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Abstract Topic: Entrepreneurship

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Acceleration Roadmap for Orins Coffee Growth by Using Push-Pull Strategy Approach and Dropship Business Model
Timotius Denis, S.T; Ahdia Amini Cholil, M.B.A

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Corresponding Author
Timotius Denis

Institutions
Universitas Indonesia
Jl. Salemba Raya, RW.5, Kenari, Kec. Senen, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10430

Abstract
Coffee is Indonesias main commodity; opportunities for SMEs are quite high in this industry. However, in reality, SMEs especially Orins Coffee, are still experiencing difficulties in managing their businesses, one of which is the obstacle in marketing strategy. In this paper we will explain the strategies that Orins Coffee can use to help grow its business. The strategy used is to create an Indirect Channel by dropship/reseller scheme to help Orins Coffee in penetrating the market. Besides that, Push-Pull Strategy is also applied so that consumer awareness of Orins Coffee products increases. In this case coffee consumers will use digital marketing to help promote their products. The main framework of this research is about Costumer Decision Journey, how to make consumer consider about Orins Coffee product and let them evaluate until converted to the purchasing decision.

Keywords
Marketing Strategy; Indirect Channel (Reseller); Push-Pull Strategy; Digital Marketing; Customer Decision Journey

Topic
Entrepreneurship

Link: https://ifory.id/abstract/f8KL9NZPpRq3


An Option For The Millennials In Higher Education Institution: Bridging The Gap With “Socio-Eco-Preneurship” Project
1) Ratna Lindawaty Lubis; 2) Saalik Abdul Goffar

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Corresponding Author
Ratna Lindawati Lubis

Institutions
Faculty of Economics and Business
Telkom University
INDONESIA

Abstract
Higher education in Indonesia has started to elaborate the rapid transition that has led to concerns as to whether or not the skills and knowledge of the increased supply of graduates are being fully utilized in employment. In Indonesia, the government plays an important role in the funding, regulation, monitoring and delivery of higher education. In recent times, there has been an increased supply of graduates from these programmes, but there appears to be a gap between graduates theoretical knowledge and “work-readiness” qualifications. Quality and accreditation are the heart of much debate for academic institution. As a result, an exciting but rather complex, picture of higher education in Indonesia is changing. It is therefore important that educators are au fait with the impact of this gap between theory and practice and develop strategies to build a bridge between these two areas. This paper discusses an attempt to close this gap in the form of a team-based assignment project, called “Socio-Eco-Preneurship” project, that was undertaken by the author and her students at Master in Management Program, Faculty of Economics and Business, Telkom University, a higher education institution under PT. TELKOM Education Foundation or Yayasan Pendidikan Telkom (YPT). The new curriculum for graduate students launched at the start of the academic year 2019/2020 and “Socio-Eco-Preneurship” project was part of the new curriculum implementation during this transition period.

Keywords
sociopreneurship, ecopreneurship, unemployment, new curriculum, “Socio-Eco-Preneurship” project

Topic
Entrepreneurship

Link: https://ifory.id/abstract/FHZEALQ8w3Wb


APPLICATION OF MANAGEMENT INFORMATION SYSTEMS AND ENTREPRENEURSHIP ON BUSINESS INNOVATION WITH ITS IMPACT ON EUNTREPRENEUR PERFORMANCE UMKM OF KAB BANDUNG
NENG SUSI SS (A*), DEDEN A WAHAB (B*)

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Corresponding Author
NENG SUSI SUSILAWATI SUGIANA

Institutions
UNIVERSITAS KOMPUTER INDONESIA
Jl. Dipati Ukur No 112 - 116 Bandung

Faculty Magister of Management

Abstract
Population economic turnover can not be separated from a business activity. The superiority of business people who are always pursued by the tight development of the world of information must follow in the footsteps of developments. Kabupaten Bandung is an area in West Java, which has business potential, but it is phenomenal where business people who cant stand competition. Limited knowledge of information technology that can basically support its business. In this study using descriptive and verification research, said Sugiyono (2011: 29) method to describe and analyze the results of research but not enough to be a broader conclusion. For this study, it was concluded that the application of management information systems, entrepreneurial , business innovation had an effect to performance of UMKM entrepreneur in West Bandung . That concluded that the application of management information systems, entrepreneurial, business innovation had an effect on the performance of UMKM euntrepreneurs in west Bandung.

Keywords
Information System, Entrepreneurship, Business Innovation, Performance.

Topic
Entrepreneurship

Link: https://ifory.id/abstract/J9y4xGXtdBqK


Attracting Consumer Interests from the Effect of Display of Hotel Booking Sites and Airline Tickets in Indonesia
Dedi S Soegoto, Supriatna, Raiswati Untsa Mega

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Corresponding Author
Dedi Sulistoyo Soegoto

Institutions
Department Ilmu Sosial dan Ilmu Politik, Department Teknik dan Ilmu Komputer, Departement Sastra Inggris

Abstract
The purpose of this study is to attract the interest of domestic and foreign tourism consumers in the ease, speed and accuracy of hotel bookings, airplane tickets and more. The method in this writing uses descriptive methods. The results of this study indicate that the influence of a dynamic website appearance makes it easier for tourists to book hotel and flight tickets. To simplify hotel and flight ticket bookings. The conclusions obtained from this study that dynamic website display can facilitate tourists in booking hotel and flight tickets and implemented through an attractive website display includes the design of the interface design produced.

Keywords
tourism, consumers, website

Topic
Entrepreneurship

Link: https://ifory.id/abstract/MZKN7UXCBHta


Brand Personality Higher Education Using Rasch Model Approach
Arianis Chan (a*), Tetty Herawaty (b), Dadan Suryadipura (c), Asep Miftahuddin (d)

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Corresponding Author
asep miftahuddin

Institutions
a) Faculty of Social and Political Science (FISIP), Universitas Padjadjaran
Jln. Raya Bandung Sumedang KM 21, Jatinangor 45363 Bandung, Indonesia
*arianis.chan[at]unpad.ac.id
b) Faculty of Social and Political Science (FISIP), Universitas Padjadjaran
Jln. Raya Bandung Sumedang KM 21, Jatinangor 45363 Bandung, Indonesia
tetty[at]unpad.ac.id
c) Faculty of Social and Political Science (FISIP), Universitas Padjadjaran
Jln. Raya Bandung Sumedang KM 21, Jatinangor 45363 Bandung, Indonesia
suryadipura[at]unpad.ac.id
d) Faculty of Social and Political Science (FISIP), Universitas Padjadjaran
Jln. Raya Bandung Sumedang KM 21, Jatinangor 45363 Bandung, Indonesia
asep17012[at]mail.unpad.ac.id

Abstract
The study presented in this paper analyzes Brand Personality Higher Education. Focusing on higher education in Indonesia, namely Universitas Padjadjaran, this study aims to examine the factors that affect the Brand Personality Higher Education. The empirical application is performed on the basis of a sample of 234 respondents of UNPAD students, analyzed by using Rasch Model. The findings show that student response to the Conscientiousness is high, Appeal factor with high response, and Prestige factor get low expectations from UNPAD students.

Keywords
Brand Personality; Higher Education; Rasch Model; University Branding, Conscientiousness

Topic
Entrepreneurship

Link: https://ifory.id/abstract/b7akzKwVyZJW


Business Growth Initiation Through Customer Acquisition Based On Digital Marketing Strategy And Creating Standard Operating Procedure (SOP) for Direct Selling in SME Serba Guna Alumindo
Muhammad Irfan

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Corresponding Author
Muhammad Irfan

Institutions
Magister Management Universitas Indonesia

Abstract
In Indonesia, products made from aluminum and glass, such as windows, doors, storefronts, etc, are currently growing to replace products made of wood because aluminum basically is more durable, stronger and also cheaper than wood. Seeing this opportunity, many entrepreneurs are just starting to make small businesses by creating products made of aluminum and glass, one of which is Serba Guna Alumindo. However, the number of SMEs engaged in this industry makes Serba Guna Alumindo have difficulty in competing with other SMEs to get more customers and managing their business, especially in marketing strategy. In this paper, we will discuss how SMEs Serba Guna Alumindo creates a good relationship and conduct direct selling activities effectively to acquire a new customer and develop the digital marketing channel through social media (Facebook, Instagram) and website so that they can grow optimally, with business coaching as the method. The framework used for this research is Customer Relationship Management, how to build a good relational marketing during direct selling activities by using Standard Operational Procedure (SOP) as the standard and customer acquisition strategy by using digital marketing to reach a new customer and create an online presence.

Keywords
Marketing Strategy; Marketing Channel; Customer Acquisition; Customer Relationship Management; Digital Marketing;

Topic
Entrepreneurship

Link: https://ifory.id/abstract/pHQ4JAeRMY7L


Business Strategy Of Fishermans Equipment in Wakatobi District
La Hasimu (a*) Dedi Sulistiyo Soegoto (b)

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Corresponding Author
La Hasimu

Institutions
Magister Of Management, Faculty of Postgraduate, Universitas Komputer Indonesia, 112-116 Dipatiukur Street, Lebak Gede, Coblong Bandung, West Java, 40132, Indonesia

Abstract
The purpose of this study is to create Business Strategy Of Fishermans Equipment in Wakatobi District. SWOT identification is carried out to identify internal and external factors. TOWS Matrix is used to design strategies based on internal and external factors. The result of the research is a focused business strategy because its produced by considering aspects of strengths-opportunities, strengths-threats, weaknesses-opportunities and weaknesses-threats. this research is expected to be beneficial for businessman.

Keywords
Business Strategy, SWOT Analysis, TOWS Matrix

Topic
Entrepreneurship

Link: https://ifory.id/abstract/3NCM2rEUFXac


COMPANY PROFILE AND SOP SELLING CREATING AND MARKETING CHANNEL EXPANSION AT SUKASENI WEDDING PHOTOGRAPHY SME
Nuraini Wiridyadewi

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Corresponding Author
Nuraini Wiridyadewi

Institutions
UNIVERSITAS INDONESIA

Abstract
Purpose of this study is to give guidance for Sukaseni Wedding Photography SMEs business in order to expand his market by improving their personal selling techniques. Based on the results of author observations in Sukaseni Wedding Photography SMEs, there are several issues that become obstacle for Sukaseni Wedding Photography in doing his business. The major issues related to the business sales. As SME which has built since 2016, Sukaseni Wedding Photography doesn-t have business strategy, standardized SOP selling, and company profile to introduce his profile to the customers. During his business, he is only using social media instagram and word of mouth promotion as his marketing channel. According to these issues, author will relate these issues with the theory of personal selling and brand building through corporate visual identity to strengthen the core business of Sukaseni Wedding Photography business with his compatible competitive advantages. In undergoing this research, author was conducting in-depth interviews and in-depth observations for 6 months. The result of this study yielded standardized SOP selling and expansion of marketing area by approaching wedding venues in Jakarta and Depok area using company profile to improve the business advantages of Sukaseni Photography in accordance with his value proposition.

Keywords
Photography, company profile, SOP selling, personal selling, marketing channel

Topic
Entrepreneurship

Link: https://ifory.id/abstract/2bvzEuhUgMWN


CREATING FINANCIAL STATEMENTS AND EVALUATING PRODUCT PRICE SETTING AT MSME ENF
Putri Kusumapratiwi, Lily Sudhartio

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Corresponding Author
Putri Kusumapratiwi

Institutions
Master of Management, University of Indonesia

Abstract
This paper delineates the implementation of a business coaching program conducted in an Indonesian Micro Small Medium Enterprises (MSME), named ENF, operated in the food and beverage industry. The objectives of this study are to explore MSME-s potentials and challenges, analyze MSME-s problems, and provide solutions. This study is based on a qualitative method, which is gathering the data through interviews, observations and written documentations, and using five external and internal analysis tools, namely (1) Porter-s Five Forces, (2) Business Process, (3) Business Model Canvas, (4) Marketing Mix, and (5) SWOT. The analysis shows that EnF is facing financial issues in preparing financial statements and evaluating the price setting. For the financial issues, we recommend using an Android-based mobile financial application called Akuntansi UKM to record financial information systematically and accurately. The application generates financial reports to improve the MSME-s performance. For the latter issue, we recommend cost-based pricing to recalculate the cost of goods sold and formulate price setting by markup per unit.

Keywords
business coaching, financial statement, price setting, cost-based pricing

Topic
Entrepreneurship

Link: https://ifory.id/abstract/h8GmJTnjQCWE


Customer Journey Maps of Muslim Young Agropreneurs
Mohd Fairuz Abd Rahim (a), Jeen-Wei Ong (a), Norzarina Md Yatim (a), Hafiz Aizat Yanan (b), Mohd Nizam Mohd Nizat (b)

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Corresponding Author
Mohd Fairuz Abd Rahim

Institutions
a) Multimedia University (MMU)
b) Malaysian Agricultural Research and Development Institute (MARDI)

Abstract
Introduction The Malaysian government has targeted to encourage more youths to venture in agricultural sector to be the agriculture-related entrepreneurs (agropreneur). Ministry of Agriculture through its agencies include Malaysian Agricultural Research and Development Institution (MARDI) were tasked to execute the Young Agropreneur Programme to grow young agropreneurs in Malaysia. Aim of the Study This study aims to develop a template of customer journey map to investigate the experience of Muslim Young Agropreneurs under MARDI-s Young Agropreneur Programme through review of literature. Method This article reviews the literature related to customer journey map and applies the concept to the context of Muslim Young Agropreneurs- experience with MARDI- Young Agropreneur Programme. Results The expected output of this article is a template of customer journey map for MARDI-s Young Agropreneur Programme. The journey map would capture the channel, customer expectation, experience and emotion throughout their contact with the MARDI-s Young Agropreneur Programme. Conclusion This articles reviews the literature of customer journey map to be used to study the experience of Muslim Young Agropreneurs in dealing with MARDI, a governmental agency. The comprehensiveness of customer journey map can help to more comprehensively capture their experience in dealing with the service provider.

Keywords
Customer journey; Agropreneur; Entrepreneurship

Topic
Entrepreneurship

Link: https://ifory.id/abstract/GaAqQJHdC9D3


Cyber-Entrepreneurial Intentions of the Malaysian University Students
Norhazlin Ismail, Nahariah Jaffar, Tan Siow Hooi

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Corresponding Author
NORHAZLIN ISMAIL

Institutions
Faculty of Management, Multimedia University

Abstract
Cyber-entrepreneurial interest is a term used to describe the readiness and willingness to become an internet-based self-entrepreneur. With an increase in the number of unemployed in Malaysia which accounted for 521.3 thousand persons in March 2019, choosing cyber-entrepreneur as a career is one option available to the Malaysian especially the graduates as a report mentioned that this is the group that contributes to the highest number of unemployed. Hence, this study aims to explore the cyber-entrepreneurial intentions of the Malaysian University students. Specifically, this study applies the Entrepreneurial Attitude Orientation (EAO) scale to measure the students- entrepreneurial attitude. The EAO attitude subscales are achievement in business, innovation in business, perceived personal control of business outcomes and perceived self-esteem in business. A survey approach was adopted by sending questionnaires to 2000 public and private universities- students in Malaysia. The results show that personal control and self-esteem have significant and positive relationships with cyber-entrepreneurship intention. Achievement and innovation, on the other hand, were not significant. These findings provide important insight to relevant parties to embed more cyber-entrepreneurial curriculum or workshop to educate and guide the universities students.

Keywords
cyber-entrepreneurial, universities students, EAO

Topic
Entrepreneurship

Link: https://ifory.id/abstract/nEeMQFP6NgT4


Develop Strategy For Solar Panel Package Business In The City Of Kupang
Shadli Rolaskhi (a*), Herman Surdiatno Soegoto (b)

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Corresponding Author
shadli rolaskhi

Institutions
Universitas Komputer Indonesia (UNIKOM)
Jl. Dipati Ukur No.112-116, Kota Bandung 40132, Indonesia
shadli_rolaskhi[at]mahasiswa.unikom.ac.id

Abstract
This research aims to develop a strategy for the solar panel package business in the city of Kupang. This research uses SWOT analysis and SWOT matrix. SWOT analysis is used from the start to improve internal and external business factors. where this research is a business strategy that focuses on production by considering aspects of strengths, strengths, threats, weaknesses and weaknesses. The results of the SWOT matrix will determine the appropriate strategy for developing the Solar Panel Business Package

Keywords
Develop strategy, SWOT analysis, Matrix SWOT

Topic
Entrepreneurship

Link: https://ifory.id/abstract/3mfTQ4vUJtdq


Developing Strategic Marketing Plan for Artificial Flower Bouquet Business in Bandung City
Abdullah Al Aliyi Surtawijaya (a*), Dedi Sulistiyo Soegoto (b)

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Corresponding Author
Abdullah Al Aliyi Surtawijaya

Institutions
a) Universitas Komputer Indonesia
Jalan Dipati Ukur 112-114, Bandung 40132, Indonesia
aasurtawijaya[at]mahasiswa.unikom.ac.id

Abstract
This study aims to develop strategic marketing plan for artificial flower bouquet business in Bandung City. The method used in this study is qualitative analysis descriptive through marketing mix 4Ps theory and Porters five competitive forces theory. The result of the research produced strategic marketing plan for all marketing mix 4Ps aspects such as product, price, place and promotion. The resulting strategic marketing plan becomes more focused because it is produced on the basis of Porters five competitive forces. This research can be helpful for the business owner especially to take right strategic marketing plan .

Keywords
strategic marketing plan, marketing mix, five competitive forces

Topic
Entrepreneurship

Link: https://ifory.id/abstract/B7K3VbhCT42j


Development of Sales and Inventory Systems Record at PD. DanS
Sammy Agustinus Santana, Sisdjiatmo K. Widhaningrat, M.Sc.

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Corresponding Author
Sammy Agustinus Santana

Institutions
University of Indonesia

Abstract
PD.Dan-s its a Micro, Small and Medium Enterprises (MSMEs) located in Central Jakarta, Indonesia which has a business of building material stores for 30 years and has a turnover of around 1.6 - 2.4 billion per year. Based on the business coaching process conducted, the researcher collected data through interviews, observations and secondary data from PD. Dan- S. Based on the results of data collection and data analysis, researchers concluded that the main problem in PD. Dans is about the absence of a sales and inventory systems record, so PD.Dan-s does not know about the current inventory value, price list, supplier list, current inventory. The purpose of this study is to help PD.Dan-s solve problems through the development of sales and inventory systems record. The implementation of this business coaching results in recording actual PD.Dan-s sales and inventory reports through sales and inventory systems to help PD.Dan-s in managing inventory.

Keywords
Business coaching, Inventory Management, Sales System

Topic
Entrepreneurship

Link: https://ifory.id/abstract/Cv4hMawjFbRQ


Development of Technology-Based Business Incubator Models to Encourage Transformation Technology within University
Hermawan, Pri (a); Putro, Utomo Sarjono (b); Yuliana, Eka (c); Riswantini, Diana Dewi (d); Izwan, Brian Al Afwan (e)

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Corresponding Author
Eka Yuliana

Institutions
a) School of Business Management, Bandung Institute of Technology
Jalan Ganesha 10, Bandung 40132, Indonesia
*prihermawan[at]sbm-itb.ac.id
b)utomo[at]sbm-itb.ac.id
c)eka_yuliana[at]sbm-itb.ac.id
d)dianadewi_riswantini[at]sbm-itb.ac.id
e)brian.alafwan[at]sbm-itb.ac.id

Abstract
The growth of technology-based business incubators in various universities in Indonesia is considered very sporadic. It is still very rarely found, but in reality, this is very necessary. Considering the importance of universities to produce quality graduates who are able to create their own jobs by having an entrepreneurial spirit and having the maximum ability in that field, it is very much echoed and promoted. Technology-based business incubators have the vision to produce many new companies that are defined as New Technology-Based Companies (NTBF). The university is expected to have a big role to realize that hope. The results of observations and explorations with the quality method in this study are some of the logical efforts decided by the tertiary institution to support this research statement. Get a new definition and see what important things must be formed in developing a system on a technology-based business incubator model, so as to produce several important indicators, such as: technology adaptation, company characteristics; ability of innovation and technological transformation; new market orientation, sales and employment growth, and efforts to create sustainable businesses so that they can later be used to develop technology-based business incubators at the university level.

Keywords
Technology-based Business Incubator, Entrepreneurship, Technology Transformation, University

Topic
Entrepreneurship

Link: https://ifory.id/abstract/NTcHkY846dMG


EFFECT OF ENVIRONMENT, ENTREPRENEURSHIP INTENTIONS, AND ENTREPRENEURIAL ORIENTATION, TO THE ACHIEVEMENT OF STATE STUDENTS OF MALANG STATE POLITECHNIC ENTREPRENEURS WITH MOTIVATION AS AN INTERVENING VARIABLE
Ayu Sulasari

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Corresponding Author
Ayu Sulasari

Institutions
Business Administration
State Politechnic of Malang / Politeknik Negeri Malang
Jl. Soekarno Hatta no 9
Malang - Indonesia

Abstract
A persons achievement is influenced by several factors, both internal factors from and external factors. Entrepreneurial ability is also the case, there are many factors that affect ones ability to achieve entrepreneurial success. Malang State Polytechnic as an educational institution has an obligation to encourage students to become the winner, one of them is through the Entrepreneurial Student Program (PMW). The type of this research is quantitative research that aims to explain the relationship and influence between the environment, entrepreneurial intentions, and entrepreneurial orientation on the achievements of entrepreneurial students in State Polytechnic of Malang with motivation as an intervening variable. Research location in State Polytechnic of Malang, with sample of 188 entrepreneurial students in the PMW program for 2019. The sampling technique uses a census sampling with respondents drawn from the entire population. Data analysis uses SEM analysis. Independent variables in this study are the environment, entrepreneurial intentions, and entrepreneurial orientation. While the dependent variable in this study is the achievement of entrepreneurial students, with intervening variables is motivation. The results of this study indicate that the direct influence that the environment, entrepreneurial intentions, and entrepreneurial orientation, affect to achievement. Directly Influence that the environment, entrepreneurial intentions, and entrepreneurial orientation, affect to motivation. Indirectly Influence that the environment, entrepreneurial intentions, and entrepreneurial orientation, affect to achievement. through motivation as an intervening variable, and Motivation affect to achievement. Based on the results of this study, it can be concluded that the development of entrepreneurship programs in the State Polytechnic of Malang must be encouraged or provided support, building a conducive environment in terms of entrepreneurship, good facilities and infrastructure, as well as being proactive to develop networks. Entrepreneurship program can be applied to engineering and management program, so that it can encourage the growth of entrepreneurship programs in the Malang State Polytechnic.

Keywords
Entrepreneur, Entrepreneurship, Environment, Entrepreneurship Intentions, Entrepreneurial Orientation, Motivation, Achievement.

Topic
Entrepreneurship

Link: https://ifory.id/abstract/dPDVctz4QTgE


Effect of Internet Banking on E-commerce
Dedi S Soegoto (a) , Agil Fauzan Ilhamuddin (b) , Putri Amirah (c)

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Corresponding Author
Dedi Sulistiyo Soegoto

Institutions
Department Magister Management (a), Department Management Informatika (b), Department Sistem Informasi (c)

Abstract
The purpose of this study is to analyze what internet banking is and how internet banking influences the development of e-commerce. The method used is the Case Study research method which aims to explain and understand what is being examined and examine how this can occur. The results of this study found that internet banking can increase sales and expansion of research. This research is used to show how internet banking can have a real influence on ecommerce development.

Keywords
E-Commerce, Internet Banking

Topic
Entrepreneurship

Link: https://ifory.id/abstract/nfCLcG97NaQX


Factors that Affecting the Intention to Establish Innovative Business Based on Local Resources in Young Generation on North Sulawesi
Christoffel Kojo (a*), Christoffel M. O. Mintardjo (a*), Djeini Maradesa (a), Wensy F. I. Rompas

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Corresponding Author
Christoffel Kojo

Institutions
a) Faculty of Economy and Business, Universitas Sam Ratulangi, Manado, Indonesia *christoffelkojo[at]gmail.com; christoffelmintardjo[at]unsrat.ac.id

Abstract
The problem in North Sulawesi is the lack of innovation and creativity of the younger generation, especially in establishing businesses and creating innovative and creative products and services. The importance of this problem is because young people who are able to set up businesses and create innovative products and services will drive the innovation economy in North Sulawesi. To be able to drive the innovation-based economy it is necessary to create many innovative entrepreneurs, especially those based on local resources such as marine affairs, fisheries, tourism. This study aims to investigate the factors that influence the intentions of young people to pursue innovative and creative entrepreneurs based on local resources. The model analyzed includes internal factors, attitude factors towards entrepreneurship and contextual factors. This study involved a sample of 200 young generation respondents in North Sulawesi obtained using a purposive sampling technique. The research method is quantitative with regression analysis and hypothesis testing t test and F test. The results of the study there are several factors that influence the intention of innovative entrepreneurship in the younger generation.

Keywords
Intention; Innovative Business; Local Resources; Young Generation; North Sulawesi

Topic
Entrepreneurship

Link: https://ifory.id/abstract/vyeqUmpcKA7r


IDENTIFICATION AND MODEL DESIGN ON ADVOCATE-S HARD SKILL IMPROVEMENT AT LAW FIRMS IN YOGYAKARTA
Susie Fitri, Norfaridatul Binti Othman, Sazelin Binti Arif3, Ahmad Roselan Yunus4, Mohd. Fauzi Kamuruddin4, aSalman Wahyu Dwiyanto2

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Corresponding Author
Susie Fitri Hendriarti

Institutions
PIPK Department, Faculty of Technology Management and Entrepreneurship, Universiti Teknikal Malaysia Melaka, Malaysia

Abstract
Currently, advocate becomes an important profession in accomplishing the law cases. It caused by people-s lack of information on existing law. Nevertheless, an issue states the decreasing of advocate-s hard skill quality and ethics in running his profession. Hence, it is urgently required the improvement on human resource, particularly hard skill factor of an advocate at the law firms. Based on above issue, a research that focused on the advocate-s hard skill improvement is needed. It is designated to design research model for advocate-s hard skill as well as to identify related variables and indicators that involve in advocate-s hard skill improvement. The method of data collecting is survey by distributing questionnaires to 101 advocates at the law firms in Yogyakarta. Data attained are analyzed by using Structural Equation Modeling with the help of AMOS 24 application, therefore an appropriate conceptual model is obtained to conduct advocate-s hard skill improvement. The analysis indicates correlation among hard skill variable with other three variables, which are training, soft skill and knowledge.

Keywords
Advocate, Improvement, hard skill, Structural Equation Modelling (SEM), AMOS

Topic
Entrepreneurship

Link: https://ifory.id/abstract/FkU2Az4uZTbC


IDENTIFICATION OF SOCIAL ENTREPRENEURSHIP MODEL USING SOFT SYSTEM METHODOLOGY APPROACH: CASE STUDY OF THE WYATA GUNA BANDUNG SOCIAL REHABILITATION CENTER FOR PEOPLE WITH EYE SENSORY DISABILITIES
Grisna Anggadwita and Gieti Cahya Wulan Pratami

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Corresponding Author
gieti cahya wulan pratami

Institutions
School of Economics and Business, Telkom University, Indonesia

Abstract
Indonesia has several communities with special needs. Many of them work in the fields of farmers and laborers. Bandung has a social rehabilitation center for people with eye sensory disabilities. It is called Wyata Guna Bandung which is known that most of the graduates work at massage parlors. This study uses qualitative data and collected by purposive sampling technique which was obtained from the results of in-depth interviews with stakeholders which included society, academics, company, and the student of wyata guna. Also, This study reports the application of the Soft System Methodology (SSM) in the Wyata Guna Bandung Social Rehabilitation Center for People with Eye Sensory Disability. The purpose of this study is to identify the form of the social entrepreneurship model for blind people with a soft system methodology approach. Using the theory of social entrepreneurship, this study applies the Soft system methodology at each stage which analyzes and explores how each stakeholder thinks. This study only summarizes the preliminary results because it requires further study to analyze the application of the system in the Wyata Guna Bandung. Keywords: Soft System Methodology (SSM), social entrepreneurship, social entrepreneurship model.

Keywords
Soft System Methodology (SSM); social entrepreneurship; social entrepreneurship model

Topic
Entrepreneurship

Link: https://ifory.id/abstract/kaEweyUjMhnJ


Imitating Success of Japanese Entrepreneurs in Entrepreneurship and Benefits in Entrepreneurial Activities
Eddy Soeryanto Soegoto, N V Anisa

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Corresponding Author
Eddy Soeryanto Soegoto

Institutions
Universitas Komputer Indonesia

Abstract
This study aims to explain how Japanese entrepreneurs achieve success and replicable benefits in entrepreneurial activities. Data for this study was gathered through from observations on articles and books. This study uses a qualitative method. As a nation that experienced a war defeat, Japan has similarities with Indonesia. However, why is Japan recovering faster than Indonesia? We can see how the progress of Japanese industry is very rapid, especially since post World War II. So that raises many questions, whats the secret of the success of Japanese business? Results of this qualitative research show that Japan can be successful because it applies their past culture, namely "Bushido". This "Bushido" teaches to be a person who never gives up and works hard. Therefore, Indonesia can also develop rapidly like Japan if it applies the "Bushido" nature that is in line with Islam

Keywords
Japanese, entrepreneur, Bushido

Topic
Entrepreneurship

Link: https://ifory.id/abstract/7HCJw9M2fAQp


Impact of E-Ticketing Application on Bus Transportation in Bandung City
Eddy S Soegoto(a) Rudy Setiawan(b) Rizky Jumansyah(c)

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Corresponding Author
Eddy Soeryanto Soegoto

Institutions
(a)Department Ilmu Sosial dan Ilmu Politik
(b)Informatics Engineering Department
(c)Department Sistem Informasi

Abstract
This study aims to determine the impact of the application of the e-ticketing system on bus transportation for the peoples of Bandung. To support research, the method used is a qualitative research method aimed for the peoples of Bandung and to one of the bus transportation service providers in the city of Bandung. The results show that there are some positive impact on the implementation of e-ticketing system, one of which is to increase public interest in the public transport in order to reduce the congestion that often occurs during. This is because the implementation of e-ticketing systems on public transportation provides convenience and comfort in ticket booking services, both for the peoples and for the providers of transportation services. Of course the convenience and comfort can encourage peoples to use public transportation in carrying out their daily activities.

Keywords
E-commerce, online business, titling services

Topic
Entrepreneurship

Link: https://ifory.id/abstract/QvJdfymhjebA


Implementation of Five Cs Marketing Analysis at the Alia Sport Indonesia Entrepreneurship Start-Up
Teddy Siswanto, Hartini, Ratna Shofiati, Wawan Kurniawan, Rachman Nur Hidayat

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Corresponding Author
Teddy Siswanto

Institutions
Trisakti University

Abstract
Abstract – Starting as a Futsal sports athlete, Rahman, a Trisakti University student, founded a business making T-shirts with the Alia brand. The production process of making shirts based on orders is done at his Bekasi area. Problems encountered are related to financial management and sales that are not yet stable. The methodology used in analyzing the problems faced by Alias tenants uses The Five Cs Marketing Analysis consisting of Customers, Company Skills, Competitors, Collaborators and Context. The solutions produced in the analysis have been carried out by tenants in fixing existing problems so that financial management can be easily done and increased sales through information technology.

Keywords
jersey shirts, financial management, sales, entrepreneurship, Five Cs Marketing Analysis

Topic
Entrepreneurship

Link: https://ifory.id/abstract/tqEyGphLuzJX


Increasing the Rural Economy of Village-Owned Enterprises- BUMDes Antajaya Bogor
Sri Widyastuti dan Sri Ambarwati

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Corresponding Author
Sri Ambarwati

Institutions
Fakultas Ekonomi dan Bisnis Universitas Pancasila
widyastuti.sri[at]univpancasila.ac.id

Abstract
This article aims to map the potential of the Antajaya region in planning with the establishment of BUMDes in the region and how to strengthen its role in the rural economy. The research method used is qualitative, this study shows that the village of Antajaya in the future will become a rural economic strength. Open opportunities that can be developed into agropolitan areas, namely the economic, agribusiness, agro-tourism and agro-industrial areas, including coffee education tourism. In addition, it also enhances the role of BUMDes not only as a mediator of government funds, but also as a facilitator to increase economic activities well, so that village income will also increase. Antajaya Village already has a BUMDes Mitra Sejahtera Mandiri that can improve the Rural Economy with potential, so that it can be developed into educational tourism, but it still depends a lot on human resources issues, it is necessary to provide assistance for people who change the mindset of rural communities by introducing the concept of Social Enterprise.

Keywords
BUMDes, rural economy, social enterprises.

Topic
Entrepreneurship

Link: https://ifory.id/abstract/bYqmXPuNcLxh


INFLUENCING FACTORS TOWARDS ENTREPRENEURIAL INTENTION (A STUDY ON NEW ENTREPRENEURSHIP PROGRAM PARTICPANTS BY WEST JAVA GOVERNMENT 2018)
YUDI SATRIADI S.P.

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Corresponding Author
Yudi Satriadi Satriadi

Institutions
Wahana Pengembangan Usaha, Bandung,

Abstract
This study seeks to find out influencing factors towards entrepreneurial intention among participants of New Entrepreneurship Program, a program implemented by West Java Government, to create new entrepreneurs in West Java. The factors analyzed include social-demography and attitudes. There are 100 participants taken as sample using accidental sampling. Accidental sampling is a type of non-probability sampling, which doesn-t include random selection of participants. Data are analyzed using multiple linear regressions. The result shows that attitudinal factor, i.e. autonomy and authority, as well as self-realization, beliefs, and security assurance significantly affect the participants- entrepreneurial intention. Participants individual background is assumed to be the drive of the entrepreneurial intention

Keywords
entrepreneurial intention , New Entrepreneur Program

Topic
Entrepreneurship

Link: https://ifory.id/abstract/uqAYvJKRdNDw


Innovation: Opportunity Motivation through Indigenous SMEs Survival in Koto Gadang
Evie Oktafia (a*), Retno Kusumastuti (b)

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Corresponding Author
Evie Oktafia

Institutions
a) Faculty of Administrative Science, University of Indonesia, Depok, Indonesia
*octavia.evie[at]gmail.com
b) Faculty of Administrative Science, University of Indonesia

Abstract
Innovation is an opportunity for Small and Medium Enterprises (SMEs) to do business according to market needs. It helps SMEs have new market shares. As a spearhead of the Indonesian economy, SMEs can survive extreme inflation. SMEs may survive, but the growth of SMEs is offset by the fall of SMEs whose business types are not a current trend. SMEs in Indonesia are spread throughout the region, including Koto Gadang which has indigenous SMEs for the regional specialty products. The Koto Gadang community (Minangnese) is known as a smart businessman, but the number of indigenous SMEs tends to be stagnant every year. This is influenced by the motivation of the Minangnese in doing business. The necessary motivation is higher than the the opportunity motivation. Because of that, the innovation is lack to be applied. This study uses a quantitative approach to see innovation that is characterized by motivation in indigenous SMEs in Koto Gadang. Data collection is done by distributing questionnaires to indigenous SMEs and conducting in-depth interviews with relevant stakeholders. The results of observations and comparisons with existing theories, indigenous SMEs in Koto Gadang can survive if they innovate while maintaining the distinctive characteristics of the products sold.

Keywords
innovation, opportunity motivation, survival, indigenous SMEs

Topic
Entrepreneurship

Link: https://ifory.id/abstract/dJCV2arq6vLg


Investment analysis for outlet expansion of masalalu cafe
Mangaraja Tua Sugiarto

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Corresponding Author
Mangaraja Tua Sugiarto

Institutions
Master of Management Universitas Indonesia. Salemba 3, RW.5, Kenari, Kec. Senen, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10430

Abstract
According to data in 2014 the number of sales from food service in Indonesia reached 36.81 billion dollars and is expected to continue to experience growth with a Compunded Annual Growth Rate of 9% so that in 2019 the number of sales will reach 56, 29 billion dollars. From the cafe or bar subsector, it accounted for 3.63 billion dollars in sales in 2014 and is expected to experience a CAGR growth of 9.7% so that it is expected to increase sales to 5.75 billion dollars in 2019. The cafe or bar subsector is the second largest contributor to the foodservice industry in Indonesia. Masalalu café is a cafe that operates in the foodservice industry with its mainstay product, Iced Coffee. With such a high growth rate, it is certainly an opportunity for masalalu cafes to add outlets. Masalalu café wants to know the analysis of the investment that will be carried out in the expansion plan in Bintaro area. In this study, researchers will analyze using Net Present Value (NPV), Pay Back Period (PBP), and Internal rate of return (IRR). To find out the estimated income from Masalalu, researchers will conduct a 7P marketing mix analysis of the Masalalu cafe. According to Booms and Bitner (1981) defines 7P to be product, price, place, promotion, people, process, and physical evidence. The purpose of this study is to provide an investment analysis of the addition of Masalalu café outlets to be conducted in the Bintaro area. Investment analysis will provide input regarding the addition of outlets that will be conducted so that the past café can think of strategies that will be used to enter new markets in South Jakarta.

Keywords
Business Coaching, Investment analysis

Topic
Entrepreneurship

Link: https://ifory.id/abstract/BXG9p7gYx2kH


IS ENTREPRENEURIAL COMPETENCY AND BUSINESS SUCCESS RELATIONSHIP CONTINGENT UPON BUSINESS ENVIRONMENT? (Study of MSMEs organized by the Cooperatives, Micro, Small and Medium Enterprises Office in Bandung)
Made Ayu Savitri Ismiraini, Lia Yuldinawati, ST., MM

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Corresponding Author
Made Ayu Savitri Ismiraini

Institutions
Faculty of Economic Business, Telkom University

Abstract
The number of MSMEs organized by Cooperatives and MSMEs Department in Bandung continues to increase but some of business owners have problems due to lack of knowledge and competence in business as well as attitudes in running a business in certain business environment. The purpose of this research was to determine the effect of entrepreneurial competency on business success and the moderating effect of business environment on the relationship between entrepreneurial competency and business success in MSMEs organized by Cooperatives and MSMEs Department in Bandung. This research is using a quantitative method. The data was collected using a questionnaire. Analysis technique which are being used in this research are descriptive analysis and Structural Equation Modeling with Partlial Least Sqare (SEM-PLS). The results show that entrepreneurial competencies have a significant effect on business success. Business environment does not have a significant moderating effect on the relationship between entrepreneurial competency and business success in MSMEs organized by Cooperatives and MSMEs Department in Bandung. Based on the results of the research, Cooperatives and MSMEs Department in Bandung should be able to understand the competencies that an entrepreneur must have, especially in identifying and utilizing opportunities.

Keywords
Entrepreneurial Competency, Business Success, Business Environment, MSME

Topic
Entrepreneurship

Link: https://ifory.id/abstract/naGJkXhqtcEF


MILLENIAL AND SOCIAL ENTREPRENEURSHIP
Siti Widharetno Mursalim, S.IP., M.Si.

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Corresponding Author
Siti Widharetno Mursalim

Institutions
School of Public Administration, The National Institute of Public Administration
(STIA LAN)
Bandung

Abstract
In recent years, the concept of social entrepreneurship has begun to develop in Indonesia. Many social organizations have emerged and were initiated by young people born in the 1990s to 1997s or what are called millennial generations (tirto.id, 2017). Their presence certainly needs to be considered, considering the number of millennial population aged 15-34 years currently reaches 34.45%. The millennials behavior are considered as very innovative person in bringing up their ideas. It is proved by the emerged of young social entrepreneurs, many of them have achievements at the world level. For instance Ecodoe, a group of young people who empower local craftsmen and housewives in West Java. OSIRIS from Yogyakarta that focuses on empowering people who have physical limitations in managing dragon fruit, Kama Batik which helps solve the problem of waste management in the bati industry and empowering women. Eventhough the millennial generation is widely regarded as a busy generation with gadgets and technology, they have strong commitment to solvesocial problems in Indonesia. Through high-tech capabilities, they can use technology to help their social organizations as Riliv. It is an online platform that can connect the depression with the psychologists. Therefore, the aim of this research is to see how much social entrepreneurship is carried out by millennial generations in Indonesia.

Keywords
Millennial, Social, Entrepreneur

Topic
Entrepreneurship

Link: https://ifory.id/abstract/CdhPaEFNHXwU


MODEL OF COMPETENCY-BASED APPROACH TO INCREASE ADVOCATE TALENTS
Susie Fitri Hendriarti, Chairul Saleh, Norfaridatul Akmaliyah Othman, Rani Nurul Saputri

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Corresponding Author
Susie Fitri Hendriarti

Institutions
Universiti Teknikal Malaysia Melaka

Abstract
An advocateas one of the professionals in the field of law in Indonesia provides an important role in law enforcement. An increasing number of advocate professions has compelled advocates not paying attention to the talents they have for the success that they would achieve. This study aimed to developed the model of talent management based on a comptency approach and identify the factors that can increase advocate talents in law offices. The research began with literature reviews related to talent management of advocates through SLR (Systematic Literature Review) method and K-Chart: a tool for research planning and monitoringso that the novelty of the research could be found. The method used was SEM (Structural Equation models) PLS (Partial Least Square). The data type was quantitative data obtained by a questionnaire distributed to 37 respondents and measured by the Li advocates talents in order to achieve a success in their field. The result of the research showed that there is a relationship between soft skill, competence and performance so that to become a talented advocate, an attention to those factors need to be paid.

Keywords
Advocate, Law Firm, Talent, Success, SEM-PLS

Topic
Entrepreneurship

Link: https://ifory.id/abstract/yVkcU92EmzBQ


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