Indonesia Conference Directory

Corresponding Author
Fatimah Abdillah

Institutions
1Sekolah Tinggi Ilmu Ekonomi Pandu Madania, Bogor, Indonesia
2Universitas Riau, Indonesia
3Telkom University, Bandung, Indonesia

Abstract
Competition is a big challenge for small and medium enterprises in Indonesia, including Heejou enterprise. Green products through creating strong and durable bags become the main purpose of the Heejou brand. The appropriate marketing strategy is an important part to support enterprises compete and survive in the market. This descriptive study aims to provide realistic details of the performance from small businesses with green products using SWOT analysis, internal and external factors, and QSPM analysis to show quantitatively. The results of this study indicate that the Heejou brand has the best opportunity to develop better by maintaining business membership under the industry and trade government services. Furthermore, Heejous ability to produce affordable products and good cooperation with distributors has the same contribution power for Heejou growth. The main threat comes from the availability and price of raw materials that impact on prices and the existence of low prices competing for products with attractive design. The maintaining of quality pictures for promotional needs is a strength and the low target markets interest in the price of Heejou products is a weakness. Heejous marketing strategy consists of continuing a good relationship with distributors, intensive promotions, increase the number of branches, sponsorships, and special event promotions.

Keywords
Green product, Small Enterprise, SWOT Analysis, Marketing Strategy

Topic
Marketing Management

Link: https://ifory.id/abstract/NQbCW6kBDG3t

Corresponding Author
Ayatulloh Michael Musyaffi

Institutions
Universitas Swadaya Gunung Jati

Abstract
Village Financial System (Siskeudes) is a information system that assistes village governments in report-ing financial reports transparently and accountably. On the other hand, Siskeudes cannot be optimal, moreo-ver various problems found in this system such as the delay of financial reporting and error recording. One of the factors of the problems is the incompatibility of tasks in operating the application. This study aims to analyze the causes and consequences of task mismatches by using task technology-fit model. The respondents in this research are thirty village officers who used Siskeudes from eleven villages in Cirebon. This study was analyzed using questionnaires and in-depth interviews. The method of this study used Partial Least Square (PLS) using SmartPls 3.0. Moreover, the results of this study indicated that task of technology-fit model had a significance influence on Performance Impact. Villages that had tasks that are in accordance to Siskeudes operations, in this case the finance department who had a knowledge in the financial sector) had better levels of performance. However, the task characteristics do not have a significant effect on task technology-fit because task characteristic of the government are based on the regulations and the law

Keywords
Performance Impat; Task Technology-Fit; Task Characteristic; Village Financial System

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/AJZkCgcz48wx

Corresponding Author
Syukri Yusuf Nasution

Institutions
Research Center for Science and Technology Innovation and Policy Management
Indonesian Institute of Sciences

Abstract
The aim of this study is to know the availability of raw material to produce the Mangosteen Peel Nano Tea and to validate the economic value of it in a business scale. The area that has the most mangosteen production is West Java. As for the process of utilizing mangosteen peel into nano tea, it requires at least 7 processes in production. This study also used five methods to find the economic value by using Payback Period (PP), Average Rate Return (ARR), Net Present Value (NPV), Internal Rate of Return (IRR), and Profitability Index (PI). The result of this study are PP was 1 year and 11 months; ARR was 137%; NPV was Rp 3,079,664,331; IRR was 38.35% which is greater than the rate of return; and PI worth 1.36. These results show that the utilisation of mangosteen peel can be a profitable business.

Keywords
Mangosteen; techno-economic analysis; supply chain; Nano Tea; Indonesia.

Topic
Marketing Management

Link: https://ifory.id/abstract/ydWEw4Z73GLj

Corresponding Author
Dodi Permadi

Institutions
UPI

Abstract
The purpose of this research is to measure technology capabilities in the logistic cluster as a prerequisite for collaboration. Measurements using the technometric method to determine the TCC index (Total Contribution Coeffisient) from 20 companies. The results indicate of the measurement of technological capabilities showed the average tecnoware index (0.38), humanware (0.39), infoware (0.33), orgaware (0.36), with an average total index of 0.37. This index shows the capability to collaborate with companies in clusters that need development. The results of the measurement of the effect of technology capability on marketing strategies measured through lower cost and differentiation strategies are predicted to have significant influence.

Keywords
logistics cluster, TCC, marketing strategy, lower cost, differentiation

Topic
Marketing Management

Link: https://ifory.id/abstract/ZG4fWhwBgU3d

Corresponding Author
Tommy Hendrix

Institutions
Research Center for Science Technology Policy and Management Innovation
Indonesian Institute of Sciences

Abstract
Technology development, especially in revolution industries 4.0, nowadays becomes more interesting to dis-cover, in order to see much usefulness of implementation of a modern application that can support minimaliz-ing cost production and overheating machinery. For examples, the use of technology foresight in patent man-agement through mining database to see much information and predict related to advance technology that brings a competitive advantage to the digital era. Big data in fields of the repository as one of an urgent re-quirement thats needed, especially in collecting data from R & D results, so will facilitate data retrieval within a specific time. One of the problem solutions that can comply with information of the patent database is to find technology from R & D result ready to use in fields big data for repository used. This paper discusses how a user can know the development and predict technology for market segmentation through a patent port-folio, licensing, status, competitor, innovation and monitoring emerging market with a patent database that registered on WIPO fields. The methodology that applies in the paper using software Innograph (Licensed) in order to see more information related big data for repositories such as potential users through leading patent-issuing authorities. The aim of the paper to obtain data from patent analysis database in big data for repository users is to find out the development of technology foresight products has been produced as well as how com-petitor movement, especially in digital technology. The result from utilization foresight technology on big data for repository find out 1240 patent registered with database online match twelve patent and four organiza-tions as assignee also in duration 2008 until 2018. This result divided most patent still active until now. This paper is beneficial to the industry and stakeholders who need the impact of the implementation of the latest technology and the appropriate level of competition in the commercialization of big data for the repository as a digital system for information technology.

Keywords
Big Data for Repository, Data Mining, Patent Management, Technology Foresight

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/3tcaRgYKL8wf

Corresponding Author
Heny Rosaria

Institutions
Magister Management
University of Indonesia

Abstract
This study focuses on the supply chain of fuel products which known as Bahan Bakar Minyak (BBM) of PT. Pertamina (Persero), as state-owned enterprises in energy sector that has an obligation to provide fuel for all locations in Indonesia. With the complexity of the distribution lines where more than 70% of fuel supply are very dependent on refineries as the location of the main supply sources and the main modes of transportation by sea, the problem of variability in supply and demand is a the challenge in maintaining the stability of service to consumers. Therefore, inventory levels and improvements in terms of distribution path are very important. This study designed a probabilistic model that considers variability in supply and demand for safety stock determination so that the optimal fuel stock levels can be identified in each of the main fuel storage locations in Indonesia. The results of this study are the optimal national fuel inventory stock levels which consider the demand and supply variation.

Keywords
energy supply chain, fuel products distribution, safety stock, variability demand and supply

Topic
Innovation, IT, Operations and Supply Chain Management

Link: https://ifory.id/abstract/cKXzuAUCmnWh

Corresponding Author
Cindy Dwi Yuliandi

Institutions
a) Sekolah Pascasarjana, Universitas Pendidikan Indonesia Jl. Dr. Setiabudhi No. 229, Isola, Sukasari, Kota Bandung, Jawa Barat 40154, Indonesia
*cindydwiyuliandi[at]upi.edu
b) Sekolah Pascasarjana, , Universitas Pendidikan Indonesia Jl. Dr. Setiabudhi No. 229, Isola, Sukasari, Kota Bandung, Jawa Barat 40154, Indonesia
eengahman[at]upi.edu

Abstract
The level of occupational safety and health (K3) employees is urgently needed when employees carry out work activities. Especially for employees working in work environments that have a high risk of safety and health, because occupational safety in a company is not only inflicted by a system that has been implemented by a company but an awareness of each individual to avoid work accidents. This research aims to find out how the application of K3 at Balai Inseminasi Buatan (BIB) in Lembang. The descriptive analysis technique is carried out descriptively by comparing the results of the research on the implementation of the application of K3 with theories obtained from literature study. The results showed that the functions and benefits of the implementation of K3 cover all aspects stated in the theory. Likewise, with the K3 implementation steps, BIB carries out all stages of its application completely.

Keywords
Occupational safety and health; employees; work environment

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/8ZQbr9EHV3fC

Corresponding Author
Mudji Sabar

Institutions
University of Mercu Buana (UMB), Jakarta-Indonesia

Abstract
This research is aimed to explore the challenge of visitors- experience of Museum Nasional (MN) in Jakarta, Indonesia. This is a case study employing descriptive analysis. The sample size is 251 respondents. This study applies a convenient sampling technique as a method to collect the primary data. This study uncovers the evidence of the visitors- satisfaction in terms of museum-s cleanliness, service delivery, collection display, and ambience facilities. This research shows the visitors- intention to recommend others to visit MN. The majority of the visitors (83%) confirm the high density of the museum, which causes them feel less comfortable. The research recommends that MN management should take managerial efforts to improve the level of the visitors- experiences. Among others, they should apply digital reservation system to register and schedule group visitors on the basis of “first come first serve” principle. In addition, the management should innovatively create new attractions or novelties based on the visitors- preferences in order to maintain the attractiveness of the museum.

Keywords
visitors experience, museum internal regulation, electronic registration system, novelty seeking.

Topic
Marketing Management

Link: https://ifory.id/abstract/haCNTHkKR4GD

Corresponding Author
Noneng Nurjanah

Institutions
Politeknik Pos Indonesia

Abstract
The purpose of this research is to develop a model which describes the factors that affect the consumer-s satisfaction using online delivery services, case study on Go-Send Services. The Factors influencing consumers satisfaction are identified through understanding about the influence of company image and service quality. This research also indicate that consumer retention influenced by consumer satisfaction simultaneously and service quality directly. Research model testing was conducted using the approach of Partial least Square (PLS) with sample data obtained based through online survey of 150 respondents who had been using Go-send delivery Services. The results of the research will predict a positive relationship between company image and consumer satisfaction, a positive relationship of service quality and consumer satisfaction, a positive relationship between servis quality with consumer retention, and a positive relationship between consumer satisfaction between consumer retention.

Keywords
Company Image, Servis Quality, Consumer Satisfaction, Consumer Retension, Online Service Delivery

Topic
Innovation, IT, Operations and Supply Chain Management

Link: https://ifory.id/abstract/JBvwdcuryfWU

Corresponding Author
Noneng Nurjanah

Institutions
Universitas Pendidikan Indonesia

Abstract
Abstract: The purpose of this research is to develop a model which describes the factors that affect the consumer-s shopping behavior on Sephora omnichannel. The Factors influencing consumers behavior are identified through understanding about the influence of performance expectancy, effort expectancy, social influence, hedonic motivation, and habit on shopping intention in the Sephora retail omnichannel distribution channel. Research model testing was conducted using the approach of Partial least Square (PLS) with sample data obtained based through online survey of 150 respondents who had been shopping on Sephora online channel (Sephora.co.id) or offline channel (sephora store). The results of the research will predict a positive relationship between performance expectancy and shopping intention, a positive relationship of effort expectancy by shopping intention, a positive relationship between social influence with shopping intention, a positive relationship between hedonic motivation with shopping intention, a positive relationship between habit with shopping intention, and a positive relationships between Sephora shoping intention with use channel on shopping.

Keywords
Performanace Expectancy, Effort Expectancy, Social Influence, Hedonic Motivation, Habit

Topic
Marketing Management

Link: https://ifory.id/abstract/PgWQd4yEn8Vc

Corresponding Author
Astari Kurniawati

Institutions
Psychology Faculty, University of Indonesia

Abstract
In this new era, business developed rapidly to build a sustain productivity and quality which bringing a significant change to all industries. Human resources as the main role in the organization need to be commited of the changes to achieve an excel result. The commitment of the organization member can be built and managed by the leader who has high impact and powerful authority. It can be implemented through the exact leadership style. The leader can apply transformational leadership as one of the leadership style which significantly bring a positive impact to the relationship between the leader and the team member. This study is aims to examine the correlation between transformational leadership and commitment to change of organization member during the rapid change environment in the multi-national company. The level of transformational leadership and commitment to change measured by valid psychological instrument, support by secondary data, interviewed result and analyzed with inferential statistic. The result of this study indicate the correlation between transformational leadership and commitment to change is significantly proven. The leader who applied transformational leadership style correctly have team members who are highly commited to the change.

Keywords
Leadership, transformational leadership, commitment to change

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/b8qgB6eCKFcU

Corresponding Author
I Gusti Agung Ayu Made Diastika Inkasari

Institutions
TELKOM UNIVERSITY

Abstract
Creative economy is one of the solution to suppress unemployment rate in Indoensia while giving contribution to GDP. The 7th Sky Foundation is a non-profit organization which carry out mission to improve creative industry in Bandung. It consists of 12 creative committee which music committee is one of them.The objective of this research is to identify social entrepreneurship dimension which consists of innovativeness, proactiveness and risk management in order to prevent constraint of social mission, environment and sustainability within Music Committee in 7th Sky Foundation. Social entrepreneurship approach is used in this research since Music Committee has objective to develop music industry by performing incubation program for junior musician with no fix business model attached on it. This concept fits well with social entrepreneurship theory. This research belongs to qualitative study. Data were collected from interviews with five participants who actively involve in Music Committee program. Participants were chosen by convenience sampling technique. The result shows the same pattern between the five participants that they are always socially-oriented in doing incubation programs which in order to achieve those social mission, musician had to face constraints from environment and need for sustainability. In order to survive in music industry, innovative behaviors are needed to produce music. Moreover, proactive behaviors are needed to seek for opportunity and to understand market hence the strategy formulated will match the market needs and wants. There are risks in music industry that need to be mitigated, consequently it needs risk-management skill to avoid those unexpected risks.

Keywords
social entrepreneurship, creative economy, music

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/bZj3FXYfkKAy

Corresponding Author
Tinjung Desy Nursanti

Institutions
Universitas Pendidikan Indonesia

Abstract
The purpose of this paper is to describe several things related to the notion of options, stock options, transaction mechanisms, applicable legislation based on the study of literature, the previous research, and various information from financial sites that related to the topic mentioned above. Therefore, the research questions that needs to be answered are as follows: 1. What are the developments in options markets in Indonesia? 2. What is the role of the Financial Services Authority (OJK) in developing options trading transactions related to the legal aspect in Indonesia Stock Exchange or capital market? Meanwhile, option is basically a contract between two parties that contains the right for the option buyer to buy or sell the underlying asset of the contract at the certain time and price agreed upon at the beginning of the contract. The discussion will be emphasized on the development of derivative transactions and the role of Financial Services Authority (OJK) in increasing the number of derivative transactions in Indonesia period 2004-2019 regarding the change of legal aspect.

Keywords
option market, Financial Service Authority, legal aspect, capital market

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/aZpHQP2DT8RW

Corresponding Author
Andreas Daniel

Institutions
Universitas Indonesia

Abstract
This research purpose is to examine the association between corporate governance and internal control disclosure. Corporate governance of this research consist of the proportion of independent commissioners, size of the board directors, ownership concentration, the meeting frequency of audit committee, and the quality of external auditor associated with internal control disclosure with proxy internal control disclosure index. This research is quantitative interpretive. The data were collected from annual reports of mining listed companies in Indonesia Stock Exchange. The result shows that ownership concentration and the quality of external auditor are affect internal control disclosure.

Keywords
Corporate Governance, Internal Control, Information Disclosure, Indonesia

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/uwzaEU84PmDy

Corresponding Author
Andrew Saragih

Institutions
a) Fakultas Ekonomi dan Bisnis, Universitas Indonesia, Salemba Raya 4, Jakarta 10430, Indonesia
*saragiandrewilson[at]gmail.com

b)Fakultas Ekonomi dan Bisnis, Universitas Indonesia, Salemba Raya 4, Jakarta 10430, Indonesia

Abstract
The rapid growth of Social Media user in Indonesia has created a better chance for to advertise a brand that was previously on a general internet platform, into social media platforms. Social network is basically a two-way communication media, however it is not suitable if advertisement on social media only used as a one-way promotion tools. In this study, researcher use Instagram as the social media, knowing advertising feature on this platform offers more feature for users to engage compare to other social media. The findings indicate that users attitude toward the advertisement, which influenced by Informativeness, Irritation and Entertainment influence positively on users attitude toward the brand and users engagement behaviour. A total of 195 respondents who ever found an advertisement, and currently active using Instagram participated to fill out an online questionnaire and the data analyzed using SEM (Structural Equation Modeling) .

Keywords
Brand Attitude, Engagement Behaviour, Attitude toward the Ad, Internet Advertising, Instagram, Social Network.

Topic
Marketing Management

Link: https://ifory.id/abstract/w9GWMUHgcbra

Corresponding Author
Andriasan Sudarso

Institutions
Sekolah Tinggi Ilmu Ekonomi IBBI, Medan, Indonesia

Abstract
This study aims to determine the influence Brand Image and Service Quality directly to Customer Satisfaction and Customer Loyalty. This study also examine the influence of Brand Image and Service Quality indirectly to customer loyalty through customer satisfaction.The research method used is quantitative descriptive research method. This research data is obtained from the distribution of questionnaires. The population was taken from customers of PT BPR PijerPodiKekelengen Branch of SimpangSelayang as many as 342 people and a sample of 77 people with the Slovin formula. Data analysis using WarpPLS approach. WarpPLS is one of the variance-bassed SEM statistical methods designed to solve multiple refressions when specific data problems occur, such as very small sample size, missing values and multicollinearity. PLS is an alternatice approach that shifts from a Covarian-based SEM approach to a variance-based.The results showed that there was a significant direct impact between brand image and service quality on customer satisfaction as well as on customer loyalty. And Customer Satisfaction has influence on Customer Loyalty. Brand Image has a positive and significant indirect impact on customer loyalty through customer satisfaction. Service quality also has a positive and significant indirect impact on customer loyalty through customer satisfaction.

Keywords
Brand Image, Service Quality, Customer Satisfaction, Customer Loyalty

Topic
Marketing Management

Link: https://ifory.id/abstract/tpULCdEFTq9Y

Corresponding Author
Iven Ganesja

Institutions
Magister Management - University of Indonesia
Jl. Salemba Raya IV, RW.5, Kenari, Kec. Senen, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10430, Indonesia
*iven.ganesja71[at]ui.ac.id

Abstract
In 2018 Indonesia,Digital Education and E-Learning Market Outlook issued a report entitled " Rising Trand of Blended to Drive The Future Growth”", the shown result was quite surprising because Indonesia was predicted to be the Top 5 Buyers of mobile learning products and services, competing with superpower countries such as China, the United States, together compete with developing countries such as Brazil and India. The total expenditure used to provide digital-based education in Indonesia has also continued to increase in the last five years. The E-learning industry in Indonesia is highly developed, start-up companies from within and outside the country produce online learning and tutoring with varied learning methods. One of local online learning and tutoring provider that is having very fast moves is Ruang Guru. However, competition between brands is enough to enter a fairly intense phase. When a company invests in acquiring users, there will be a big effort for customer retention, especially the usage of premium online learning and tutoring is set as periodic subscription. This study focuses on analysis the effect of brand relationship elements (satisfaction,commitment,and trust) on brand loyalty after purchasing. Using Partial Least Square as data processing method. The results of the study show that there is a significant positive effect of trust, satisfaction, and commitment to one element of brand loyalty, namely repurchase intention, while no significant positive effect between trust, satisfaction and commitment with price tolerance which will later be discussed in the discussion.

Keywords
Brand Relationship Quality, Brand Loyalty, Repurchase Intention,Service Quality

Topic
Marketing Management

Link: https://ifory.id/abstract/dVGbfuJRC4La

Corresponding Author
Anggono Raras Tirto Sakti

Institutions
STIE Indonesia Membangun (INABA)
Jl. Soekarno-Hatta 448 Bandung 40266 Indonesia

Abstract
This study aims to analyze the relationship between Customer Needs and Service Distribution. Influence of connection between Service Distribution and Corporate Governance. Relationship between Customer Needs and Corporate Governance. Effect of Customer Needs, Service Distribution, and Corporate Governance on Superior Services. This research was conducted on customers at Husein Sastranegara airport, Bandung. Processing data from questionnaires, interviews, and document research is processed by the Analysis of Moment Structure (AMOS) 24 program. The hypothesis proposed in this study is the correlation between variables of customer needs and service distribution, correlation of customer needs for Corporate Governance, correlation of service distribution and Corporate Governance. Effect of Customer Needs, Distribution of Services, and Corporate Governance on Superior Services.

Keywords
Customer Needs, Service Distribution, Corporate Governance, and Superior Services.

Topic
Marketing Management

Link: https://ifory.id/abstract/KmH9FebXZchC

Corresponding Author
Agus Rahayu

Institutions
Universitas Pendidikan Indonesia

Abstract
This study aims to analyze the effect of EPS, DER and underwriter reputation on initial returns which is moderated by the interest rate on IPO issuers. Statistical data analysis is logit regression analysis. The results showed that EPS, DER, and underwriter reputation which were moderated by the interest rates had significant influenced on the initial return. On the testing of hypothesis of each variable showed that DER and underwriter reputation influenced on the initial return significantly. On the contrary, EPS and interest rate had an effect on initial returns significantly. The DER and underwriter reputation which are moderated by the interest rate (SB) indicated that the DER*SB and the reputation of the Underwriter*SB had no a significant effect on the initial return,. As for the variable EPS*SB indicated that it had a significant effect on the initial return. This means that the EPS had an effect on the initial return with the interest rate strengthening the relationship between EPS and initial return.

Keywords
IPO, DER, EPS, Underwriter Reputation, Initial Return, Interest Rate

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/KRzH4cE96eVw

Corresponding Author
Yayan Cahyana

Institutions
a). Universitas Pendidikan Indonesia
JL. Dr. Setiabudi No. 229 Bandung 40154
yanch1966[at]upi.edu

b). Universitas Pendidikan Indonesia
JL. Dr. Setiabudi No. 229 Bandung 40154
memen.kustiawan[at]upi.edu

c). Universitas Pendidikan Indonesia
JL. Dr. Setiabudi No. 229 Bandung 40154
ikin.solikin[at]upi.edu

Abstract
Diversification can reduce risk, but there is no consensus on how many securities are needed to achieve maximum diversification. Studies conducted on different capital markets have produced different results. This study aims to determine the effect of diversification on portfolio risk. Specifically to determine the size of the optimal portfolio or diversified portfolio and to know the effect of the amount of assets in the portfolio on portfolio risk on the Indonesia Stock Exchange. This study uses an optimization model of variance and portfolio risk is a function of the number of shares held in the portfolio. The data used is the secondary data consisting of monthly stock returns for 10 years from January 2008 to December 2018. This study uses stocks listed on the LQ45 Index and has complete information about monthly returns. Portfolios of various sizes are formed from randomly selected LQ45 stocks. This study found that portfolio risk was reduced when the number of securities in the portfolio increased and there was a significant relationship between diversification and risk of the portfolio on the Indonesia Stock Exchange.

Keywords
Diversification, portfolio, risk, return, stoc, indonesia stock exchange

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/TjaLtWRVgeYf

Corresponding Author
feby febrian

Institutions
Economic and Business Faculty
Winaya Mukti University

Abstract
The main problem in this study is the performance of employees in the foreign affairs department of the Department of Industry and Trade in West Java, allegedly caused by organizational communication between each unit or part that has not run optimally as expected. The research method used in this research is explanatory survey, where the population is all employees of the Department of Industry and Trade of West Java Province in the Foreign Affairs section, amounting to 30 people who were also sampled in this study. In this case the communication variable is downward as the independent variable and the employees performance as the Dependent variable. The results of the study found that the results of the downward communication analysis showed a significant effect on performance. This study shows that the communication variable down influences the performance of the employees of the foreign affairs department of the Department of Industry and Trade of West Java Province, meaning that communication downward contributes quite significantly in improving the performance of employees in the foreign sector of the Office of Industry and Trade of West Java Province. Organizational communication that is built through the characteristics of communication down, gives a positive and significant influence on the performance of employees in the field of foreign affairs, Department of Industry and Trade, West Java Province. The characteristics of communication down that give effect are instructions from superiors to subordinates and direction to tasks assigned to subordinates. While the characteristics of performance are working conditions, workload and field of expertise. The researcher can conclude that the downward communication in the foreign affairs department of the Department of Industry and Trade of West Java Province makes one of the most important variables and must be carried out as well as possible by the Head of Foreign Affairs so that the performance of employees in the Foreign Affairs Section runs effectively.

Keywords
Downward Communication and Performance

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/LkCu2MVKJRdc

Corresponding Author
Ari Agung Nugroho

Institutions
Universitas Pendidikan Indonesia ; Universitas Pendidikan Indonesia ; STIA LAN Jakarta ; Universitas Pendidikan Indonesia

Abstract
Financial performance is a analysis to find out the condition of a company based on its annual financial statement and can be taken note of by making use of financial ratio analysis. The author use Earning per Share, Return on Assets, and Operating Profit Margin to know the financial performance. This study aimed to analyze the influence of the financial performance of the stock price on PT Timah Tbk in Indonesia Stock Exchange period 2010- 2018. Independent variables was used in this study is financial performance, consist of Return on Assets (ROA), Price Earning Ratio (PER), Operating Profit Margin (OPM) and Dividend Payout Ratio (DPR). The dependent variable is the stock price and the sample in this study consist data in PT Timah Tbk in Indonesia Stock Exchange in the study period 2010-2018. Analysis of the data used in this study is a multiple linear regression analysis (t-test and f test) were processed with SPSS. From the multiple regression models were used in this study, the results of the partial test (t test) showed that variables ROA, OPM and PER have significantly positive effect on stock prices. Whereas DPR had no significant effect on stock prices. While simultaneously (f test) showed that the ROA, PER and DPR simultaneously influence on stock prices.

Keywords
Financial performance, Return on Assets (ROA), Price Earning Ratio (PER), Dividend Payout Ratio (DPR), stock price, Operating Profit Margin

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/hgz6yeqNx2Um

Corresponding Author
Rama Chandra Jaya

Institutions
Sekolah Tinggi Ilmu Ekonomi Indonesia Membangun (STIE INABA) Bandung - Indonesia

Abstract
Nowadays many Small and Medium Enterprises (SMEs) in Indonesia use social media as a marketing channel. They utilize Social Media for free promotional media, provide information quickly and increase brand awareness. But the percentage of their engagement is below 1%. Low engagement will make the use of social media ineffective. Published research has dealt with a great deal about social media engagement, but has not yet addressed the human-centric brands towards social media engagement. No research has been developed regarding human-centric brands in SMEs in developing countries.The research method is descriptive verificative, with the aim of analyzing the application factors of Human-Centric Brands and Online Store Image on Social media engagement. The population of this research is the Indonesian city bandung community. The number of samples in this study were 140 people. The results of this study indicate a positive interaction from Human-Centric Brands on Social Media Engagement. But the presence of online stores is not positive towards Social Media Involvement. This research is expected to be a guide for SMEs to increase the effectiveness of social media so that it can be used as a promotional channel, effective information, and increase awareness of SME brands.

Keywords
Human-Centric Brands, Online Store Image, Social Media Engagement

Topic
Marketing Management

Link: https://ifory.id/abstract/9V6BD3YJHuEt

Corresponding Author
Rahayu Sri Purnami

Institutions
a) Universitas Pendidikan Indonesia
Jl Dr Setiabudi no 229 Bandung 40154 Indonesia
rahayusripurnami[at]upi.edu

b) Universitas Pendidikan Indonesia
Jl Dr Setiabudi no 229 Bandung 40154 Indonesia
eshasenen[at]upi.edu

Abstract
The digital marketing industry is filled with millennial generations. Characteristics of the millennial generation are less loyal, needy, entitled, more casual, and many are not fully engaged in work. Companies that have employees who are fully engaged are a key to achieving a difficult competitive advantage for counterfeit competitors. The purpose of this study was to determine the effect of individual spirituality on employee engagement in the digital marketing industry employees. This research is an explanatory study which aims to explain the relationship between two or more symptoms or variables. The sample in this study were digital marketing industry employees in Bandung. The results of processing data using the SPSS statistical tool show individual spirituality influences employee engagement in the digital marketing industry employees. Individual spirituality makes a person have meaning in his work, meaningfulness in work, safety and availability so that employees are increasingly involved, satisfied, and enthusiastic about the work done.

Keywords
employee engagement, individual spirituality, digital marketing, millennial generation

Topic
Organizational Behavior, Leadership and Human Resources Management

Link: https://ifory.id/abstract/UpD8JLdhfc3k

Corresponding Author
erna herlinawati

Institutions
STIE Indonesia Membangun, Universitas Pendidikan Indonesia

Abstract
ABSTRACT This study aims to analyze the effect of innovation on business performance. This research is motivated by the phenomenon of the important role of SMEs in national economic growth, should be accompanied by increased business performance, but SMEs are faced with the challenge of losing competition in the global market because low innovation. The method used in this study is an explanatory survey, with data collection through questionnaires and documentation. The population is SMEs in the processing industry sector in West Java, Indonesia, with a sample size of 346 respondents. Data collection used 1-5 scale questionnaires Data analysis using SEM. The results of the analysis show that the research model is acceptable, which means that innovation has a positive effect on business performance. The implication of this research is that business performance can be improved through product innovation, process innovation, and distribution innovation.

Keywords
Keywords: Innovation, Business Performance, SMEs, Indonesia

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/KhYHZumUJcgk

Corresponding Author
Dewi Anggraeni

Institutions
University of Indonesia

Abstract
In recent years, marketers use social media as their marketing communication platform which is caused by the growth of social media users. Instagram, as one of the fastest growing social media, enable its user to share photo or video through their platform. Ads on Instagram can be categorized as In Feed Native Advertising which have proved by recent studies as the promising solution for ad avoidance. However, consumer-s acceptance of native advertising can be a double-edged sword due to the potential of consumer deception because of consumer-s inability to recognize the ad. So that, the Federal Trade Commission enforce the marketer to disclose if the post is an ad. Recent studies about advertising disclosure has focused on position, language, duration, and timing but the study for implementing disclosure in social media ad was limited. So that, in this study we examined the effect of Instagram ad disclosure position on attitude toward ad, attitude toward brand, and intention to share EWOM. An experimental study was conducted to test the effect of top (Group A) and bottom (Group B) disclosure position among 220 Instagram users. Results indicate that response for Group A has lower attitude toward ad, attitude toward brand and intention to share EWOM due to the activation of persuasion knowledge model. This study provides an empirically contribution and strategic implication for marketer-s decision making process in implementing the ad disclosure on their Instagram ad.

Keywords
Instagram, Native Advertising, Disclosure Position, Attitude

Topic
Marketing Management

Link: https://ifory.id/abstract/DpaRfjgLA8UW

Corresponding Author
Ahmad Fuad

Institutions
Universitas Pendidikan Indonesia

Abstract
This paper analyzes the effect of macroeconomic indicators, including Gross Domestic Product (GDP), inflation, Bank Indonesia interest rates (BI rates), Jakartas composite stock index, exchange rates and crude oil prices) on the performance of commercial banks in Indonesia. We use the Vector Error Correction Model (VECM) on monthly banking data from 2012-2018 and obtain several research findings. First, the impulse response function shows the greatest response to the banks efficiency performance which is proxied by the BOPO ratio due to the influence of shocks in the macro economy; The author believes the volatility of this bank efficiency indicator represents the inefficiency of commercial banks in Indonesia. Second, based on the analysis of variance decomposition, ROA and NPL provide the weakest response to macroeconomic shocks. Third, the author believe the application of Bank Indonesia interest rates as an effective monetary instrument according to result of study that Bank Indonesias interest rate shocks generally provide the biggest response from most bank performance indicators.

Keywords
Gross Domestic Product (GDP), BOPO, Impulse Response Function, Vector Error Correction Model (VECM)

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/WMK4EyUktDZR

Corresponding Author
Taufan Bahtera

Institutions
Department of Accounting, Universitas Indonesia, UI Campus, 16424, Depok, Indonesia

Abstract
This study aims to investigate how the ability of the managers affect their tendency to perform earnings management on public companies in Indonesia. We measure managerial ability using efficiency model with Data Envelopment Analysis. Using 1332 observations, this study finds that managerial ability positively affects earnings management. We also find that the earnings management does not contribute to company-s market-based performance on the subsequent year. To an extent, this shows that even though skillful managers use their skills to manage the company-s earnings with accrual management, the effort is merely just a noise for the market-based value of the company.

Keywords
Managerial Ability, DEA, Earnings Management

Topic
Financial Management and Accounting

Link: https://ifory.id/abstract/9NeH2bd6LhGZ

Corresponding Author
Reza Aulia Yushendri

Institutions
Faculty of Economy and Bussiness, Telkom University
Kampus Utara Gedung Marore
Jalan Gegerkalong Hilir No. 47, Bandung 40152,
Indonesia
rezaauliayushendri[at]gmail.com

Abstract
At present the sales competition for insurance products has Increased dramatically starting in the last few years. In addition, competition began to become more fierce, marked by the active start of the AEC organization or the ASEAN Economic Community in early 2016. Competition in insurance sales is assumed to be even more fierce with the existence of the AEC, because insurance companies will not only compete with domestic insurance company rivals, but also will face new competition from insurance companies from countries that are members of ASEAN. With this dramatic increase in competition, several insurance companies located in Bandung experienced a decline in sales of insurance products for a while before returning to a stable state. The opposite happened to Prudential insurance companies, although it had experienced a decline in sales but quickly returned to stability and increased sales more than in previous years. If this is left for the foreseeable future, other insurance companies will lag far behind Prudential. With the above problems, the author tries to help other insurance companies besides Prudential to increase sales by conducting research that is expected to help solve problems. This study aims to determine whether the marketing mix has an influence on insurance product purchasing decisions at the Prudential company Bandung branch office. This type of research is included in quantitative research, and based on its objectives classified as descriptive studies. The sample studied was decided using the Accidental Sampling technique which is one of technique used in Non Probability Sampling Method by selecting individuals that is easier to meet with a total sample of 96 respondents by result of sampling technique computation. The method of data collection is use survey questionare and analyze using descriptive analysis and multiple linear regression analysis. Research and testing is done with the help of SPSS program. From result of the research, is it found that variable product and process are the most significant marketing mixes variables toward purchase decision. Result of the research also point out that seven variables of marketing mixes simultaneously influence customer purchase decision.

Keywords
Marketing Mixes, Purchasing Decision, Insurance

Topic
Marketing Management

Link: https://ifory.id/abstract/Vn4pwgYjmyMH

Corresponding Author
Waseso Segoro

Institutions
a) Faculty Economy of University of Gunadarma, waseso[at]staff.gunadarma.ac.id, Depok, Indonesia

b) Asian Banking Finance And Informatics Institute Perbanas, lelaelvira88[at]gmail.com, Bekasi, Indonesia

Abstract
This research is shown to test the influence of marketing strategy, service quality and customer satisfaction on customer loyalty for his desire to add more saving time tandamata. The data used in this study comes from the questionnaire that has been distributed to customers who have made the product savings tandamata futures. The sample in this study is the customer, with the sample number of 135 respondents. This research method uses Structural Equation Modeling (SEM) with confirmatory analysis, with AMOS software used to analyze data. The results of analysis by software processing show that there is a positive influence of marketing strategy and service quality with customer satisfaction and then customer satisfaction with customer loyality and can not influence the marketing strategy and service quality on customer loyality.

Keywords
Strategy Marketing, service quality, customer satisfaction, customer loyalty, and Structural Equation Modeling.

Topic
Marketing Management

Link: https://ifory.id/abstract/A4QZE6vqxKDL