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The 4th International Conference On Management, Economics And Business (ICMEB 2019)

Event starts on 2019.06.26 for 2 days in Jakarta

http://icmeb.mercubuana.ac.id | https://ifory.id/conf-abstract/eYADm2u8z

Page 3 (data 61 to 88 of 88) | Displayed ini 30 data/page

THE EFFECT OF PSYCHOLOGICAL WORK ENVIRONMENT AND WORK LOADS TOWARDS TURNOVER INTENTION, WORK STRESS AS AN INTERVENING VARIABLE
Andesna Nanda (a), Mochamad Soelton (b), Sita Luiza (b)

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Corresponding Author
Mochamad Soelton

Institutions

Andesna Nanda, Universitas Brawijaya
Mochamad Soelton, Universits Mercu Buana
Sita Luiza, Universitas Mercu Buana

Abstract
ABSRACT; This research aims to examine and analyze the effect of psychological work environment and workload on turnover intentions with job stress as an intervening variable for employees of PT EDI Indonesia. The method used in this research is descriptive method. The objects of this research are 80 employees of PT EDI Indonesia. The approach used in this research is Structural Equation Model (SEM) analysis tool Smart-PLS. The results showed psychological work environment has negative and significant effect on job stress. Workload that has positive and significant effect on job stress. Psychological work environment has negative and significant effect on turnover intention. Workload has positive and significant effect on turnover intention. Job stress has positive and significant effect on turnover intention. Job Stress has positive and significant effect on turnover intention.

Keywords
Psychological Work Environment, Workload, Job Stress, Turnover Intention

Topic
Human Resource Management

Link: https://ifory.id/abstract/unV4ryeThJBv


The Effect of Role Conflict and Burnout Towards Turnover Intention at Software Industries, Work Stress as Moderating Variables
Mochamad Soelton (a), Ratyuhono Linggarnusantra Putra (b), Putri Ayu Lestari (b),

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Corresponding Author
Mochamad Soelton

Institutions
Mochamad Soelton, Universitas Mercu Buana
Ratyuhono Linggarnusantra Putra, Unversitas Brawijaya
Putri Ayu Lestari, Universitas Mercu Buana

Abstract
ABSTRACT; This research aims to examine and analyze the effect of role conflict, burnout, job stress, and Turnover Intention on employees of PT. EDI Indonesia. The method being used for this research is descriptive method. The objects of this research are 80 employees of PT. EDI Indonesia. The approach being used for this research is Structural Equation Model (SEM) analysis tool Smart-PLS 3.0. The results showed role conflict has positive and significant effect on employee-s job stress. Burnout has positive and significant effect on Job Stress. Burnout has positive and significant effect on turnover intention. Role conflict has positive and significant effect on turnover intention. Job stress has positive and significant effect on turnover intention.

Keywords
Role Conflict, Burnout, Job stress, Turnover Intention.

Topic
Human Resource Management

Link: https://ifory.id/abstract/fm3KDLF4zjTn


The Effect of Servant Leadership and Breakthrough Leadership on Organization Performance with Employee Motivation as Intervening Variable at IDX-listed (Indonesia Stock Exchange) Coal Mining Companies in Indonesia
Joko Triraharjo1, Achmad Sutawijaya2 , Ahmad Badawy Saluy3, and Havidz Aima4

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Corresponding Author
JOKO TRIRAHARJO

Institutions
Doctoral Management Mercu Buana University

Abstract
The Indonesian Ministry of Energy and Mineral Resources (ESDM) stated that the realization of Indonesian coal production in 2018 amounted to 548.58 million tons. Of this amount, 320 million tons are produced by coal mining companies listed on the Indonesia Stock Exchange. Among these coal mining companies, there are large performance gaps between each other, both in terms of financial performance and production achievement. Their performance is hypothesized to be influenced by leadership style. The purpose of this study was to analyze the influence of servant leadership and breakthrough leadership on organizational performance with employee motivation as an intervening variable in coal mining companies listed on the Indonesia Stock Exchange. Respondents from this study were 12 coal mining companies listed on the IDX in Indonesia. The type of research used is quantitative methods. The research respondents were 113 people in the position of supervisors to directors. Data were analyzed using the Structural Equation Model (SEM - AMOS). The Result of the Study that Servant Leadership and Breakthrough Leadership has an effect on employee motivation but not significant. Servant Leadership has an effect on organizational performance but Breakthrough Leadership has not an effect on organizational performance. The employee motivation has a significant effect on organizational performance but it is not mediating of the servant leadership and breakthrough leadership on organizational performance.

Keywords
Servant Leadership, Breakthrough Leadership, Employee Motivation, Organizational Performance.

Topic
Human Resource Management

Link: https://ifory.id/abstract/CZEnk7mR8KLF


THE EFFECT OF TALENT MANAGEMENT, WORK DISCIPLINE AND PERFORMANCE ASSESSMENT ON EMPLOYEE CAREER DEVELOPMENT
Zulfitri

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Corresponding Author
Zulfitri Zulfitri Zulfitri

Institutions
Universitas Mercu Buana

Abstract
Objective: Human resources working in an organization definitely want an increase in their career. A growing career is often associated with the future of employees even though it has not guaranteed a success. Career development has an impact on employee performance, because career development is a formal approach carried out by the company with the aim of ensuring employees in the company with the qualifications and abilities and experience right when needed Methodology: The impact of influencing factors has been studied and tested empirically using exploratory factor analysis. Quantitative data has been collected using questionnaires distributed to 125 respondents and who returned 101 respondents using convenience sampling techniques. The research hypothesis was tested using a multiple regression analysis tool. Findings: From the research it was found that talent management had no significant effect on employee career development, while work discipline and performance appraisal had a significant effect on career development Research limitations / implications - Findings from this study can be used as human resource management strategies such as career development is a process of improving individual work skills achieved in order to achieve the desired career Originality: Originality can be seen from the fact that this research is one of several studies that focuses on employee career development in an agency

Keywords
talent management, work discipline, performance assessment, career development

Topic
Human Resource Management

Link: https://ifory.id/abstract/APZnzGcKFUxa


The Effect of Training and Career Development on Employees Performance of PT Pinus Merah Abadi Rangkasbitung Branch
Angrian Permana; M. Havidz Aima; Eny Ariyanto; Adi Nurmahdi

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Corresponding Author
Angrian Permana

Institutions
Doctoral student of Mercu Buana University

Abstract
The purpose of this study was to know the effect of training on employee performance of PT Pinus Merah Abadi Rangkasbitung Branch, to know the effect of career development on employee performance of PT Pinus Merah Abadi Rangkasbitung Branch, and to know the effect of training and career development together on employees performance of PT. Pinus Merah Abadi Rangkasbitung Branch. This research method used quantitative methods with multiple regression models. The populations of this study were 40 employees and the samples used in this study were all employees. The results showed that training had an effect on employees performance, career development had an effect on employee performance, also training and career development had an effect on employee performance together

Keywords
Training, Career Development, Employee Performance

Topic
Human Resource Management

Link: https://ifory.id/abstract/MjJ8Daw2eTt6


the effect of Transit Oriented Development (TOD) location, promotion, and company image on purchasing decisions.
Hasan Nuryadi* Hendri Suhenndri* Lisna Saragih*

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Corresponding Author
Hasan Nuryadi

Institutions
Mercu Buana University

Abstract
ABSTRACT This study aims to analyze the effect of Transit Oriented Development (TOD) location, promotion, and company image on purchasing decisions. Apartmen Signature Park Grande, East Jakarta. The population in this study were consumers of Signature Park Grande Apartments. The sample used amounted to 100 consumers Signature Park Grande Apartments, calculated by Accidental Sampling (Convenience Sampling). The sampling method uses Non Probability Sampling. The method of collecting data uses the survey method, with the research instrument being a questionnaire. Data analysis method uses Partial Least Square (PLS). Research shows that the location of Transit Development (TOD) is not significant to purchasing decisions. Promotion has a significant effect on purchasing decisions. The companys image determines the significance of the purchasing decision.

Keywords
Location Based on Transit Oriented Development, Promotion, Company Image, Purchase Decision

Topic
Marketing Management

Link: https://ifory.id/abstract/RhZvMVTGYQty


THE EFFECT OF VISUAL MERCHANDISING, SALES PROMOTION AND POSITIVE EMOTION OF CONSUMERS ON IMPULSE BUYING BEHAVIOR
Christina Catur Widayati, Hapzi Ali*, Dudi Permana and Muklis Riyadi

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Corresponding Author
Christina Catur Widayati

Institutions
Universitas Mercu Buana

Abstract
This study is to determine the effect of Visual Merchandising Effect, Sales Promotion and Positive Emotion on Impluse Buying Behavior. Data was collected through 155 respondents who visited the South Tangerang AEON Mall, a questionnaire-based data collection technique using a Likert scale. The method used in this research is nonprobability sampling and the data is processed with multiple linear regression equations by using the IBM SPSS Version 23 application to determine the magnitude of the percentage of the contribution of the influence of the Independent variable on the Dependent variable. The results showed that Visual Merchandising variables and Sales Promotion variables partially had a significant effect on Impluse buying variables while Positive Emotion variables did not partially influence the Impluse Buying variable. This research can be used as a recommendation for the company AEON Co.It as the parent company of AEON Mall as a recommendation to maintain and increase the number of visitors so that the company can continue to run and move forward.

Keywords
Visual Merchandising, Sales Promotion, Positive Emotion, Impluse Buying

Topic
Marketing Management

Link: https://ifory.id/abstract/PUjLkdTrXx7w


THE IMPACT ANALYSIS OF ERANINGS MANAGEMENT, GOOD CORPORATE GOVERNANCE MECHANISM AND INVESTMENT DECISIONS ON FIRM VALUE
Minanari Minanari

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Corresponding Author
Minanari Minanari Minanari

Institutions
Universitas Mercubuana

Abstract
This study aimed to analyze and obtain empirical evidence the effect of earnings management, mechanism good corporate governance and investment decision on firm value. This type of research was quantitative research using secondary data where this research was conducted on hotel, restaurant and tourism sector companies listed on the Indonesia Stock Exchange in 2013-2017. The total study observations was 40 sampel. The data analysis method used was multiple linear regression analysis. Result of this study showed that earnings management positive effect to firm value. The mechanism of good corporate governance that is represented by the proxy of an independent board of commissioners and institutional ownership is proven to influence the value of the company. However, this study did not succeed in finding the effect of investment decision on firm value.

Keywords
Keywords: Firm value, earnings management, mechanism of good corporate governance, investment decision

Topic
Accounting and Financial Management

Link: https://ifory.id/abstract/6grGPwut47nU


The Impact of Capital Structure and Managerial Ownership on Companys Financial Performance with Agency Cost as an Intervening Variable
Nikke Yusnita Mahardini (a*), Denny Putri Hapsari (a), Neneng Sri Suprihatin (a)

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Corresponding Author
Nikke Yusnita Mahardini

Institutions
Universitas Serang Raya
Jl. Raya Cilegon Km. 05 (Taman Drangong) Serang, Banten 42162, Indonesia
*nikkeyusnita.m[at]gmail.com

Abstract
Company performance is an activity and results that can be achieved by a group in realizing the goals, objectives, vision, and mission contained in a companys strategic plan. However, in practice agency conflicts often occur. The agency conflict will lead to agency costs that will negatively impact the companys performance. This study aims to find empirical evidence about the impact of capital structure and managerial ownership on company financial performance with agency cost as an intervening variable. The research data used is the companys financial statements, and sample was taken using a purposive sampling method that meet the criteria with the number of observations as many as 12 companies listed on the Indonesia Stock Exchange. Path analysis is used to test and analyze the proposed hypothesis. The results of the study show that: 1) Capital structure influences the companys financial performance, 2) Managerial ownership does not affect the companys financial performance, 3) Direct capital structure through agency cost has a significant influence on the companys financial performance. 4) Indirectly managerial ownership through agency costs has a significant influence on the companys financial performance.

Keywords
Capital structure; Managerial ownership; Agency cost; and Company financial performance

Topic
Accounting and Financial Management

Link: https://ifory.id/abstract/xhcBZdXNJmnM


The Impact of Leadership, Organizational Culture and Organizational Climate on Employee-s Job Satisfaction (Case Study: PT Garuda Indonesia (Persero) Tbk)
Setyo Riyanto, Mangandar Panggabean

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Corresponding Author
SETYO RIYANTO

Institutions
Master of Management Mercu Buana University, Jakarta

Abstract
This study aims to examine and analyze the influence of leadership, organizational culture, and organizational climate on employee-s job satisfaction at PT Garuda Indonesia (Persero) Tbk as a Case Study. The samples taken in this study were conducted using simple random sampling with the Slovin formula and there were 88 employees from 112 populations. The method of analysis in this study is multiple linear regression. The results of this study indicate that the leadership variables partially do not have a significant impact on employee-s job satisfaction. However, the independent variables: leadership, organizational culture, and organizational climate simultaneously have significant influence towards employee-s job satisfaction.

Keywords
leadership, organizational culture, organizational climate, employee-s job satisfaction

Topic
Human Resource Management

Link: https://ifory.id/abstract/qHFNyx6nML83


THE IMPACT OF LEARNING ORIENTATION, ROLE OF LEADERS AND COMPETENCE TO EMPLOYEE PERFORMANCE FRONT OFFICE THE SULTAN HOTEL JAKARTA
Muhamad Ekhsan (a*), Yuan Badrianto (a), Mochammad Fahlevi (b), Arbi Siti Rabiah (c)

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Corresponding Author
Muhamad Ekhsan

Institutions
a) School of Business Pelita Bangsa, Cikarang, Indonesia
*muhamad.ekhsan[at]pelitabangsa.ac.id
b) School of Business Kusuma Negara, Jakarta, Indonesia
c) University of Bina Nusantara, Jakarta, Indonesia

Abstract
This study aims to analyze the performance of permanent employees and contract at the front office of The Sultan Hotel Jakarta. This study uses a variable learning orientation, the role of leader and competence to analyze the performance of employees. The population in this study is a part of the front office employees at the Sultan Hotel Jakarta both permanent employees and contract workers of less working period of one year until the work period of more than 3 (three) years. This population totaled 64 employees, among others occupy section valet parking, door girls, bellboy, concierge, front desk agent, guest relation officer, telephone operator, business center, room reservation and assistant manager. In this study used cross sectional design, the type of research design that collects information from a particular sample is made only once where data collection is done on only one respondent for a time. Data was collected using a questionnaire method is to provide a list of questions or the questionnaire directly to the respondents. Data analysis techniques in this study using Pearson correlation and regression. The results showed that learning orientation variable positive and significant effect on employee performance, the role of leader and significant positive effect on employee performance and competency variable positive and significant impact on employee performance. Orientation learning, the role of leader and competence together positive and significant effect on employee performance.

Keywords
Employee Performance; Learning Orientation; Role of Leaders; Competence

Topic
Tourism and Hospitality Management

Link: https://ifory.id/abstract/LCKgxQdHtDRa


THE IMPACT OF MILLENNIAL GENERATION TOWARDS ORGANIZATIONAL PERFORMANCE
YANTO RAMLI, MOCHAMAD SOELTON

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Corresponding Author
Yanto Ramli

Institutions
UNIVERSITAS MERCU BUANA

Abstract
Organizations today are facing the challenges of dynamic expectations for the organizational performance. The organizational productivity can only be achieved by efficient and effective employees. The purpose of this study is to analyze the impact of employees attitude, working environment and organizational commitment on job satisfaction to achieve the organizational performance. The data collection is done through distribution of questionnaire, where the population is consisted of employees from various sectors of profession in Jakarta, Indonesia. This is a descriptive and verification research, the descriptive methods is based on assessment analysis and the verification methods is based on quantitative analysis. The sample determination is done through Simple Random Sampling and the analysis technique is using Partial Least Square (PLS). The results show that working environment has the most significant influence on job satisfaction compared to organizational commitment that improves organizational performance. Beside working environment, organizational commitment also provides a significant influence of job satisfaction that can improve the organizational performance. Thus, to support the migration of the millennial generation, the organizations need to pay more attention and development to optimize the working environment in order to increase the employees- commitment to the organization and obtain a better organizations performance.

Keywords
Millennial Generation, Employee Attitudes, Working Environment, Organizational Commitment, Job Satisfaction, Organizational Performance

Topic
Human Resource Management

Link: https://ifory.id/abstract/VQ8J9Fk3XBdq


The Influence of Brand Awareness, Packaging Design and Word of Mouth on Purchase Intention
Yuli Harwani and Aprilia Aska Sakinah

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Corresponding Author
Yuli Harwani

Institutions
Universitas Mercu Buana
yuli_harwani[at]mercubuana.ac.id

Abstract
This research has a purpose to determine the effect of brand awareness,design packaging and word of mouth on costumer purchase intention. The population in this research is that consumers Mie Ufo in LSI Daan Mogot Jakarta. The sample of this research is 120 Mie Ufo consumer and the sampling technique used was convenience sample and Methods of data collection using questionnaires. The method used in this study is Partial Least Square using Smart PLS 3.0 software. The results show that: 1) Brand awareness does not have a significant effect on purchase intention. 2) Packaging Design has a significant effect on purchase intention. 3) Word of Mouth has no significant effect on purchase intention.

Keywords
brand awareness, design packaging, word of mouth, purchase intention

Topic
Marketing Management

Link: https://ifory.id/abstract/XhFH7ctUd8j3


The Influence of Compensation, Competence, and Work Environment on Work Employee of Civil Servants of Planning Division at Ministry of Home Affair
Retno Pujiningsih and Setyo Riyanto

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Corresponding Author
Retno Pujiningsih

Institutions
Universitas Mercu Buana

Abstract
This study aims to examine and analyze the influence of Compensation, Competence, and Work Environment on Work Employee of civil servants of planning division at Ministry of Home Affair. The research data is questionnaires that calculated using Slovin formula with sample as many as 130 respondents. The method to analys in this research is multiple linear regression . The results of this research show that Compensation, Competence, and Work Environment simultaneously significant on Work Employee of civil servants of planning division at Ministry of Home Affair. partialy Compensation has positive and significant influence to Satisfaction Work, partialy Competence has positive and significant influence to Satisfaction Work, and partialy Work Environment Work has positive and significant to Satisfaction Work .

Keywords
Compensation, Competence, Environment Job, Satisfaction Work

Topic
Human Resource Management

Link: https://ifory.id/abstract/HrYC9kTn6Qj4


THE INFLUENCE OF COMPENSATION, ORGANIZATIONAL CULTURE, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE
Anik Herminingsih and Eryc Sebtyanus

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Corresponding Author
Anik Herminingsih

Institutions
Management Program of Economics and Business Faculty
Universitas Mercu Buana Jakarta

Abstract
This study aims to determine the effect of compensation, organizational culture, and working environment on employee performance. Respondents in this study are 107 employees of PT. Sinar Sentra Cipta. Data was collected directly from respondents using research instruments in the form of questionnaires and technical data analysis using SPSS Ver 24 software. The results of this study indicate that compensation has a positive effect on employee performance, organizational culture has a positive effect on employee performance, the work environment has a positive effect on employee performance. As well as compensation, organizational culture, and working environment simultaneously affect the employee performance. The most influential variable on the employee performance is compensation.

Keywords
Compensation, Organizational Culture, Work Environment, and Employee Performance

Topic
Human Resource Management

Link: https://ifory.id/abstract/DcL63FVteYxP


The influence of competencies and work environment on the performance of social care workers
Lukertina, Lisnatiawati

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Corresponding Author
Lukertina Sihombing

Institutions
Universitas Mercu Buana

Abstract
Competence is needed by employees in carrying out work. Human resources have a very important position considering that it is very much influenced by the quality of human resources that competencies and work environment need to be considered to improve employee performance. And this research was conducted with the aim to determine the effect in social organizations in Tangerang. Data was collected via survey questionnaire from related literature to 70 respondents. The data analyzed using structural equation modeling via Smart PLS. The results of the study showed that the competency had a significant positive effect on employee performance, the work environment had a significant positive effect on employee performance.

Keywords
Work Environment, Competence, employee performance, social care workers, social care foundation

Topic
Human Resource Management

Link: https://ifory.id/abstract/8GpN6x2UheAX


The Influence of Nature of Work and Career Prospect Toward The Tourism Student Social Status.
Janfry Sihite; Triana Rosalina Dewi; Novita Widyastuti

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Corresponding Author
Janfry Sihite

Institutions
Universitas Mercu Buana, STP Trisakti, STP Trisakti

Abstract
Research conducted to measure the career prospects and the nature of work variable influence the social status of the college student in the tourism industry, namely the student of Tourism Trisakti, Indonesia. Research conducted by delivering the questionnaire to the internship students, a total of 74 respondents collected, further processed conducted using SmartPLS with bootstrapping resampling technique. The results findings show that two independent variables namely career prospects and also the nature of work in the tourism industry affects social status. Furthermore, career prospects influence bigger compare to the nature of works. Nevertheless, the nature of work variable strongly influence the career prospects, the findings show that the variable nature of work is indeed a linear relationship with the variable career prospects. Finally, this study show how the career prospects is closely connected with social status. The linearity and conformity between the nature of work with the career prospects showed that respondents confident and proud of the social status in the tourism industry.

Keywords
Social Status, Nature of Work, Career Prospect, Tourism, STP Trisakti

Topic
Human Resource Management

Link: https://ifory.id/abstract/JMxFucj9eLZr


The Influence of Transformational Leadership Trust to Micro Small and Medium Enterprises (UMKM) Knowledge Sharing
Rr. Woeri Vive Khananda1, Adriana Madya Marampa2

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Corresponding Author
Rr. Woeri Vive Khananda

Institutions
1. The DKI Jakarta Provincial Government Employee
and the student of Doctoral of Management Science
in Universitas Jenderal Soedirman Purwokerto
Central Java
2. Senior Lecturer of The Indonesia Christian University
Toraja and the student of Doctoral of Management
Science in Universitas Jenderal Soedirman
Purwokerto Central Java

Abstract
Knowledge Sharing is very important in an organization to improve a performance. Knowledge Sharing is one of the most important processes in knowledge management. Leaders are needed to create and maintain a culture of knowledge that is shared by an organization, especially in small and medium micro enterprises. Knowledge Sharing in organizations, especially Micro, Small and Medium Enterprise, different from large businesses. Knowledge sharing for MSMEs is usually done informally while in Corporate Business it is done formally. Trust is very important in carrying out knowledge sharing in MSMEs. Transformational leadership is very important in influencing a knowledge sharing in MSME organizations. The study was conducted on MSME employees. The sample used in this research was 160 sample. This study used multiple regression methods. The results of the study showed that there was a significant relationship between transformational leadership and knowledge sharing and trust in knowledge sharing.

Keywords
Trust, Transformational Leadership, Knowledge Sharing

Topic
Human Resource Management

Link: https://ifory.id/abstract/C2jxuUznLVy7


THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP, ORGANIZATIONAL COMMITMENT AND JOB INSECURITY ON OUTSOURCING EMPLOYEE PERFORMANCE
Anik Herminingsih and Nurul Fitria Anwar

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Corresponding Author
Anik Herminingsih

Institutions
Management Program of Economics and Business Faculty
Universitas Mercu Buana Jakarta

Abstract
The research was conducted to analyze the influence of transformational leadership, organizational commitment and job insecurity on work performance of outsourcing employees. The research conducted to the total respondents of 80 employees of customer operations of PT. Indosat Tbk. Data were collected using questionnaire with Likert scale measurement. Data analyzed using multiple regression model and processed with spss 21. The result of the study shows that transformational leadership, organizational commitment and job insecurity significantly influence the employee performance both partially and individually. Transformational leadership and organizational commitment have positive effects on employee performance, but job insecurity has negative and significantly impact on employee performance.

Keywords
transformational leadership, organizational commitment, job insecurity, work performance

Topic
Human Resource Management

Link: https://ifory.id/abstract/qgDjf4dRNvpC


the Product Promotion@ Bread TalkIndo
Arissetyanto Nugroho; Janfry Sihite

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Corresponding Author
arissetyanto nugroho

Institutions
universitas Mercu Buana

Abstract
Peningkatan sektor konsumsi Indonesia mendorong para pelaku bisnis berlomba-lomba untuk membangun serta mengembangkan bisnisnya dalam bidang konsumsi seperti makanan dan minuman. Penelitian ini mengungkapkan eksplorasi merek toko roti yang sedang popular di Indonesia yaitu Breadtalk. Penelitian ini merupakan penelitian eksploratori dengan data longitudinal. Didalam penelitian eksploratori, data yang digunakan adalah data tweet tidak terstruktur yang diperoleh dengan cara mengumpukan tweet akun jejaring sosial twitter, sampel tweet ditetapkan berdasarkan periode rentang Januari 2017 sampai Desember 2017.Penelitian komunikasi pemasaran toko roti dengan menggunakan data tweet masih belum dilakukan. Hasil penelitian ini menunjukkan banyak masukan, kritik, saran, promosi serta pertanyaan-pertanyaan yang dilontarkan oleh kustomer atau para pengguna media sosial khususnya twitter @BreadtalkIndo mengenai kualitas, layanan dan rasa dari roti breadtalk. @BreadtalkIndo menggunakan saluran komunikasi pemasaran online untuk melakukan promosi bagi setiap produk-produk yang dijual, dan membuka sarana komunikasi dengan konsumen, sehingga konsumen bisa memberikan komplain bagi setiap layanannya.

Keywords
@BreadTalkIndo, Marketing Communication, Unstructured Dataset

Topic
Marketing Management

Link: https://ifory.id/abstract/eL3bPh9xwKA8


THE ROLE OF HUMAN RESOURCES OF PLANETARIUM AND JAKARTA OBSERVATORY IN CONDUCTING INNOVATION AND SUBMISSION OF INFORMATION TO COMMUNITIES
Kornelia Johana S.Ikom., M.Ikom Gadis Octory, SIkom, MIkom NuzulQur-ainiDiandra

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Corresponding Author
Kornelia Johana

Institutions
Lecturer of Faculty of Communication Science – UniversitasMercuBuana Jakarta
gadisoctory[at]gmail.com
Korneliajohana[at]gmail.com

Abstract
Humans are the most important resource in an organization, agency or company, without human aspects, it is difficult for the organization to carry out the mission and objectives that have been set. It can be said that if there are no human factors then the organization concerned is also not there because of the actors or objects to be addressed by an organization. Along with the awareness that public relations play a very important role in building the image of the organization, the existence of public relations is a need that must be prioritized. Management in carrying out its functions and duties needs to consider and decide in terms of recruiting HR (Human Resources) with a competent capacity in the field of public relations and equipped with adequate facilities and infrastructure. This research is intended to find out the role of Public Relations HR at the Jakarta Arts Center Planetarium and Observatory. The role of public relations in carrying out its functions more effectively, efficiently, and on target, requires appropriate communication and publication strategies oriented to the formation of public opinion. The role of Public Relations includes (1) Communication technicians (2) Expert Prescriber (3) Facilitator Communication and (4) Problem Solving Facilitator. Professionalism in public relations is the main key in carrying out their duties, therefore competency standards are needed for anyone assigned to that position as a good work culture. This study uses the positivistic paradigm, a descriptive method with a qualitative approach. The method used is the method of observation and in-depth interviews with the Public Relations Planetarium and Observatory and with visitors to the Planetarium and Observatory. In carrying out these four roles there is a dominant but there are also those who have not. There are two dominant roles, namely; The role as a Communication Facilitator is a fairly dominant role that is carried out in the delivery of information to the Community by using the Website that responds the longest, namely 2x24 hours, Facebook in collaboration with several astronomical communities and good direct delivery posted at the Planetarium entrance. The second role is quite dominant, namely as a Problem Solving Facilitator where the Planetarium overcomes problems that occur in a way that is quite effective.

Keywords
Role of Public Relations, Planetarium, Human Resources

Topic
Marketing Management

Link: https://ifory.id/abstract/ku4pdVZ9hcaq


The Rubber Supply Chain Design in Kaur Regency, Bengkulu, Indonesia
Irayanti Adriant(a*), Syafrianita (a), Fitria Philosofia (a)

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Corresponding Author
Irayanti Adriant

Institutions
a) Sekolah Tinggi Manajemen Logistik Indonesia
Jalan Sariasih 54, Bandung 40151, Indonesia
*irayantiadriant[at]gmail.com

Abstract
Indonesia is an archipelago with a strategic geographical location. The content of energy and biological resources in Indonesia is very diverse. In terms of the economy, Indonesia is a potential market because the population is number three in the world. One of Indonesia biggest commodity is rubber. The Ministry of Agriculture (2013) states that Indonesian rubber production has a considerable role in world rubber production. The rubber industry in Indonesia is divided into two types, namely natural rubber and synthetic rubber. One of the rubber producing areas in Indonesia is Kaur Regency, South Bengkulu Area. Rubber latex price was very unstable and the farmer always complaint about. This research proposed two rubber supply chain design in order to increase Kaur regency farmer-s income by creating value-added activity. First, by establishing the farmer cooperation as the replacement of small collector. second supply chain design is beside the farmer cooperation, the farmer also processing the rubber skin into an edible snack that can be sold. Value-added analysis using Hayami methods and Monte Carlo Simulation was done to analyze the proposed model of the rubber supply chain. In the existing model, the farmer income is only Rp 819.233,91./ week In the first scenario, the farmer income decrease to Rp 779.370,65/week and the result from second model increase farmer-s income to Rp. Rp 863.771/week.

Keywords
Value-added; Supply Chain design

Topic
Economics

Link: https://ifory.id/abstract/uxtV7dCry2TH


THE TECHNOLOGY ACCEPTANCE MODEL FOR E-COMMERCE ADOPTION
Maludin Panjaitan (a); Winarto (a)

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Corresponding Author
Maludin Panjaitan

Institutions
a) Faculty of Economics, the Methodist University of Indonesia, Jalan Hang Tuah No. 8 Medan.

Abstract
The aim of the research is to examine the effect of perceived usefulness, perceived ease of use and perceived risks on intention to use electronic-commerce (e-commerce). The research uses the Technology Acceptance Model (TAM) as the theoretical foundation. An online questionnaire has been designed to collect the data from the respondents who have purchased online via e-commerce platforms. The findings suggest that perceived usefulness, perceived ease of use and perceived risks significantly affect intention to use e-commerce.

Keywords
Perceived Usefulness; Perceived Ease of Use; Perceived Risks; Intention to Use; E-commerce

Topic
Marketing Management

Link: https://ifory.id/abstract/w7RuejBArzpX


Toward the Best Model of Purchase Decision Through Online Store in Indonesia from the Lens of Price Perception, Service Quality and Marketing Communication
Muhamad Al Faruq Abdullah

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Corresponding Author
Muhamad Al Faruq Abdullah

Institutions
Universitas MercuBuana, Faculty of Economics and Business, Jakarta-Indonesia, alfaruq1602[at]gmail.com

Abstract
This study aims to discuss the effect of purchasing decisions online in the marketplace. The object of research is a seller who has a good reputation and significant transactions in selling in Bukalapak e-commerce. The independent variables obtained from the preliminary survey results to the buyer are the perception of price, service quality, and marketing communication. This study uses SEM data analysis techniques and data processing using PLS. The population is e-commerce bukalapak customers who shop at Farqi Cellular stores, with a sample of around 162 respondents. The results of testing the data using SmartPLS 3.0 software found that the perception of price has a positive relationship and no significant effect, service quality and marketing communication have a positive relationship and have a significant effect on online purchasing decisions. With the R-square value (R2) = 0.729 shows that the ability of the independent variable (perception of price, service quality, marketing communication) in explaining the dependent variable variance (online purchase decision) is 72.9%. While the remaining 27.1% is explained by other factors outside the model.

Keywords
e-commerce, price perception, service quality, marketing communication, online purchasing decisions.

Topic
Marketing Management

Link: https://ifory.id/abstract/gcMBkjHVL4RG


URGENCY OF THE DEVELOPMENT OF CARRIERS IN THE TNI IN THE UN PEACEKEEPING MISSION: CASE STUDY OF INDONESIA
Triadi Murwanto

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Corresponding Author
Triadi Murwanto

Institutions
Program Doctoral, Universitas Mercu Buana

Abstract
The current strategic environment in the world shows that there is a greater potential for intrastate conflict, especially in third world countries. The United Nations as a world body has held a UN Peacekeeping Mission as an instrument to create peace in countries which undergo multidimensional conflict. Indonesia has sent its personnel in the UN Peacekeeping Mission since 1957 through the sending of the 1st Garuda Contingent to the UNEF Mission in Sinai. At present Indonesia has sent a Garuda contingent in various UN Peacekeeping regions in the world. The involvement of TNI personnel in the UN Peacekeeping Mission has continued to increase from year to year. But the increase in the number of TNI personnel involved in the UN Peacekeeping Mission has not been accompanied by an increase in the number of middle / high ranked TNI officers who are able to hold strategic positions at the UN Peacekeeping Mission. This paper aims to convey a view on the career development of TNI Officers in the UN Peacekeeping Mission. This research uses qualitative methods through literature studies and interviews. The findings indicate the urgency of drafting the concept of career development for TNI Officers in the UN Peacekeeping Mission so that a concept of career development for TNI Officers in the UN Peacekeeping Mission should be drafted.

Keywords
Career development, TNI Officer, UN Peace Mission, Indonesia

Topic
Human Resource Management

Link: https://ifory.id/abstract/T4FYe7fzKyVB


Visiting Behavior from the Lens of Electronic Word of Mouth, destination Image and Tourist Attraction
Dudi Permana

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Corresponding Author
Dudi Permana

Institutions
Universitas Mercu Buana

Abstract
This study aims to determine the effect of electronic word of mouth, destination image, and tourist attraction on visit intention to Kampung Naga tourism objects in Tasikmalaya Regency. The object of this research is tourists who have never visited Kampung Naga attractions. The study sample consisted of 120 respondents. The sampling technique in this study was a questionnaire and the data sources used were primary data. The analysis of the data used is quantitative descriptive analysis. Data analysis was performed using Partial Least Square (PLS) analysis with the SmartPLS 3.0 program. The results of the study showed that electronic word of mouth and tourist attraction had a positive and significant effect on visiting intention, while the destiny image had no effect on visit intention. Therefore, the accepted assumption is that there are two independent variables that support the hypothesis and one independent variable that does not support the hypothesis.

Keywords
electronic word of mouth, destination image, tourist attraction, visit intention

Topic
Tourism and Hospitality Management

Link: https://ifory.id/abstract/aHncru3xLh4z


WHAT COMPANY CAN LEARN FROM EMPLOYEE TURNOVER INTENTION
Mochamad Rizki Sadikin MBA, Junaedi MM, Annis Raka Prianti SE

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Corresponding Author
Mochamad Rizki Sadikin

Institutions
Faculty of Economics and Business, Universitas Mercu Buana

Abstract
This research was conducted to analyze the Effect of Job Stress, Work Environment, and Job Satisfaction on Turnover Intention of Donut Company and Shops. The object was permanent employees at Donut Company and Shops in Jakarta area. It was conducted on sample of 115 respondents using a causal method. Therefore, the data were analyze with statistical analysis in the form of multiple regression tests. The results of this study indicated when in a simultaneously situation the variables of work stress, work environment and job satisfaction affect the turnover intention . Furthermore, partially tested shows all of the variables affected the turnover intention, while the work environment variable has negative effect on the turnover intention of Donut Company and Shops. This is evidenced from the results of the simultaneous test F (Test F) and the partial test results (t test) which support the hypothesis.

Keywords
Job Stress, Work Environment, Job Satisfaction and Turnover Intention.

Topic
Human Resource Management

Link: https://ifory.id/abstract/ePXT9uHEb8mW


womens influence on earnings management
Mochammad Fahlevi

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Corresponding Author
Mochammad Fahlevi

Institutions
School of Business Kusuma Negara, Jakarta, Indonesia
fahlevi[at]stie-kusumanegara.ac.id

Abstract
This study discusses the results of empirical research that examines the impact of representation of female CEOs in directors and CEO (CEO tenure) tenure on earnings management in companies listed on the Indonesia Stock Exchange (IDX) for the fiscal year ending 31 December 2014 to 2016 The results of the research regression analysis support the one hypothesis which states the representation of female CEOs has a negative effect on earnings management. The longer term of office of the CEO negatively affects earnings management. The results of the research regression analysis support the second hypothesis which states CEO tenure has a negative effect on earnings management. The robustness test results are significantly negative for earnings management

Keywords
woman, ceo, tenure, earning management

Topic
Accounting and Financial Management

Link: https://ifory.id/abstract/2YT36xUzPJV7


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