Indonesia Conference Directory

Corresponding Author
dudi iskandar

Institutions
Faculty of Communication Science of Budi Luhur University, Jakarta, Indonesia

Abstract
The involvement of the media in the 2019 presidential and vice-presidential campaign was very clear. The journalism orientation of a media is inseparable from its background, ideology, and owner. In the political interests of the contestants, journalism as the main product of the media is challenged to remain in the principles and the journalistic code of ethics. Republika newspaper is the only national-owned Islamic newspaper. He departed and brought the values of Islam in his vision, mission and practice of journalism. The focus of this research was Republika newspaper-when the grand campaign of the two pairs of presidential-vice presidential candidates 8 and 14 April 2019. Using a qualitative approach with the critical language analysis research method from Roger Fowler et al, this study founds. The first, Republika newspaper carried the language, theme and terminology of Islam. Second, Republika newspaper tried to remain independent in reporting amid a conflict of interest when the largest shareholder Erick Tohir became the head of the campaign team of the Jokowi-Maruf Amin pair. Third, Republika newspaper tried to stand in a neutral and independent. This is evidenced by giving a balanced in the campaign reporting of the two contestants, Prabowo-Sandiago and Jokowi-Maruf Amin pairs.

Keywords
Presidential Election Campaign, Islamic Journalism, Discource

Topic
Communication

Link: https://ifory.id/abstract/jJqYwkepQGvF

Corresponding Author
muhamad zaki mustafa

Institutions
Communication Program, Faculty of Leadership and Management, Universiti Sains Islam Malaysia

Abstract
Spector (1997) asserts that communication in the organisation is a critical aspect that should be carefully promoted and monitored in any organisation; any occurrence of communication breakdown among the members in the organisation, will influence the way how each person interact with each other and how important information is shared among them. It will then influence the attitude and behaviour of each person in the organisation, including the level of job satisfaction. This article aims to analyze academics in higher education institutions satisfaction on communication at their workplace. The study implemented a sequential manner of collecting mixed methods data, which started with a qualitative study followed by a quantitative study. The first stage of the study took the form of semi-structured interviews with several key persons and focus group members in order to identify core implications of the identified discussion on communication satisfaction. A thematic analysis was employed to analyse each interview with respondents using NVivo. Quantitative data collection in the second stage involved an online survey conducted through a self-administered online survey tool- Survey Monkey. A total of 1078 academic staff from three participating public universities responded in this study, representing a total response rate of 5.7%. Descriptive and inferential analyses were employed to analyse the relationships between all variables using SPSS. The findings showed a consistent assertion among the respondents both in the qualitative and quantitative studies whereby they found that they were moderately satisfied with the communication at their workplace. The findings of this study theoretically and practically contribute in terms of understanding the state of communication satisfaction of academics.

Keywords
Communication Satisfaction, Academics, Malaysian Higher Education Institutions

Topic
Communication

Link: https://ifory.id/abstract/k2a8qmQWHNMg

Corresponding Author
Rahmadiani Indri Adi Putri

Institutions
(a) Faculty of Communication Sciences, Gunadarma University
(b) Faculty of Business Communication Management, Gunadarma University

Abstract
Penetration and the trend of digital transactions are increasingly widespread in the community. A new trend called "society without cash" targets the most productive and consumptive consumer groups and spearheads digital adopters. On Board Unit (OBU) is the latest digital transaction breakthrough that can be installed in the drivers car window to make it easier for users to transact without to stop and open the windshield. The purpose of this study is to analyze digital transaction receipts and consumer perceptions of accessibility of transportation services. This research method is quantitative, using multiple regression with SPSS software. The sample in this study were users of the OBU payment instrument with the accidental sampling method. The use of information technology and consumer perceptions of OBU payment instruments as digital transactions has a significant influence on the accessibility of transportation services. DailySocials research on the future of digital payments in Indonesia, as well as several indications that ensure users will switch to modern services. As many as 52.49% of the 1028 survey respondents stated that they are ready to switch to digital payment services, this is the basis of the OBU acceptance model, namely convenience, security, adequate information and the pleasure of transacting.

Keywords
Digital Adobter, Digital Transactions, Information Technology, Consumer Perception, Accessibility

Topic
Communication

Link: https://ifory.id/abstract/hTJvkUbcfqtF

Corresponding Author
Riyodina Pratikto

Institutions
FIKOM-Universitas Budi Luhur, Jakarta

Abstract
Bogor City Government is developing a strategy to rebrand by strengthening the citys identity from the one before Bogor Buitenzorg City "Safe, Free and Comfortable City" to "Bogor Smart City, Green City and Heritage City" Rebranding Bogor City needs to be done because because of the results of city branding before it was considered not maximal. The city of Bogor is considered a comfortable city, but it is also accompanied by social disturbances. Rebranding is the concept of giving brands to cities, not apart from the marketing communication process. Marketing communication is used to determine the target, ensuring that the right media so that the message can be accepted by the community and giving a brand to a city can be realized, inherent in the minds of the community both inside the city and outside the city. The purpose of this study was to find out the rebranding strategy of Bogor City through marketing communication. In addition to find out the barriers of the Bogor City rebranding strategy through marketing communication, and find out solutions to overcome the obstacles to Bogor Citys rebranding strategy through marketing communication. This study uses the concept of marketing communication, city branding, and city rebranding. The research method used is a case study. The results of this study are 1) The stages of rebranding carried out include: Select a Name and Symbol, Creat awareness or brand identity, Position the brand, Create a brand image and Create trust. The application of each stage refers to the potential of the city of Bogor, namely the potential of nature, the arts and culture and making activities involving the community; 2). Rebranding barriers are more to the peoples mindset that must be changed, because they are accustomed to previous behavior patterns where order is less than optimal; 3) The solution taken by Humas dan Protokoler is to continue carrying out activities that involve the community on an ongoing basis.

Keywords
city, communication, marketing, branding, rebranding

Topic
Communication

Link: https://ifory.id/abstract/2nQYLXaVUtuJ

Corresponding Author
Dede Lilis Chaerowati

Institutions
Faculty of Communication Science
Universitas Islam Bandung

Abstract
This paper discusses the efforts of the Karawang political womens caucus in building womens resources in politics.Karawang is an industrial area that still leaves poverty, especially in rural areas, due to the absorption of all workers by industry. Of the many problems in rural areas, the problems of women are more numerous. Starting from poverty, economic powerlessness, not getting access to health services, to experiencing domestic violence.The problem of women who is still high has become a driving force for the Karawang Regency Political Womens Caucus to increase womens political awareness in social life. This is intended so that women can obtain their rights as citizens equally to men. This paper was obtained through research using qualitative methods with a case study approach. Data collection techniques carried out by in-depth interviews, observation, and study of literature. Research findings reveal that womens resources in politics are built through increasing womens knowledge, capability, and leadership in politics.

Keywords
case study, human capital, human resources, political women

Topic
Communication

Link: https://ifory.id/abstract/vGAMt3dg2rYZ

Corresponding Author
Anne Ratnasari

Institutions
Universitas Islam Bandung

Abstract
A strong relationship between entrepreneurs and various parties, especially SMEs as vendors, is one of the requirements to achieve success in product sales. The relationship is called a business-partner relationship or relationship based marketing. This study aims to analyze the business-partner relationship skills carried out by Adorable Projects entrepreneurs in empowering MSMEs in Bandung Regency, West Java. The purpose of this study is to analyze the program, its benefits, the use of verbal and nonverbal messages, and communication media to empower MSMEs. This research method uses qualitative research methods with a case study approach. This research found a partnership program in the form of entrepreneurs providing quality products, and affordable prices. It is useful for sales promotions in the form of discounts, and word of mouth marketing. Preparation of verbal and nonverbal messages on social media used in the form of websites, facebook and instagram. Entrepreneurs have a good relationship with MSME entrepreneurs as vendors so they can maintain the continuity of product availability and MSME businesses also develop

Keywords
business-partner relationship, business, empowering, Adorable Projects, MSME

Topic
Communication

Link: https://ifory.id/abstract/HxNLkGMaWZJE

Corresponding Author
Atie Rachmiatie

Institutions
Postgraduate Program Bandung Islamic University
rachmiatie[at]gmail.com

Abstract
The rapid development of new media has led conventional media to the edge of existence radio is still significant. The main problem faced by radios is the continuous decline in advertising revenue. The factor of free trade escalation which made a number of radio stations shut down. In the midst of these difficulties, there were a number of local radios that survived. Therefore, it is necessary to study how local radio can survive its business, and how business diversification is done by the owner. The method used in this research is a case study on Thomson Radio in Bandung and Aden Radio in Cianjur. The result of the study showed that local radio managers are creative to survive, so that revenue from advertising is no longer the main target as a source of income. Business diversification is done in the form of non-broadcasting businesses; such as being an agent for direct sales or off-air activities. Local radio acts as a marketer and seller to takes advantage of herbal products. Non-cash business is actually dilemma if it is associated with broadcasting regulations which stated that broadcasting income should only come from business related to broadcasting. Thus, fair broadcasting rules are needed.

Keywords
Business Diversification, Local Radio, Dilemma

Topic
Communication

Link: https://ifory.id/abstract/7FdPbv4GgquR

Corresponding Author
Rizki Budhi Suhara

Institutions
a) Program Studi Perbankan Syariah STAIMA-HAD ALY Cirebon, Jawa Barat, Indonesia

b) Program Studi D3 Humas Universitas Muhammadiyah Cirebon Cirebon, Jawa Barat, Indonesia

Abstract
An abstract is a CMC is a communication transaction in which the use of two or more computers has an internet network and the format forms are applied through text-based interactions. Digital media has a unique character in the problem of production, distribution and communication processes of society. Communication through digital media also concentrates patterns of duplication, satellite systems, digitizing remote information in the entire process of digital media distribution. Community empowerment is a form of concept that has a focus on human aspects individually and its community in its development activities with the aim of increasing the potential of human resources as a form of attention to the public. Todays Public Relations Strategy has developed a strategy based on digital media. Produce and contribute products and programs that are enriching in the field of Public Relations in institutions. Along with progress and development, Public Relations practitioners adapt to the use of digital media. Village Government is an executive institution at the Village level which has a structure that has the main tasks and functions related to the implementation at the Village level. In the Village Government has management and information services to the public in the field of Public Relations including: 1) providing information on public services, 2) managing information and documentation, 3) providing public service facilities and infrastructure to distribute information using electronic media.

Keywords
empowerment, community, public relations, government, village, strategy, media, digital

Topic
Communication

Link: https://ifory.id/abstract/9Q7pBue2Emvw

Corresponding Author
Tria Patrianti

Institutions
FISIP Universitas Muhammadiyah Jakarta1, Universitas Padjadjaran2,3,4

Abstract
Indonesia is very committed to implementing the Sustainable Development Goals (SDGs). Indonesias high commitment to implement the SDGs is determined by the enactment of Presidential Regulation Number 59 of 2017 concerning Implementation of Achievement of Sustainable Development Goals. Of the 17 Goals set in the SDGs, the 13th target on climate change control is an important target for the world and Indonesia. As an archipelagic country with extensive coastal areas and small islands, Indonesia has experienced extreme climate events such as floods, droughts, as well as long-term impacts from rising sea levels. In line with the increase in population, natural disasters caused by climate change have a wider impact on people and their assets, making it difficult for them to get out of the poverty line. Communication plays important role in disseminating the climate change messages for the people nationwide. Climate Change Communication in Indonesia is characterized by the involvement of Government Agency in spreading the messages of climate change mitigation and adaptation. This study aims to explore the process of stakeholder relations in communicating climate change in Indonesia and its challenges towards Sustainable Development Goals. Using the qualitative approach with semi-structure interviews conducted with informants in the Ministry of Environment and Forestry as Indonesia-s leading sector for communicating the Climate Change Communication. The findings show that internal and external communication face challenges such as communicator, messaging development, and the evaluation of communicating for climate change respectively.

Keywords
Climate Change Communication, Mitigation, Adaptation, SDGs

Topic
Communication

Link: https://ifory.id/abstract/djtKawRe8FYG

Corresponding Author
Indriyati Kamil

Institutions
Padjadjaran University Bandung Indonesia
Langlangbuana University Bandung Indonesia

Abstract
Management of the Kamojang nature reserve is currently experiencing many obstacles and causing problems. Problems and pressures that occur in the nature reserve area include three elements, namely; Small economic elements, exploitation elements and recreation elements. This study aims to find a communication model that occurs between actors in maintaining and preserving the Kamojang nature reserve area. The Theory of Information Systems for Communicating Environment and collaborative process theory are the references of this study. Qualitative research methods are used to analyze data supplemented with in-depth interviews and focus group discussions as data collection techniques. Based on the results of the study, it can be concluded that in applying the appropriate communication model to be applied in the management of nature reserves, is to use a collaborative communication model between environmental actors including the Ministry of Environment and Forestry, The Natural Resources Conservation Agency as the manager of the Kamojang Nature Reserve, Pertamina Geothermal as a company that utilizes environmental services, environmental activists and the community, so that communication can be established effectively. The results also show that communication cohesiveness can be realized when the Ministry of Environment and Forestry opens space for dialogue with the community, forms collaborative work teams, conducts deliberations and provides access for the public to contribute to conservation of conservation areas.

Keywords
Keywords: Collaborative Communication Model, Communication Cohesiveness, Deliberative Communication and Kamojang Nature Reserve

Topic
Communication

Link: https://ifory.id/abstract/WdnDT6Yhea4Q

Corresponding Author
LINDA ANDRIANI

Institutions
Universitas Mercu Buana
Kampus A. Kampus Menara Bhakti
Jalan Meruya Selatan, Kembangan, Jakarta Barat. 11650
Telepon: (021) 5840816 - Faksimili (021) 5840813

Abstract
Presidential Election in Indonesia is the practice of Indonesian democracy that become interesting to be discussed among the public. Especially for women. The research objective is to obtain a pattern of women in participatory communication through the use of Facebook in the Presidential Election of the Republic of Indonesia in 2019. This research used Participatory Communication theory in the concept of Democracy. This is a descriptive qualitative research with constructivism paradigm and the method of Netnography. In this study the data was collected through interviews and observing womens message content on Facebook walls; women who uploading their messages on Facebook in the form of direct uploads, re-uploading of other peoples posts (re-post), or comments in both verbal and nonverbal forms. While the subjects in this study are academic women, women of legislative candidates, and non-academics women who were not legislative candidates from September 2018 to January 2019. The results of the research are; first, volunteer women from both academics and non-academics (housewives) who become practical political actors with marketer patterns; and second, for candidates in the legislature who are women, they are political actors who make Facebook as a channel for them with the aim of increasing peoples choice for them.

Keywords
Communication Patterns, Participatory Communication, Netnography, Campaign, Facebook, Democracy, Presidential Election

Topic
Communication

Link: https://ifory.id/abstract/L7BVARGbeNaW

Corresponding Author
Indah Suryawati

Institutions
Universitas Budi Luhur

Abstract
The success of development in the agricultural sector of a country is reflected in the countries ability on self-sufficiency in food or at least food security. In Indonesia, food security is an important topic, not only seen from economic and social values, but it is also consists an enormous political consequences. Even in many countries, food security is often used as a political tool for an aspiring presidential candidate to gain the support of the people news coverage of food security is needed by the public and the media have an enormous role in disseminating information on community food security are widely and quickly. Media is one of the references of the public to obtain information formally in accordance with its function as social control. This research aims to analyze the communication strategy of sustainable food security sector in Indonesia of the framing theory. Methods used is framing Robert M. Entman, the object of his research several Tirto.id news that spread the food security. The result showed on going communication strategies in the sector of food security in Indonesia is unclear.

Keywords
online media, news on food security, framing,

Topic
Communication

Link: https://ifory.id/abstract/wx6eWRQFEq2c

Corresponding Author
Aria Ar Razi

Institutions
a) Faculty of Communication, Bandung Islamic University (Universitas Islam Bandung)
Jl. Tamansari No.1, Bandung 40116, Indonesia
*ariaarrazi[at]unisba.ac.id

b) Faculty of Communication, Bandung Islamic University (Universitas Islam Bandung)
Jl. Tamansari No.1, Bandung 40116, Indonesia

Abstract
Kembaliin is a mobile application specifically designed to assist urban communities in solving problems of lost and founds items scattered in public places online in the form of mobile applications. The design model of the application positions itself as an intermediary media that becomes a liaison in facilitating for information exchange between the lost (victim) and the party that finds (the helper). In addition to designing aspects of effectiveness and functionality, a communication strategy that is appropriate to the target user is needed to be able to invite people to change their behavior with the presence of new media, and to built habit-forming to use the application. The method used in this research is descriptive method with a qualitative approach. This study describes the practice of communication strategies consisting of three main essences, namely implementation strategies, support strategies and integration strategies that will frame the practice of communication strategies with several quality standards. In addition to forming user habits, this study describes the application of the method of a cycle model known as the Hooked Model. The results of this study will focus on the elaboration of the communication strategy that is applied to the "kembaliin" application design model.

Keywords
Communication strategy; Mobile Application; Lost and found

Topic
Communication

Link: https://ifory.id/abstract/KYUCxFWhypLQ

Corresponding Author
Ike Junita Triwardhani

Institutions
Unisba

Abstract
The marketing communication strategy is one of the first steps in introducing the product to consumers in order to get a lot of profit from the business. Based on data from the Department of Industry, Trade and SMEs of West Java in 2017, the number of leather businesses in West Java are 817. The purpose of this study was: to recognize the internal and external factors influencing online marketing communication of leather bag crafts in West Java and to analyze online marketing communication strategies through social media on leather bag craft products in West Java. The research method used was SWOT analysis. Based on the results of the SWOT quadrant analysis, SMEs in the West Java Leather Bag were found on Map of Quadrant III. Quadrant III illustrated that the organization experienced some weaknesses in various ways (internal) so that profitable opportunity was difficult to achieve. For this reason, the right strategy to use is the alternative of strategy 3, those which are consolidation, improvement, changing perspective and elimination the causes of problems so that threats can be avoided with a value of (-0.512, 0.317).

Keywords
Marketing Communication, Strategy, SWOT

Topic
Communication

Link: https://ifory.id/abstract/ZbPJfBrFwX3x

Corresponding Author
Genny Gustina Sari

Institutions
Universitas Riau

Abstract
The preliminary observations in 2018 that the authors found in the field showed that the Rupat Sub-district community had difficulties in obtaining information and administering correspondence, especially the management of E-ID cards from the government represented by UPTD officers. This study aims to determine the communication strategy of UPTD Bengkalis District in conveying information on the assessment of E-KTP to the public. The results showed that as a communicator, the UPTD was appointed by DISDUKCAPIL, Bengkalis Regency, which consisted of people who had high commitment and integrity to serve the community. UPTD officers in Rupat Subdistrict were 3 people. In terms of methods, the UPTD of Rupat District uses the Word Of Mouth (WOM) method in conveying information on E-KTP that is needed by the community informally in coffee shops, daily warungs or locations where community gatherings are located. To achieve information in coffee shops usually in the morning, afternoon, and evening because at that time the coffee shop was quite crowded with people. Submission of information in daily stalls usually only occurs in the morning according to the time mothers shop for daily needs. Whereas the other locations where the community gather, including volleyball courts, patrol posts and mosques are also adjusted to the community gathering time.

Keywords
communication Strategy, UPTD, Word Of Mouth

Topic
Communication

Link: https://ifory.id/abstract/LRBZN2YUXHrT

Corresponding Author
Nova Yuliati

Institutions
Fakultas Ilmu Komunikasi Universitas Islam Bandung.

Abstract
Every woman must understand and play an active role in every effort to prevent the spread of Hiv-Aids. For this reason, efforts are needed to improve the quality of life of women and improve the quality and activity of womens organizations.. Citizens Care for Aids (WPA) is a form of community participation to respond to Hiv-Aids in Indonesia, where the community has spearheaded community-based organizations that approach Hiv-Aids around their settlements. Women are the most active community group in the WPA community movement. This movement forms a community that has the readiness, ability and willingness to participate in preventing and overcoming the problems posed by Hiv-Aids. The study was conducted at 4 (four) Districts in the City of Bandung. Indonesia. The results of this study show the transformation of citizens into community movements, communication competency in the Aids care citizen movement, and communication approach within the WPA Community Movement Keywords—community, communication competency, Hiv-Aids, WPA.

Keywords
Community, women, hiv_aids, and health communication,

Topic
Communication

Link: https://ifory.id/abstract/EbC82XkwvQFf

Corresponding Author
Harry Fajar Maulana Harry Fajar

Institutions
universitas Muhammadiyah Buton

Abstract
Social media is now a phenomenon in the community. Media opinions in society can change due to information that is managed in part from the world of social media. the media currently plays its role as a media that controls digital information, changing media opinions depending on the needs of the community and media policy itself. The characteristics of social media that are virtual often produce a booming phenomenon among its users and even a wide audience. This research is qualitative with the study of virtual ethnography. The informant in this research is Instagram Idntimes Netizen who does the idntimes Comments column. The results showed that there were five motives behind Instagram users in doing the idntimes news comment column on Instagram, which was curious motives, entertaining motives, expressive motives in opinion, and criticism motives. Also, in interpreting idntimes news posting activities conducted by Instagram users, researchers found three main points, namely wanting their opinions to be heard, feeling giving information to idntime followers, and getting information about other netizen opinions. Thus, it can be said that Instagram social media through idntimes news is one of the phenomena of delivering messages in a new form by combining verbal language with nonverbal communication (simile expression).

Keywords
Social Phenomena, Social Media, Instagram.

Topic
Communication

Link: https://ifory.id/abstract/yTWnhrRY39QZ

Corresponding Author
Dedeh Fardiah

Institutions
Universitas Islam Bandung

Abstract
The negative impact of mass media can lead to deviant behavior from social norms or cultural values, such as many cases have emerged lately. But in the millennium era, people generally consider it not to be in violation of the norms, but rather to be part of the current mass trend. Also, the rapid development of mass media and internet that can be enjoyed easily results in people tending to think practically. Another impact is the tendency to increase the lifestyle of consumerism. People now always overwhelmed with feelings of dissatisfaction and like an instant lifestyle. Change behavior patterns caused by mass media can occur in the family, school, and community life. Socio-psychologically, the flow of information that continues to hit our lives will cause various influences on the development of the soul, especially children, and adolescents. Radio and Television is one of the broadcast mass communication in addition to print and online media. The fact shows that the media that is still loved by the public is television, this condition is clearly understandable because based on research in several countries shows that television viewing activity is the main activity in spending time relaxing each individual. Todays many parents turn over their nurture to television. From an early age, children are exposed to various kinds of television shows. Parents who have a high understanding of media literacy may not cause problems, because, for those with high literacy, they are able to sort and choose television shows that are appropriate for their level of development, but for parents who low understanding of literacy will cause problems. This happens because parents are not selective in choosing shows that are suitable for children. Though television shows that are not appropriate to the age of the child can form negative characters. This study uses the descriptive method and the object research is the contribution of media literacy in creating healthy broadcast care communities. The population this research is the people who are members of broadcast monitoring volunteers fostered by the Regional Indonesian Broadcasting Commission (KPID) of West Java Province in 2018.

Keywords
media literacy, broadcast monitoring volunteer, broadcasting

Topic
Communication

Link: https://ifory.id/abstract/aCez7hFAGXM4

Corresponding Author
Ani Yuningsih

Institutions
Faculty of Communication, Universitas Islam Bandung

Abstract
Health literacy of urban communities in Indonesia is generally still relatively low. Stunting problems, high maternal mortality rates, tuberculosis, non-communicable diseases, and complete basic immunization coverage, are strategic issues that are a priority for health development, because they are considered still dangerous. The five health problems in the community occurred due to the low health literacy. Social awareness, understanding, and prevention of health problems, can be done by promoting health and counseling and empowering public health. Especially for urban communities in developing countries including Indonesia, health promotion and education can be done through creative publicity. The research method for elaborating and assessing problems is a correlational method for discovering the effectiveness of publicity utilization by hospitals on public health literacy. Creative utilization of various types of communication media and creative content packaging is needed in health publicity. Publicity as a part of health promotion, is one of the performance of all hospitals in West Java, and is part of the performance of the Office of Health in Indonesia. The results shows that the publicity has a significant effect in building the health literacy of urban communities, but not for people on the coast and mountains. The media used for publicity is not optimal, and the content is not yet creative. Coverage and publicity collaboration with the media is also still not a priority program of the hospital. The strategic model for the creative use of publicity was found as a result of research and recommendations for communication media users in health sector.

Keywords
health promotion, publicity, health literacy

Topic
Communication

Link: https://ifory.id/abstract/AkJDX8PYaqzR

Corresponding Author
Rosalia Prismarini Nurdiarti

Institutions
Universitas Mercu Buana Yogyakarta

Abstract
Intolerance, conflict, cultural disorientation and racial discrimination are trends in socio-cultural pathology which are relatively easy to find today. These events are recorded in Indonesian territory and are an actual reference to raise the problem. Indonesia, which consists of various races, ethnicities, religions and groups, has the potential to create tension and discriminatory treatment. The rise of ethnicity culminates in demands for recognition of cultural identity and self-esteem. What happens on a daily basis also surfaces in the television media, the issue of SARA being a commodity that is becoming public consumption. One of the highlights when there was criticism about racism through humor. This study aims to understand how criticism of racism is constructed in humor stand-up comedy. The method used is the analysis of Ruth Wodaks historical discourse, with a four-level triangulation approach, namely internal texts, intertextual and interdisciplinary relationships, contextual contextual contexts and sociopolitical-historical contests. The results of this study, the existence of stereotypes about the backward and temperamental East Indonesian people, the existence of language, culture and accent typical of Eastern Indonesia, racism criticism comes through satirical humor to prosperity and infrastructure that is still minimal

Keywords
racism, historical discourse analysis, humor, Eastern Indonesia

Topic
Communication

Link: https://ifory.id/abstract/PHb4j6tTNafc

Corresponding Author
Kiki Zakiah

Institutions
a) Fakultas Ilmu Komunikasi, Universitas Islam Bandung
Jalan Tamasari No. 1 Bandung 40116, Indonesia
* kikizakiahdarmawan[at]gmail.com
b) Fakultas Ilmu Komunikasi, Universitas Islam Bandung
Jalan Tamasari No. 1 Bandung 40116, Indonesia
* askuri.fai[at]gmail.com
c) Fakultas Ilmu Komunikasi, Universitas Islam Bandung
Jalan Tamasari No. 1 Bandung 40116, Indonesia
* dianwidyaputrisy[at]gmail.com

Abstract
The Principal of SMK YPC Cintawana realizes that students experience communication barriers such as the ability to interact, present and express themselves either directly or through the media even though the ability to make communication media products is reliable. Problem solving offered by the PKM team is direct and indirect communication literacy education (media).The method of forming communication literacy groups through three stages of selection. The first selection tested communication knowledge on 50 students. 20 people have the value required to attend training. For two days students were given communicative communication skills, media literacy, and vlogs. The material was delivered with lecture, discussion and role playing methods. Where as communicative vlog material also uses practice methods. The results of the training are retested with a test of knowledge and product results. Selected 7 students with good grades. They were included in radio announcer training organized by Community Radio Unisba and TV journalism training held by CNN Bandung in Trans Studio.The results of this PKM have formed a media literacy group at SMK YPC that functions to develop communication skills, create media products, spread them to other students through social media. The YPC Vocational School also, with this group, activated the school TV and began reactivating the school radio. The output of PKM is an International Seminar article (SoRES), documentation of activities on You tube and news of activities in PR Daily.

Keywords
Group, Communication, Literacy, Media

Topic
Communication

Link: https://ifory.id/abstract/aGZ6nHvBy9WA

Corresponding Author
Wulan Tri Gartanti

Institutions
a) Faculty of Communication, Universitas Islam Bandung (UNISBA)
Jl. Tamansari No. 1 Bandung
*gartanti[at]yahoo.com

Abstract
Abstract- Entrepreneurship has become a promising field. Entrepreneurship will run well with an understanding of the importance of communication. The development of communication that is now so rapidly, provides a positive impact for the society in conducting communication process, one of which in terms of marketing an entrepreneurial product that can be done by utilizing marketing communication through digital media. The purpose of this research is to improve communication skills and improve the skills of using social media in marketing the products undertaken by the PKK group of the Nagrog village. The methodology applied in this study is mix methode by combining qualitative approaches and quantitative approaches. The subject of this study was the PKK group of Nagrog Village, and the object of this research is entrepreneurship development through digital marketing communication. The result of this research is that entrepreneur can improve their communication skills when they have confidence and positive attitude. To market products more broadly by utilizing digital technology requires skills in using technology and ability to design communication messages or communication content that can attract the customers attention and Other party related to the business being executed.

Keywords
Entrepreneurship; Marketing Communication; Digital Media; Digital Marketing

Topic
Communication

Link: https://ifory.id/abstract/B2RcaEvh4Vxz

Corresponding Author
DPPJ UMMagelang

Institutions
(a) Primary Education program, Universitas Muhammadiyah Magelang
*rasidi[at]ummgl.ac.id
(b) Primary Education program, 
Universitas Negeri Yogyakarta
Anikghufron[at]uny.ac.id
Primary Education program, 
Universitas Negeri Yogyakarta
Yogyakarta, Indonesia
m_nurwangid[at]uny.ac.id

Abstract
Elementary school students with gender are assets for public awareness to create resilient schools and communities. The importance of disaster mitigation education in potential disaster areas. Communication is carried out by students, especially high class about reality, response, attitude and critical thinking. Not yet formally mitigating disasters is applied in schools. Therefore, disaster mitigation needs to be integrated with digital media facilitated by teachers so that the communication process can lead to disaster awareness. the implementation of digital communication in disaster mitigation based on case studies. The study was conducted to identify whether there is gender equality in disaster mitigation in Education. Participants in this study were 42 male students and 48 female students. Interventions were conducted for participants in the form of digital communication treatments to obtain disaster knowledge (DK) and disaster awareness behavior (DB) in elementary schools. Multivariate Analysis MANCOVA is used to analyze the data collected. Pretest scores are used as covariates. The research findings show that the process of implementing digital communication has increased students awareness of disaster to obtain disaster knowledge (DK) and disaster awareness behavior. Female students score higher than male students on disaster knowledge and disaster conscious behavior. From multivariate analysis, λ = .503, at F (2,85) = 29,163, p .000 shows that there is a significant difference in awareness between male and female students. The results of univariate test on the DK-test score showed F (1,86) = 43,029, p.000 and the DB-test score F (1,86) 11.507, p .001 showed that the difference in average scores significant between male students and female students taking the DK and DB tests. the results of the study show that the process of creating digital communication has a positive impact on student disaster awareness but there are problems regarding gender bias on student disaster awareness.

Keywords
Digital Communication; Disaster Mitigation; Knowledge; Behaviour; Gender

Topic
Communication

Link: https://ifory.id/abstract/CbJ8xHTPKwW4

Corresponding Author
saepudin saepudin

Institutions
Universitas Mercu Buana Jakarta
Jalan Meruya Selatan No1 Jakarta Barat
achmad_jamil[at]mercubuana.ac.id

Abstract
Branding has a central positions in the study of political marketing nowadays. This research determines the new political party in Indonesia and how they effort to make their own political branding to be recognize and well-known by the public, by selling their political product to the target market or potential voter. The study is qualitative research using the case study methods, the main framework are based on the model of political marketing of Product-Sales Market orientation. The result is, new political party implementing the function of market-intelligence from the MOP models, to create an effective communication strategy for the partys political brand, instead to make product design. Perindo focusing their branding on the partys competence to bring the solution of economy problem. This economy competence made Perindo become an alternative that release from the negative stigma of political parties, that tend to exist in the society. The study also showed the implementation of market based orientation are contextual.

Keywords
Political Branding, Brand, New Political Party, Brand Awareness, Brand Association

Topic
Communication

Link: https://ifory.id/abstract/G8p3EBeh2TqW

Corresponding Author
Siti Suriani Othman

Institutions
Universiti Sains Islam Malaysia,
Universiti Tuanku Abdul Rahman

Abstract
This paper discusses about fake news from the Islamic perspective. Derived from previous scholarly discussions and Islamic manuscripts on fake news, this paper attempts to provide what Islam has to say about fake news. The discussion starts with scholarly literature about fake news to understand the concept of fake news, followed by the issue of fake news in news sourcing. More emphasis is given to online news due to the fact that fake news emerges abundantly and easily on online platforms than before. Besides that, the role of technology in reducing or/and increasing the threat of fake news in modern communication is also discussed. The final part of the paper discusses specifically on fake news from the Islamic perspective. Some suggestions of best practice are also provided, based on Islamic perspective argument, for journalists or citizen journalists to ponder. We argue that best practice in journalism pertaining to fake news is best derived both from religious manuscripts and journalism ethical practice.

Keywords
Fake news, Islamic perspective, online journalism, best practice in journalism

Topic
Communication

Link: https://ifory.id/abstract/6rfWtKLzNeZk

Corresponding Author
SUSWINDA NINGSIH

Institutions
a) Jl. Meruya Selatan No.1, RT.4/RW.1, Meruya Sel., Kembangan, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta 11650
* humas[at]mercubuana.ac.id
b) Faculty of master of communication

Abstract
Political news in the media are in favors more for male politicians rather than female politicians. This study aims to determine to know how the media frame the action of female politician in Pre-Election 2019 in Indonesia from kompas.com. The theory used is, Female Political Culture, Political Communication and Women Political Action, Representation and Media Coverage of Female Politicians, New Media Theory and Hierarchy in media influence theory. This study used constructivist paradigm, with qualitative method, and framing analysis, Robert N. Entman. The analysis consist of three samples from kompas.com political news of Female Politicians Action in July to December 2018. The result is quantity of female politician news in kompas.com are based on patriarchal ideology. News theme and visual support are more multi-perspective, not women themed only. Capabilities of female politicians in the news and in the political field, as to answer the problems of the news. Headlines directly describe the content of the news. Sentences that are used is simple, clear, without the addition of feminize women. Moral values, and solutions are provided by interviewees, revealing the fact that political women also have a good ability in seeing standpoint of a problem. This indicates female politicians keep following the updates of the latest technology and media, also be sensitive to the problems that occurred. Recommendations from previous study tells that media sees female politicians as the second choice, and prefer male politicians. News text analysis and its theme, tends to accentuate the feminism side of Female politicians.

Keywords
Media, politics, women politicians, framing, Entman, text, news, elections, 2019, kompas.com

Topic
Communication

Link: https://ifory.id/abstract/MupLmtdH3JWy

Corresponding Author
Moch. Imron Rosyidi

Institutions
(A) (Departemen Study Communication Science, Universitas Muhammadiyah Magelang)
*imron.rosyidi[at]ummgl.ac.id
(B) (Staff in Direktorat Pembangunan Ekonomi Kawasan Perdesaan; Kementerian Desa, Pembangunan Daerah Tertinggal, dan Transmigrasi)

Abstract
The production of salt based people still supports most of the national salt needs today, but one of the salt production centers whose existence is threatened is the salt production in Surabaya. The salt production in Surabaya relies on mantongan salt production workers from Madura as the spearhead production. It is because the natives of Surabaya do not want to work in agro complex sectors (agriculture, maritime affairs and fisheries, and livestock). It causes the natural conversion, because it is considered as the thing without economy impact. Therefore its existence is threatened. This research aims to describes the formation of habitus so it creates the social practice of the the relationship between boss and mantongan. The method which will be used is qualitative method by critical explanative approach. Whereas the theory used is Pierre Bourdieu-s social practice about habitus and the arena of cultural production. The result of this research is the arena of salt production still shows the tendency of symbolic power. Habitus in salt based people production is still formed by Doksa and mantongans have no power. They need the boss- help. Bordieus-s concept about the Heterodoksa relationship usually happens in the low structure condition, contrary to the social condition of the mantongan community. The relationship between the boss and mantongan has not worked fairly and it shows the tendency of symbolic power from stereotype formed.

Keywords
Habitus; Critical Studies; Symbolic Powers

Topic
Communication

Link: https://ifory.id/abstract/qhD4ExnRXeTd

Corresponding Author
Atie Rachmiatie

Institutions
Universitas Islam Bandung

Abstract
Indonesia currently ranks first in the top ten favorite destinations for holidays with an index of 78 in GMTI (Global Muslim Travel Index) 2019. Indonesia is considered capable of developing tourism in accordance with the needs of Muslim tourists who are known to be more specific than the needs of tourists in general. The Indonesian government is also intensively conducting various strategies for developing halal tourism. However, the development of Halal Hotels in Indonesia is not as vibrant as those in Malaysia, even Thailand. The response of hotel industry in particular is not comparable to the achievements of Indonesian government. Thus, it is suspected there are communication problems between the two. The purpose of this study, in general, is to formulate an effective communication strategy in socializing the concept of halal hotel, thereby increasing industrial interest. This concept was compiled through an analysis of industry perceptions towards halal hotel product value and industry interest to implement it. It is hoped this research will produce barriers in terms of information content and delivery techniques which will be the basis for determining effective communication strategies in spreading information about the concept of Islamic hotels and halal tourism in order to increase peoples interest. This study uses primary and secondary data with exploratory research models. The sample was selected using the purposive judgment sampling method due to the difficulty of getting detailed information from hotel-s decision-makers. This exploratory research applies interview method and FGD for halal tourism stakeholders, namely the government, MUI (Council of Indonesian Muslim Scholars), Hospitality Association, and mass media. The results showed that communication plays an important role in strengthening the halal tourism product value. Government as the main communicator has a role to socialize concretely the advantage and benefits of halal hotels implementation. In addition, the government needs to have a specific communication strategy in socializing the benefits of halal tourism to tourists since, basically, the response of industry is largely determined by tourist demand. Industry perception towards halal hotel product value, so far, not only influenced by communication factors carried out by the government, but strongly affected by 1) The main target of hotel establishment (intrinsic factor); and extrinsic factors consist of 2) Tourist demand; and 3) Costs that must be borne. The managers establish and manage halal hotels based on their ideology and understanding and also focus on the spread of religion, as well as the desire to do business. While conventional hotels are run and managed solely based on business. With the high interest of Muslim travelers/tourists in Bangkok, many tourism business managers, especially hotels, have taken an initiative to implement the halal principle in their hotels. Meanwhile in Indonesia, a country with a Muslim majority, the basic halal standards are considered to have been integrated into the lives of its people, including industry. This is why Indonesia has no urgency in applying halal standards and more focus on halal hotel branding instead.

Keywords
Communication Strategy, Halal Tourism, Product Value, Hotel Industry

Topic
Communication

Link: https://ifory.id/abstract/NeaC8jm4YLET

Corresponding Author
Ansar Suherman

Institutions
a) Study Program of Communication Science, Muhammadiyah University of Buton
Jl. Betoambari No. 36, Baubau 93725, Indonesia
*ansar.suherman[at]umbuton.ac.id
b) Study Program of Communication Science, Muhammadiyah University of Buton
Jl. Betoambari No. 36, Baubau 93725, Indonesia

Abstract
This article aims to analyze and describe efforts to exploit public sphere by political elites in Indonesia through the use of mass media by spreading identity political propaganda, and efforts to find the agenda-setting of the mass media, especially behind the rampant loading of news about identity politics. The results show, first, that identity politics is considered as a powerful weapon by political elites to bring down the popularity and electability of their political rivals or efforts to gain political support from the public. The issue of ethnicity and religion are two things that are always included in the political agenda of the identity of the elite in Indonesia, especially the condition of Indonesian society where the atmosphere of primordialism and sectarianism is still strong enough so that it is very easy to win public sympathy, ignite anger and sentiment of the masses by propagating ethnic issues and religion. However, the results of the DKI Jakarta governor election in 2018 and the presidential election in 2019 which were enlivened by the use of identity politics did not influence the increase in voter support. Identity politics only strengthens a small number of swing voters who have not yet determined their political choices, whereas most voters have political preferences about their respective candidates. Second, the political elite has succeeded in making the issue of identity politics into the public sphere which is supposed to be free of ethnic, religious and racial nuances. The media which should be a gatekeeper does not perform this function properly because there is no process of filtering information including the use of social media in spreading the propaganda of identity politics which further exacerbates the conflict.

Keywords
Contestation, Identity Politics, Public Sphere, Democracy

Topic
Communication

Link: https://ifory.id/abstract/Ke7JaqfmWELr

Corresponding Author
Magdalena Lestari Ginting

Institutions
Pelita Harapan University

Abstract
Sustainable Development Goals (SDGs) carry five fundamental principles that balance economic, social and environmental dimensions. The five principles include people, planet, prosperity, peace, and partnership. In Indonesia the application of the SDG is regulated in Presidential Regulation no. 59 of 2017 which outlines seventeen objectives of the SDGs implementation. Peace is Possible campaign is a manifestation of concern for world peace which is also one of the SDGs issues. The campaign was initiated by eight non-profit organizations to unite ideas, resources, facilitate increased dialogue, understanding and cooperation across nations, foster awareness, and act for lasting world peace. Junior Chamber International (JCI) is one of the organizations supporting the Peace is Possible campaign This study uses a qualitative approach with post positivism philosophy to examine the condition of natural objects. Researchers as a key instrument that conducts purposive data collection using triangulation data collection techniques, and inductive data analysis. The results of this study emphasize more meaning than generalization. The results of this study indicate that JCI implemented the Peace is Possible campaign in Indonesia through hearings, outreach and collaboration using social media along with 11 other JCI chapters in Indonesia. In general, Peace is Possible campaign has involved the government, various organizations, public figures, media and various communities in Indonesia.

Keywords
SDG, peace, campaign, organization, communication

Topic
Communication

Link: https://ifory.id/abstract/ArwncF3qRE2f