Indonesia Conference Directory

Corresponding Author
Syukri Yusuf Nasution

Institutions
Research Center for Science and Technology Innovation and Policy Management
Indonesian Institute of Sciences

Abstract
The aim of this study is to know the availability of raw material to produce the Mangosteen Peel Nano Tea and to validate the economic value of it in a business scale. The area that has the most mangosteen production is West Java. As for the process of utilizing mangosteen peel into nano tea, it requires at least 7 processes in production. This study also used five methods to find the economic value by using Payback Period (PP), Average Rate Return (ARR), Net Present Value (NPV), Internal Rate of Return (IRR), and Profitability Index (PI). The result of this study are PP was 1 year and 11 months; ARR was 137%; NPV was Rp 3,079,664,331; IRR was 38.35% which is greater than the rate of return; and PI worth 1.36. These results show that the utilisation of mangosteen peel can be a profitable business.

Keywords
Mangosteen; techno-economic analysis; supply chain; Nano Tea; Indonesia.

Topic
Marketing Management

Link: https://ifory.id/abstract/ydWEw4Z73GLj

Corresponding Author
Dodi Permadi

Institutions
UPI

Abstract
The purpose of this research is to measure technology capabilities in the logistic cluster as a prerequisite for collaboration. Measurements using the technometric method to determine the TCC index (Total Contribution Coeffisient) from 20 companies. The results indicate of the measurement of technological capabilities showed the average tecnoware index (0.38), humanware (0.39), infoware (0.33), orgaware (0.36), with an average total index of 0.37. This index shows the capability to collaborate with companies in clusters that need development. The results of the measurement of the effect of technology capability on marketing strategies measured through lower cost and differentiation strategies are predicted to have significant influence.

Keywords
logistics cluster, TCC, marketing strategy, lower cost, differentiation

Topic
Marketing Management

Link: https://ifory.id/abstract/ZG4fWhwBgU3d

Corresponding Author
Mudji Sabar

Institutions
University of Mercu Buana (UMB), Jakarta-Indonesia

Abstract
This research is aimed to explore the challenge of visitors- experience of Museum Nasional (MN) in Jakarta, Indonesia. This is a case study employing descriptive analysis. The sample size is 251 respondents. This study applies a convenient sampling technique as a method to collect the primary data. This study uncovers the evidence of the visitors- satisfaction in terms of museum-s cleanliness, service delivery, collection display, and ambience facilities. This research shows the visitors- intention to recommend others to visit MN. The majority of the visitors (83%) confirm the high density of the museum, which causes them feel less comfortable. The research recommends that MN management should take managerial efforts to improve the level of the visitors- experiences. Among others, they should apply digital reservation system to register and schedule group visitors on the basis of “first come first serve” principle. In addition, the management should innovatively create new attractions or novelties based on the visitors- preferences in order to maintain the attractiveness of the museum.

Keywords
visitors experience, museum internal regulation, electronic registration system, novelty seeking.

Topic
Marketing Management

Link: https://ifory.id/abstract/haCNTHkKR4GD

Corresponding Author
Noneng Nurjanah

Institutions
Universitas Pendidikan Indonesia

Abstract
Abstract: The purpose of this research is to develop a model which describes the factors that affect the consumer-s shopping behavior on Sephora omnichannel. The Factors influencing consumers behavior are identified through understanding about the influence of performance expectancy, effort expectancy, social influence, hedonic motivation, and habit on shopping intention in the Sephora retail omnichannel distribution channel. Research model testing was conducted using the approach of Partial least Square (PLS) with sample data obtained based through online survey of 150 respondents who had been shopping on Sephora online channel (Sephora.co.id) or offline channel (sephora store). The results of the research will predict a positive relationship between performance expectancy and shopping intention, a positive relationship of effort expectancy by shopping intention, a positive relationship between social influence with shopping intention, a positive relationship between hedonic motivation with shopping intention, a positive relationship between habit with shopping intention, and a positive relationships between Sephora shoping intention with use channel on shopping.

Keywords
Performanace Expectancy, Effort Expectancy, Social Influence, Hedonic Motivation, Habit

Topic
Marketing Management

Link: https://ifory.id/abstract/PgWQd4yEn8Vc

Corresponding Author
Heriyati Heriyati

Institutions
1Faculty of Health Sciences, Universitas Sulawesi Barat
2Faculty of Public Health, Universitas Hasanuddin
3Faculty of Economics and Business, Universitas Hasanuddin

Abstract
Dynamic capability is a companys ability to integrate, build and Rearrange internal and external competencies for a rapidly changing environment. This study aims to Determine the correlation of dynamic capability on sustainable competitive advantage at Dr. Sudirohusodo Wahidin Hospital and Hasanuddin University Hospital. This research use analytic survey with design cross sectional study approach. This research was conducted at Dr Wahidin Sudirohusodo Hospital and Hasanuddin University Hospital. Sample as many as 51 heads of service / room / installation at Dr. Wahidin Sudirohusodo Hospital and 31 heads of service / room / installation at Hasanuddin University Hospital. Data were Analyzed using Spearman correlation to see the relation of independent variable to dependent variable. The results show that there is a correlation of sensing capabilities to sustainable competitive advantage in Dr. Sudirohusodo Wahidin Hospital (p = 0.000) and Hasanuddin University Hospital (p = 0.000); there is a correlation of seizing capabilities to sustainable competitive advantage in Dr. Sudirohusodo Wahidin Hospital (p = 0.000) and Hasanuddin University Hospital (p = 0.001); there is a correlation of reconfiguration to a sustainable competitive advantage in Dr Wahidin Sudirohusodo Hospital (p = 0.000); no correlation reconfiguration of sustainable competitive advantage at Hasanuddin University Hospital (p = 0.075)

Keywords
Dynamic capability, sustainable competitive advantage

Topic
Marketing Management

Link: https://ifory.id/abstract/XRxYFqJLtyMe

Corresponding Author
Andrew Saragih

Institutions
a) Fakultas Ekonomi dan Bisnis, Universitas Indonesia, Salemba Raya 4, Jakarta 10430, Indonesia
*saragiandrewilson[at]gmail.com

b)Fakultas Ekonomi dan Bisnis, Universitas Indonesia, Salemba Raya 4, Jakarta 10430, Indonesia

Abstract
The rapid growth of Social Media user in Indonesia has created a better chance for to advertise a brand that was previously on a general internet platform, into social media platforms. Social network is basically a two-way communication media, however it is not suitable if advertisement on social media only used as a one-way promotion tools. In this study, researcher use Instagram as the social media, knowing advertising feature on this platform offers more feature for users to engage compare to other social media. The findings indicate that users attitude toward the advertisement, which influenced by Informativeness, Irritation and Entertainment influence positively on users attitude toward the brand and users engagement behaviour. A total of 195 respondents who ever found an advertisement, and currently active using Instagram participated to fill out an online questionnaire and the data analyzed using SEM (Structural Equation Modeling) .

Keywords
Brand Attitude, Engagement Behaviour, Attitude toward the Ad, Internet Advertising, Instagram, Social Network.

Topic
Marketing Management

Link: https://ifory.id/abstract/w9GWMUHgcbra

Corresponding Author
Andriasan Sudarso

Institutions
Sekolah Tinggi Ilmu Ekonomi IBBI, Medan, Indonesia

Abstract
This study aims to determine the influence Brand Image and Service Quality directly to Customer Satisfaction and Customer Loyalty. This study also examine the influence of Brand Image and Service Quality indirectly to customer loyalty through customer satisfaction.The research method used is quantitative descriptive research method. This research data is obtained from the distribution of questionnaires. The population was taken from customers of PT BPR PijerPodiKekelengen Branch of SimpangSelayang as many as 342 people and a sample of 77 people with the Slovin formula. Data analysis using WarpPLS approach. WarpPLS is one of the variance-bassed SEM statistical methods designed to solve multiple refressions when specific data problems occur, such as very small sample size, missing values and multicollinearity. PLS is an alternatice approach that shifts from a Covarian-based SEM approach to a variance-based.The results showed that there was a significant direct impact between brand image and service quality on customer satisfaction as well as on customer loyalty. And Customer Satisfaction has influence on Customer Loyalty. Brand Image has a positive and significant indirect impact on customer loyalty through customer satisfaction. Service quality also has a positive and significant indirect impact on customer loyalty through customer satisfaction.

Keywords
Brand Image, Service Quality, Customer Satisfaction, Customer Loyalty

Topic
Marketing Management

Link: https://ifory.id/abstract/tpULCdEFTq9Y

Corresponding Author
Iven Ganesja

Institutions
Magister Management - University of Indonesia
Jl. Salemba Raya IV, RW.5, Kenari, Kec. Senen, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10430, Indonesia
*iven.ganesja71[at]ui.ac.id

Abstract
In 2018 Indonesia,Digital Education and E-Learning Market Outlook issued a report entitled " Rising Trand of Blended to Drive The Future Growth”", the shown result was quite surprising because Indonesia was predicted to be the Top 5 Buyers of mobile learning products and services, competing with superpower countries such as China, the United States, together compete with developing countries such as Brazil and India. The total expenditure used to provide digital-based education in Indonesia has also continued to increase in the last five years. The E-learning industry in Indonesia is highly developed, start-up companies from within and outside the country produce online learning and tutoring with varied learning methods. One of local online learning and tutoring provider that is having very fast moves is Ruang Guru. However, competition between brands is enough to enter a fairly intense phase. When a company invests in acquiring users, there will be a big effort for customer retention, especially the usage of premium online learning and tutoring is set as periodic subscription. This study focuses on analysis the effect of brand relationship elements (satisfaction,commitment,and trust) on brand loyalty after purchasing. Using Partial Least Square as data processing method. The results of the study show that there is a significant positive effect of trust, satisfaction, and commitment to one element of brand loyalty, namely repurchase intention, while no significant positive effect between trust, satisfaction and commitment with price tolerance which will later be discussed in the discussion.

Keywords
Brand Relationship Quality, Brand Loyalty, Repurchase Intention,Service Quality

Topic
Marketing Management

Link: https://ifory.id/abstract/dVGbfuJRC4La

Corresponding Author
Bayu Kurniawan

Institutions
a) Sekolah Tinggi Ilmu Ekonomi AKA Semarang
Jl Citarum 44 Semarang
bayukurniawan3[at]gmail.com
b) Faculty of Economic and Business University of Merdeka Malang

Abstract
To achieve this goal, one solution that is being encouraged by the government is to spur domestic industries to continue to innovate in the face of the industrial revolution era 4.0. Innovation and changes to the business model are demanded to be more efficient and effective, the progress of Information Communication Technology (ICT) has also penetrated the Indonesian telecommunications industry. The sample obtained in this study was 100 respondents. The analysis of this research is regression analysis. The conclusion of the findings in this study is that the companys reputation and customer value creation have a positive and significant influence on customer satisfaction.

Keywords
Corporate Reputation, Customer Value Creation, Customer Satisfaction, Internet Provider

Topic
Marketing Management

Link: https://ifory.id/abstract/zr8uUFCvng4B

Corresponding Author
Anggono Raras Tirto Sakti

Institutions
STIE Indonesia Membangun (INABA)
Jl. Soekarno-Hatta 448 Bandung 40266 Indonesia

Abstract
This study aims to analyze the relationship between Customer Needs and Service Distribution. Influence of connection between Service Distribution and Corporate Governance. Relationship between Customer Needs and Corporate Governance. Effect of Customer Needs, Service Distribution, and Corporate Governance on Superior Services. This research was conducted on customers at Husein Sastranegara airport, Bandung. Processing data from questionnaires, interviews, and document research is processed by the Analysis of Moment Structure (AMOS) 24 program. The hypothesis proposed in this study is the correlation between variables of customer needs and service distribution, correlation of customer needs for Corporate Governance, correlation of service distribution and Corporate Governance. Effect of Customer Needs, Distribution of Services, and Corporate Governance on Superior Services.

Keywords
Customer Needs, Service Distribution, Corporate Governance, and Superior Services.

Topic
Marketing Management

Link: https://ifory.id/abstract/KmH9FebXZchC

Corresponding Author
Rama Chandra Jaya

Institutions
Sekolah Tinggi Ilmu Ekonomi Indonesia Membangun (STIE INABA) Bandung - Indonesia

Abstract
Nowadays many Small and Medium Enterprises (SMEs) in Indonesia use social media as a marketing channel. They utilize Social Media for free promotional media, provide information quickly and increase brand awareness. But the percentage of their engagement is below 1%. Low engagement will make the use of social media ineffective. Published research has dealt with a great deal about social media engagement, but has not yet addressed the human-centric brands towards social media engagement. No research has been developed regarding human-centric brands in SMEs in developing countries.The research method is descriptive verificative, with the aim of analyzing the application factors of Human-Centric Brands and Online Store Image on Social media engagement. The population of this research is the Indonesian city bandung community. The number of samples in this study were 140 people. The results of this study indicate a positive interaction from Human-Centric Brands on Social Media Engagement. But the presence of online stores is not positive towards Social Media Involvement. This research is expected to be a guide for SMEs to increase the effectiveness of social media so that it can be used as a promotional channel, effective information, and increase awareness of SME brands.

Keywords
Human-Centric Brands, Online Store Image, Social Media Engagement

Topic
Marketing Management

Link: https://ifory.id/abstract/9V6BD3YJHuEt

Corresponding Author
Dewi Anggraeni

Institutions
University of Indonesia

Abstract
In recent years, marketers use social media as their marketing communication platform which is caused by the growth of social media users. Instagram, as one of the fastest growing social media, enable its user to share photo or video through their platform. Ads on Instagram can be categorized as In Feed Native Advertising which have proved by recent studies as the promising solution for ad avoidance. However, consumer-s acceptance of native advertising can be a double-edged sword due to the potential of consumer deception because of consumer-s inability to recognize the ad. So that, the Federal Trade Commission enforce the marketer to disclose if the post is an ad. Recent studies about advertising disclosure has focused on position, language, duration, and timing but the study for implementing disclosure in social media ad was limited. So that, in this study we examined the effect of Instagram ad disclosure position on attitude toward ad, attitude toward brand, and intention to share EWOM. An experimental study was conducted to test the effect of top (Group A) and bottom (Group B) disclosure position among 220 Instagram users. Results indicate that response for Group A has lower attitude toward ad, attitude toward brand and intention to share EWOM due to the activation of persuasion knowledge model. This study provides an empirically contribution and strategic implication for marketer-s decision making process in implementing the ad disclosure on their Instagram ad.

Keywords
Instagram, Native Advertising, Disclosure Position, Attitude

Topic
Marketing Management

Link: https://ifory.id/abstract/DpaRfjgLA8UW

Corresponding Author
Hesti Respatiningish

Institutions
a) Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Rajawali
Jl.Gajah Mada Km.7, Bayan, Purworejo, Jawa Tengah
*hesti.respatiningsih[at]gmail.com
b) Program Pascasarjana Program Doktor Ilmu Ekonomi, Universitas Merdeka Malang
Jalan Terusan Dieng No. 62-64 Klojen, Pisang Candi, Kec. Sukun, Kota Malang, Jawa Timur

Abstract
When MSMEs is confronted with a global market with a high level of competition, the MSMEs problem becomes even more complicated. Consumer behavior is increasingly critical to demand any business has an advantage in market competition. The era of the industrial revolution 4.0, there are three main challenges that must be understood by MSMEs, namely technology, automation, and disruption. Application of marketing strategies through the use of digital technology is one of the efforts to scale up for MSMEs to have competitive value. This study aims to determine the effect of knowledge management on marketing performance through the competitive advantage of food processing MSMEs in Purworejo Regency. This study uses data from a questionnaire distributed to 100 Micro, Small and Medium Enterprises (MSMEs) entrepreneurs engaged in food processing. Data were analyzed by qualitative research methods with the type of exploratory research. The results showed that knowledge management had a significant effect on marketing performance through the competitive advantage of food processing MSMEs in Purworejo Regency

Keywords
Knowledge managemet, competitive advantage, marketing performance, MSMEs,market competition

Topic
Marketing Management

Link: https://ifory.id/abstract/jNuWARxQevbX

Corresponding Author
Reza Aulia Yushendri

Institutions
Faculty of Economy and Bussiness, Telkom University
Kampus Utara Gedung Marore
Jalan Gegerkalong Hilir No. 47, Bandung 40152,
Indonesia
rezaauliayushendri[at]gmail.com

Abstract
At present the sales competition for insurance products has Increased dramatically starting in the last few years. In addition, competition began to become more fierce, marked by the active start of the AEC organization or the ASEAN Economic Community in early 2016. Competition in insurance sales is assumed to be even more fierce with the existence of the AEC, because insurance companies will not only compete with domestic insurance company rivals, but also will face new competition from insurance companies from countries that are members of ASEAN. With this dramatic increase in competition, several insurance companies located in Bandung experienced a decline in sales of insurance products for a while before returning to a stable state. The opposite happened to Prudential insurance companies, although it had experienced a decline in sales but quickly returned to stability and increased sales more than in previous years. If this is left for the foreseeable future, other insurance companies will lag far behind Prudential. With the above problems, the author tries to help other insurance companies besides Prudential to increase sales by conducting research that is expected to help solve problems. This study aims to determine whether the marketing mix has an influence on insurance product purchasing decisions at the Prudential company Bandung branch office. This type of research is included in quantitative research, and based on its objectives classified as descriptive studies. The sample studied was decided using the Accidental Sampling technique which is one of technique used in Non Probability Sampling Method by selecting individuals that is easier to meet with a total sample of 96 respondents by result of sampling technique computation. The method of data collection is use survey questionare and analyze using descriptive analysis and multiple linear regression analysis. Research and testing is done with the help of SPSS program. From result of the research, is it found that variable product and process are the most significant marketing mixes variables toward purchase decision. Result of the research also point out that seven variables of marketing mixes simultaneously influence customer purchase decision.

Keywords
Marketing Mixes, Purchasing Decision, Insurance

Topic
Marketing Management

Link: https://ifory.id/abstract/Vn4pwgYjmyMH

Corresponding Author
Waseso Segoro

Institutions
a) Faculty Economy of University of Gunadarma, waseso[at]staff.gunadarma.ac.id, Depok, Indonesia

b) Asian Banking Finance And Informatics Institute Perbanas, lelaelvira88[at]gmail.com, Bekasi, Indonesia

Abstract
This research is shown to test the influence of marketing strategy, service quality and customer satisfaction on customer loyalty for his desire to add more saving time tandamata. The data used in this study comes from the questionnaire that has been distributed to customers who have made the product savings tandamata futures. The sample in this study is the customer, with the sample number of 135 respondents. This research method uses Structural Equation Modeling (SEM) with confirmatory analysis, with AMOS software used to analyze data. The results of analysis by software processing show that there is a positive influence of marketing strategy and service quality with customer satisfaction and then customer satisfaction with customer loyality and can not influence the marketing strategy and service quality on customer loyality.

Keywords
Strategy Marketing, service quality, customer satisfaction, customer loyalty, and Structural Equation Modeling.

Topic
Marketing Management

Link: https://ifory.id/abstract/A4QZE6vqxKDL

Corresponding Author
Ratih Hasanah

Institutions
a) Faculty of Communication and Business, Telkom University, Bandung

Abstract
Advertising is as one of the most effective ways to communicate with a large group of customers. Advertising message depends upon a number of factors such as presentation style, the attractiveness of the endorsers, creative appeal, advertisement content credibility. This article is an attempt to study the effect of advertisement content credibility on the response of consumers purchase intention. This research use is a quantitative research method. The sampling technique used was a nonprobability sampling technique. The technique taken from nonprobability sampling was purposive sampling technique with a number of samples counted 100 respondents. They were watching ad Lux Bunga Citra Lestari as an endorser in YouTube. The data analysis technique used was quantitative descriptive analysis and statistic descriptive analysis. Based on the results of partial hypothesis testing (t-test), obtained from LUX social media YouTube advertisement version Raise Vibration of Love has a significant influence on a purchase decision.

Keywords
Purchase decision, advertisement content credibility, Narrative online advertising

Topic
Marketing Management

Link: https://ifory.id/abstract/P8BpXFEZmgkv

Corresponding Author
Girang Razati

Institutions
Universitas Pendidikan Indonesia

Abstract
The aims to obtain the influence of product placement on interest in using services. The type of the study is using descriptive and verification. The method used is an explanatory survey with quota sampling technique of 146 respondents. The data analysis technique is using a simple linear regression with SPSS 24.0 for Windows program tools. Based on the results of the study, it can be known that the product placement has a partial effect on the interest in using services with a quite high influence category. The writer recommends that Grab companies can pay more attention to the product placement factor to increase interest in using Grabs online transportation services.

Keywords
Online Transportation, Product Placement, Interest in Using Services.

Topic
Marketing Management

Link: https://ifory.id/abstract/n8jKBuQFmWq3

Corresponding Author
Yuli Harwani

Institutions
Universitas Mercu Buana
yuli_harwani[at]mercubuana.ac.id

Abstract
This study aims to determine the influence of the perception of product quality, price perceptions and promotion to purchase at Sari Roti. This research uses quantitative methods and a sample of 160 respondents who has made a purchase Sari Roti in the west KFT housing complex, west cengkareng, west Jakarta city using purposive sampling technique and data collection using questionnaire. Method used in this study is Partial Least Square (PLS), smart PLS 2.0. The study concludes: (1) product quality significant effect to purchasing decisions, (2) price perceptions negative effect to purchasing decisions, (3) promotion significant effect to purchasing decisions.

Keywords
Product quality, price perceptions, promotion, purchase decision decisions

Topic
Marketing Management

Link: https://ifory.id/abstract/jJMg2ecTAF7D

Corresponding Author
Deden Komar Priatna

Institutions
a) Universitas Winaya Mukti
a*) Universitas Winaya Mukti

Abstract
This study examines the trustworthiness of the management of historic buildings in the Bandung metropolis by assessing the performance of service experience, brand image and customer value. (1) Service Experience received by visitors, (2) Brand Image according to visitors, (3) Customer Value, (4) Visitor Trust, (5) The amount of influence Brand Experience and Service Image has on Customer Value either Simultaneously or partially, (6) The amount of influence Customer Value has on Visitor Trust. This study uses descriptive survey and explanatory survey methods. The nature of descriptive and verification research. Primary data is distributed to a sample of 375 respondents. Respondents who came to visit the heritage building. Descriptive analysis is done by tabulating data for the average value category, for verification analysis using Structural Equation Modeling (SEM) and processing using Lisrel 8.7. The feasibility of the tested model is carried out through the conformity criteria with theoretical logic, accuracy of parameter estimates, explanatory abilities, and predictability. The results show that: (1) the Service Experience has been received by visitors to the Heritage building as an average answer of 3,221 including a fairly good category, (2) Heritage Brand stated to be quite good. (3) Customer Value has an average of 3.349 to a fairly good category, (4) The Heritage Visitor has an average good category, (5) Brand Service and Image Experience significantly influences Customer Value on visitors both simultaneous or partial and service experience give a greater influence than the Brand Image of Customer Value, (6) Customer Value has a significant effect on Visitor Trust.

Keywords
Service Experience, Brand Image, Customer Value, and Trust

Topic
Marketing Management

Link: https://ifory.id/abstract/aqV6Pcjr2MLG

Corresponding Author
Iman Sidik Nusannas

Institutions
School of Postgraduate Studies, Indonesia University of Education, Bandung.

Abstract
Mortgage loan helps consumer to buy a house by installment and helps the bank to increase their loan to deposit ratio. It covered both sides; consumer and the bank. Although mortgage loan gives the advantage to both of them, the study regarding consumer-s decision to apply mortgage loan in west java, published in international journal are not available yet. This study is to examine the effect of service quality and promotional pricing on consumer-s decision to apply mortage loan at private bank arround Kiaracondong West Java. The model has one dependent variable that is Consumer-s purchase decision and two independent variables; service quality and promotional pricing. The statistical method used to examine the research question is multiple linear regression analysis. Estimation of model used SPSS version 20 . Data collected from questionares distributed to 46 aplicant who were the loan approved during promotion program. The study indicated that service quality has a positif and significance effect on consumer-s decision to apply mortgage loan, while promotional pricing has no significance effect on consumer-s decision to apply mortgage loan.

Keywords
service quality, promotional pricing, decision to apply mortgage loan

Topic
Marketing Management

Link: https://ifory.id/abstract/MmG4FbAtxg7a

Corresponding Author
Audy Daniaguitrianda Mutiarani

Institutions
Master-s Programme in Management, University of Indonesia

Abstract
There is a growth potential for beauty products in Indonesia. Jakarta as a capital city and the surrounding areas have many malls opening with beauty stores inside, which comes with various store formats. This study aims to investigate the influence of store attributes toward patronage intention on Y generation consumers, that leads to beauty products store format choice. Store formats that investigated in this study were department store and specialty store, where is known that there is a tight competition. Data were taken from 240 respondents who at least once in a month buying beauty product. This study analysed with structural equation modeling (SEM), mediation regression, and independent t-test. After processing the data, it is shown that the relation between the atmosphere and merchandising of store attribute-s dimension to patronage intention is statistically significant through satisfaction as mediator. Meanwhile, there is a significant direct relation between the price of store attribute-s dimension to patronage intention. The result of mediation regression showed that satisfaction mediates partially in the relation between store attributes and patronage intention. Independent t-test showed that there is a significant difference in consumer perception toward products at a department store and specialty store.

Keywords
Store Attribute; Patronage Intention; Satisfaction; Department Store; Specialty Store

Topic
Marketing Management

Link: https://ifory.id/abstract/gRPpu7C6NTMz

Corresponding Author
Hasan Nuryadi

Institutions
Mercu Buana University

Abstract
ABSTRACT This study aims to analyze the effect of Transit Oriented Development (TOD) location, promotion, and company image on purchasing decisions. Apartmen Signature Park Grande, East Jakarta. The population in this study were consumers of Signature Park Grande Apartments. The sample used amounted to 100 consumers Signature Park Grande Apartments, calculated by Accidental Sampling (Convenience Sampling). The sampling method uses Non Probability Sampling. The method of collecting data uses the survey method, with the research instrument being a questionnaire. Data analysis method uses Partial Least Square (PLS). Research shows that the location of Transit Development (TOD) is not significant to purchasing decisions. Promotion has a significant effect on purchasing decisions. The companys image determines the significance of the purchasing decision.

Keywords
Location Based on Transit Oriented Development, Promotion, Company Image, Purchase Decision

Topic
Marketing Management

Link: https://ifory.id/abstract/RhZvMVTGYQty

Corresponding Author
Christina Catur Widayati

Institutions
Universitas Mercu Buana

Abstract
This study is to determine the effect of Visual Merchandising Effect, Sales Promotion and Positive Emotion on Impluse Buying Behavior. Data was collected through 155 respondents who visited the South Tangerang AEON Mall, a questionnaire-based data collection technique using a Likert scale. The method used in this research is nonprobability sampling and the data is processed with multiple linear regression equations by using the IBM SPSS Version 23 application to determine the magnitude of the percentage of the contribution of the influence of the Independent variable on the Dependent variable. The results showed that Visual Merchandising variables and Sales Promotion variables partially had a significant effect on Impluse buying variables while Positive Emotion variables did not partially influence the Impluse Buying variable. This research can be used as a recommendation for the company AEON Co.It as the parent company of AEON Mall as a recommendation to maintain and increase the number of visitors so that the company can continue to run and move forward.

Keywords
Visual Merchandising, Sales Promotion, Positive Emotion, Impluse Buying

Topic
Marketing Management

Link: https://ifory.id/abstract/PUjLkdTrXx7w

Corresponding Author
Pepey Kurnia

Institutions
Sekolah Tinggi PPM Manajemen, Jakarta, Indonesia
kurniapepey[at]gmail.com

Abstract
This study examines the factors that influence customer experience and the effect of customer experience on purchase intention. The objects of this research are shopping malls in Jakarta. The background and problems of this study arise from the presence of e-commerce, which disrupts the shopping mall industry as reflected in numerous retail spaces that have been closed in recent years. Verhoef et al. (2009) has revealed a new theory by holistically/ comprehensively examining the customer experience in the retail industry. Yang and He (2011) use the basic theory of Verhoef et al. (2009) in combination with Schmitt (1999), which is then associated with purchase intentions. In view of those theoretical descriptions, the researchers have found a gap that there is no research, especially in Indonesia, which has tested the theory of Verhoef et al. (2009) by simultaneously testing the factors influencing the customer experience as well as examining the relationship between customer experience and purchase intention. Researchers have found that service interface, assortment, price, retail brand, and social environment factors have a significant positive effect on customer experience at shopping malls in Jakarta. The atmosphere factor does not have a significant positive effect on customer experience in shopping malls in Jakarta. It is suspected that there are differences in terms of respondents profile, place, and time of respondent taking when testing the effect of atmosphere factor on the customer experience in a shopping mall. The retail brand is the factor that has the greatest influence on the customer experience in shopping malls in Jakarta. The customer experience factor has also a significant positive effect on the purchase intention in shopping malls in Jakarta.

Keywords
Purchase Intention

Topic
Marketing Management

Link: https://ifory.id/abstract/6g9ebprPyZJT

Corresponding Author
Danang Satrio

Institutions
Universitas Kristen Satya Wacana

Abstract
Message content becomes a critical factor for the success of viral marketing for cultural product. The appropriate content allows a receiver to remember the content, in particular, when emotion attributes embeds in the viral content. A receiver might be willing to continue the viral content and such content potentially spreads such as ‘endemic- and ‘contagious-. The purpose of this study is to investigate the role of emotion attributes in the viral content which arouse emotion and, in turn, affecting the intention to engage. The object of this study is viral marketing for Batik and this study makes use of experiment design. The results indicates that emotion attributes in viral content distinguish intention to engage.

Keywords
Viral Marketing, Emotion, Content, Intention to Engage

Topic
Marketing Management

Link: https://ifory.id/abstract/f7NMLQRExDJH

Corresponding Author
Ina Ratnasari

Institutions
Universitas Singaperbangsa Karawang

Abstract
The retail industry has increased from year to year. Although many online stores are emerging now, the growth of modern retailers has experienced positive growth. In Karawang District there are currently 4 large supermarkets, are Carrefour, Giant, Transmart and Superindo, with an average of 1,000 people per day. Thus needs to be a study of how consumers make purchasing decisions in these supermarkets. In this study, researchers were interested in researching impulsive purchases, especially those related to the store atmosphere that was displayed and the sales promotion carried out given the tight competition among existing supermarkets. The samples taken in this study were 258 respondents using the Slovin formula with an error rate of 5%. The analysis tool use path analysis to determine the direct and indirect effects of the variables studied. The results showed that there was a direct effect of store atmosphere on impulsive purchases of 26.8% while the indirect effect of store atmosphere on impulsive purchases was 15.9%. The direct effect of sales promotions on impulsive purchases is 23.7% while the indirect effect of sales promotions on impulsive purchases is 15.9%. The effect of store atmosphere together and sales promotion on impulsive purchases is 82.6%. Hypothesis testing shows positive and significant results. This means store atmosphere and sales promotions toward impulsive purchases.

Keywords
Supermarket, store atmosphere, sales promotion, impulsive purchase, retail industry

Topic
Marketing Management

Link: https://ifory.id/abstract/aJnTwhgXfWjZ

Corresponding Author
Riski Taufik Hidayah

Institutions
Universitas Pendidikan Indonesia

Abstract
Ciletuh - Palabuhan Ratu Geopark is a leading tourist destination owned by West Java Province at this time. This is because it has a wealth of natural panoramas that have received international recognition from UNESCO. In fact, it has not been able to significantly increase the level of visits in Sukabumi district. The triggers questions regarding the seriousness of destination management that is said to have this strong potential. This study aims to determine how much influence the experience of tourism on tourist satisfaction after visited to Ciletuh - Palabuhanratu Geopark. The research method used in this research is descriptive and verification method. The population is local tourists who have visited Ciletuh - Pelabuhanratu Geopark tourist attraction with a total sample of 100 respondents. The data analysis method used in this study was using Path Analysis. Based on the results of the study that the response of domestic tourists regarding the experience of tourism and tourist satisfaction can be said to be good and the experience of tourism influences the satisfaction of local tourists.

Keywords
Tourism Experience, Satisfaction, Domestic Travelers, Ciletuh - Palabuhanratu Geopark

Topic
Marketing Management

Link: https://ifory.id/abstract/K2UjkDqm9VYE

Corresponding Author
kunto aji

Institutions
UPI

Abstract
Abstract Purpose – The purpose of this paper is to identify and determine the connection of various antecedents from educational literary works with Halal purchase intention. It also try to investigate which antecedents have the highest possible participation toward the development of Halal food purchase intention. Today consumers all over the world have an ever increasing demand for Halal products. Many researches have focused on Halal food perception, Halal understanding and its approval invarious areas of the world. approach – A total of 200 respondents were taken from cities of Indonesia to examine the relationship of factors that influence customer-s Halal purchase intention.Data were collected through structured questionnaire having seven-point Likert scale. It was divided into few sections with statements measuring EWOM, Religiosity, Attitude, and Purchase Intention. Findings – The paper draws the findings that most of the customers rely on Halal Marketing, Personal and Societal perception. On the other hand, least importance was given to their religious beliefs when making a purchase decision. The findings also suggest that customers are influenced by Halal Marketing and Branding practices of food products as they are being influenced by EWOM. It has also been found that customers are willing to spend considerable efforts and money to purchase Halal food. Originality/value – The paper clarifies the strategies for Halal food manufacturers and marketers who are following Islamic Marketing philosophy as a base for their marketing campaigns. The study also provides a detailed insight in to various behavioural, societal and marketing dimensions that guides the customers about their purchase intentions. Keywords Religiosity, Purchase intention, Halal certification, Halal food, Halal marketing

Keywords
ewom, attitude, purchase intentions, halal product

Topic
Marketing Management

Link: https://ifory.id/abstract/Dvp3hKrRL6yM

Corresponding Author
Fariz Achmad Fauzan

Institutions
a) Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jl. DR. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154
*farizachmadfauzan[at]gmail.com
b) Sekolah Pascasarjana, Fakultas Manajemen, Universitas Pendidikan Indonesia

Abstract
The current condition of customers is that they are getting smarter, price conscious, demanding, less forgiving, and approached by many products, as well as in the banking industry. The aim of this study is to find out how the contribution of brand equity and customer satisfaction to customer loyalty of BUMD banks. The research method used is descriptive method and verification method. The population in this study was 4192, and the sample was 110. Meanwhile, data collection was carried out by observation, interviews and questionnaires to obtain primary data. Multiple linear regression analysis was used in this study to analyze data statistically. The results of multiple regression studies indicate that brand equity variables and customer satisfaction have a significant contribution to loyalty. Therefore, companies must be able to maintain the existing clients/customers seen from various factors, thus the company will get sustainable value in carrying out its business activities. The hypothesis proposed in this study is brand equity and positive and significant customer satisfaction to the loyalty of BUMD Bank customers can be accepted. Further study can be carried out by perceiving other factors that have contributions in customer loyalty.

Keywords
Brand Equity, Customer Satisfaction, Loyalty, Bank.

Topic
Marketing Management

Link: https://ifory.id/abstract/DxAhHwqNdagv

Corresponding Author
Yuli Harwani

Institutions
Universitas Mercu Buana
yuli_harwani[at]mercubuana.ac.id

Abstract
This research has a purpose to determine the effect of brand awareness,design packaging and word of mouth on costumer purchase intention. The population in this research is that consumers Mie Ufo in LSI Daan Mogot Jakarta. The sample of this research is 120 Mie Ufo consumer and the sampling technique used was convenience sample and Methods of data collection using questionnaires. The method used in this study is Partial Least Square using Smart PLS 3.0 software. The results show that: 1) Brand awareness does not have a significant effect on purchase intention. 2) Packaging Design has a significant effect on purchase intention. 3) Word of Mouth has no significant effect on purchase intention.

Keywords
brand awareness, design packaging, word of mouth, purchase intention

Topic
Marketing Management

Link: https://ifory.id/abstract/XhFH7ctUd8j3