Page 5 (data 121 to 150 of 190) | Displayed ini 30 data/page
Corresponding Author
Arasy Fahrullah
Institutions
Universitas Negeri Surabaya
Abstract
At present, the world is entering the era of the industrial revolution 4.0. or the fourth world industrial revolution where technology has become the basis of human life. Everything becomes infinite and unlimited due to the development of the internet and digital technology. This era has influenced many aspects of life both in the economic, political, cultural, artistic, and even to the world of education. To cope with knowledge and competence challenges related to new technologies and processes of Industry 4.0 new strategic approaches for holistic human resource management are needed in manufacturing companies. Due to the continuous automation of simple manufacturing processes, the number of workspaces with a high level of complexity will increase, which results in the need of high level of education of the staff. The vision of Industry 4.0 will be bring not only new approaches but also the methodologies and technologies, which will have to be introduced into companies. The transition to such a sophisticated production will not be possible immediately. The main reasons are high financial costs and the lack of qualified employees. The challenge is to qualify employees to shift their capacities to workspaces with more complex processes and ensure the retention of jobs in changing working environments. A strategic approach for employee qualification is described in this contribution.
Keywords
Industry 4.0, Human Resources Management, Strategic Approach
Topic
Management
Corresponding Author
Kosasih Kosasih
Institutions
a) Faculty of Pharmacy, Bhakti Kencana University
b) Faculty of Engineering and Economics, Widyautama University
Abstract
Pharmacy College is demanded to have competitiveness and contribution in the economic and social development of the community which so far has been lacking. This requires a strategic entrepreneurship to be able to take advantage of opportunities simultaneously creating competitiveness advantage. This research used descriptive qualitative methods and theoretical studies to get an overview of the implementation strategic entrepreneurship pharmacy colleges. The results of the field study showed several obstacles and weaknesses of pharmacy colleges in implementing strategic entrepreneurship, including the weak mindset of entrepreneurship, entrepreneurship leadership, and the culture of entrepreneurship in managing resources, so that the results of innovation and downstreaming of research results are still not widely felt by the public.This requires the application and development of an appropriate strategic entrepreneurship model to be used in pharmacy colleges in seeing opportunities and increasing competitiveness through managing available resources.
Keywords
Competitiveness Advantage; Pharmacy Colleges; Strategic Entrepreneurship;
Topic
Management
Corresponding Author
Siti Ridloah
Institutions
Faculty of Economics, Universitas Negeri Semarang
Abstract
Green industry is an industry that has the characteristics of using environmentally friendly chemicals, applying reduction, recycle, reuse and recovery in the production process, using low energy and water intensity, using competent human resources, minimizing waste and using low carbon technology. Currently the green industry is being promoted by various countries, including in Indonesia. To encourage the industry to apply the principle of green industry, since 2010 the Ministry of Industry has held green industry awarding activities. Green Industry not only encourages industrial companies to continue to make continuous improvements in all lines in order to improve production efficiency and effectiveness, but also provides evidence that even a low cost or no cost approach can have a major impact on industrial companies. Not only financial benefits through savings and increased productivity, but also provide a new image for the company as a Green Industry. Based on the description of the conditions and challenges mentioned above, it is necessary to conduct research to find out what strategic priorities green companies need in Indonesia. This type of research is exploratory research. The research method used in this study is qualitative clustering through idea networking to obtain the strategic priorities of the company predicated on the green industry in Indonesia.
Keywords
Green Industry, Concept Mapping, Strategic Priorities
Topic
Management
Corresponding Author
Agus Supandi Soegoto
Institutions
Sam Ratulangi University
Abstract
This study aims to determine strategies to improve consumer purchasing decisions through Product Quality, and Servicescape in the Supermarket business either partially or simultaneously. The study research method used was the quantitative method with multiple linear regression analysis. Three variables measured were Product Quality and Servicescape as an independent variable (X) and Customer Purchase Decisions as a dependent variable (Y). The object of this research was Supermarket business customers as the unit of analysis. The technique of data collection used saturated random sampling with 100 respondents of Supermarket business in Manado City, Bitung and Tomohon as a big city in North Sulawesi. The statistical analysis used classical assumption test and hypothesis testing of z, t, and F with significant level (a) 5% and calculated by Eviews program. The analytical method is descriptive verificative. The results showed both simultaneous and partial Product Quality and Servicescape significantly influence purchasing decisions. Applying the right product quality and Servicescape strategy will increase consumer interest in buying products offered at the supermarkets visited.
Keywords
product quality, servicecape, purchase decisions
Topic
Management
Corresponding Author
Kris Brantas Abiprayu
Institutions
(a) (b) (c) Management Department, Universitas Negeri Semarang
Abstract
As the investment activity in companies go, they surely will need a certain amount of fund to make sure they able to grab the investment opportunity they faced. There are many ways for company to acquire the fund they needed, using retained earnings as the way to exploit their internal finance is one way of it, and the other way is by issuing bond or stock. Within field of finance, there are two most contradicting theories which are pecking order theory and trade-off theory. Using the sample of public companies in Indonesian Stock Exchange, we examine the funding decision of all companies (exclude finance industry) in Indonesia. We find that, while large firms exhibit some aspect of pecking order behavior, the evidence is not robust to the inclusion of conventional leverage factors. Financing deficit is less important in explaining net debt issues over time for firms of all sizes.
Keywords
Financing Decisions, Pecking Order Theory, Trade-off Theory
Topic
Management
Corresponding Author
Rara Dzikrina Istighfaroh
Institutions
School of Business and Management, Entrepreneurship, Bandung Institute of Technology – Indonesia
Abstract
Most of business in the world, including Indonesia, consists of SMEs (around 99% of the total enterprises). With this large number of SMEs must be balanced with good performance in order to sustain and beneficial for the nation, considering their contribution that almost two-third of the national GDP. In this modern era, where everything is connected, we cannot assess SMEs performance solely on conventional products but also need to add other abilities from a founder to be able to bring the company to continue and growth. This, marketing, innovation, learning, and digital capabilities are the key capabilities for the firms in their efforts to achieve superior performance especially in Indonesia. Thus, this research aimed to investigate to what extend founder capabilities are effective on SME performance. To answer the research objective, this research used quantitative method. To assess SMEs performance through founder capabilities in doing marketing, innovation, learning, and digital, a survey was conducted. The samples for the surveys was drawn from difference group of SMEs (micro, small and medium) and across industrial sector, approximately 100 samples were gained for the study. The questionnaire from the survey then analyzed using multiple linear regression to investigate the effect of independent variables (marketing, innovation, learning, and digital capabilities) toward dependent variable (SMEs performance). The author also uses Somers- D for knowing about the effect of control variables (SME industry).
Keywords
Small Medium Enterprise, SME performance, Innovation Capability, Learning Capability, Marketing Capability, Digital Capability
Topic
Management
Corresponding Author
Dandy Aldilax
Institutions
abc) School of Business and Management, Bandung Institute of Technology, Jalan Ganesha 10, Bandung 40132, Indonesia
*dandy.aldilax[at]sbm-itb.ac.id
Abstract
The global trend of apparel industry is having positive correlation with Indonesia fashion retail trend. Since 2012 apparel industry has 3,50% market growth. Then it is steadily increasing until 2018 with 5.69% market growth, but in the next 2 years, apparel industry will reach its highest market growth with 6,16%. The current trend in fashion, some expert define two difference of fashion made. There are fast fashion and slow fashion. Recently, there has been growing in awareness among Indonesia consumer about environment make slow fashion product become more popular. However, there are lack of empirical evidence about Indonesian consumers- slow fashion purchase decision and environment-friendly attitudes. This research aim to investigate the influencing factor of slow fashion product purchase decision among Indonesian youth. Based on the result, researcher can determine influencing factor of slow fashion product purchase decision. This research used quantitative approach through questionnaire with total 250 respondents ranging age 18-24 in 3 major cities in Indonesia which is Bandung, Jakarta, and Surabaya. The data were analyzed by multi linear regression method to identify correlation. In investigating the influencing factors, researcher gain four hypothesis from literature review. The factor tested in this research are personal environmental norms, past environmental friendly behavior, green marketing, and peer influence in green context. The result of the study shown only peer influence in green context has significant correlation to slow fashion product purchase decision. This study is important to understand customer behaviour in slow fashion product and help marketer to find right marketing strategy. Moreover, result of the study could also improve and strengthen slow fashion brand business based on selected variable to be more competitive.
Keywords
Purchase Decision;Slow Fashion;Indonesian Youth;Green Behaviour;Environmental Friendly Attitudes
Topic
Management
Corresponding Author
Neni Setiarini
Institutions
Universitas Komputer Indonesia
Abstract
Abstract— This research was conducted in CV X. This research aims to formulate a strategy for developing fishery processed products in the future at CV X. This research was conducted with a case study in CV X. This research used a qualitative method. The type of data collected includes primary data and secondary data. The technique of taking respondents using snowball sampling and respondents interviewed are the owner of the company, manager of education and business development, head of production, administration, quality control, reseller of two people, and consumers. Analysis of the data used in this research is descriptive analysis using the SWOT tool. The results showed the companys position is at the coordinates (3,274; 3,018) located in quadrant I which means the company has the opportunity and strength so that it can take advantage of existing opportunities. The biggest strength that companies calculate is the variety of products in processing, while the biggest opportunity that is needed by the company is the GEMARIKAN program. The strategy applied in this condition is the S-O strategy. This research provides information to CV X in making decisions to implement effective and efficient business development strategies. Keywords— External Environment, Internal Environment Product, Strategy, SWOT
Keywords
External Environment, Internal Environment Product, Strategy, SWOT
Topic
Management
Corresponding Author
Azeria Ra Bionda
Institutions
a) Master of Management, Faculty of Economics and Business, Universitas Indonesia
Kampus UI Salemba, Jakarta, Indonesia
*azeriarabionda[at]gmail.com
b) Faculty of Economics and Business, Universitas Indonesia
Kampus UI Salemba, Jakarta, Indonesia
Abstract
This study aimed to describe the analysis effect of financial performance to cumulative returns of companies listed in Indonesia Stock Exchange before and after merger and acquisitions for the period of 2014-2018. The purpose of this study is providing the result of merger and acquisitions which is synergy and value added for the cumulative returns of the companies based on the calculation of financial ratio and cumulative returns of the companies before and after merger and acquisitions using event study approach. To calculate the financial performance of the companies, this study using the parameters of financial ratios such as; Return on Assets (ROA), Return on Equity (ROE), Current Ratio, Debt Ratio, Total Assets Turnover (TATO), and Tobin-s Q Ratio. Beside those financial ratios, this study also calculates the Cumulative Return of the companies with the period 30 days before and after merger and acquisitions.
Keywords
Merger; Acquisitions; Return on Asset (ROA); Return on Equity (ROE); Current Ratio; Debt Ratio; Total Asset Turnover (TATO); Tobin-s Q Ratio; Cumulative Returns; Event Study
Topic
Management
Corresponding Author
Lucky Adhitiya
Institutions
a) University of Indonesia
*luckyadhitiya16[at]gmail.com
b) University of Indonesia
Abstract
At the moment the world market continues to change, sustainability pillars such as environment, economy and social justice have become part of marketing decision-making. Developing a marketing strategy in the midst of current environmental and economic issues has led to a focus on the importance of green marketing. Using the theory of consumption values and value-attitude-behavior model, this research proposes to explore the green consumer behavior for green products in Indonesia. Attitude toward green product and consumer values such as functional value (price and quality), social value, conditional value, epistemic value, emotional value, and environmental value were used to study the green consumer behavior for green products. This study developed a research model and empirically tested by collecting data from questionnaires that were distributed in Indonesia. Based on a sample of 200 respondents, the results indicate that only social value has a positive impact on green consumer behavior, functional value (price), functional value (quality), environmental value, conditional value, epistemic value, and emotional value do not influence green consumer behavior. As a mediator, attitude toward green product has a significant effect on epistemic value, environmental value, and emotional value. This confirms and significantly adds to the literature of green consumer behavior in a developing market.
Keywords
Green products, Green consumer behavior, Value-attitude-behavior model, Theory of consumption values.
Topic
Management
Corresponding Author
Diki Ganthika
Institutions
Master of Management Study Program
Universitas Komputer Indonesia
Abstract
This research is intended to find out about the effect of customer value in tourism industry to influence the costumer loyalty at one of the tourism location in Bandung. This research will use questionnaries as a tool to collect data perceptions of respondents for the descriptive and and verification techniques. The research respondents is the tourist who visit the tourism location by the number of 200 respondents. The result showed that there was a positive effect of customer value to the customer loyalty of that tourism location.
Keywords
customer value, customer loyalty
Topic
Management
Corresponding Author
Dini Ika Septiani
Institutions
School of Business and Management, Bandung Institute of Technology
Abstract
Despite the higher contribution of Micro Small Medium Enterprise (MSME) in Indonesia economic growth most of MSME-s In Indonesia has a problem to scale up their business. An Intense competition become one of the reasons. In order to capture the current market a company should concern to determine the consumer purchase intention. However, customers purchase intention is a complex process. It is known that customers- price perception, perceived quality, and brand Image are factors that influence the purchasing intention of the product. The absence of owner knowledge in knowing customer perception toward the brand indicate to cause the low of customer intention to buy the product. This study discusses about the effects of Customers- Price Perception, Perceived Quality, and Brand Image on purchase intentions toward local shoe brand in Bandung, Indonesia with Micro, Small and Medium Enterprise Scale. The research using non-probability sampling data collection technique using slovin formula with error 10% with female respondents domiciled in Bandung and Jakarta. Results of this study show that Customers- Price Perception, Perceived Quality, and Brand Image has a significant result on purchase intentions in local shoe brand in Bandung.
Keywords
purchasing intention, perceived quality, price perception, brand image, perception
Topic
Management
Corresponding Author
Arif Darma Sukmawan
Institutions
a) Universitas Komputer Indonesia
b) Postgraduate Faculty
c) Master of Management Study Program
Abstract
Information systems (IS) are experiencing very rapid development so that it becomes a necessity for organizations, companies and individuals. They even become basic necessities for large companies because they can provide convenience, speed and accuracy in processing data to become the necessary information. This research was conducted in a regional drinking water company in Bandung, namely PDAM Tirtawening. The purpose of this study was to determine the effect of the application of information systems on employee performance at PDAM Tirtawening. Descriptive and verification analysis methods are used to answer the problem formulation in this study. Respondents in this study were 114 PDAM Tirtawening employees who used applications in customer mutation activities, meter recording, billing systems and digital asset mapping. Regarding the population, the sampling used in this study is saturated sampling. To test the hypothesis, quantitative analysis methods are used with Structural Equation Model analysis techniques or commonly known as SEM (Structural Equation Model).
Keywords
information, system, technology, performance
Topic
Management
Corresponding Author
RUDI ASFAR RIFAI
Institutions
a. Universitas Komputer Indonesia
Jalan Dipatiukur 112-116,Bandung 40132, Indonesia
*rudiaa30[at]mahasiswa.unikom.ac.id
Abstract
This paper aims to see how much influence innovation has on the performance of micro, small and medium businesses in Bandung Regency. This research uses descriptive method with the aim of collecting detailed data so that it can describe how much influence innovation has on performance in detail. This research uses descriptive method so that the research instrument can be a questionnaire for Micro, Small and Medium Enterprises in Bandung Regency. Innovation has a significant influence on improving the performance of micro and small businesses. The conclusion of this study is that innovation has an influence on performance in micro, small and medium enterprises. So that it is expected that every micro, small and medium scale business will increase innovation both in products and in the production process.
Keywords
Micro, Small and Medium Enterprises; Performance; Innovation; Descriptive Method
Topic
Management
Corresponding Author
Andriyati Tanjung
Institutions
Magister of Management, Faculty of Postgraduate,
Universitas Komputer Indonesia, 112-116 Dipatiukur Street,
Lebak Gede, Coblong, Bandung, West Java, 40132, Indonesia.
Abstract
In the current era of business, one of the businesses in the field of financial services is increasing, including cooperative business. At present the cooperative is felt important in increasing economic growth in Indonesia. So the purpose of this study is to determine the motivation for job satisfaction and the impact on employee performance. For the method in this study using descriptive methods and verification methods. Then this study uses an ordinal scale and the sampling technique uses a saturated method that is using all employees totaling 115 employees. While the analysis in this study used SEM (Structural Equation Modeling). And for the program in this study using LISREL. The results of this study indicate that work motivation affects job satisfaction and the impact on employee performance.
Keywords
Motivation, job satisfaction, employee performance
Topic
Management
Corresponding Author
HALID HASAN
Institutions
UNIVERSITAS BRAWIJAYA
Abstract
Abstract— This research is conducted to see the direct and indirect relationship among organizational culture, organizational learning and creativity as well as employees performance. With the assumption is that employee-s performance can be affected by a conducive organizational culture, a sustainable learning process, and creativity awareness of the employees. This study applied the quantitative method with the total samples are 96 employees consisting of BNI-s employees in 14 branch offices, East Java, Indonesia. The data was analized by using PLS method in order to measure both the indirect and direct relationship between organizational cukture, learning organization, creativity, and the employees performance.. The result shows that there is relationships between the organizational culture, organizational learning, and creativity with the employee-s performance. The relationship among the tested variables shows that the indirect relationship between organizational cultures with the employee-s performance through organizational learning and creativity is stronger than the direct relationship among them. It is important to measure employee-s performance in order to know the organizational performance. Organizational culture, organizational learning and creativity are some variables among other variables that affect the employee-s performance. Employee-s performance itself is important in order to anticipate the fast changing of the society both related to the habit and technology. The further study is needed to know that other variables affect the employee-s performance in relation with the changing demand.
Keywords
organizational culture, organizational learning, creativity, employees performance
Topic
Management
Corresponding Author
Novihana Noor Pradita
Institutions
Universitas Indonesia
Abstract
Firms with concentrated ownership structures are commonly found in Southeast Asia. In Indonesia, the biggest control of the firm comes from the family. Concentrated ownership can lead to agency problem between controlling shareholders and non-controlling shareholders where controlling shareholders whom also often acts as management, make decisions which bring personal benefit at the expense of non-controlling shareholders for example by investing on risky projects or known as overinvestment. Therefore the existence of independent board is very important. This study aims to proof whether the existence of independent board could lower the tendency of family firms in Indonesia to overinvest. Using firms listed on Indonesia stock exchange from 2011 to 2017 as research samples the presence of independent directors negatively related to overinvestment meanwhile independent commissioner positively related to overinvestment. Moreover, independent directors can weaken the tendency of family firms to overinvest when family ownership on the firms is low.
Keywords
Ownership structure, board independence, overinvestment, corporate governance
Topic
Management
Corresponding Author
muhammad fillius ramdan
Institutions
faculty of magister management
Abstract
This research is intended to find out how much influence the atmospheric experience in tourism has on the interest in repurchasing customers in tourism in one of the tourist attractions in Bandung. In its implementation, this study uses descriptive and verification techniques by distributing questionnaires to 100 respondents. The results of this study prove that atmospheric experience affects the interest in repurchasing. The experience of the atmosphere presented by tourist attractions influences the quality of tourist attractions.
Keywords
atmosphere, experience, repurchase decisions
Topic
Management
Corresponding Author
Nikita Astria
Institutions
Universitas Komputer Indonesia
Abstract
The act of transacting through e-commerce can be said to involve high risk. For that reason, it is obvious that customer trust factor represents primary factor in e-commerce. This research aims at analyzing (1) the effect of vendor-s ability, benevolence, and integrity variables toward e-commerce customers- trust in Indonesia; (2) the effect of vendor-s ability, benevolence, and integrity variables toward the level of e-commerce customers- participation in Indonesia; and (3) the effect of trust variable toward level of e-commerce customers- participation in Indonesia. This research makes use of Indonesia e-commerce users as research samples while using likert scale questionnaire for data collection. Furthermore, the questionnaires are sent to respondents through mailing list. Out of three predictor variables (ability, benevolence, and integrity), it is only vendor-s integrity that has positive and significant effect on cutomers- trust. On the other hand, it is only vendor-s integrity and customer-s trust that have positive and significant effect on e-commerce customers- participation in Indonesia.
Keywords
e-commerce, participation, trust, ability, benevolence, integrity
Topic
Management
Corresponding Author
Eka Destika Sandakila
Institutions
Magister Management, Faculty of Economics and Business, University of Indonesia
Jl. Salemba Raya, RW.5, Kenari, Kec. Senen, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10430
Abstract
Many of organization implement code of conduct as an explicit guidance to help employees knowing the standard of ethics from management-s viewpoints, with the aim to gain productivity achieving organization-s goal. The purpose of this paper is to examine the influence of ethics institutionalization on organizational citizenship behavior and to analyze the role of organizational commitment in mediating the impact of ethics institutionalization on organizational citizenship behavior with psychological empowerment as a moderator in one of State Institution in Indonesia. This research will use quantitative approach with online survey method to 250 respondents which were determined by purposive sampling method. Respondents come from employees of XYZ State Institution who already work at the institution for minimum 2 years. Based on analysis from preliminary literature, it can be concluded that all variables used in this research are valid, reliable and having correlation with each others. This research is still on progress and result will be discussed further.
Keywords
Institutionalization of Ethics; Explicit Ethics Institutionalization; Implicit Ethics Institutionalization; Organizational Commitment; Psychological Empowerment; Organizational Citizenship Behavior
Topic
Management
Corresponding Author
Muammar Luthfi Al Hakim
Institutions
a) Faculty of Economics and Business, Universitas Indonesia
Jalan Salemba Raya 4, Jakarta 10430, Indonesia
*mmrlthf[at]gmail.com
b) Faculty of Economics and Business, Universitas Indonesia
Jalan Salemba Raya 4, Jakarta 10430, Indonesia
Abstract
This study was conducted to see the effect of leader-member exchange and fun at work on work engagement and deviant workplace behavior in Indonesian Telecommunication Company. Respondents are permanent employees of Telkom Indonesia Company located at the headquarters involving 130 respondents. The data were collected using a set of questionnaires and were analyzed using SEM technique with LISREL 8.80 application. The results showed that leader-member exchange has a positive significant effect on fun at work and work engagement and negative significant effect on deviant workplace behavior. In addition, this study also found that fun at work has a positive and significant effect on work engagement but does not have a significant effect on deviant workplace behavior. This study also compared the direct influence of leader-member exchange on work engagement and deviant workplace behavior with the indirect one through fun at work.
Keywords
Leader-Member Exchange; Fun at work; Work engagement; Deviant workplace behavior
Topic
Management
Corresponding Author
Putri Murwani Handayani
Institutions
Master of Management, Faculty of Business and Economics, Universitas Indonesia
Abstract
Working in a non-profit institution is considered not only about a how much earned salary, but rather about the motivation to do more with the community. Employees in non-profit organizations join for various reason but psychological appreciation and satisfaction are important motives for volunteering. This study will examine the relationship between volunteer-s motivation, perceived organizational support, employee well-being and organizational commitment in Non-Governmental Organizations (NGOs) for health sector in Indonesia. This study used a questionnaire as a data collection method which would be assisted by HR Department in several NGOs in Indonesia to be distributed such as The Global Fund, KNCV, Yayasan KNCV Indonesia, FHI 360, etc. The data analysis method in this study is Structural Equation Modeling (SEM). The researchers collected data from 100 employees. The result shows that volunteer motivation and perceived organizational support have significant effect on employee well-being and organizational commitment to Non-Governmental Organizations in the field of health in Indonesia.
Keywords
Volunteer Motivation, Perceived Organizational Support, Organizational Commitment, Employee Well-being, NGOs
Topic
Management
Corresponding Author
ALAM GUMILANG RAMADHAN
Institutions
UNIVERSITAS KOMPUTER INDONESIA
Abstract
The current condition of competition in the health sector is getting tougher. This is caused by many people use hospital facilities to obtain health services. Satisfaction patient is the most important thing that must be achieved by every health facility. As the spearhead health services, health insurance programs organized by the Guarantee Organizing Agency Social Health in hospital outpatient units are required to be able to provide health services that can meet patient expectations. However, in organizing a guarantee program health, there are still some problems, one of which is a serious obstacle for patients waiting in line with a longer time to get health services so that patients get service that is not maximal. Then the assessment for customer satisfaction is derived from services at the Health Insurances Companies, where participants are served for administrative and information processes. At this stage there are several problems including the existence of a system disturbance which causes the system to malfunction and finally the service process is constrained. This study aims to determine what factors influence customer satisfaction. This research uses quantitative methods. This type of research is descriptive and quantitative, with a questionnaire collection method. The results of this study are service quality, one of which affects customer satisfaction.
Keywords
Customer Satisfcaction, Health Insurances Companies, Service Quality
Topic
Management
Corresponding Author
Nadya Annisa Fitria
Institutions
a) Magister Management, University of Indonesia
Salemba Raya 4, Jakarta 10430, Indonesia
*nadya.annisa30[at]gmail.com
b) Magister Management, University of Indonesia
Salemba Raya 4, Jakarta 10430, Indonesia
*elevita[at]ui.ac.id
Abstract
The increasing of restaurant numbers every year has affected the intensity of competition in the restaurant industry. In order to be stand out among competitors, the good perceived image of the restaurant is needed and could be maintained by positive word of mouth spread in the community. The present study examines if employee behavior comprising of personal and functional service aspects in casual dining restaurant has an impact on word of mouth intention. The proposed conceptual model includes a full mediation of customer satisfaction. Using a survey approach, the questionnaire was distributed to 198 respondents of age 17 years and above which were already been to one of the particular casual dining restaurants in Jakarta. The data were analyzed using structural equation modeling. Based on the results of the study, both personal and functional aspects can significantly predict customer satisfaction, although the functional aspects have contributed more significantly than the personal aspects. In addition, the result revealed that customer satisfaction will eventually affect word of mouth positively. It was also found that the uniqueness of the restaurant theme, atmosphere, and variety of menu choices are the factors that affect the tendency of someone to recommend the restaurant to friends or colleagues. Some implications were suggested to foodservice managers include providing a training program for restaurants employees to improve both of their personal and functional services aspects. Limitation and future research directions are also discussed.
Keywords
Employee behavior, customer satisfaction, word of mouth intention, restaurant industry
Topic
Management
Corresponding Author
Laras Antania
Institutions
University of Indonesia
Abstract
The global market competition is getting intense, as well as the automotive industry. The Indonesian automotive industry is expected to grow positively in 2019, with target sales of new vehicles as many as 1.1 million units in 2019. Yet, Chinese car manufacturers flock to market their products in Indonesia. Country image become one of the important things for consumer to evaluate the quality of products. Previously, consumer-s perception about Chinese automotive products were considered as low quality inexpensive products, but now the trend is shifting. In the middle of 2018, DFSK (DongFengSokon) Chinese automotive products introduces a 7-seater SUV named ‘Glory 580- in Indonesia. DFSK using Agnez Monica as an endorser to support their brand. Agnez Monica consider to reflect the similarity of DFSK Glory 580-s personality; energetic, challenging, and expected to ‘go international-. The purpose of this study is to investigate the impact of country image (cognitive and affective) toward product image and purchase intention. And also investigate the success driver of marketing strategy by using celebrity endorser on purchase intention of DFSK Glory 580. A survey design was used to test the proposed linkages among the variables. Target of population of the survey was Indonesian consumers and automotive enthusiast.The study shows that the only cognitive country image that has significant impact to product image and purchase intention of China-s product, and there are only two endorser-s success driver that has significant impact to purchase intention of DFSK Glory 580.
Keywords
Country image, cognitive country image, affective country image, celebrity endorser, purchase intention
Topic
Management
Corresponding Author
Shafinar Ismail
Institutions
Faculty of Business and Management, Universiti Teknologi MARA Cawangan Melaka, 110 Off Jalan Hang Tuah, 75300 Melaka, Malaysia
Abstract
The highlighted issue in this research is low intention to repay loan among households. Low loan repayment intention can lead to default payment, delinquency as well as bankruptcy. This research is to investigate the impact of financial attitude and financial literacy on loan repayment intention. The total of 257 respondents in this research is households in Melaka. The sampling chosen in this research is purposive sampling. By using the Statistical Package for the Social Science (SPSS) version 22, all data gathered were analysed. In order to obtain the result, frequency distribution, descriptive analysis, reliability analysis and Pearson correlation analysis were conducted in the analysis part. This research found that financial attitude has a significant impact towards loan repayment intention. These finding could contribute to the body of knowledge by identifying determinants of loan repayment intention among households. Financial attitude is identified as a construct that guides future behaviour or the cause of the intention that leads to repay loan.
Keywords
financial attitude, financial literacy, loan repayment intention
Topic
Management
Corresponding Author
Riyan Emeraldi Rahman
Institutions
Magister Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Indonesia
Abstract
Recently, YouTube has been the most used social media platform by Indonesians, according to a research conducted by Hootsuite in 2019. Apart from the main function as a medium for publishing contents, YouTube is also known as a medium to do marketing activities for various types of products. There are some people who can make a big impact and well-known on social media, they usually called as an influencer. This research is focus on the impact of social media influencer value (SMIV) model in influencer marketing towards a product, which in this research is recognized as a high involvement product. The main topic in this research is to know will the SMIV model, which consists of advertising value and source credibility can or cannot affect consumers brand awareness and intention to purchase. The method used in this research is quantitative research, by conducting online survey process. All of the obtained data will be analyzed using the Structural Equation Model (SEM) method. The result is SEM path modelling shows that most part of the SMIV model has direct and significant effect towards consumers brand awareness and intention to purchase. Further results are also discussed in this research.
Keywords
Marketing, Digital, Influencer Marketing, YouTube, Brand Awareness, Purchase Intention, Conference
Topic
Management
Corresponding Author
Anindita Ratnawati Aditya
Institutions
Master of Management, University of Indonesia
Jalan Salemba Raya 4, Jakarta, DKI Jakarta
10430 ID
Abstract
The development of cafe business in Indonesia has recently increased, making the level of competition become tighter. This is what makes cafe business must be able to maintain customer loyalty, due to the characteristics of consumers tend to try new things or places. The customer-s decision making is affected by various factors such as other customer reviews, review platforms, and property characteristics as well as the customers profile itself. In this context, research was conducted to determine the impact of online reviews on social media platform on consumer-s purchase intention in choosing first visited cafe. This study referred to the former research model and empirically tested by collecting data from questionnaires that were distributed using online survey. Six features of online reviews content and one source attribute were identified, namely usefulness, reviewer expertise, timeliness, volume, positive online reviews, negative online reviews, and comprehensiveness. Regression analysis was used to examine the impact of these attributes on consumer purchase intention. The results of the regression analysis that showed significant relationships between variables are usefulness, reviewer expertise, volume, negative online reviews, comprehensiveness, along with property characteristics on consumer-s purchase intention. The results of this study can be used by cafe entrepreneurs to develop their strategies for engaging potential customers. Cafe entrepreneurs can pay more attention to the most encouraging factors that attract customers to make purchasing decisions.
Keywords
Online review, electronic word-of-mouth, social media platform, cafe, purchase intentio
Topic
Management
Corresponding Author
Sitauli Dewikristi Siallagan
Institutions
(a) Department of Management, Faculty of Economics and Business, Universitas Indonesia, Kampus UI Depok 16424, West Java, Indonesia
Abstract
Airline is a low profit margin and high competition industry. One of the major cost in the airline industry is jet-fuel cost. Like most of commodities, jet-fuel price is highly volatile which encourages companies to engage in hedging activities. This paper examines the impact of operational and financial hedging to airline operating performance. We perform an empirical study by using the airline data from 2013 to 2017. To test the impact of hedging in airline operating performance, we regress the operating cost to revenue ratio, operational hedging, financial hedging and other control variables. This study found that financial derivative hedge can reduce the dollar needed to generate airline revenue, while the operational hedging increase it.
Keywords
Airline, Airline performance, Fuel Hedging, Operational Hedging, Financial Hedging
Topic
Management
Corresponding Author
Bogi Mahendra Wirawan
Institutions
a) Faculty of Economy and Business, Lambung Mangkurat University, Banjarmasin, Indonesia
*bogimahendra[at]gmail.com
Abstract
Employees becoming one into their job, or so called job engagement, is a thing that reciprocally beneficial to both employees and company. By having job engagement, employees can actualize themselves fully in their job; and by doing so achieving company target becomes no big deal. Some supports from company may have good impact to the employees perception toward their job, but others may feel it is not necessary, since they already have high self-efficacy. The aim of this study is to analyze whether job engagement is influenced directly by Perceived Organizational Support (POS) and through mediation of Occupational Self-Efficacy (OSE). A total of 62 employees in a dealership company in Banjarmasin completed questionnaire. The data was analyzed using Partial Least Square with Smart PLS 3.0 software. The results proved that POS had no effect on job engagement, and OSE had no mediation effect on the relationship between the two. The implication of the results will be discussed.
Keywords
job engagement, perceived organizational support, occupational self-efficacy
Topic
Management
Page 5 (data 121 to 150 of 190) | Displayed ini 30 data/page
Featured Events
Embed Logo
If your conference is listed in our system, please put our logo somewhere in your website. Simply copy-paste the HTML code below to your website (ask your web admin):
<a target="_blank" href="https://ifory.id"><img src="https://ifory.id/ifory.png" title="Ifory - Indonesia Conference Directory" width="150" height="" border="0"></a>Site Stats