Indonesia Conference Directory

Corresponding Author
Rahyuniati Setiawan

Institutions
Universitas Pendidikan Indonesia (a*), Universitas Pendidikan Indonesia (b), Universitas Pendidikan Indonesia (c)
rahyu[at]uniga.ac.id(*)

Abstract
Brand image and brand awareness play a central role in customers purchase-decision making. The purpose of this study is to examine the influence of brand image and brand awareness on brand loyalty. Data were collected through a survey on 133 sport motorcycle enthusiasts in Indonesia. The results revealed that brand image and brand awareness had positive influence on brand loyalty. This may imply that sport motorcycle companies should strive to establish brand image and brand awareness to promote brand loyalty.

Keywords
brand image, brand awareness, brand loyalty

Topic
Marketing Management

Link: https://ifory.id/abstract/ZqWEbHdp7jTe

Corresponding Author
Juniar Alisa

Institutions
a) Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jl. Dr. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154, Indonesia
*juniar.alisa95[at]student.upi.edu
b) Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jl. Dr. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154, Indonesia

Abstract
The research is motivated by the non-optimal employee performance, this condition suspects to creativity and innovation. In industry 4.0 era, creativity and innovation are important to reach a company purpose. This research is seeing how creativity and innovation can affect the employees- performance at Tridaya Course Bandung. The type of the research is descriptive with the population of 100 employees and a sample of 50 respondents by using multiple regression analysis technique. Moreover, the F test shows that the creativity and innovation simultaneously influence employee performance, while the T test shows that creativity has a partial effect on employees- performance and innovation has no partial effect on the employees- performance.

Keywords
Creativity; Innovation; Employee Performance

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/aqHMz8jAJc4e

Corresponding Author
Anissa Restuti Amalia

Institutions
a) Faculty of Economic and Business, University of Indonesia
Jalan Salemba Raya 4, Jakarta Pusat
*anissa.restu[at]gmail.com
b) Faculty of Economic and Business, University of Indonesia
Jalan Salemba Raya 4, Jakarta Pusat

Abstract
Transfer pricing is the determination of the transfer price of a transaction of goods or services between related parties. Determination of transfer prices from transactions that occur should follow market prices or fair prices. This study was aimed to analyze transfer pricing for the fairness of management services transactions. The method used in this study is a case study research to dig deeper into the phenomena so that can be proved by the economic or commercial benefits. Data collection is done by interviewing and studying documents to obtain information relating to the provision of management services. The results showed that the existence of services and benefits received by PT could not be proven because of the lack of supporting documents. Proof of benefit testing can be done by providing supporting documents from the process of providing services such as offering letter from supplier, the process of implementing services such as, visa and ticket for proof of attendance, and the results of services such as minute of meeting (MoM)

Keywords
transfer pricing, related party, fairness

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/fLvN9uePb2tF

Corresponding Author
S. Sulastri

Institutions
Universitas Pendidikan Indonesia

Abstract
The purpose of this research is to obtain empirical evidence about the effect of capital structure on bond performance which is moderated by institutional ownership. The sample from this research uses purposive sampling which consists of companies in the infrastructure, utilities & transportation sectors that are listed on the Indonesia Stock Exchange (IDX). This study uses MRA (Moderated Regression Analysis). Based on the results of the research concluded that the capital structure using leverage ratio as measured by the debt equity to ratio (DER) affects the performance of bonds. Meanwhile, institutional ownership strengthens the relationship of the effect of capital structure on the performance of bonds

Keywords
Capital Structure, Bond PErformance, Institutional Ownership

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/uZ8fnBQaevWH

Corresponding Author
Petrus Bayu Darmanto

Institutions
MM-MBA Universitas Indonesia
Gedung MMUI, Jl. Salemba Raya 4, Jakarta 10430

Abstract
This study compares the efficiency of different groups of ownership and bank size, and investigates the productivity change during the period, pursuant to fulfilment of regulations issued in 2012 concerning “Business Activities and Office Networks Based on Bank Core Capital” and “Minimum Capital Adequacy Requirement for Commercial Banks” that ignites the change of banks- strategy, capitals and ownership, as well as attracting M&A with more foreign investments. The measurement method of the bank efficiency adopts recently developed two-stage network data envelopment analysis model by Liang et al. (2008) to obtain intermediation and operational efficiencies to establish the overall bank efficiency. The bootstrapped truncated regression algorithm as proposed by Simar and Wilson (2007) employed to examine the exogenous factors to the efficiencies. The study employs 105 conventional banks operating in Indonesia since 2013 that suggests Indonesia banking efficiencies has been improving evidenced with improving overall efficiency scores and the gap efficiencies between intermediary and operating functions narrowed during the observed period (2013-2018).

Keywords
bank efficiency, two-stage network DEA, Data Envelopment Analysis, Indonesia,

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/wG2KZ9JyfDFu

Corresponding Author
rennyta yusiana

Institutions
Telkom University

Abstract
Restaurant business is now growing rapidly, especially in Bandung. The development of the culinary business is currently supported by the many people who often shop and eat outside their homes. A large community of nature lovers also favored the emergence of restaurants that provide green products. This is driven by the awareness of the community to help maintain the environment and efforts to live healthy lives. This awareness was also boosted because of the environmental damage that is currently happening, such as global warming and the greenhouse gas effect. Restaurants Kehidupan Tidak Pernah Berakhir (KTPB) is a vegan restaurant in Bandung, which provide education to consumers about green products and healthy lifestyles by eating vegetables. This study summarizes the literature on green marketing and marketing relations into the research framework at the green purchase behavior, using two constructs, namely green perceived value and green trust. This study uses a quantitative method with a type of descriptive research on 100 consumers of Restaurant Kehidupan Tidak Pernah Berakhir. The analysis used in this study is Partial Least Square (PLS) with Smart PLS 3.2.7. Empirical results show that green perceived value positively affects green purchase behavior and green trust. In addition, this study shows that the relationship between the green purchase behavior and antecedent (green perceived value) is mediated by green trust. Therefore, investing resources to increase green perceived value and green trust is very helpful to increase the green purchase behavior.

Keywords
Green Perceived Value, Green Trust, Green Purchase Behaviour

Topic
Green Business

Link: https://ifory.id/abstract/Pqd3TrnFWLKx

Corresponding Author
Arry Widodo

Institutions
Department of Business Administration, Faculty of Communication and Business, Telkom University

Abstract
This study discusses green which is perceived to be quality in green trust and the role of mediation through green satisfaction. Research carried out on gunny sack consumers who are creative industries in fashion. Furthermore, this study tries to publish literature on green marketing and marketing upwards. This study uses SmartPLS 3.2.7 modeling to conduct empirical studies. The results show that the perception of green quality affects the negative green trust. In addition, this paper proves that the perceived quality of green is influenced by green satisfaction and green satisfaction that positively influences green trust. Therefore, the perceived quality of green and green satisfaction in increasing green trust greatly helps consumers in buying green products, with support from other consumers that can be a stimulus in the use of green products.

Keywords
Green Perceived Qualitu, Green Satisfaction, Green Trust

Topic
Green Business

Link: https://ifory.id/abstract/E9mqfHLhtUck

Corresponding Author
Aggi Panigoro

Institutions
The phenomenon in online shopping makes business people choose e-commerce sector and strartup growing in the market of Indonesia makes an opportunity for business people to sell their fashion products one of which is making e-commerce. In this digital era, customers prefer the practicality shaded by high technology. The purpose of this study is to measure the picture and influence of E-lifestyle repurchase intention online survey on online product customers in berybenka. This research uses descriptive and verifikatif method, where SEM (Structural Equation Modeling) is used to analyze data statistically. The unit of analysis in this study is the customer who has been shopping online fashion in berrybenka as much as 200 respondents in fanpage instagram. The results showed that repurchase intention would have a good effect when viewed from the characteristics of E-lifestyle and purchases in terms of E-Word of mouth. The results of the research as a whole show that there is a significant influence of E-lifestyle against repurchase intention.

Abstract
The phenomenon in online shopping makes business people choose e-commerce sector and strartup growing in the market of Indonesia makes an opportunity for business people to sell their fashion products one of which is making e-commerce. In this digital era, customers prefer the practicality shaded by high technology. The purpose of this study is to measure the picture and influence of E-lifestyle repurchase intention online survey on online product customers in berybenka. This research uses descriptive and verifikatif method, where SEM (Structural Equation Modeling) is used to analyze data statistically. The unit of analysis in this study is the customer who has been shopping online fashion in berrybenka as much as 200 respondents in fanpage instagram. The results showed that repurchase intention would have a good effect when viewed from the characteristics of E-lifestyle and purchases in terms of E-Word of mouth. The results of the research as a whole show that there is a significant influence of E-lifestyle against repurchase intention.

Keywords
E-lifestyle, Repurchase intention

Topic
Marketing Management

Link: https://ifory.id/abstract/2e4XRZuVLYAb

Corresponding Author
Yupi Yuliawati

Institutions
Universitas Pendidikan Indonesia

Abstract
The museum is a permanent institution, non-profit, serving public needs, with an open nature by collecting, conserving, researching, communicating, and showing real objects to the public for the needs of study, education and pleasure. One factor that must be considered is the atmosphere, the influence of the atmosphere on the museum is very important. The museum seems unattractive and even looks dull and spooky. thus affecting the attractiveness and interest of consumers to visit. The method used in this study is descriptive analysis with survey methods, data obtained and used in this study are primary data and secondary data. The data collection technique in this study is by accidental sampling. The samples taken in this study were 100 respondents who were visitors to the MONPERA museum. This research uses the Atmosphere (Atmosphere) (X) variable and Visiting Decision (Y). The results of the study using multiple regression analysis, proved that the atmosphere (atmosphere has a positive effect on visiting decisions.

Keywords
Visiting decision, Atmosphere, Museum

Topic
Marketing Management

Link: https://ifory.id/abstract/uPd2pTHJkeaY

Corresponding Author
Rita Satria

Institutions
a) Universitas Pendidikan Indonesia
Dr Setia budi No.229 Bandung 40154 Indonesia
ritasatria[at]upi,edu

b) Universitas Pendidikan Indonesia
Dr Setia budi No.229 Bandung 40154 Indonesia
nugraha[at]upi,edu
c) Universitas Pendidikan Indonesia
Dr Setia budi No.229 Bandung 40154 Indonesia
Ikin.solikin[at]upi,edu

Abstract
This study aims to obtain empirical evidence about the effect of Return on Assets (ROA) and Intellectual Capital (IC) Against Leverage, which is proxied by Debt to Equity Ratio (DER) which implies the Share Price of PT. Bank Central Asia, Tbk. Intervening Variables used are Debt to Equity Ratio (DER) The research conducted by the author in compiling the thesis is quantitative, namely conducting financial discussions by analyzing numerical data. The sample used in this study is a balance sheet, income statement at PT. Bank Central Asia, Tbk Period 2008-2017. This study uses descriptive analysis of statistical data, and uses the classic assumption test namely multicollinearity test, autocorrelation test, normality test, linearity test, heteroscedasticity test, and using multiple linear regression analysis, model feasibility test, namely t-test, F-test and coefficient of determination . In analyzing this research data using the Eviews 9.0 software tool. From the results of hypothesis testing ROA shows a negative and significant effect on DER. VAIC has a positive and not significant effect on DER. Simultaneously ROA and VAIC have a positive and significant effect on DER. While the results of the determination coefficient (R2) R-squared are influenced by other variables. Partially ROA shows ROA has a negative and not significant effect on Stock Prices, VAIC has a positive and not significant effect on Stock Prices, DER has a negative and significant effect on Stock Prices so that ROA, VAIC and DER have a positive and significant effect on Stock Prices at PT. Bank Central Asia, Tbk The period of 2008-2017 is influenced by other variables.

Keywords
Return on Assets (ROA), Intellectual Capital (IC), Debt to Equity Ratio (DER) Implications of Stock Prices).

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/hN2PxBEvV6CT

Corresponding Author
Fahmi Natigor Nasution

Institutions
Faculty of Economic and Business, University of Sumatera Utara

Abstract
The purpose of this study is to determine the effect of bank efficiency on earnings management behavior in banks in ASEAN. Bank efficiency used in this study is cost and profit where the measurement uses the stochastic frontier analysis model. The data used in this study are banks listed on stock exchanges in ASEAN in the period 2010-2017. Panel data regression analysis is used to test the effect of cost and profit efficiency on earnings management. This study also uses control variables which consist of bank size, credit risk, liquidity risk, and financial leverage. The results of the study show that both cost efficiency and profit efficiency have a significant effect on earnings management while the control variables that have a significant effect on earnings management are credit risk and liquidity risk.

Keywords
Earnings management, cost efficiency, profit efficiency

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/KgaQxDf49ZAj

Corresponding Author
Tacbir Hendro Pudjiantoro

Institutions
Universitas Pendidikan Indonesia

Abstract
Knowledge management is an activity to change tacit knowledge into explicit knowledge. Communication Information Technology (ICT) is a media that can be used to store and disseminate information in knowledge management. The problem in this study is the influence of ICT-based knowledge management on the performance of lecturers. Lecturer performance is teaching, research and community service. The research population was lecturers at the General Achmad Yani University in Cimahi. The sampling technique used was stratified random sampling, where researchers used a sample of lecturer performance between 0 and 10 who used ICT-based knowledge management every year. Limitation of lecturer performance to obtain relatively homogeneous data. The sample taken in this study amounted to 102 respondents. The data collection technique of this study uses questionnaires and interviews. Processing data in this study using confirmatory factor analysis with the help of SPSS statistical tools. The results showed that ICT-based knowledge management had an effect on lecturer performance. The attribute used as an assessment factor is the amount of teaching material, publications and community services carried out in a year, with the result that the amount of teaching material, publications and community services carried out is strongly influenced by knowledge stored digitally.

Keywords
Knowledge Management, performance, lecturer

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/8RHJmDk92pUq

Corresponding Author
Nursito Nursito

Institutions
Universitas Singaperbangsa Karawang

Abstract
This study aims to examine the effect of Professionalism, Work Attitude, and Accounting System on Accountability and the Implications of the Quality of Financial Reporting of the Ministry of Health, in Region West Java. Analysis of the results of the study using descriptive and inferential statistical methods to conclude the influence of exogenous variables on endogenous both simultaneously and partially. The analysis model uses the Structural Equation Model (SEM). The main structure consists of Professionalism, Work Attitude, Accounting System and Accountability as exogenous variables and Quality of Financial Reporting as endogenous variables. The results of the research show that simultaneously Professionalism, Work Attitude and Accounting System have a significant effect on Accountability, Professionalism partially has a positive and significant effect on Accountability, Work attitude partially has a positive and significant effect on Accountability, Accounting System partially does not affect Accountability, Accountability, Professionalism, Work Attitudes and Accounting Systems together have a positive and significant effect on the Quality of Financial Reporting, Accountability, Professionalism, Work Attitudes and Accounting Systems partially influencing the Quality of Financial Reporting.

Keywords
Professionalism, Work Attitude, Accounting Systems, Accountability, QualityofFinancial Reporting

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/9bT3XYNzJjCr

Corresponding Author
Santoso Santoso

Institutions
School of Postgraduate Studies, Indonesia University of Education, Bandung

Abstract
This research evaluates the effect of Viral Marketing on changes in community behavior and the decision to use smartphones based on the Technology Acceptance Model. There were 100 questionnaires distributed to respondents who were active social media users seeking for information about smartphones. This research was conducted due to the phenomenon in the smartphone user community in Indonesia that considers smartphones as the fourth basic necessity in addition to clothing, food, and housing. This research employed a survey approach by applying questionnaires and statistical analysis, especially quantitative descriptive analysis using SmartPLS. The results showed that Trust had a strong influence on Perceived Usefulness and Behavioral Intention to Use. Social Norm had an effect on Perceived Usefulness and Perceived Ease to Use. Behavioral Control had an effect on Perceived Ease to Use and Perceived Usefulness. It is also seen that Be-havioral Intention to Use was strongly influenced by Perceived Usefulness.

Keywords
viral marketing, Social Norms, Trust, Behavior Control, Technology Acceptance Model

Topic
Marketing Management

Link: https://ifory.id/abstract/28aVgMvQJy93

Corresponding Author
Yohanes Raymond Adikarta

Institutions
Magister Management Universitas Indonesia

Abstract
In this modern era brings a significant changing on life style. The modern people think of how important that the status is. Indicator to measure how high people status is by looking at the attribute they wear, called fashion. Fashion brings confident to somebody. One of the fashion icon that became trend nowadays is Nike product. Luxury brand is high quality product and also service that expensive, exclusive, presticious, authenthic, offering high level of emotional value through consumer experience. Based on several of luxury brand above that has already done with social media marketing strategy, Nike React Element 87, will try this strategy. Through social media, consumers can easily and quickly access User Generated Content (UGC) that contain review and information related to the product. The indicator to measure in choosing the right vlogger based on total subscribers or viewers. So, this paper made to help marketer of Nike shoes to select the right Vlogger for Nike React Element 87.

Keywords
Digital Marketing, Youtuber, Vlogger, Social Media, Luxury product, Shoes, Nike

Topic
Marketing Management

Link: https://ifory.id/abstract/QjnHEy8vWK7M

Corresponding Author
Ezra Diamond Christo Purwanto

Institutions
University of Indonesia

Abstract
The textile and apparel industry is a rapidly developing industry and has an influence on the economy. Despite having high competition, the textile and apparel industry is one of the interesting industries to be made into business opportunities in several big cities. PTGP is a company that has taken business opportunities in the apparel industry for decades. Companies in the mature category are not always successful in doing business. PTGP must close the business branches owned because operating costs are higher than the revenue generated from sales. Efficient operational costs are needed by every company in carrying out the companys operations. Forecasting is a way that can be used for the companys operational effectiveness and operational cost efficiency. The right time series forecasting method can be determined by looking at the historical data of demand for the product. Forecasting accuracy can also be used as a condition for selecting the forecasting method to be used. Single Exponential Smoothing is a forecasting method used in general in various industrial fields. Holt-s Model is a forecasting method used with the influence of trends in the data used. Holt-s Model has more precise accuracy than Single Exponential Smoothing so that the use of Holt-s Model forecasting is more recommended in the textile and apparel industry because there are influential trends in demand.

Keywords
Forecasting, forecasting method, time series, Single Exponential Smoothing, Holt-s Model

Topic
Innovation, IT, Operations and Supply Chain Management

Link: https://ifory.id/abstract/QBj3RFPTubwC

Corresponding Author
Dian Windu

Institutions
University of indonesia

Abstract
This thesis is conducted to examine the internal and external return factors of stock return mutual funds fixed income mutual funds. Foreign ownership and family concentration are considered important to be studied more deeply, considering that in previous studies both factors were rarely considered as determinants of stock returns. The sample used is stock mutual funds and fixed income mutual funds listed on the Indonesia Stock Exchange and actively traded during the January 2013 to December 2017. The number of mutual funds that meet the research criteria are 76 stock mutual funds and 99 fixed income mutual funds. The form of data used in this study is panel data. The analytical tool used is regression with the EViews 9.0 statistical program. The result, the independent variable consisting of managed funds, volatility and sharpe ratio jointly influence the dependent variable (the performance of stock mutual funds). Partially, the managed funds do not affect the performance of mutual funds, but volatility and sharpe ratio significantly influence the performance of stock mutual funds. In fixed income mutual funds, independent variables consisting of managed funds, volatility and sharpe ratio jointly influence the dependent variable (the performance of fixed income mutual funds). Partially, managed funds, volatility and sharpe ratios significantly influence the performance of fixed income mutual funds.

Keywords
volatility managed funds, sharpe ratio return on stock mutual funds, return on fixed income mutual funds

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/wR3eLdTYcrvu

Corresponding Author
Suhono Suhono

Institutions
Universitas Singaperbangsa Karawang

Abstract
This study aims to examine the effect of organizational development, organizational commitment and work attitudes, on the structure of internal control and its implications for organizational performance. This study uses a survey method with a causal approach to analyze the influence between variables using structural equation modeling (SEM) as an analytical tool. The findings generated in this study reveal that both simultaneously and partially the development of organizations, organizational commitment work attitude, has a positive and significant effect on the structure of internal control in the village unit in the area, Karawang Regency, West Java. Organizational development, organizational commitment and work attitude, on the structure of internal control and its implications for organizational performance simultaneously have a positive and significant effect on organizational performance, but also partially, only organizational development and organizational commitment positive and significant effect on organizational performance, while work attitudes does not have a direct effect on organizational performance. An important finding in this study is that from several variants, both directly and indirectly affect and have implications for the performance of the organization.

Keywords
Organizational development, commitment, and performance

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/7FhLHcPCegJd

Corresponding Author
Ilham Medal Junjunan

Institutions
a) School of Industrial and System Engineering, Telkom University
Jl. Telekomunikasi Terusan Buah Batu No.1, Gedung Karang, Bandung, Jawa Barat 40257 Indonesia
*ilham.mj58[at]gmail.com

Abstract
This study examines the relationship between Self Congruity and consumer purchase decision, the relationship between emotion and consumer purchase decision, susceptibility to reference group influence type (informational and normative influence) and consumer purchase decision, emotion in moderating the relationship of Self Congruity and consumer purchase decision and the susceptibility to reference group influence types in moderating the relationship of Self Congruity and consumer purchase decision. Data collection is done through online surveys. The study respondents were 500 men and women aged between 18-36 years (Millennial generation). The study found that in self congruity, were found predicting consumer purchase decision. The positive emotion also were found predicting consumer purchase decision, The susceptibility of those reference group influence types, both normative and informational, also has a significant positive relationship to consumer purchase decision. Moderation analysis shows that susceptibility to both types of reference group influence strengthens the relationship of Self Congruity and consumer purchase decision, and the second moderation, positive emotion strengthens the relationship of self congruity and consumer purchase decision .

Keywords
self congruity, emotion, millennial generation, consumer purchase decision, reference group influence.

Topic
Marketing Management

Link: https://ifory.id/abstract/axR2nB86JdUf

Corresponding Author
Yoyo Sudaryo

Institutions
1.STIE INABA Business School, Jl. Soekarno-Hatta 448 Bandung, Indonesia, 40266
2. Research Center for Informatics, Indonesian Institute of Sciences, Indonesia, 40135
3. STIE INABA Business School, Jl. Soekarno-Hatta 448 Bandung, Indonesia,40266

Abstract
Users in software world play key role in determining whether a software, including e-Learning system, has a long time of use or not. Past literature has highlighted the importance of incorporating emotional user requirement into software systems. It is important to consider what users needs related to software. One of the critical focus of software systems that directly interacts with users is its interface. A User Interface Design (UID) could induce critical emotional experience and impression to users the first time they run a software system. Kansei Engineering is adopted as a methodology to analyze users- emotional experience towards the software UID. This research implemented a combination approach of Kansei Engineering with Analytic Hierarchy Process in order to analyze students- emotional experience as users of e-Learning in higher learning institution, and determine the design of an open source e-Learning system that suits their positive emotional experience, to capture their attention. This paper reports an attempt to discover the relationship between UID and users- emotional experience in e-Learning systems. The research found that there were two critical students- emotional factors, which are clear and pleasant. These two factors had a big impact in the selection of an e-Learning system, with clear factor as the larger impact. The research result then suggests the preferred e-Learning system for students based on those that evoked positive emotional experience to students. The result will benefit higher learning institution in promoting e-Learning, to extend the outreach potential of e-Learning among students.

Keywords
Emotional Preferences, E-Learning Based on AHP and Kansei for Decision Making

Topic
Marketing Management

Link: https://ifory.id/abstract/8HvKQRp6xWVe

Corresponding Author
Lisnawati Lisnawati

Institutions
Universitas Pendidikan Indonesia

Abstract
Bandung City Happiness Index Data Indicates that citizens under the age of 24 have the lowest happiness index, age under 24 years is the age of college children. Therefore, to increase the happiness index, the city of Bandung government needs to coordinate with the universities in the city of Bandung. State Universities as educational service providers play a role as providing quality educational services and supporting the lives of students who spend most of their time on campus. Public universities are seen as having a place to provide not only the quality of education but also the stimulation of creativity, and "happiness" for students. Various efforts continue to be made by higher education management in an effort to increase student satisfaction. The research method is descriptive, verificative, through explanatory surveys, the study population is students of the Indonesian Education University and PTN in the city of Bandung, with a minimum sample of 400 respondents. The analysis technique of the data used is Partial Least Square by using SmartPLS Software. Research Results are expected to provide strategic input for managers of state universities in the city of Bandung in order to create development policies and administrators of campus management who can consider increasing the happiness of their students.

Keywords
University Service Satisfaction, Student Happiness, Student Satisfaction, Student Experience

Topic
Marketing Management

Link: https://ifory.id/abstract/wvWeKfjNrHVU

Corresponding Author
Zikra Fadilla

Institutions
a) Faculty of Economics and Business, Universitas Indonesia, Depok 16424, Indonesia.
*fadilla.zikraa[at]gmail.com

b) Faculty of Economics and Business, Universitas Indonesia, Depok 16424, Indonesia.

Abstract
The aim of this study is to examine the effects that could be enhance employee well-being. This study uses quantitative methods with questionnaire. The sample selection method is non-probability with purposive sampling. It specifically selects employees of start-up companies that have implemented flexible work schedule, thus obtaining 224 respondents distributed by offline and online. This study could be processed with structural equation modeling by using the Lisrel 8.80. The finding shows that implementation of flexible work schedule will be achieved after employee obtain supporting from both supervisors and work environment. It also shows that, if flexible work schedule is implemented properly, work life balance could be enhanced. Employees who can balance their work and life will experience a significant increase in employee well-being. It can be concluded, there needs an important role from the management to provide support from all parties in company to implementing a work schedule flexibility policy.

Keywords
employee well-being, flexible work schedule, startup companies, support, work-life balance.

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/nhBkGKqx9jm6

Corresponding Author
Suci Fika Widyana

Institutions
Politeknik Pos Indonesia
Doctoral Program of Management, Universitas Pendidikan Indonesia

Abstract
Indonesia has begun to apply the concept of employee engagement in every organization, including State-Owned Enterprises (BUMN). Research shows that the higher employee engagement drives organizational performance. The companys growth depends on how the ability of human assets are able to adapt the changes of business environment, to create new ideas, to innovate and to develop products, which lead to the companys competitive advantage.The author perceives that engaging is used as one of the basic emerged organization such as in one of the State-Owned Enterprises- phenomena in Indonesia. In business competition, a company does not only need employees who have high job satisfaction but also a strong employer branding to increase employee engagement due to customer satisfaction. The methodology of this study used descriptive survey methode. The technique analysis used was a questionnaire.The results of the study show that employer branding and job satisfaction have a positive effect on employee engagement. The author concludes that job satisfaction is the mediator for employer branding to create employee engagement, increasing employer branding will improving employee engagement directly.

Keywords
employer branding, employee engagement, job satisfaction

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/xLUQcWKJZdub

Corresponding Author
Arif Prasetio

Institutions
TELKOM University

Abstract
The present study was aimed to examine the relationship between perceived organizational support and turnover intention among employees in private sector. The study also focused work stress as mediator in the relation. The participants of this study were employees in consultant and garment industry. Data was collected throught human resources manager and we have 215 useable responses. Results of the study revealed that employee perceived that there was strong organizational support. They also experience low level of turnover intention. Emplyoyees experience medium to low level of work stress. Process Macro with SPSS was used to identify the relation between variables and also to examine whether there is a mediation or not. Current study using cross-sectional approach to highlight the existence of relationships between variables. It was found that perceived organizational support has significant negative effect on work stress and turnover intention. While work stress has positive effect on turnover intention. The study also proved that work stress played a mediation role on the relationship between perceived suport and turnover intention. It is important for organization to provide adequate support for employees so they will experience less stress and will stay longer.

Keywords
perceived organizational support, work stress, turnover intenion.

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/QAKLj6pBhTY9

Corresponding Author
Lena Nuryanti Sastradinata

Institutions
Universitas Pendidikan Indonesia

Abstract
This study aims to determine the effect of entrepreneurial environment to entrepreneurial motivation. This research uses descriptive approach with explanatory survey method. The student analysis unit is 167 people . Data collection using questionnaire. The analysis technique used is verifikatif technique by using frequency distribution. The result showed that entrepreneurial environment enough effected on entrepreneurial motivation. The differences in this study located on an object research, time research, a measuring instrument , literature that used , the theory that is used and the results of the study

Keywords
entrepreneurial envriontmen; entrepreneurial motivation

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/KExTWQvmbcDF

Corresponding Author
Sadikun Citra Rusmana

Institutions
Universitas Pasundan, Management Department of Economic and Business Faculty

Abstract
Entrepreneurial leadership have four characteristics are lead the vision, encourage, arrange, and direction. The whole of characteristics are important to observation in relation with entrepreneurship characteristics. This article can explain the result of research in entrepreneurship in the young entrepreneurs, aspecialy among 19 - 30 age. Descriptive and verificative method used for observations and analysis 33 respondens who running in the creative industry. The result showed that entrepreneuship characteristics related to entrepreneurial leadership. In this research not differences gender significantly.

Keywords
Entrepreneurial leadership, young independen entrepreneurs, entrepreneurs characteristic

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/GWERpuTjJevY

Corresponding Author
Titi Kurnia Fitriati

Institutions
Faculty of Economics Universitas Krisnadwipayana Jakarta, Indonesia

Abstract
The purpose of this study is to analyze the relationship of entrepreneurial orientation with organizational performance, entrepreneurial orientation with human capital , human capital with organizational performance. Besides, to analyze whether human capital can mediate the relationship of human entrepreneurial orientation with organizational performance. The research data that will be used is the data of SMEs in Bekasi City, West Java Province, Indonesia with primary data through questionnaires and secondary data published by the Bekasi City Government. The research sample was 168 SMEs in the City of Bekasi. The method used correlation and regression analysis to determine the relationship between variables and path analysis to determine the direct effects and indirect effects entrepreneurial orientation on organizational performance. The hypothesis of this research are: (1) there is a positive relationship between entrepreneurial orientation and organizational performance, (2) there is a positive relationship between entrepreneurial orientation and human capital (3) there is positive relationship between human capital and organizational performance.

Keywords
entrepreneurial orientation, organizational performance, human capital

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/GeMf9BLTkHJz

Corresponding Author
Nizar Alam Hamdani

Institutions
Universitas Garut

Abstract
In the era society 5.0, it is necessary for a business to be equipped with an innovative entrepreneurial orienta-tion. The present study describes the entrepreneurial orientation of small and medium coffee enterprises. The study was conducted using an explanatory survey. The samples were small and medium coffee enterprises in Garut, Indonesia. The results showed that the samples had good entrepreneurial orientation in a such a way that it could improve their market share and business performance by conducting environmental analysis, mak-ing innovations, taking risks, and developing new ideas, products, and services.

Keywords
Entrepreneurial Orientation; SMEs; Coffee Industry

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/kuv2V8bRXEjM

Corresponding Author
HARI MULYADI

Institutions
Universitas Pendidikan Indonesia

Abstract
The purpose of the research is to find out the influence of entrepreneurship competence on business performance, the influence of entrepreneurshp motivation on business performance, and the influence of entrepreneurship competence and entrepreneurshp motivation on business performance. The object becomes the unit of analysis in this research is the Saung Angklung Udjo craftsman. The type of research is using verificative with the method is using an explanatory survey of 30 respondents. The results of this research that the description of entrepreneurial competence in the high category, the description of entrepreneurial motivation in the strong category, description of business performance in the medium category. Based on the results of this research, it is suggested that entrepreneurial competence be improved, namely the dimensions of competence in managing business that need to be improved and deepened so that the performance of angklung craftsmen increases and can create higher business opportunities. In entrepreneurial motivation, Saung Angklung Udjo craftsmen in Bandung need to be improved in the need for affiliation, where craftsmen must be able to communicate better with coworkers and consumers.

Keywords
Entrepreneurship Competence, Entrepreneurship Motivation, Business Performance

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/A2G9FnKbdWkq

Corresponding Author
Bambang Eko Samiono

Institutions
(1) Universitas Al Azhar Indonesia
Komplek Masjid Agung Al Azhar
Jl. Sisingamangaraja, Kebayoran Baru
Jakarta Selatan 12110
(2,3)Jl. Rawamangun Muka, RT.11/RW.14, Rawamangun, Pulo Gadung, Kota Jakarta Timur, Daerah Khusus Ibukota Jakarta 13220

Abstract
This study explains Entrepreneurship Intention of students of private Islamic University in Jakarta and the factors affecting it. The object of the study was 400 respondents from the Faculty of Economics and Business from Al Azhar University of Indonesia and University of Muhammadiyah Prof. Dr. Hamka. They are considered to represent Private Islamic Universities in Jakarta with accreditation A and B and entre-preneurial concentration in Management Study Program. Compared to previous studies, this study provides an in-depth exploration of dimensions and indicators of entrepreneurship intention through multivariate analysis using Structural Equation Modeling (SEM) method and specifically individual perception as mediation. The results obtained state that the entrepreneurial intention of students of private Islamic University in Jakarta is formed merely in seriousness in thinking of business operations, yet their desire to have their own business is not too strong. Entrepreneurship Intention is directly influenced by Entrepreneurship Attitude and indirectly influenced by Entrepreneurship Education and Entrepreneurial Self-Efficacy through Entrepreneurship Attitude.

Keywords
Self-Efficacy; Entrepreneurship Intention; Entrepreneurship Education; Entrepreneurship Attitude

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/2CVrmtJ9Mf6T