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The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)

Event starts on 2019.08.08 for 1 days in Bandung

http://bme.conference.upi.edu/2019 | https://ifory.id/conf-abstract/MgkV8ZjdR

Page 7 (data 181 to 210 of 342) | Displayed ini 30 data/page

Knowledge and Lifestyle: Study of Community Consumer Green Behavior
Susanti Kurniawati

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Corresponding Author
Susanti Kurniawati

Institutions
Universitas Pendidikan Indonesia
susanti.kurniawati[at]upi.edu

Abstract
This research is motivated by increasingly complex of human activities today, lifestyles and developments in the concept of consumption with social functions that communicate identity and social status that lead to consumerist behavior, exploitation of natural resources, environmental degradation, and scarcity of natural resources. Thus this study aims to analyze the description of public knowledge about green products and green consumer behavior; peoples lifestyles in consuming and how to interact with other community members and analyze the influence of knowledge on peoples lifestyles in relation to green consumer behavior. This research was conducted with a survey of 225 residents in Bandung. Data was collected through the distribution of valid and reliable questionnaires. The results of this study state that most respondents have good knowledge of green products and green consumer behavior, but has a low green lifestyle. In addition, the results of this study state that there is a low influence on knowledge of lifestyle knowledge of peoples lifestyles. Keywords: knowledge, lifestyle, green, consumer, behavior

Keywords
knowledge, lifestyle, green, consumer, behavior.

Topic
Green Business

Link: https://ifory.id/abstract/AHFkLUWNhPJq


Knowledge Sharing as Mediation Between Organizational Commitment and Employee Performance
Ahmad Firdaus, Edi Suryadi

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Corresponding Author
Ahmad Firdaus

Institutions
Universitas Pendidikan Indonesia

Abstract
The aims of this study were to see the effect of organizational commitment on employee performance directly or indirectly with knowledge sharing as a mediating variable. This study was conducted in a survey of employees who worked for several multi finance service companies in Jambi City. The number of samples used as analysis unit in this study are 61 employees. The results of this study indicate that organizational commitment can have a direct or indirect effect on employee performance, knowledge sharing has a direct effect on employee performance, knowledge sharing can be a mediating variable between organizational commitment and employee performance.

Keywords
Organizational Commitment; Knowledge Sharing; Employee Performance

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/8PnbZMXaBF9G


Leadership Style of Family Business Owner and Business Performance
Teten Mohamad Sapril Mubarok1, Nizar Alam Hamdani2, Sukma Nugraha3, Galih Abdul Fatah Maulani4.

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Corresponding Author
Teten Mohamad Sapril Mubarok

Institutions
Universitas Garut, Indonesia, Jalan Jati No. 42 B Tarogong Garut, Indonesia

Abstract
Abstract. At the present time many family businesses grew rapidly, otherwise some of them went bankrupt. This case was interested to observe specifically related to how leadership style implemented in that business to response the occurred current condition. The study examined how importance leadership style of the family business owner toward the business sustainability. The explanatory survey method was used to collect the data. The samples were the most developed family business and the businesses failed to survive and compete in Garut which were observed directly. The result showed that leadership style of the business family owner and the business progression had significant and positive relation. In term implication, the study could be applied by the business owner to determine proper leadership style to keep the improvement and the sustainability of the business.

Keywords
Business Owner, Leadership style, Business performance.

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/QnGN6tFMYzJe


Lecturer : Rational or Irrational ?
Diana Andriani (a*) Nugraha(b)

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Corresponding Author
Diana Andriani

Institutions
a) Departement of Industrial Engineering
Universitas Komputer Indonesia,
Jl. Dipati Ukur No 112-116, Bandung, *andriani_rafayzan[at]yahoo.com

b) Departement of Accounting Education, Universitas Pendidikan Indonesia
Jl. Dr. Setiabudi No. 229, Bandung, Indonesia

Abstract
This study aims to examine the relationship of cognitive bias with investment decisions on lecturers. Investment activities can sometimes cause errors or bias in the process of perceiving information relating to investment. Cognitive bias is an error in the thinking of someone who tends to be illogical in understanding something. Lecturers, as educators, must think logically and rationally in determining investment decisions. This will be tested whether lecturers are generally more rational or irrational in determining investment decisions.The sample of respondents was 70 lecturers. Data collection comes from the results of questionnaires. Multiple regression analysis is used to identify 7 cognitive biases that influence investment decisions, namely Overconfidence, Conservatism, Anchoring, Herding, Availability, Representativeness, and Mental Accounting. In addition, which bias is the most dominant effect on investment decisions. The results showed that lecturers experience cognitive bias so that it can be said, they act irrationally in determining investment decisions. The insignificant biases in investment decisions are Overconfidence and Representativeness, because these biases have a negative effect, and the dominant cognitive bias is Mental Accounting.

Keywords
Behavioral Finance, Cognitive Bias, Irrational

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/XUYAG9Tu6KVC


LMX and OCB Civil Servants in Bandung, West Java
S.H. Senen; M. Masharyono; Sumiyati & S. Khotijah

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Corresponding Author
SYAMSUL HADI SENEN

Institutions
Universitas Pendidikan Indonesia

Abstract
The era of bureaucratic reform is now carried out in various government agencies. Therefore, the role of OCB is considered vital, especially in the government sector. Problems about the achievement of OCB that have not been optimal are experienced by National Civil Service Agency (BKN) at Regional III Bandung. One of the efforts to increase the OCB of BKN employees at Regional Office III Bandung was by repairing LMX. This study employs descriptive and verification analysis, while the method of the study is an explanatory survey of 108 respondents. The analysis of the study uses simple linear regression. The finding reveals that the picture of LMX is in a very high category. Then, the picture of OCB is in a very high category as well, especial-ly in the courtesy dimension, and LMX give an effect on OCB which is about 71.5%. If an employees behav-ior is grounded on OCBs behavior, then the organizations performance will better and improve.

Keywords
LMX, OCB, Civil Servants

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/43DXdnUhZp2t


LONG TERM RELATIONSHIP AMONG THE ASIAN-S STOCK MARKET & JAKARTA COMPOSITE INDICES
ALVINATTA SANTOSO, IGNATIUS RONI SETYAWAN

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Corresponding Author
Ignatius Roni Setyawan

Institutions
DEPARTMENT OF MANAGEMENT
FACULTY OF ECONOMICS TARUMANAGARA UNIVERSITY)

Abstract
This study is aimed to examine the significance of long run relationship among the stock price indices of Asia comprising NIKKEI 225, KOSPI, HANG SENG, STI, and KLCI to JCI from 1999 to 2013. The testing method used to analyze are Johansen co integration and VECM. Furthermore, we can prove that there is significant simultaneous short run relationship among stock price indices in Asia toward JCI although it reveals only from HANG SENG and STI. Thus, we conclude that there is still the co integration among stock indices in Asia toward JCI.

Keywords
stock market indices in Asia, co integration, VECM (Vector Error Correction Model, JCI

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/BxFZEpf6Yjg9


Major Online Purchases: A Study on The Effect of Brand and Positive Review on iGeneration
Intan Permana (*a), Rahyuniati Setiawan (b), Asri Solihat (b)

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Corresponding Author
INTAN PERMANA

Institutions
Fakultas Kewirausahaan, Universitas Garut
Jl.Jati No.42B Tarogong Kaler, Garut

Abstract
The iGeneration refer to those who experience early exposure to technology and sophisticated gadgets. They do multitask using smartphones and browse using personal computers. This paper describes the iGeneration-s behaviors in making online purchases of major products including clothing, recreation, hobbies, travel, home furnishings, baby needs, banking products and insurance products. The samples were 200 people. The results of data analysis showed that brand and positive reviews had influence on online purchases of major products by the iGeneration at the confidence level of 95%. Therefore, it is necessary for companies to establish brand and attract positive reviews to improve sales performance.

Keywords
online purchase, brand, e-trust

Topic
Marketing Management

Link: https://ifory.id/abstract/7jDNKQgmWhwx


Managing Research Organization as a Strategic Management in Higher Education – An Experience at Politeknik Negeri Bandung
Ediana Sutjiredjeki, Carolina Magdalena Lasambouw, Neneng Nuryati

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Corresponding Author
Ediana Sutjiredjeki Sutjiredjeki

Institutions
Politeknik Negeri Bandung

Abstract
With the advent of knowledge based economy era, there has been a shift in research paradigm within higher educations. Research was initially only emphasized on the development of science with scientific publications as the main output, but now it is encouraged to create technological products with economic values. This change therefore influences the pattern of research organization management at higher education. Starting from 2007, research organization at higher education is evaluated regularly by Directorate General of Higher Education (DGHE). The DGHE conducts evaluation on the performance of Research Management System at higher education institutions every three years. Based on the evaluation results, the higher education institutions are classified into one of four clusters of research: Mandiri, Utama, Madya, or Binaan. This policy applies to all universities in Indonesia, including vocational higher education such as the Politeknik Negeri Bandung. Unlike universities, vocational higher education such as polytechnics cannot be easily classified into the first three clusters, because at its early stages polytechnics were not mandated to perform research. This paper discusses the management strategy of research organization in the form of research and community service units at Politeknik Negeri Bandung. The management of research units is carried out by referring to 13 aspects of research management and setting indicators of achievement. By implementing management of the research unit and community service as a part of institutional strategic management for approximately 8 years, it has succeeded in supporting the Politeknik Negeri Bandung to achieve A-institution accreditation in 2016 that will be valid until December 2021.

Keywords
research organization, management of research unit, management strategy

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/wGFr7vbgBnDP


Managing Service Quality Towards Customer Satisfication of PT. Bank Panin Dubai Syariah, Tbk.
Dewi Mayangsari ;Ratih Hurriyati; Disman; LA Wibowo

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Corresponding Author
Dewi Mayangsari

Institutions
Universitas Pendidikan Indonesia

Abstract
This research aimed to analyse the influence of 5 dimensions of service qualities Tangibles, Reliability, Responsiveness, Assurance, and Empathy towards customer-s satisfaction. The research subject is a company engaged in sharia banking that has been listed in Bursa Efek Indonesia (BEI), PT Bank Panin Dubai Syariah, Tbk. The research samples were 100 customers of PT Bank Panin Dubai Syariah, Tbk throughout Indonesia. The technique of collecting research samples used simple random sampling. It was due to all customers of PT Bank Panin Dubai Syariah, Tbk had the same opportunity to become samples without any conditions. 5 hypotheses were found in this research. The research concludes that quality service which consists of tangible, reliability, responsiveness, assurance and empathy dimensions have significant influence on level of customer-s satisfaction of PT Bank Panin Dubai Syariah, Tbk.

Keywords
service quality, tangible, reliability, responsiveness, assurance, empathy, customer satisfaction

Topic
Marketing Management

Link: https://ifory.id/abstract/vxnp7XL32GTV


Marketing Strategy Based on Consumer Behavior in Facing Competition between Coffee Shops
Asri Solihat (a*), Nizar Alam Hamdani (b)

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Corresponding Author
Asri Solihat

Institutions
Universitas Garut

Abstract
Coffee Shop is a business conversation at the moment, so that the more people who set up a coffee shop business. Based on data from the Central Bureau of Statistics of Garut (BPS), the level of coffee consumption of the Indonesian people from 2015 to 2019 is projected to increase by 1.79 kg / capita / year. An increase in the amount of coffee consumption and a shift in peoples lifestyles makes coffee drinking as part of their necessities of life, creating opportunities for culinary business people to develop coffee shop businesses or in modern terms is a coffee shop. For the millennial generation, there are several things that make them last a long time to stay in a coffee shop. This research was conducted at two coffee shops in the city of Garut. The purpose of this study is to determine marketing strategies based on consumer behavior in both coffee shops. The survey was conducted by interviewing several visitors in both coffee shops. The results showed that not all coffee shop visitors understand and like the diversity of coffee flavors, but visitors go to the Coffee Shop because the Coffee Shop is a contemporary hangout that provides a relaxing atmosphere for visitors. The marketing strategy that must be carried out by the Coffee Shop businessmen to be able to continue to survive and increase their turnover is by using the product, price, place and promotion strategies.

Keywords
Coffee Shop, Marketing Strategy, Consumer Behavior

Topic
Marketing Management

Link: https://ifory.id/abstract/63RmA4geVZUD


Media and Advertising Message towards Purchasing Decisions
Dilla Naufilla Nisrina, Heny Hendrayati

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Corresponding Author
Dilla Naufilla Nisrina

Institutions
a) Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jalan DR. Setiabudi no.229 Bandung 40154, Jawa Barat, Indonesia
*dnaufilla[at]upi.edu
b) Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jalan DR. Setiabudi no.229 Bandung 40154, Jawa Barat, Indonesia

Abstract
Media and message advertising are two important factors in attracting consumers interest in purchasing a product. Sprite as one of the soft drink products from PT. Coca-Cola Amatil which has long been known in Indonesia. This study aims to determine the effect of media and advertising messages on Sprite product towards customer purchasing decisions in Bandung. In this study, the measured dimensions of the media variables are reach & frequency and time, while dimensions of content, format and source are used to measure advertising message variables. To measure purchasing decision variables, two dimensions are used, namely Evaluation of Alternatives and Purchase Decision. In this study, the number of samples used was 100 respondents using random sampling techniques. The tool used to obtain data in this study was an offline questionnaire that was distributed to Sprite ad audience in Bandung. This type of research is explanatory descriptive with quantitative method. Then data analysis was conducted with the obtained data using Kendall and Spearmans correlation analysis. The results of this study indicates that advertising media and advertising messages variables have influences on purchasing decisions.

Keywords
media, messages, advertising, purchasing decision, soft drink, Sprite

Topic
Marketing Management

Link: https://ifory.id/abstract/JCMeqrcu4wHA


Micro Credit Agreement Between Individual Customers and Business Entities with Banking Institutions in the Legal Perspective of Business Contract Design
Dewi Anggraeni(a), Agung Edi Suyono(a), Nandan Limakrisna(b*), Herlisianne Suyanto (a)

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Corresponding Author
Nandan Limakrisna

Institutions
a) Universitas Pamulang, Banten Indonesia
b*) Univeristas Persada Indonesia YAI. Jakarta and Universitas Winaya Mukti, Bandung.

Abstract
As a business entity that plays a vital role in maintaining sustainability in funding as well as raising funds from and by the community, the role of banks, both red plate banks, national private banks and foreign private banks operating in Indonesia cannot be underestimated. The existence of the banking world is an absolute prerequisite for the growth of the economy of a country. Various regulations and legal umbrella that can update the development of the banking world become a necessity. Selectively in giving micro credit approval to customers, both entities or individuals engaged in MSMEs, the key to the banking world is to avoid the risk of bad debt and also the existence of immovable asset guarantees. crucial in dismissing all the adverse effects that will occur when a default occurs.

Keywords
micro credit, banking institutions

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/CARWvG3FQTrJ


MODEL IMPLEMENTATION TO CREATE YOUNG ENTREPRENEURS BASE ON LOCAL POTENTIAL THROUGH : INDUSTRIAL INCUBATOR BASED LEARNING
Tanto Gatot Sumarsono, Sih Hanto, Priyo Sudibyo

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Corresponding Author
Tanto Gatot Sumarsono

Institutions
Faculty of Economic & Business, University of Merdeka Malang

Abstract
This research paper focuses on analyzing the model of the creation of young entrepreneurs among students in Malang and Pamekasan City. This research was conducted by analyzing the role of business incubators and the potential of local businesses in East Java Province, in reviewing and developing models for the creation of young entrepreneurs. Some research findings indicate that business activities that are prospective can be developed in the Greater Malang and Pamekasan City areas that are quite diverse carried out by entrepreneurs in the region, while the growth of young entrepreneurs is still limited. The potential of the business sector that can be developed by young people in Malang and Pamekasan City can be a means of creating young entrepreneurs. Here, there is no maximum effort to develop business activities on a micro, small, or medium scale product. In addition, local governments and universities have given their roles to foster entrepreneurship in community groups including young people, however, it is still not optimal. Finally, the development of a model for the creation of young entrepreneurs has been developed through the industrial incubator base learning as an integrative framework involving all the main actors.

Keywords
Young Entrepreneur, Entrepreneural Activity, Industrial Incubator Base Learning, Local Potensial.

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/Z3HycBUfbwLm


Model of Business Development Strategy For Cassava Farming Technology Services
Noor Sembiring(a), Nandan Lima Krisna (b*)

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Corresponding Author
Nandan Limakrisna

Institutions
a) Universitas Tama Jagakarsa, Jakarta, Indonesia
b*)Universitas Persada Indonesia Y.A.I, Jakarta and Universitas Winaya Mukti Bandung.

Abstract
Cassava is the third most important food crop after rice and cassava, with the conditions of the study area suitable in developing cassava will be very easy to get benefits, besides that cassava has a fairly low planting and maintenance costs, while the yield or Agricultural development which includes the food crops and horticulture sub-sectors is one of the strategic sub-sectors which economically, ecologically and socio-cultural plays an important role in national development. The purpose of this research are to know the role of Gapoktan in increasing cassava farming income. To know the role of farmer group dynamics in increasing cassava farming income. To know the role of Gapoktan and the dynamics of farmer groups simultaneously in increasing cassava farming income. The research method used in this study is a quantitative method with a descriptive correlational survey research approach. The dynamics of the farmer group proved to play a positive and significant role in increasing the farming income of Medan Cassava. The dynamics of the farmer group continues to change according to changes in the economic environment and the conditions of the farmers themselves, so that the development of the farmers in this case becomes very important, because the dynamics of the farmer groups have a big role in increasing farm income.

Keywords
Internal Resources, External Environment, Market Needs, Renewable Energy

Topic
Green Business

Link: https://ifory.id/abstract/xQkLE82wA9WJ


MODEL OF FINANCIAL REPORT QUALITY (A Empirical Study of Financial Report Statement in West java Province)
Winna Roswinna(a), Deden Komar Priatna(a*)

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Corresponding Author
Deden Komar Priatna

Institutions
a) Universitas Winaya Mukti
a*) Universitas Winaya Mukti

Abstract
The purpose of this research is to know and analyze the influence of effectivity of trucks and internal control the commitment of the organization as the application of an accounting system, and accountability jointly on the quality of government financial report in West java. Methods used in this research is descriptive method and survey eksplanatori .A unit of analysis in this research is the government in West java province with a unit of observation SKPD officials, with the sample size of 370 people SKPD officials .Analysis method used is descriptive analysis and analysis of structural equation model (SEM). Research findings is to improve the quality of a financial statement that dominant financial report formed by dimensions can be compared to the reports on the previous period financial report financial or other entities reporting in general (Y7), we must be increased accountability a financial statement that dominant formed by responsibility dimensions presentation of a financial statement that aims to (Y1) public. Accountability can increase if the application of financial report accounting system formed by the application of the dominant dimensions presentation of financial statements (X13) used in an imprecise manner . The managerial implications of the research is implementing effectivity an internal control, commitment organization, and the application of an accounting system in together can to promote accountability government financial report in the province west java with the contribution of impact by 45 % .Implementing effectivity an internal control, commitment organization, the application of an accounting system and accountability financial reports in together can meninkatkan the quality of government financial report in the province west java with the contribution of impact by 75 %

Keywords
Implementing internal control effectivity, organizational commitment, acconting application system, financial accountability report, financial reports quality

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/6kCRMf2rbEm4


Modelling national medicine inventory system using system dynamics
Patih Fathin Rizal, Desy Anisya Farmaciawaty, Mursyid Hasan Basri, Ilma Nurul Rachmania

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Corresponding Author
Patih Rizal

Institutions
School of Business and Management, Bandung Institute of Technology
Jalan Ganesha 10, Bandung 40132, Indonesia
patih_rizal[at]sbm-itb.ac.id

Abstract
The availability of national medicines in Indonesia in the era of the national health insurance (JKN) has be-come a polemic that cannot be overcome instantly such as medicine shortage and overstock. This situation will affect patient safety and continuity of health service by provider. Various stakeholders play an important role in fulfilling national medicines needs, namely Ministry of Health, pharmaceutical industry, health facilities, and Social Insurance Administration Organization (BPJS). This research aims to determine model for national medicines inventory system in Indonesia. Due to its complexity, system dynamics approach is used to develop the model. The model describes relationship among government regulation, supplier performance, and health care provider behavior. In the near future the proposed model will be used to evaluate the effectiveness of government regulation on national medicines inventory system.

Keywords
Medicine inventory; Government regulation; System dynamics

Topic
Innovation, IT, Operations and Supply Chain Management

Link: https://ifory.id/abstract/eyqtLVrzx6WE


Motivation and Creative Performance, Moderating Effect of Creative Self Efficacy and Importance of Reward in News TV Stations
Eva Julianti & Mohammad Mustaqim

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Corresponding Author
Eva Julianti

Institutions
Faculty of Economics and Business University of Indonesia

Abstract
Creativity has been a discussion as creative performance being one of the most important matters in creative industry. Companies tries to improve their creativity as it is a necessity especially for those who enggaged in this industry. Despite the pro cons of reward effectiveness, many companies put reward as their tools to enhanced their employees performance. This study focused on the influence of both instrinsic and extrinsic motivation on the creative performance of news television company employees. Creative self efficacy and reward importance placed as the moderating variable of extrinsic motivation or rewards. Result found that these two variables positively moderated the influence of reward for creative performance, meanwhile intrinsic motivation highly influence individual creative performance. This analysis enriches previous research which conclude that the moderation of creative self efficacy only occurs on employees who have high creative self efficacy ( Malik et al., 2015). The study was conducted on 202 employees of 7 news television companies in Indonesia who worked not just a journalist, but also supporting role such as business operation and business strategic.

Keywords
rewards; creative performance; intrinsic motivation; creative self efficacy; news television

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/aBtuJQFCrDK3


Mr
E.A Primaskara (a*), T.A Koeswandi (b)

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Corresponding Author
Ery Primaskara

Institutions
a) School of Postgraduate, Universitas Pendidikan Indonesia, Dr Setiabudi Street No 229, Bandung 40154
*primaskara29[at]gmail.com
b) Entrepreneurship study program, Universitas Pendidikan Indonesia, Dr Setiabudi Street No 229, Bandung 40154

Abstract
This study aims to find out the effect of e-servicescape on e-trust on Shopee website. This study is a desctiptive quantitive involving 100 the Shopee users who live in Bandung and had accessed the website as the sample. The data were collected using an online questionnaire. The data were analyzed by simple regression where the variable (x) is the e-servicescape and variable (y) is the e-trust. The data obtained were analyzed using SPSS 20.0 software. The results of this study show the e-servicescape has a positive and partially gives significant effect on the e-trust in Shopee Website. The R Square about 44,1% % shows the influence of the free variable (eservicescape) on the dependent variable (e-trust) meanwhile about 55,9% influenced and explained by other factors not examined in this study.

Keywords
e-servicescape, e-trust

Topic
Marketing Management

Link: https://ifory.id/abstract/34aGbmyUDHcN


Mrs
T.A Koeswandi (a*), S.Sulastri (b), A.Fauziyah (c)

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Corresponding Author
Tika Koeswandi

Institutions
a) Entrepreneurship Study Program, Universitas Pendidikan Indonesia, DR. Setiabudi Street No.229, Bandung 40154, Indonesia
*tikakoeswandi[at]upi,edu

b)Entrepreneurship Study Program, Universitas Pendidikan Indonesia, DR. Setiabudi Street No.229, Bandung 40154, Indonesia

c)Entrepreneurship Study Program, Universitas Pendidikan Indonesia, DR. Setiabudi Street No.229, Bandung 40154, Indonesia

Abstract
This study aims to determine the effect of servicescape of Tasik Halal Culinary Festival on the image of Tasikmalaya City. This research is a descriptive quantitative study involving the visitors of the Tasik Halal Culinary Festival as the respondents. The data was collected through interviews, observations, questionnaires and literature studies. The data were analyzed by simple regression where the variable (x) is servicescape and variable (y) is the image of the City of Tasikmalaya. The data obtained were analyzed using SPSS 20.0 software. The results of this study show t-count 8.644> ttable 1.665 with sig. equal to 0,000 which means that the variable of servicescape has a positive and partially gives significant effect on the image of the City of Tasikmalaya. The R Square number of 43.2% shows the influence of the free variable (servicescape) on the dependent variable (the image of Kita Tasikmalaya). This implies that the more representative the concept of halal servicescape in a culinary festival, the better the image of the city will be built.

Keywords
Servicescape, City Image, Halal Culinary

Topic
Marketing Management

Link: https://ifory.id/abstract/vKtYdazuFhyN


Ms
Sri Lestari, Makruf, Hadi Djamal

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Corresponding Author
Sri Lestari

Institutions
Universitas Islam As Syafiiyah
Universitas Negeri Jakarta

Abstract
LECTURER HR MANAGEMENT IN ISLAMIC UNIVERSITY AS-SYAFI-IYAH PONDOK GEDE (Case Study of Human Capital Studies) The concept of human capital embraces the added value that employees make to the organization. Human capital is one of the most important elements of intangible assets in a university. Therefore the university must improve the quality of human resources in the face of challenges, in order to achieve their vision and mission. In this study aims to examine how big private universities are in managing HR properly and effectively. So much the role of HR in universities should management pay special attention to HR. To get quality human resources, it can be done starting from planning, organizing, directing and supervising if done well, it will get good quality of human resources, so that the universitys vision and mission are achieved.

Keywords
Human Capital, Planning, Organizing, Direction, Supervision

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/v8UrJmPtW3bX


MSME Work Ethic in West Java in Dealing the Challange of Asean Economic Community (MEA)
Diana Harding, Nandan Limakrisna,Anissa Lestari Kadiyono,Gianti Gunawan

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Corresponding Author
Gianti Gunawan

Institutions
Universitas Padjadjaran
Universitas Persada Indonesia YAI

Abstract
The purpose of this study is to know how the work ethic and its dimensions on the MSMEs in West Java can support the efforts to face MEA and what factors can contribute the work ethic of MSMEs in West Java to face MEA. The research method used is quantitative method, with cross sectional design approach in labor force in West Java (age range 15-64 years) especially perpetrators of MSME of shoe centers in Bandung city. The instrument used in this study is work ethic from Millers theory (2002). Consists of seven dimensions; Self reliance, morality / ethics, leisure, hard work, centrality of work, wasted time, and delay of gratification. This instrument consists of 24 items. The score of reliability is 0.860 and categorize to quite high reliability. Category of work ethic devided into 4 category; high,quite higy, quite low, and low/ Sample size of this study is 102 respondents from 14 shoe centers in Bandung city, consisting of owner, employees, and craftmen. The results of this research indicate that, the perpetrators of MSME have a work ethic with high category as much as 43 (42%) respondents with details of 7 people owner, 30 employees and 6 craftsmen. The perpetrators of MSME are dominated by quite high category as many as 59 respondents (58%) with 7 persons, 38 employees and 6 craftsmen. The majority of respondents are in the high category on the dimensions of morality / ethics, hardwork, and wasted time. Meanwhile, for other dimensions, the majority are in quite high category, are self reliance, leisure, centrality of work, and delay of gratification. In addition, there is also a different test of demographic data to see the relationship between demography and work ethic. Demographic data obtained, internal factors that affect the work ethic is the age and the length of work.

Keywords
Work Ethic, MSME, Sentra Shoes, West Java, MEA

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/mTn6bwQK94Zx


Multi Criteria Decision Making for Supplier Selection of Blanket Engineering Services Tender in PT. ABC
Rudi Fitriyadi, ST (a*) Dr. Muhammad Hamsal (b)

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Corresponding Author
RUDI FITRIYADI

Institutions
a) Faculty of Economic and Business
Management and Business Administration
Universitas Indonesia, Jakarta, Indonesia
* rudi.fitriyadi[at]gmail.com
b) Management Department, BINUS Business School Doctor of Research of Management, Bina Nusantara University, Jakarta, Indonesia 11480

Abstract
PT. ABC is the operator of the LNG plan under a Production Sharing Contract with the Government of Indonesian. The success of plant performance & efficiency of the company is highly dependent on selection of good suppliers. The current supplier selection process caused several un-perform contract executions. Therefore, an appropriate and robust supplier selection criteria and evaluation plays a vital role in good performance of the PT. ABC in order to fulfill the business context and to achieve their satisfaction in timely and cost-effective manner. This paper gives recommendation on supplier selection improvement to helps the decision makers to evaluate a set of alternatives using Fuzzy AHP approach and Price-Quality Method without violation to PTK007. The utilization of Fuzzy AHP to define the weighing of technical criteria can be utilized to all tender process in PT. ABC, while currently Price-Quality Method is only allowed to be applied for consultancy services.

Keywords
Multi Criteria Decision Making, Supplier selection, Fuzzy AHP, PTK007

Topic
Innovation, IT, Operations and Supply Chain Management

Link: https://ifory.id/abstract/ptUNLbqgWdMa


Multi-Perspective Analysis On The Factors Influencing Consumer Behavioural Intention Of Mobile Payment Features Based On QR Code In Mobile Payment Indonesia Service Sector
Hananto Agung Baskoro

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Corresponding Author
Hananto Agung Baskoro

Institutions
Magister Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Indonesia
Jl. Salemba Raya No.4, Jakarta 10430

Abstract
This study aims to identify the factors influencing consumer behavioural of mobile payment features (QR Code payment) intention in Indonesia. We proposed a conceptual framework based on technology acceptance model (TAM) consist of three technology factors (perceived usefulness, perceived ease of use, and trust); one social context factor (social influence); and two individual user characteristics (perceived enjoyment and perceived behavioral control). The proposed research framework was empirically tested by data collected from 195 potential QR Code payment service users, through an online survey. Data were analyzed using structural equation modeling (SEM) technique. The result shows a particularly significant positive impact of QR Code payment on perceived usefulness, social influence, perceived enjoyment, and perceived behavioral control. However, trust and perceived ease of use has an insignificant impact on QR Code payment intention. Findings of the study have important theoretical and practical implications, particularly to understand important user-centric factors affecting QR Code payment consumer intention.

Keywords
Mobile Payment; QR Code Payment; TAM; Customer Acceptance

Topic
Marketing Management

Link: https://ifory.id/abstract/UbRQNq4WThjd


Online Shopping Usage Behavior Analysis
Muhammad Amin, Ratih Hurriyati, M. Adib Sultan

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Corresponding Author
Muhammad Amin

Institutions
School of Postgraduate Studies, Universitas Pendidikan Indonesian, Bandung

Abstract
This study aims to analyze behavioral variables, Behavior intention to use online shopping (X1), Perceive behavioral control using online shopping (X2), Attitudes toward behavior online shopping (X3), perceived ease of using online shopping applications (X4) and Perceive usefullness online shopping (X5) as a predictor of the use of online shopping and correlation between variables. Based on the testing of multiple linear regression, the results showed that the dependent variable behavior intention to use online shopping, perceive behavior control using online shopping behavior, attitudes toward the use of online shopping, perceived ease of using online shopping applications and the perception of the benefits of using online shopping could be predictors of actual system use online shopping. Based on the results of the validity test with the Pearson correlation method, the results show that there is a relationship between each variable

Keywords
Online Shopping, Perceive Behavior Control, Perceive Ease of Use, Perceive Usefullness, Attitudes Toward Behavior, Behavior Intention, Actual System Use, Regression and Correlation

Topic
Marketing Management

Link: https://ifory.id/abstract/mMqYHJr7EuBF


Organizational Commitment at Manufacturing Industries in West Java, and its Implication on Empolyee Performance
Zulki Zulkifli Noor (a), Nandan Limakrisna (b*)

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Corresponding Author
Nandan Limakrisna

Institutions
a) Universitas Jayabaya Jakarta, Indonesia
b*) Universiats Persada Indonesia YAI Jakarta and Universitas Winaya Mukti Bandung, Indonesia

Abstract
Manufacturing indistries have done bureaucratic reform, wrong one element set back is resources issues improve our mankind. So the importance of human resources factors it makes company management doing improvement human resources in the area. All restructuring the management be done to improve of employee performance. The purpose of this research is building the model of commitment organization and employee performance. This research took samples from 171 employees. The kind of research in writing this is descriptive and association causal relationships. Data processing used namely by SPSS ver 5 pm. Research instruments consisting of engineering data analysis and the hypothesis. The results of the study states that contribution competence, leadership and commitment to explain employee performance is of 81.6 %. And explained that competence, leadership and commitment awarded to an employee together or simultaneous had links and real impact of the performance of employees .

Keywords
Competence, leadership, commitment, performance

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/vj4ktDeufAJH


ORGANIZATIONAL CULTURE AND SME-S PERFORMANCE: AN EMPIRICAL INVESTIGATION IN THE JAKARTA CONTEXT
Chairul Hakim, Disman MS

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Corresponding Author
Chairul Hakim

Institutions
Indonesia University of Education

Abstract
This study investigates the postulated relationship between organizational culture and SMEs performance. The necessity of the assessment of this relationship is driven on the basis of the past literature. For the present inquiry, using the survey method a total number of 265 questionnaires. The population was drawn using stratified random sampling technique. The Smart-PLS 3.0 was used for data analysis due to its increasing popularity in presenting authentic calculations. The reporting of the results is based on Smart-PLS standards that is followed by two-step approach: first the assessment of reliability and validity is conducted using measurement model and secondly assessment of hypothesed relationship is done using structural model. This study underlines that organizational culture has significant relationship with SMEs performance In the last section the insights on future research are provided.

Keywords
SME-s Performance; Organizational Culture;

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/YDRK93nJ4zqv


Outpatient Waiting Time and Length of Stay in Hospitals at West Java
Desy Anisya Farmaciawaty*, Mursyid Hasan Basri, Ilma Nurul Rachmania, Fransisca Budyanto Widjaja

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Corresponding Author
Desy Anisya Farmaciawaty

Institutions
School of Business and Management, Bandung Institute of Technology Jalan Ganesha No. 10, Bandung 40132, Indonesia
*desy.anisya[at]sbm-itb.ac.id

Abstract
Patient queues has become a problem in healthcare delivery systems. Long queues will result in delay of patient receiving needed services as well as economic loss since patient lose their productivity time. Patient waiting time has been one among other indicators to evaluate the healthcare providers- performance and quality. This research aims to investigate waiting time or length of stay spend by outpatient customers of several hospitals in West Java. Data were collected through electronic record from the hospitals information system and analyzed using Business Process Model and Queuing Model. From the research we found that those hospitals still have not able to fulfill the outpatient waiting time minimum service standard set by the government which should be less or equal with 60 minutes. For future research, we will investigate the root cause of the longer waiting time and recommend a new process to improve this situation.

Keywords
patient queuing; waiting time; length of stay

Topic
Innovation, IT, Operations and Supply Chain Management

Link: https://ifory.id/abstract/gvtkXndGYFVJ


Paradox of Strategy from Personality Lens to Create Business Transformation
Heru Santosa Hadiyanto

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Corresponding Author
Heru Santosa Hadiyanto

Institutions
Bina Nusantara University

Abstract
The publication of research on strategic management followed by the emergence of new strategy models has not stopped for the few decades. But in its application, the various variations of the strategy model are often contradictory, paradoxical, and debatable to each other. In this conditions, often decision makers become more adhering to his personality factors such as principles, values, thoughts, or self-beliefs about what kind of strategy should be applied. Starting from this background, the research here seeks to identify and develop propositions and conceptual models between the orientation of strategies as what is often believed or selected by someone in terms of personality perspective.

Keywords
strategic flexibility, strategic consistency, personality, business transformation

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/YmNwkRXxVB47


Parenting Strategy Implementation With Resourc-based View (RBV) Based
Heru Basuki Purwanto; Agus Rahayu; Disman, Lili Adiwibowo

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Corresponding Author
Heru Basuki Purwanto

Institutions
Doctoral Program of Management, UPI, Jalan Setiabudhi 229, Bandung

Abstract
ABSTRACT: Starting with monitoring the behavior and the dynamism of the multi business companies for long time period, we found there are specific condition happened with this company, that are the environmental condition has influenced so much, running the business with a lot subsidiaries was not so easy, and it should be there is a suitable situation between the parent and their subsidiaries. According the researched we have done, we found that there is a specific relationship between the RBV (Resource-based Value) theory and the Corporate Parenting Strategy Principles to run this business successfully with synergy, especially at the unit business level of the company what we call it Three Dimensional Strategy. Of course, the ultimate goal of this methodology is the succeed of the company through efficiency and effectiveness of all of the processes of the organization

Keywords
Multi business; RBV; Corporate Parenting Strategy

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/6dCNYQf3mhb9


PENERAPAN ALTMAN REVISED Z-SCORE EMPAT VARIABEL DAN OHLSON O-SCORE SEBAGAI ALAT PREDIKSI KEBANGKRUTAN PADA SEGMEN USAHA KECIL DAN MENENGAH DI INDONESIA (STUDI KASUS BANK MANDIRI PERIODE 2014-2018)
Adhy Pramudita

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Corresponding Author
Adhy Pramudita

Institutions
University of Indonesia

Abstract
Nowdays, small and medium enterprises continue to grow in Indonesia, contributing more than one fifth of Indonesias Gross Domestic Product, making this segment very potential to continue to be developed. Domestic and foreign banks see this small and medium business segment as a promising segment, making the majority of banks in Indonesia compete in lending to this segment. However, amid a promising prospect, this segment also has its own challenges, where the national-s ratio of non-performing loans in this segment exceeds the ratio of non-performing loans of all loans disbursed. This study aims to assess the reliability of the Altman Z-Score and Ohlson O-Score methods as bankruptcy predictor in Small Medium Enterprise segment in Indonesia and the reliability of the companys financial statements in the Small Medium Enterprise segment in reflecting the companys real conditions as input data to analyze the possibility of the company going bankrupt. This research uses financial report data from companies that are debtors in the Small Medium Enterprise segment at Bank Mandiri. The results showed that the Z-Score calculation was able to predict bankruptcy with an accuracy of 51.8%, 37.4%, 36.3%, and 11.4% for one, two, three and four years before bankruptcy while Ohlson O-Score giving better accuracy results of 73.6%, 43.2%, and 58.5% for one, two and three years before bankruptcy. Based on these results and interviews with internal parties of the Bank it can be concluded that financial statements for Small Medium Enterprise segment companies in general have not been reliable enough to reflect the companys condition in real.

Keywords
Bankruptcy Prediction, Z-Score, O-Score, Small Medium Enterprise

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/rwyf2zaQtLUN


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