and efficient alternative when compared to other strategies, because it has a huge impact on the progress of tourism.

Keywords
E-Commerce

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/PX6zmBQjkLpH

Corresponding Author
Ayu Fusva Indah Manik

Institutions
Bandung State Polytechnic

Abstract
Indonesian Banking industry has evolved significantly as indicated by the increasing of the number of its customers as well as the growth of the public savings. Offering an excellent service experience that enable to satisfy and make loyal customers are key for survival of any Islamic banks. Although having satisfied and loyal customer is pivotal, at present lack of studies have paid attention to assess these topics in Islamic banking context. This study is conducted to evaluate the effect of service quality, economic, and image in determining customer satisfaction and loyalty towards Islamic Bank.The data for this study was collected through a questionnaire distributed to 280 customers of Islamic banks in two cities, Medan and Bandung. This study uses Structural Equation Model. The data analysis results shows that service quality (measured by assurance, empathy, and responsiveness) is an important determinant of customer satisfaction and loyalty. Similarly, economics and image factor is significantly impact on satisfaction but not significantly in loyalty. From managerial perspective, this study provides a guidance for Islamic bank managers that besides providing a high service quality, they need to be efficient as well as having a favorable image as important strategy for advancing their banks competitive advantage.

Keywords
Service Quality, Economic, Image, Customer Experience, Customer Satisfaction and Loyalty

Topic
Industrial Engineering

Link: https://ifory.id/abstract/JydMQH8LC92U

Corresponding Author
Ike Apriyani

Institutions
a) Departemen Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia, Indonesia
b) Departemen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia

Abstract
This study aims to, how a businessman in utilizing the sophistication of technology today, namely through social media, of course, to adjust the development of the times to generate profits. For the method itself, this research is a descriptive method to show an overview of situations related to several variable situations that will be discussed. The results of this study are the creation of young entrepreneurs who are increasingly reliable in using social media as an opportunity to get money coffers. In addition, using social media for business is something that is promising, because in todays world there are many people who use social media, so the opportunities are more promising.

Keywords
Business, Social Media

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/BEM3rQhfCAKN

Corresponding Author
M. Rayhan Akbar

Institutions
a) Departemen Sistem Informasi, Universitas Komputer Indonesia
b) Departemen Ilmu Komunikasi, Universitas Komputer Indonesia
gina_kusnia[at]yahoo.co.id

Abstract
The purpose of this research is to find out and describe the technology used to develop the creative economy. This study uses a qualitative approach with descriptive methods, to explain the facts and conditions that occur at this time. The results of this study indicate that technological developments in the interior design sector can produce works that are innovative, efficient, and have benefits in creative economic development. With CAD (Computer Aided Design) it is very helpful for architects and designers to design their projects with full accuracy, can save more time and money use more efficiently. From the results of CAD (Computer Aided Design) technology in the field of interior design, it can be applied in detail and detail to the elements. Of course with the development of technology that can affect the creative economy.

Keywords
Creative economic, Cad, technology

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/FyXmh6euqdDt

Corresponding Author
dela setiawati

Institutions
c) Departemen Akutansi, Universitas Komputer Indonesia
delasetiawati[at]mahasiswa.unikom.ac.id

b) Departemen Manajemen, Universitas Komputer Indonesia

Abstract
The purpose of this research is to find out the extent of technology in the modern era, which is involved in the development of entrepreneurship through various applications and their use by entrepreneurs to maximize their business potential. The method used in making this scientific paper is a qualitative approach model with a literature study method that emphasizes documentative data collection from data sources in the form of written sources. The results of the study show that technology is very important in the development of entrepreneurship. Entrepreneurs can compete with other companies in developing their businesses. because if you dont use technology, that effort will be difficult to develop. Of course this greatly affects entrepreneurship because technology is a tool for entrepreneurship that can facilitate a job both in marketing and the production process of a business.

Keywords
Technology, Entrepreneur, The Role Of Technology

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/CMyfm8kUxcrA

Corresponding Author
Dela Setiawati

Institutions
(a) Departemen Akuntansi, Universitas Komputer Indonesia, Indonesia
(b) Departemen Akuntansi, Universitas Komputer Indonesia, Indonesia
delasetiawati[at]mahasiswa.unikom.ac.id

Abstract
The purpose of this research is to find out the extent of technology in the modern era, which is involved in the development of entrepreneurship through various applications and their use by entrepreneurs to maximize their business potential. The method used in making this scientific paper is a qualitative approach model with a literature study method that emphasizes documentative data collection from data sources in the form of written sources. The results of the study show that technology is very important in the development of entrepreneurship. Entrepreneurs can compete with other companies in developing their businesses. because if you dont use technology, that effort will be difficult to develop. Of course this greatly affects entrepreneurship because technology is a tool for entrepreneurship that can facilitate a job both in marketing and the production process of a business.

Keywords
Technology, Entrepreneur, The Role Of Technology

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/8bUvBdgrLmCX

Corresponding Author
M Riofanny M Akbar

Institutions
1 Departemen Ilmu Pemerintahan, Universitas Komputer Indonesia, Indonesia
2 Departemen Ekonomi dan Bisnis, Universitas Komputer Indonesia, Indonesia

Email : rinianggraeni[at]mahasiswa.unikom.ac.id

Abstract
The purpose of this paper is to find out the role of technology in culynary business. While the benefits of technology can be used for young people who runs business using technology, and also to understand information technology to increase business activities. The research method this research uses is descriptive method with gathering informations through the internet. The result of this study is the recognition of the role of technology in business activities in the culinary field that can increase the effectiveness of time and value efficiently by technology. The conclusion of this research is that technology makes it easier for people to run a culinary bussiness. By looking at the results, the authors hope this research it can be used and supporting activities in business by implementing information technology that can save costs and time.

Keywords
E-commerce, Culinary Business, Information technology

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/MVvJ8nPuXZ7D

Corresponding Author
Wike Fitria

Institutions
a) Departemen Sistem Informasi, Universitas Komputer Indonesia
b) Departemen Ilmu Komunikasi, Universitas Komputer Indonesia
wikefitria[at]mahasiswa.unikom.ac.id

Abstract
The purpose of this study is to identify its marketing strategy local using online business.Methods used in research is a qualitative descriptive to collect data through interviews, observation, the literature study, documentation and searching internet.The result is a marketing as a strategy communication that effective so it able to attract buy and build consumer confidence.Communication methods used is informative, persuasive, educative.Internet media outlets used in the marketing is up, instagram, youtube, path, twitter and website.of strategy is used a change in attitude from society consistent with the objectives of marketing communications run.

Keywords
Marketting, online business, strategy

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/3k7zbFeXBNx8

Corresponding Author
M Riofanny M Akbar

Institutions
Departemen Teknik dan Ilmu Komputer, Unversitas Komputer Indonesia, Bandung, Indonesia

Abstract
The purpose of this paper are aims to know the advantage of Japanese manga (comic book) for learning Japanese culture. We know that right now the Japanese comic book or “manga” are popular with comic lover all over the world. This method helps people who want to learn Japanese language autodidactly. And with today-s era of online technology, you can access online manga from its original country to your home. And the result is the people who learn Japanese language from manga are more knowledgeable than people who learning from ordinary books.

Keywords
Manga, Autodidactly, Online Manga, Japanese language

Topic
Sciences

Link: https://ifory.id/abstract/CVpaKQNf76Wk

Corresponding Author
Julian Robecca

Institutions
Universitas Komputer Indonesia

Abstract
The purpose of this study is to design bags as trash bags used by mountain climbers who usually use plastic bags to store their trash. This garbage bag is called trash click. To ensure that the trash click as a garbage bag produced will meet the needs of mountain climbers, product design is carried out using the concept of Quality Function Deployment (QFD) in the form of a house shaped matrix called House of Quality (HoQ). This matrix changes the customers voice directly to the specifications of the bag being produced. From the distribution of questionnaires obtained 30 statements which are the needs of climbers. Of these 30 statements, twelve technical characteristics were established in response to the needs of climbers that would affect the design of the trash click specification as a garbage bag. The trash click design that is made refers to the technical characteristics produced so that the specifications of the trash click are in accordance with the needs of mountain climbers.

Keywords
Garbage bag, voice of customer, HoQ

Topic
Industrial Engineering

Link: https://ifory.id/abstract/n2crCBfPTgKA

Corresponding Author
M. Wildan Julian P.

Institutions
a) Departemen Perencanaan Wilayah dan Kota, Universitas Komputer Indonesia, Indonesia
b) Departemen Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia, Indonesia
*wildanjulp14[at]gmail.com

Abstract
The purpose of this study is to see how social media and tourism potential can build economic progress from an area. The method used in this study is collecting data in the form of interviews and internet searches. The results of this study can be developed into travel agents, as well as facilities for social media services in this field. Especially if you use social media, because you dont have to pay for promotions, tourists can provide information and tourists can easily choose what they want. besides that tourism promotion on social media increasingly influences tourists to visit an area and tourism actors in the city, are better able to popularize tourism objects and tourism products offered. So thats where online media can provide information, although online media such as the web can be more free to provide information, so it is very important for service providers.

Keywords
Tourist Attraction; Marketing; Social Media

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/TaNB4ew2vCRy

Corresponding Author
Kani Mahardika

Institutions
Urban and Regional Planning Departement
UNIKOM

Abstract
Rapid urban development in Cimahi City impact on population growth, employment, economy, infrastructure, industrial areas as well as regional trade and services. This resulted in the movement of people in the Cimahi City becoming high and influencing the high mobility. The higher mobility in a city has implications for increasing travel time and costs. Research on travel pattern analysis in Cimahi City was conducted by household interview and assisted with secondary data related to daily traffic data. The results of this study are the characteristics of the travelling people in Cimahi City and the origin-destination matrix that describes the travel pattern in Cimahi City.

Keywords
Travel, Origin-Destination

Topic
Architecture, Urban and Regional Planning, and Civil Engineering

Link: https://ifory.id/abstract/zTw2qYQJdPCr

Corresponding Author
Rifhaldy F. Jamaludin

Institutions
a. Departement of Information System, Universitas Komputer Indonesia
b. Departement of Interior Design, Universitas Komputer Indonesia

*yudhapratama[at]email.unikom.ac.id

Abstract
The purpose of this research is to identify whether use of website have an impact on tutoring registration process. The result of this research was to identify how far the impact of tutoring registration process. The method used in this research was the descriptive method to present a complete overview of the situation related to some variable situations examined. The research was done by discussing student, teacher, school, schedule of class. The research shows that there is an impact in helping the tutoring registration process. This is shown by the amount of multiple elements of the page in the website that shows how it could help in making the tutoring registration process easier. So, it can be concluded that whether use of website have an impact on tutoring registration process considered by student, teacher, school, schedule of class.

Keywords
registration process, research

Topic
Informatic and Information System

Link: https://ifory.id/abstract/urGRDMENf9ng

Corresponding Author
Lasmaria F. Simarmata

Institutions
a) Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
b) Departemen Ekonomi dan Bisnis, Universitas Komputer Indonesia, Indonesia

Abstract
This writing aims to describe the function of Village Mutual Funds managed by Village Owned Enterprises in maximizing natural resources to improve the economy of rural communities. The method used is information gathering by observing the growth of mutual funds in Indonesia and the distribution of food products, and observing Village Owned Enterprises data on the internet. The results of this study are to identify how much percentage of the profits obtained by Village Owned Enterprises if they work together with Village Mutual Funds. This research was conducted by discussing the Mutual Fund system, Village Owned Enterprises Empowerment, and Food Self-Sufficiency in the village economy. The development of technology makes it easy for people, especially in business and is more convenient for people to invest and even do not need to leave their homes using only cell phones and the internet can be done quickly and efficiently.

Keywords
E-Commerce

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/ahbneuk8f92y

Corresponding Author
Dony Saputra

Institutions
(a)Management Department, Binus Business School Undergraduate Program, Bina Nusantara University, Indonesia 11480
*dsaputra[at]binus.edu
(b)Information Systems Department, School of Information System, Bina Nusantara University, Indonesia 11480

Abstract
The Rise of cashless transaction in daily activity has increase the usage of e-money such as flazz card from BCA. This research conducted to determine the effect of consumer behavior that is perceived usefulness, perceived ease of use and trust to Customer loyalty through behavior intention of BCA Flazz User. Descriptive Quantitative method are used in this research, Questioner were distributed to 205 Student that have been using flazz card for minimum 6 month and Sequential Equational modelling(SEM) is used as data analysis technique. The results of this research is there are direct and indirect effect between customer Perceived Useful, Perceived Ease of Use and Behavioral Intention to Customer Loyalty. While perceived usefulness have no direct effect on Customer loyalty.

Keywords
Perceived Useful, Perceived Ease of Use , Trust , Behavior Intention, Consumer Loyalty, Flazz BCA, SEM

Topic
Informatic and Information System

Link: https://ifory.id/abstract/nX4vpuckLqad

Corresponding Author
Ira Siti Sarah

Institutions
Business Administration Department, Politeknik Negeri Bandung, Indonesia
*afahlevideisti[at]gmail.com

Abstract
Web-based e-commerce has become a national economic indicator that continues to grow. Small medium enterprises (SMEs) have greatly benefited from this platform as it helps to reduce transaction cost, approach larger untapped markets and avoid intermediaries. Based on a comprehensive review of the past literature, we have highlighted low adoption of SMEs retail web, especially in the setting of developing countries like Indonesia. Given the lack of scholarly discussion on the topic, this research focus on discussing the adoption behavior of SMEs retail website. Theory of technology acceptance model (TAM) is applied through ease of use perception, usability perception, attitude and retail web adoption behavior. The total of the sample taken is 169 respondents from Bandung, Indonesia. The data is then analyzed using Structural Equation Modeling (SEM). The finding of this study states that retail web adoption behavior is influenced significantly and positively by perceptions of ease of use, perception of usability, and attitudes. The finding shows that although their size is a disadvantage for SMEs to compete in the industry, e-commerce can help them make up. Therefore, it is important for SMEs to utilize the full potential of the retail web to unlock massive sales growth.

Keywords
e-commerce, retail web, technology acceptance model, SMEs

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/mzV4XjvBEwLT

Corresponding Author
Assyfa Octaviyani Istiqomah

Institutions
1Departemen Ilmu Komunikasi, Universitas Komputer Indonesia, Indonesia
2Departemen Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia

Abstract
Abstract. Marketing in online media is the activity of delivering information about certain products by utilizing media accessed through the internet network. Online media marketing with the provisions of online advertising is published on various pages of websites such as websites. Although online media is said to be an effective medium in advertising, it is important to know the types of online advertising that can meet prospective customer information. The purpose of this research is to find out the type of online advertising and its understanding to prospective consumers in obtaining information. Th method used in this study is a qualitative approach, with this descriptive research method, to determine the understanding of types of online advertising that can meet consumer information needs. This research was carried out by Universitas Komputer Indonesia students on several websites that contained online advertisements. Relevance and impact clearly show that online ads that are packaged attractively and contain information as needed can illustrate the understanding of consumers to attract consumer buying interest

Keywords
Online Advertising

Topic
Electrical and Computer Engineering

Link: https://ifory.id/abstract/ZdqbXCf7GtgH

Corresponding Author
agus mulyana

Institutions
Universitas Komputer Indonesia

Abstract
This paper presents an explanation of the design of Carepol, an air pollution monitoring system in urban areas, using ISPU standard calculations (air pollution standards index of Indonesia) based on the internet of things (IoT). ISPU is a standard of air quality determination recognized by the government of the Republic of Indonesia through the Ministry of Environment. This IoT-based air pollution monitoring system is focused on measuring carbon monoxide (CO) levels as the highest pollutants in the world today, and analyzing and estimating the value of these pollutants in real time and continuously. By using Carepol, society can actively engage in the control of urban air quality, and contribute to improving the environment and public health. For the government, Carepol can serve as a reference platform for proper policy-making in environmental issues, especially air pollution, and as well as realization of Smart City for better life.

Keywords
Pollution Monitoring System, ISPU, Carbon monoxide (CO), Smart City.

Topic
Informatic and Information System

Link: https://ifory.id/abstract/2nY6BAqfFraM

Corresponding Author
Iskandar Ikbal

Institutions
UNIVERSITAS KOMPUTER INDONESIA

Abstract
One important component in measuring the quality of information systems or software is Usability. Usability refers to effectiveness, efficiency and user satisfaction. Therefore, it is very important to know the level of usability of a system. Measurement results can be used as valuable inputs to improve information systems or software in the future. One of the usability measurement devices is the USE Questionnaire, which is divided into four main parameters, namely: Usability, Ease of Use, Ease of learning and User Satisfaction. Based on Usability parameters used on the USE Questionnaire, usability measurements are carried out in the Information system, mainly in the process of classrooms booking that are integrated with course scheduling information systems whose systems are improved to meet the desires of academic stakeholders, especially in Information Systems Department. The final result shows a number that is quite high in accordance with the numbers obtained from each parameter given. thus, all of these parameters have a very important meaning in evaluating using a USE Questionnaire.

Keywords
Use, Questionnaire, Classroom, Booking, Scheduling

Topic
Informatic and Information System

Link: https://ifory.id/abstract/8gVnT7CkjWuH

Corresponding Author
Rizky Oktadya Nugraha

Institutions
Departemen of Accountant, Universitas Komputer Indonesia, Indonesia
*muhammadfirmantimara[at]mahasiswa.unikom.ac.id

Departemen of Visual Communication Design, Universitas Komputer Indonesia,Indonesia

Abstract
The purpose of this study is to make small and medium enterprises can use Android applications to make a process of transactions with consumers easier. Qualitative method used to fulfill this study. The use of experimental methods solely to obtain information directly from consumers. This experience became the main data for this study. The results of this study are that with the Android application system it will help small and medium businesses to use financial payment systems online that can be reached by every consumer. The conclusion is to find out how consumers regain the experience of using android applications. Since, there are problems occurs for both financial management and transactions with consumers, this application can simplify the process.

Keywords
Android applications, financial management

Topic
Informatic and Information System

Link: https://ifory.id/abstract/x93hY4TM8bHP

Corresponding Author
wartika memed purawinata

Institutions
Indonesian Computer University

Abstract
Along with the increasing implementation of information technology in various fields, the complexity of software has also increased. This increase in complexity is related to the increasing requirements. Complexity is the main driver of software costs, reliability and performance and one of the most important factors that can affect quality. . The best choice for predicting software complexity is before software development reaches the coding phase. This helps developers to manage software projects. There have been many studies on predictions of software complexity carried out by previous researchers. But in this paper the method of using bayesian regulation algorithm is proposed to predict the complexity of software based on requirements. Thus it is expected to be used as a reference for software developers in managing software projects.

Keywords
Complexity, Software, Requirement, Prediction, Algorithm

Topic
Informatic and Information System

Link: https://ifory.id/abstract/6APnEdajtvbH

Corresponding Author
Soni Ilham Maulana

Institutions
a. Departemen Sastra Inggris, Universitas Komputer Indonesia, Indonesia
b. Departemen Akuntansi, Universitas Komputer Indonesia, Indonesia

Abstract
The aim of this study is togdescribe theguse ofgweb-based informationgtechnology in the form of e-commerce that cangexpand thegbusiness being run. Thegmethodgused is thegdescriptivegmethod ofgdescribing thegconditionsgdirectly fromgbusinessgactorsgin expandinggmarkets. Thegresults of thisgstudy indicate that business development using e-commerce can provideginformation quickly and accurately to consumers. Thisgresearch wasgconducted togidentify howgmuchginfluencege-commerce has on the peergeconomy. Thegconclusionggenerated is that thegusegof e-commercegmakes it very easy for consumers and venders to make transactions.

Keywords
E-Commerce

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/vMtDjm24CcGP

Corresponding Author
Novia Dinda Aliana

Institutions
a) Departemen Teknik Sipil, Universitas Komputer Indonesia, Indonesia
b) Departemen Ilmu Komunikasi, Universitas Komputer Indonesia, Indonesia

Abstract
The purpose of this study is to see the effect of the language used in advertising as an entrepreneurial medium. To support the research, I used descriptive method by trying various kinds of language styles in several different ads. The results show that language style is very influential on advertisements made. From these results, I found that the style of language that is light and unique can better persuade consumers. This is because the style of language that is light and unique can make consumers more interested in the product being advertised, and that language-style advertisement can impress consumers. Of course, this is very influential with the business development that we make.

Keywords
Language; Advertising; Entrepreneurial medium

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/zwVWHRvrDQXj

Corresponding Author
Bobi Kurniawan Soegoto

Institutions
Universitas Komputer Indonesia

Abstract
This study aims to streamline the use of information systems in supporting the reduction in the use of paper media as/for administrative services. Smartapps is an integrated information system or one-door service aimed at providing information service related to administration including correspondence, attendance checks, and attendance report printing. Paperless is a method used to reduce paper use by storing documents and data digitally and stored in digital storage. The Smartapps system is used to address/ease mail administration services, check attendance, and attendance reports that still use paper media. The results obtained are to facilitate correspondence services, check attendance, and attendance reports by reducing paper use or paperless systems. With the Smartapps system, manual activities in correspondence, attendance checking, and attendance reports can reduce several stages of administrative services, so that services can be made effective with a 50% effectiveness rate. This reduction in manual stages results in speed, reliability and effectiveness of administrative services

Keywords
Smartapps system, Paperless, administrative services

Topic
Informatic and Information System

Link: https://ifory.id/abstract/ZN2jxuntbWgX

Corresponding Author
Tirta Destalia

Institutions

1 Accounting Department, Universitas Komputer Indonesia, Indonesia
2 Department of Communication Studies, Universitas Komputer Indonesia, Indonesia


1 adi.rachmanto[at]email.unikom.ac.id
2 tirtadestalia[at]mahasiswa.unikom.ac.id

Abstract
The purpose of this research is to find out the effectiveness of small and medium business products marketing through social media and also create work by the needs of society. The method used in this research is a qualitative descriptive approach. The results showed that this method facilitated and accelerated the buying and selling activities for consumers as well as producers and improved the quality of coordination in the marketing team and also increased product sales. Because in the current Era, consumers prefer to buy products with media that are easy to understand as well as liked by consumers. Doing business through social media is very effective and efficient with minimal marketing capital. Product marketing through social media can also make it easier for business owners to do and increase company turnover and expand networks of fellow business and industry partners.

Keywords
Online Sales, Social Media, SMEs, Marketing Strategy, Effectiveness,

Topic
Entrepreneurship & Technopreneurs

Link: https://ifory.id/abstract/fXgYr9u67Cwb

Corresponding Author
Olivine Alifaprilina Supriadi

Institutions
UNIKOM

Abstract
E-Commerce platform has been growing in an unrelenting pace all over the globe. With technology of today, people are given the ease to access various e-stores through their mobile phone. This leads to a new trend of online shopping on mobile platform, which is one of the most preferred e-commerce. The successful interaction between e-commerce component and the end user is related to a readable, perceivable user interface (UI). This paper analyzes design principles of user interface used in popular e-commerce, through a case study, and how it affects the end user expectation and acceptance.

Keywords
ecommerce, user interface, mobile app

Topic
Informatic and Information System

Link: https://ifory.id/abstract/67ydK3XjEr4m

Corresponding Author
Mohd Nor Akmal Khalid

Institutions
a) School of Information Science,
Japan Advanced Institute of Science and Technology, 923-1211 Ishikawa, Japan
*{s1810006, akmal, iida}[at]jaist.ac.jp

Abstract
This paper explores the entertainment environment that focuses on platform transformation based on the respond of the users demand. Improvement factor has been introduced to identify the key concept that was related to the perceived enjoyment. A player model was analyzed based on the perspective of user psychology. Scale-Rating questionnaires were distributed and collected which then analyzed based on the model to determine the improvement factors that largely effects different gaming platforms. The two-tailed t-test was also conducted to clarify the significant difference of each platform based on the improvement factors. The result found that the gaming platform can be transformed in the future based on specific improvement factor. While the findings may have limitations, it clarifies the effectiveness of improvement factors towards a better understanding of the entertainment space for both game platforms and contents which potentially drive future development and improvement of in-game community and industry.

Keywords
Platform transformation, improvement factors, game entertainment, player model

Topic
Informatic and Information System

Link: https://ifory.id/abstract/qbfdUP2Wpwht

Corresponding Author
Mohd Nor Akmal Khalid

Institutions
a) Japan Advanced Institute of Science and Technology, Nomi, 923-1211 Ishikawa, Japan

*{s1710402,akmal,iida}[at]jaist.ac.jp

Abstract
In recent years, there has been a growing interest in learning through games. However, learning through games has never been measured; thus, failed to attract many investors in this field. As such, the goal of this paper is to identify the concept of progress curves in edutainment games using the proposed Curiosity Model or momentum-in-mind. The importance of curiosity during the progress of the game is discussed. Further, it explores the possible interpreting the physics in the real world to physics that goes in the mind during the game-play. The approach was then applied to SameGame (entertainment game) and Memrise (edutainment game) to identify the differences between the two categories of single player game. The results indicate that the curve of momentum is built up differently in edutainment games and entertainment games. Therefore, the approach used in this paper can help developers and educators increase the effectiveness of edutainment games.

Keywords
Curiosity Model, Edutainment, Entertainment, Game-Based Learning, Momentum in Mind, Memrise, SameGame

Topic
Informatic and Information System

Link: https://ifory.id/abstract/cNQ8Dxtz79yB