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SENSUALITY IN MARKETING – STUDY OF SENSORY MARKETING STRATEGIES IN RETAILING BUSINESS.
Dr. Swaroop Simha (Single author)

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Corresponding Author
SWAROOP SIMHA

Institutions
JSS - Centre for Management Studies, Campus, SJCE, JSS Science and Technology University,
Mysore - 570006. Karnataka, India.

Abstract
SENSUALITY IN MARKETING – STUDY OF SENSORY MARKETING STRATEGIES IN RETAILING BUSINESS. 1. Introduction and research problem Every day the consumer is exposed to a gamut of sensory triggers which works subconsciously in stimulating and influencing consumers buying behavior. Also, these sensory triggers may result in consumers self-generation of (desirable) brand attributes, rather than those verbally provided by the advertiser. The understanding of these sensory triggers implies an understanding of sensation and perception as it applies to consumer behavior—this is the research perspective of sensory marketing. “Sensory marketing” has been defined as “marketing that engages the consumers senses and affects their perception, judgment and behavior.” From a managerial perspective, sensory marketing can be used to create subconscious triggers that characterize consumer perceptions of abstract notions of the product (e.g., its sophistication or quality). Purpose of the study: Is to explore and study at the retail level, the effectiveness of mental simulation and mental imagery evoked by ad visuals enhancing ad effectiveness, Multi-sensory stimulation in ad copy enhancing actual taste perceptions. Touch, actual or imagined, or increasing consumer product evaluations. Smell enhancing memory for product descriptions and thereby affecting product evaluations, and finally music in retail stores affecting attention and effective consumer persuasiveness. Objective: The study discusses the role of sensory marketing in driving promotional communication and retail scope effectiveness for different category of products and service brands. 2. Methods The Research paper will be based on qualitative research, Observation, and followed by a small scale Quantitative survey to collect first hand data to throw light on the role of sensory marketing effectiveness in retail outlets. Study conducted in Mysore retail outlets of different category of products and services. 3. Results and findings Findings – The paper reports an empirical review by the researcher based on literature available and applying both Quantitative research method and Qualitative research for data collection and analysis to give insights as to how Sensory marketing finds important applications to strategic brand management at the retail level. The outcome of these research findings will help Marketers understand the following:- • Understand and predict consumers- buyer behaviour and preferences • Design the right sensory mix (colour, shape, taste, smell, texture, and sound) for each product • Fine-tune their positioning and product range for every local market • Systematically increase their innovation hit rate. 4. Conclusions, implications and significance It is quite apparent from the preliminary literature review conducted, that there still remains tremendous need for research within the domain of sensory marketing—and this research ca

Keywords
Sensory Marketing, Senses, perceptions, buying Behavior, retail scape, strategies, brand management.

Topic
Marketing Management

Link: https://ifory.id/abstract/GrDLfHeUPEpk


The Study of Drug Interaction of Glibenclamide and Amla Fruit Extract Combination
Novi Irwan Fauzi, Seno Aulia Ardiansyah, Saeful Hidayat

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Corresponding Author
Novi Irwan Fauzi

Institutions
Sekolah Tinggi Farmasi Indonesia, Bandung

Abstract
The study of drug interaction of glibenclamide and amla fruit extract (EBM) was carried out to obtain scientific data for considering the safety used of both. 2 research design is used to assess the pharmacodynamic and pharmacokinetic interactions of glibenclamide and EBM. First, 18 rats were divided into 6 groups, normal control, glibenclamide control, 2 control doses of EBM 500 and 750mg/kg, and 2 test groups given glibenclamide and EBM with 2 different doses of 500 and 750mg/kg. A glucose tolerance test is used to analyze the effects of glibenclamide. Second, 15 rats divided into 3 groups, glibenclamide control, and 2 test groups were given glibenclamide and EBM with 2 different doses of 500 and 750mg/kg. Glibenclamide levels are determined at the specified time intervals, measured using a spectrophotometer. The pharmacokinetic profile of glibenclamide was determined by linear pharmacokinetic analysis with the compartment method using PKSolver. Glibenclamide experienced drug interactions when used with EBM at a dose of 750mg/kg. The onset of drug interactions was observed at 90 minutes, hypoglycemia effect increased 7,5 times. The mechanism of drug interaction occurs in the pharmacokinetic process but not absorption, Cmax and AUC glibenclamide were observed to increase after being used with amla fruit extracts.

Keywords
drug interaction, glibenclamide, amla fruit

Topic
Farmakologi dan Klinik TOOT

Link: https://ifory.id/abstract/cu8CbkGWzpX7


Polyphenol oxidase and peroxidase activity in apple: dependency on cultivar and fruit processing
a,b. Olly Sanny Hutabarat, b. Heidi Halbwirth

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Corresponding Author
Olly Sanny Hutabarat

Institutions
a. Hasanuddin University, b. Technology University of Vienna

Abstract
Apples are an important source of polyphenolic and most popular fruits worldwide. Due to their phenolic content, consuming apple in a diet tend to low risk and prevention some chronic diseases. The main enzyme are responsible for quality loss, which are affecting by phenolic degradation, are polyphenol oxidase (PPO) and peroxidase (POX). PPO and POX are correlated to the rate of browning with substrate content and enzyme activity. The objective of this research was to investigate the polyphenol oxidase (PPO) and peroxidase (POX) activity in different apple cultivars. Apples Gravin Goldach, Bay 4152, Sonnen Glanz, Gala Mitslugla apples were obtained from an orchad of Hohere Bundeslehranstalt und das Bundesamt fur Wein und Obstbau in Klosterneuburg, Vienna, Austria, then Apple from each cultivar was cut and separated in two parts, peel with seed (red flesh) and peel without seed (white flesh) , then PPO and POX were determined. The results showed that tThe highest PPO activity is presented by red flesh of Bay 4152 cultivar, whereas the lowest detected in red flesh Gala Mitslugla. PPO activity on apple flesh of red Bay 4152, white Sonnen Glanz, red gravin Goldach and red Gala Mitslugla were 5.01E+04, 4.79+04, 3.17+04 and 1.91E+04 &

Keywords
Apple, flesh, PPO, POX

Topic
Postharvest and food engineering

Link: https://ifory.id/abstract/fJghby8CVct6


Designing First Aid Box Based on Material Apects for Sport Facilities
Khansa Nadilah Taufiq (a*), Diena Yudiarti (b), Muchlis (b)

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Corresponding Author
Khansa Nadilah Taufiq

Institutions
a) School of Creative Industries, Telkom University.
Jalan Telekomunikasi No. 1, Bandung, 40257
*khansanadilahtaufiq[at]gmail.com
b) School of Creative Industries, Telkom University.
Jalan Telekomunikasi No. 1, Bandung, 40257

Abstract
Sports infrastructure is a place to working out. In doing so, people need to pay attention in safety and security measures because sports activities are vulnerable against accidents and injuries. The location in this case study is in GOR Saparua, where first aid is unavailable so visitors are find difficulty for searching help to treat victims and those who need help. The purpose of this research is to make people who regularly visit the sport infrastructure in helping each other easier, increasing amenities, and anticipating serious injuries in sport facilities. This research is using qualitative research method in which supported by data collection technique like observation, interview, documentation, literature review, and comparative analysis. This research would produce a well-being public amenities in the shape of a first aid. This first aid amenities that is going to buildisbased on the material aspect. The materials would have advantages if it is applied to outdoor room. Moreover, the strength and durability of the materials woulddetermined the quality of the product and this product would satisfy the need of sport facilities visitors.

Keywords
Facility, Product, First Aid, Sport.

Topic
Design

Link: https://ifory.id/abstract/k6FYA37tPfXu


Drawing Mama, a Practical Drawing Tutorial Book for Parents
Yanuar Rahman (a*), Devi Arifiani Azhar (b)

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Corresponding Author
Yanuar Rahman

Institutions
a) Visual Communication Design Program, School of Creative Industries, Telkom University, Bandung, Indonesia
*vidiyan[at]telkomuniversity.ac.id
b) Familia Kreativa Community, Bandung, Indonesia

Abstract
Parents need to be closer to their children, especially when they are in early years. The process of the approach can be done in some creative way, one example is drawing together with children. But apparently many parents claim that they cannot draw. Indeed, parents do not need to be able to draw perfectly, but it will be more valuable if parents can draw properly, because it can make the interaction process between parents and children become more meaningful and memo-rable for both. For this reason, efforts have been made to provide basic insights and practical drawing techniques for par-ents. Actually, there are already many materials how to draw for children and adolescents, therefore this practical drawing techniques are packaged in the form of a book are intended specifically for parents, especially in Indonesia. The drawing method used in this book is observation and imitation of images. The results of this study are three books learning practi-cal drawing for parents that can be used to support interaction with children at home.

Keywords
Drawing technique; Book; Parenting

Topic
Design

Link: https://ifory.id/abstract/r826BHpbNvae


QUALITY IMPROVEMENT of COPRA THROUGH THE IMPLEMENTATION of WHITE COPRA OVEN
Ahmad Zubair Sultan (a*), Nur Hamzah (a), Muh. Rusdi(a)

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Corresponding Author
Ahmad Zubair Sultan

Institutions
a) Department of Mechanical Engineering, Politeknik Negeri Ujung Pandang. Jl. Perintis Kemerdekaan km 10, Tamalanrea, Makassar 90245, Indonesia
*ahmadzubairsultan[at]poliupg.ac.id

Abstract
The common process of making copra is by drying under sunlight or fumigating by utilizing biomass (coconut shell). The disadvantages of this method of drying and fumigation are that processing time lasts for 5-7 days and it is very dependent on weather conditions. In addition copra quality was often unstable, moldy and moisture content is not suitable therefore cannot fulfill requirements as white copra. Selayar regency has known as a copra producing center in South Sulawesi, therefore it becomes one of the considerations of choosing community creativity program (PKM) partners from this region. The goal to be achieved is the process of transferring technology to partners so that motivate other coconut farmers who will eventually be able to increase their income. The output of this activity is the result of a white copra drying oven. The program implementation phase begins with the design of the drying oven at the Politeknik Negeri Ujung Pandang (PNUP) mechanical workshop followed by demonstration of equipment usage at the partner location and the final stage of the activity is the delivery of the equipment to the partners From the result of testing equipment, the quality obtained was 10.14% moisture content, 54.15 oil content and 0.05% free fatty acid level for 25 hours drying time. This result has met the C Grade of SNI standard.

Keywords
White copra dryer; Quality improvement

Topic
Food Science and Technology

Link: https://ifory.id/abstract/cfg3nzVUBbtN


ADSORPTION ABILITY OF BAGASSE CELLULOSE (Saccharum Officinarum. L) WITH NaOH CONCENTRATION VARIATION ON COPPER (II) IONS
Yudhi Utomo*, Sarah Andini Larasati, Surjani Wonorahardjo

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Corresponding Author
Ihsan Budi Rachman

Institutions
Department of Chemistry, Faculty of Mathematics and Natural Sciences, Universitas
Negeri Malang, Indonesia
*Email: yudhi.utomo.fmipa[at]um.ac.id

Abstract
The Research on characterization and test the ability of the adsorbent made from bagasse cellulose (Saccharum Officinarum. L) has been carried out. The research objective was to determine the effect of delignification on the characterization of bagasse adsorbent in terms of moisture content, ash content, functional group identification and surface morphology. This research also studied the adsorption power of bagasse adsorbent before and after delignification. The study consisted of five stages including the preparation of bagasse biomass as an adsorbent, delignification of bagasse adsorbent with NaOH, Characterization of bagasse adsorbent which included moisture content, ash content, functional group identification and identification of the adsorbent surface, adsorption of copper (II) ions using adsorbents bagasse before and after delignification and analysis of copper (II) ion concentrations after adsorption with Atomic Absorption Spectroscopy (AAS). The results showed that adsorbents bagasse of delignification with NaOH 0.5 M, the water content 8.91 % and ash content 2.47 % had a value below the maximum value of the adsorbent quality requirements according to SNI 06-3730-1995. Identification of the adsorbent surface shows the influence of delignification with NaOH and ultrasonic wave irradiation indicated the presence of cavities on the surface of the bagasse adsorbent. The adsorption power of Cu (II) ions of bagasse pulp adsorbent before delignification was 55.48% and after delignification of 95.17%.

Keywords
adsorption, bagasse, delignification, Cu (II) ions

Topic
Environmental Engineering

Link: https://ifory.id/abstract/UTVpfgWwEQev


Effectiveness of Size of Activated Natural Zeolite Catalysts and Hydrolysis time on conversion of Cellulose to Glucose with ultrasound assistance
Sumari Sumari, Aman Santoso, Nazriati Nazriati, Alifatul Maghfirah Ramadhani

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Corresponding Author
Ihsan Budi Rachman

Institutions
Chemistry Department, Faculty of Mathematics and Science, State University of
Malang, Jl. Semarang No.5 Malang 65145, Indonesia

Abstract
The study aimed to determine type natural zeolite from Malang East Java and the size of the activated natural zeolite as a catalyst as well as hydrolysis time on conversion cellulose to glucose that was assisted by ultrasound. Natural zeolite rock was crushed and sieved in the size of 50, 100, and 200 mesh. Zeolite was activated by means of heating at a temperature of 500 ℃ for 5 hours. The zeolite characterized using XRD and BET. Hydrolysis of cellulose using variation of mesh size and ultrasonication time. Hydrolysis results were measured using the Nelson-Somogyi test. The results showed that the type of natural zeolite from Malang East Java is a mordenite. Surface area of activated natural zeolite in the size of 50, 100, and 200 mesh respectively is 13.065, 99.096 and 27.081 m2/g. The highest yield of glucose obtained when it was used an activated natural zeolite in the size of 100 mesh and sonicated during 240 minutes. The highest yield of hydrolysis cellulose to glucose when it is used natural zeolite catalysts active with a size of 100 mesh that is 12.69%.

Keywords
activated natural zeolite, cellulose, glucose, hydrolysis, ultrasound.

Topic
Biochemistry

Link: https://ifory.id/abstract/BZyjrpUzHAt8


In vitro antibacterial assay of Camellia sinensis leaf extract and Cotrimoxazole on Staphylococcus aureus
Dewi Wahidatul Khasanah, Reza Hakim, Erna Sulistyowati

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Corresponding Author
Erna Sulistyowati

Institutions
University of Islam Malang (UNISMA)

Abstract
Background: Green tea leaf (Camelia sinensis) possess certain antibacterial compounds. Recent studies have been presented that C sinensis has critical roles in bacterial breakdown proccess. This study identified the antibacterial activity of C. sinensis leaf extract against Staphylococcus aureus in combination with cotrimoxazole. Methods: Methanolic or decoction extract of C sinensis were determined. The antibacterial activities (single or in combination with cotrimoxazole) were measured with zone of inhibition (ZOI) assay through agar well diffusion method. These ZOI were evaluated with Ameri-Ziaei Double Antibiotic Synergism Test (AZDAST). The data was analyzed with Kolmogorov-Smirnov, followed by a non-parametric Mann-Whitney Test. Significant level was at p<0.05. Results: The ZOI-s diameter of S. aureus on combination of C. sinensis methanolic extract with cotrimoxazole, C. sinensis decoction with cotrimoxazole, low dose of cotrimoxazole, single high dose of C. sinensis methanolic extract, single low dose of C. sinensis methanolic extract, and C.sinensis decoction were 25.67 ± 5.8 mm, 25.67 ± 1.53 mm, 10.33±0.58 mm, 9.67±0.58 mm, 8.67±0.58 mm, and 0 mm, respectively. Combination of C. sinensis methanolic extract with cotrimoxazole and C. sinensis decoction with cotrimoxazole were significantly increased ZOI-s diameter (p<0.05). Combination of C. sinensis methanolic extract and cotrimoxazole has synergistic effect, whereas C. sinensis decoction with cotrimoxazole showed potentiation effect. Conclusion: Combination of C. sinensis leaf extract and cotrimoxazole is potential as an antibacterial agent.

Keywords
Camellia sinensis, Cotrimoxazole, Staphylococcus aureus, antibacterial assay

Topic
Biomedical Science

Link: https://ifory.id/abstract/Bd9bMR4nq8Gm


Subject Teacher Conference as a Catalyst for Transformative Learning among English Teachers of Junior High Schools in Sumbawa Regency
Henny Soepriyanti, Eka Fitriana, Udin

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Corresponding Author
Henny Soepriyanti

Institutions
Faculty of Education
School of Languages and Arts
University of Mataram

Abstract
The West Nusa Tenggara Ministry of Education and Culture has made substantial efforts to revitalize the Subject Teachers Conference (a.k.a MGMP) through various types of professional development programs, but these efforts are not well documented yet. Thus, its impact is not widely known among educators in the region. The implementation of MGMPs generally takes place routinely every year without any effort of the competent parties to evaluate its benefits and effectiveness. The current study aims to describe the success factors of the MGMP as a catalyst for transformative learning among English teachers of junior high school in Sumbawa Regency, outline the impact of transformative learning on the teachers- improved professionalism and uncover constraints faced by English teachers of junior high schools in practicing transformative learning in MGMP. The study employed a qualitative approach to account for teachers- developed transformative learning in MGMP. A qualitative research design with a multiple-case study approach was used as the basis for collecting, analyzing and comparing data from the field. This data were obtained through a number of activities in the field, such as focused group discussions, observations, and document studies. These data collected were analyzed using thematic analysis approach. The process of data reduction, data presentation, and conclusion drawing and verification followed prior to the report of the findings. The research reveals two different types of transformative learning experienced by the participants: Inclusive Transformation (IT) and Transitional Transformation (TT). Detail explanation for each is provided in this paper.

Keywords
Subject Teachers Conference, Transformative Learning, Professional Development

Topic
Other Areas of Education

Link: https://ifory.id/abstract/r7bcYy2jDQXg


The Increasing of Students Mathematics Critical Thinking Ability through Problem Based Learning
Yunita Sari(a*), Edy Surya(b), Asmin(b)

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Corresponding Author
Yunita Sari

Institutions
a) Postgraduate Program of Mathematics Education, Universitas Negeri Medan, Indonesia
*yunitasys44[at]gmail.com
b) Lecturer in Postgraduate Program of Mathematics Education, Universitas Negeri Medan, Indonesia

Abstract
Critical thinking is a part of higher order thinking ability that require students to develop the process of analyzing or evaluating information on a problem based on logical thinking to determine decissions. But the fact in learning mathemathics, this ability is still not developed well, so that the aplication of problem based learning is expected to be a solution to increase students mathematics critical thinking ability. The purpose of this study is to identity the increasing of students mathematics critical thinking ability as an impact of problem based learning approach. This study was an quasi experimental research. The population of this research is all students in Junior High School of Dwitunggal Tanjung Morawa. The students in VII-1 is choosen as the experimental class and students in VII-2 is choosen as the control class by purposive sampling technique. The data in this study were analyzed using Two Ways ANOVA. The result of this research are the increasing of students mathematics critical thinking ability using problem based learning is higher than regular learning and there is no interaction between mathematics prerequsite ability and learning on students mathematics critical thinking ability.

Keywords
Mathematics Critical Thinking Ability, Problem Based Learning

Topic
Mathematics,Science and Nursing Education

Link: https://ifory.id/abstract/wKU4DmyzEj3H


AN ANALYSIS OF STUDENTS KNOWLEDGE ON THE STRUCTURE AND FUNCTION OF PLANT TISSUES IN SENIOR HIGH SCHOOLS OF MEDAN
Riesyatul Khairiyah Nasution, Fauziyah Harahap, Syahmi Edi

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Corresponding Author
Riesyatul Khairiyah Nasution

Institutions
Universitas Negeri Medan

Abstract
The aim of this study was to determine the students knowledge on the structure and function of plant tissues in Senior High Schools of Medan in 2017/2018. The analysis of students knowledge can be seen from two aspects, namely: 1) an analysis of students knowledge on the structure and function of plant tissues in Senior High Schools of Medan; 2) an analysis of students knowledge on the structure and function of plant tissues in each State High School of Medan. This type of research was descriptive research with a quantitative approach. The study sample was 547 students in class XI-Science Program (IPA) representing 7 Public High Schools (SMAN) in Medan, namely SMAN 4 Medan, SMAN 6 Medan, SMAN 8 Medan, SMAN 10 Medan, SMAN 11 Medan, SMAN 12 Medan, SMAN 14 Medan, and SMAN 14 Medan. The research data was taken from the knowledge of students by using diagnostic tests in the form of multiple choices. While data acquisition was analyzed descriptively. The results showed that the students knowledge in all high schools of Medan were relatively good (76.88), meanwhile based on each school, namely the students of SMAN 6 were very good (82.24), SMAN 11 were good (80.09), SMAN 4 were good (78.16), SMAN 12 were good (76.38), SMAN 14 were good (75.93), SMAN 10 were good (73.36) and SMAN 8 were good (72.03), respectively.

Keywords
Knowledge, Diagnostic Tests, Structure and Function of Plant Tissues

Topic
Education and Research Global Issue

Link: https://ifory.id/abstract/2DvaJg68nCe7


Dynamics of marine carbonate system along the main route of the Indonesian throughflow
Faisal Hamzah1,2(*), Minhan Dai2, Zexun Wei3,4, Dongliang Yuan5,6 and Hanif Budi Prayitno7

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Corresponding Author
Faisal Hamzah

Institutions
1Institute for Marine Research and Observation, Ministry of Marine Affairs and Fisheries, Bali, 82251 Indonesia. (faisalhamzah[at]kkp.go.id)
2State Key Laboratory of Marine Environmental Science, College of Ocean and Earth Science, Xiamen University, Xiamen, 361102, China
3First Institute of Oceanography, State Oceanic Administration, Qingdao 266061, China
4Laboratory for Regional Oceanography and Numerical Modeling, Qingdao National Laboratory for Marine Science and Technology, Qingdao, 266237, China
5Key Laboratory of Ocean Circulation and Waves, Institute of Oceanology, Chinese Academy of Sciences
6Qingdao National Laboratory for Marine Science and Technology, and Center for Ocean Mega-Science, Chinese Academy of Sciences, Qingdao, and University of Chinese Academy of Sciences, Beijing, China
7Research Center for Oceanography, Indonesian Institute of Sciences, Jakarta, Indonesia

Abstract
Research on the carbonate system in the tropical regime of the Indonesian Seas is limited and required to understand carbonate dynamics due to the Indonesian throughflow (ITF). Here, we present marine carbonate system along the main routes of the ITF spanned Mindanao-Sulawesi, Sulawesi Sea, Makassar Strait and Lombok Strait during strong 2015 El Niño and transition seasons of October 2017. Along the main routes, dissolved inorganic carbon (DIC) and total alkalinity (TAlk) were shown lower compared to the main outflow passage of the Lombok Strait. Physical and biogeochemical processes in the upper thermocline is dominated by photosynthesis and carbon dioxide (CO2) release to the atmosphere induced by vertical mixing. DIC vs. TAlk relationship shown mixing process occurred in the upper thermocline following the stratified North Pacific waters. In the upper 150 m, freshwater contribution changed the ITF water structures particularly after the Labbani channel to the Lombok Strait. Strong seasonal and spatial variabilities of sea-air exchange along the main routes. The difference between sea and air partial CO2 (ΔpCO2) in the Mindanao-Sulawesi to eastern Sulawesi Sea showed the main inflow act as sink with a slightly source of atmospheric CO2 ranged from -7 to 23 μatm (-0.19-0.72 mmol C m-2 d-1), while the Makassar strait (3.4-128 μatm) and along southern Makassar Strait to the Lombok Strait (51-76 μatm) were act a source within CO2 degassing of 0.09-8.3 and 2.2-6.9 mmol C m-2 d-1, respectively. Estimating potential carbon flux to support the Indian Ocean primary productivity from the Makassar Strait was ~9972 Tg C y-1 whereas 2090 Tg C y-1 exports to the Indian Ocean via the Lombok Strait, while the remained carbon of 7881 Tg C y-1 were transported to the Banda Sea.

Keywords
carbonate system, Indonesian Sea, Indonesian Throughflow

Topic
Coastal and Ocean Dynamics

Link: https://ifory.id/abstract/utG8yzCEPnX6


HOW WEBSITE CHARACTERISTICS GIVE IMPACT TO CUSTOMER LOYALTY ON ONLINE STORES THROUGH CUSTOMER SATISFACTION
Triesti Candrawati (a*), Retno Widiastuti (b), Widi Dwi Ernawati (b)

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Corresponding Author
TRIESTI CANDRAWATI

Institutions
POLITEKNIK NEGERI MALANG

Abstract
The development of online business is very rapidly in now days. Therefore, the online business requires a lot of effort compete with similiar business. To be surviving inthe online business can be done by providing maximum satisfaction to consumers and maintaining belief in the products offered both in terms of price and quality of goods by using a good website. The purpose of this study is to determine the effect of Website Characteristic to customer satisfaction and impact to customer loyalty on the online store. The population of this research is the first grade student of Diploma 4 Management Accounting in State Politechnic of Malang. Using purposive sampling method dan slovin formula 138 samples were collected. In this reseacrh, the analysis technique used was linier regression namely path analysis. Then Hypotesis test was done and the calssical assumption test which consists of autocorellation test, heteroskedasity test, multikolonieritas and normally test will be conducting. By using 5% the significance level, some conclusions can be obtained from this research. Constant value obtained significance (P) if 0.000 is smaller than 0.05. The conclusion that can be drawn based the result of hypothesis testing on the F-test is that the design of the site (x2), informative (x3), Security (x3), and Communication (x5) have a partially significant effect to the satisfaction, but the variable of shooping Convenience (x1) has no significant effect partially on the satrisfaction. Beside that the design of the site (x2), informative (x3), Security (x3), and Communication (x5) have a partially significant effect to the loyalty, but the variable of shooping Convenience (x1) has no significant effect partially on the influence on customers- loyalty. The customers- satisfaction have significant simultaneous influence on customers- loyalty.

Keywords
Website Characteristics, Customer Satisfaction, Customer Loyalty, and Online Business

Topic
E-Marketing

Link: https://ifory.id/abstract/Lx7NhEXwvU4K


DOES INTELLECTUAL CAPITAL AFFECT THE COMPETITIVENESS OF INDONESIAN ACCOUNTING FIRMS?
Jessica Natalia Salim, Fely Julia Christina Hartanto, Irene Shania, Devie

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Corresponding Author
Jessica Natalia Salim

Institutions
Petra Christian University
Siwalankerto 121-131, Surabaya, Indonesia

Abstract
The purpose of this paper is to find out the relationship between Intellectual Capital, Organizational Learning, and Competitive advantage considering Information Technology Investment in Public Accountant Firm. Data were collected from 391 Public Accounting Firms registered with the Ministry of Finance of the Republic of Indonesia as of January 2019. The survey was sent by email and a total of 51 valid questionnaires were obtained and used to test the research model. This paper adopts Statistical Product and Service Solutions (SPSS) and Partial Least Square (PLS) program to test the direct effect and moderating effect of the variables. The result indicate that Intellectual Capital and Organization Learning are significant factors in creating Public Accountant Firm-s Competitive Advantage. Moderating effect of Information Technology Investment on Intellectual Capital and Competitive Advantages is confirmed. However this study does not distinguish public accounting firms affiliated with foreign parties or not affiliated, this can affect the results of research because public accounting firms affiliated with foreign parties will better appreciate organizational learning and intellectual capital. Suggestion for future research is to distinguish between a public accounting firm affiliated with a foreign party and not affiliated. This research can provide benefits for Public Accountant Firms to know the implications of Intellectual Capital, Organizational Learning, and Information Technology Investment in improving Competitive Advantage of the firm. This research is the first research that transforms the variables of the investment in Information Technology, Organizational Learning, and Intellectual capital in Indonesian Public Accounting Firms in creating competitive advantage.

Keywords
Intellectual Capital, Organizational Learning, and Information Technology Investment, and Competitive Advantage

Topic
Accounting

Link: https://ifory.id/abstract/DCVBrLyktbqg


Utilization of Plastic Waste Processing for Oil Fuel at Tambaan Beach, Pasuruan City.
Rudianto1, Erni Yudaningtyas 2. Tri Djoko Lelono3, Rarasrum Dyah Kasitowati 4.

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Corresponding Author
Rudianto Rudianto

Institutions
1). Marine Science Study Program, Faculty of Fisheries and Marine Science, Brawijaya University, Malang, Indonesia
2). Department of Electrical Engineering, Faculty of Engineering, Brawijaya University, Indonesia
3). Fisheries Resource Utilization Study Program, Faculty of Fisheries and Marine Science, Brawijaya University, Malang, Indonesia
4). Marine Science Study Program, Faculty of Fisheries and Marine Science, Brawijaya University, Malang, Indonesia

Abstract
The amount of waste in Indonesia is estimated to reach 68 million tons in 2019, of which 9.52 million tons is plastic waste. With this amount, Indonesia is ranked second in the world as the largest producer of plastic waste. One area that suffers from plastic waste is the coastal area. This plastic waste is difficult to decompose and cause environmental problems. Likewise, it happened on the Tambaan coast in Tambaan sub-district, Panggungrejo sub-district, Pasuruan city. Current conditions of plastic waste accumulate throughout the coastal area. The accumulation of scattered plastic waste and its proximity to the residents settlements has become a hotbed of mosquitoes and a pungent smell. The Serving Doctoral Program at Universitas Brawijaya offers a solution to process plastic waste into fuel oil such as diesel, kerosene, and premium. The technology used is Muryanis distillation from Wlingi, Blitar Regency. The destroyer can change certain types of plastic waste to produce fuel. Karangtaruna Bina Hangtuah will be a reliable partner to be able to assist implementation in the field. This Serving Doctoral program aims to strengthen the capacity of Karangtaruna in Tambaan Village to be more concerned about the environmental problems of Tambaan beach by processing waste that has been polluted by plastic waste. The method of Muryanis distillation technology application processes plastic waste into BBM. The results of plastic waste treatment show that 10 kg of plastic waste that has been dried and distilled into diesel is 60%, 35% premium, and 15% kerosene.

Keywords
Plastic waste; distillation; diesel; premium; kerosene

Topic
Engineering

Link: https://ifory.id/abstract/aNdz6qHY8mTy


THE DIFFERENCES OF PATIENT SATISFACTION LEVEL IN PUBLIC AND PRIVATE HOSPITALS IN MAKASSAR
Fuad Husain Akbar(*a), Fridawaty Rivai(b), Abd Hair Awang(c)

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Corresponding Author
Fuad Husain Akbar

Institutions
a,b Department of Dental Public Health, Faculty of Dentistry, Hasanuddin University, Makassar, Indonesia
b Department of Hospital Management, Faculty of Public Health, Hasanuddin University, Makassar, Indonesia
c Abdul Hair Awang, Faculty of Sosial Sciences and Humanities, Selangor, National University of Malaysia

Abstract
Objective: To know the difference of patients satisfaction level in dental department of public hospital and private hospital in Makassar Methods: This study was conducted in December 2017 - February 2018 in dental department of Labuang Baji which is a government hospital and Ibnu Sina Hospital which is a private hospital. The samples were all patients who received dental treatment. Patient satisfaction was measured using a Patient Satisfaction Questionaire (PSQ-18). Data were tested by using Independent T-Test and ANOVA. The data is processed using SPSS version 24. Results: There were significant differences in the general satisfaction, accessibility, convenience, and communication domain between public and private hospitals (p <0.05), where the mean value of patient satisfaction was higher in private hospitals Conclusion: Patients in private hospitals are more satisfied with the health services provided by health care providers, compared to patients in public hospitals.

Keywords
Keyword: Satisfaction; Government; Private; Quality; Accessibility; Indonesia

Topic
Quality, Safety and Service

Link: https://ifory.id/abstract/Jt7aAmjEGHYw


IDENTIFICATION OF SERVICE QUALITY IN MEDICAL RECORD MANAGEMENT SYSTEM BASED ON ELEMENTS OF MANAGEMENT IN RSUD Dr. ISKAK TULUNGAGUNG
Gerardin Ranind Kirana1, Reny Nugraheni1, Oktika Aldiana2

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Corresponding Author
Gerardin Ranind Kirana

Institutions
1S1 Kesehatan Masyarakat, IIK Bhakti Wiyata Kediri
2D3 Rekam Medis dan Informasi Kesehatan, IIK Bhakti Wiyata Kediri
gerardin.ranind.kirana[at]iik.ac.id

Abstract
Filing is an activity of storing medical records aimed at protecting it from physical damage and the contents of the document. Medical record file storage room at RSUD Dr. Iskak Tulungagung was still insufficient to store existing medical record files. It can affect the quality of service in the medical record management system in the filing room caused by several things in terms of management elements which include man, materials, machines, money, methods. The purpose of this study was to identify service quality in the medical record management system based on management elements in Dr. Hospital. Iskak Tulungagung. This study was descriptive research evaluation. The subjects were the elements of management (5M). Sixteen medical record filing officers were the respondents. Collecting information through interviews and observation. The results of this study were that the medical record file storage room was still insufficient to store the existing medical record file, therefore a portion of the active medical record file was stored in a cardboard box and was not neatly arranged. Judging from the management elements: man, materials, machines, money, methods, this was still not in accordance with the -material- elements, namely the lack of a medical record file storage racks, so it was recommended that the medical record work together with the IT department of RSUD Dr. Iskak Tulungagung to optimize the hospital management information system with the transfer of manual medical records to electronic medical records in the filing section.

Keywords
Hospital, Medical Record, Service Quality, Management System, 5M

Topic
Quality, Safety and Service

Link: https://ifory.id/abstract/87VKxty4FgE9


The Challenges of Active Non-Violence in Creating a Culture of Peace
Martinus Sardi

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Corresponding Author
Latifah Hanum Kusumastuti

Institutions
Universitas Muhammadiyah Yogyakarta

Abstract
The commitment to respond to challenges of active non-violence is urgent in this era. It is because the spread of aggression, terror, violence and the violations of human rights. There have been many victims, such as professional killing, systematic murder, genocide, torture, violence against women and children, and other cruel and inhuman treatments. These barbaric actions cause the growth of the culture of terror and the culture of death which do not respect the human dignity. They will be more terrible if the official government do not take active parts in this matter although they are capable to solve them. Islam as a religion has the obligation to respond to those barbaric actions through active non-violence to create the culture of peace, which promotes and protects the value of peace and fundamental rights in Islamic perspectives. In the Islamic teachings, peace, justice and human rights are inherent rights in the dignity of human. Islam is a unique religion in this world having official teachings of human rights and promoting the culture of peace. This culture must be created and developed together with respect to the culture of life. This is the real challenges that must be resolved.

Keywords
Islam, Active Non-violence, Culture of Peace, Culture of Death, and Violations of Human Rights

Topic
ASIAN Conference on Comparative Laws

Link: https://ifory.id/abstract/ZxMQEXdNVWkr


Cosmic Ray Muons Detection in COMET Experiment Group at KEK Summer Student Program
Hadyan L. Prihadi, Getbogi Hikmawan, Freddy P. Zen

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Corresponding Author
Hadyan Luthfan Prihadi

Institutions
Theoretical High Energy Physics, THEPI Division, Institut Teknologi Bandung, Jl. Ganeca 10 Bandung, Indonesia

Indonesia Center for Theoretical and Mathematical Physics (ICTMP), Institut Teknologi Bandung, Jl. Ganesha 10 Bandung, 40132, Indonesia.

Abstract
In this article, we present some works on the detector part of COMET (COherent Muon to Electron Transition) experiment. The detector system of the COMET experiment uses scintillating materials and photodetectors in general. We apply high voltage input and measure the Gain of a photodetector named MPPC (Multi Pixel Photon Counter) and it is linearly dependent with the high voltage input. After that, we attach an LYSO (Lutetium-Yttrium Oxyorthosillicate) crystal as a scintillating material to the MPPC and then measure the natural radioactive process at around 597 keV energy spectrum and also detect the presence of cosmic-ray muons at around 28.4 MeV energy spectrum.

Keywords
COMET, Cosmic Ray, MPPC, Muon, LYSO, Particle Detector

Topic
Theoretical High Energy Physics

Link: https://ifory.id/abstract/r4B9Vxmu7dHM


The Matrix Elements of Area Operator in (2+1) Euclidean Loop Quantum Gravity
Khazali Fahmi (a*), Freddy Permana Zen (a,b)

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Corresponding Author
Khazali Fahmi

Institutions
a) Theoretical Physics Laboratory, THEPI Division, Institut Teknologi Bandung, Jl. Ganesha 10 Bandung 40132, West Java, Indonesia.
*khazali.fahmi[at]students.itb.ac.id
b) Indonesian Center for Theoretical and Mathematical Physics (ICTMP), Jl. Ganesha 10 Bandung 40132, West Java, Indonesia.

Abstract
In this article we discuss the matrix elements of volume operator in (2+1) Euclidean Loop Quantum Gravity. The Euclidean signature is chosen because it has the same group as (3+1) Lorentzian Loop Quantum Gravity that is SU (2). The techniques used follows what has been done on the volume operator in (3+1) Lorentzian Loop Quantum Gravity. Although both are referred to as volume operator, they both have signi cantly di erent forms, so the initial steps of the discussion will be di erent. The result show that we can express the matrix elements in terms of standard recoupling scheme basis.

Keywords
Loop Quantum Gravity, Volume operator.

Topic
Theoretical High Energy Physics

Link: https://ifory.id/abstract/ftbyRkFXmVNK


Reconstruction of 3D Seismic Velocity Structures in West Java Obtained from Body-wave and Ambient Noise Tomography
Shindy Rosalia(a*), Sri Widiyantoro (b), Andri D. Nugraha (b), Tedi Yudistira (b), Phil R. Cummins (c)

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Corresponding Author
Shindy Rosalia

Institutions
(a) Graduate Program of Geophysical Engineering, Faculty of Mining and Petroleum Engineering, Institute of Technology Bandung
*shindy.rosalia31[at]gmail.com
(b) Global Geophysics Research Group, Faculty of Mining and Petroleum Engineering, Institute of Technology Bandung, Indonesia.
(c) Research School of Earth Sciences, Australian National University, Canberra, ACT, Australia.

Abstract
Three-dimensional seismic velocity structure of crustal and upper mantle in West Java was reconstructed using the combination of body-wave and ambient noise tomography. We use P and S wave arrival data from nearly 1000 events to obtain a deeper (> 10 km), more regional velocity model and use ambient noise cross-correlation data from 75 temporal stations to obtain shallow (<10 km) velocity model with a higher resolution. The combination of both methods could give a comprehensive subsurface image of West Java, especially in the shallower part of northern West Java where there is a lack of body-wave raypath coverage. The seismic velocity structure obtained in this study could be very useful for understanding tectonic activity in the study area, which is important for earthquake disaster mitigation efforts in West Java. The three-dimensional seismic velocity could also be used as the input parameter of another seismological study, e.g. hypocenter determination.

Keywords
Body-wave tomography; Ambient noise tomography; West Java

Topic
Earth and Planetary Sciences

Link: https://ifory.id/abstract/yPMYBXnJTEct


Provision of Indigofera zollingeriana and Turmeric (Curcuma domestica) in Quail Rations on In Vitro Value of Dry Matter and Protein Digestibility
Dwi Suprapto, Sri Purwanti* and Laily Agustina

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Corresponding Author
Sri Purwanti

Institutions
Departement of Animal and Feed Nutrition, Faculty of Animal Husbandry, Hasanuddin University, South Sulawesi, Indonesian Jl. Perintis Kemerdekaan KM. 10 Tamalanrea Makassar, Indonesia.
email: sripurwanti1392[at]gmail.com

Abstract
Animal husbandry development has an important role in the effort to meet the needs of animal protein in the community. Digestion of feed substances is one of the benchmarks in determining the quality of feed ingredients, in addition to their chemical composition. To study digestibility and fermentation in the digestive tract, a very successful and widely used method is In-vitro technique. Turmeric (Curcuma domestica) is plant that pledged as additive feed group fitobiotik at poultry. Indigofera zollingeriana is a legume plant that has the potential as a feed ingredient for protein sources with high protein content along with relatively low fiber content and high digestibility rate. This plant is very good as a source of forage feed in poultry. The design used in this study was a completely randomized design (CRD) with 4 treatments and 5 replications. The composition of the research treatment was as follows: without TPDI and turmeric flour (P0), substituting 6% soybean meal protein with 10% TPDI and 2.5% turmeric flour (P1), substituting 9% soybean meal protein with 15% TPDI and 2, 5% turmeric flour (P2), 12% substitution of soybean meal protein with 20% TPDI and 2.5% turmeric flour (P3). Changes observed were dry matter digestibility and protein digestibility. The results showed that the substitution of soybean meal protein with Indigofera zollingeriana shoot flour at different levels and addition of turmeric significantly affected dry matter digestibility and protein digestibility (P <0.05). The average digestibility of dry matter P1 gave a significantly lower difference with P2 and P3 (P <0.05) and in P3 protein digestibility the difference was significantly lower with P0 and P1 (P <0.05). The conclusion of this study is that the administration of Indigofera zollingeriana at the level of 10% and 2.5% turmeric was able to improve dry matter digestibility by 84.96% and protein digestibility by 35.99%.

Keywords
Indigofera zollingeriana, Turmeric, Dry matter digestibility, Protein digestibility

Topic
Animal Nutrition and feed technology

Link: https://ifory.id/abstract/TBLMKpAC9az4


TEMPERATURE ANALYSIS OF TINGGI RAJA GEOTHERMAL RESERVOIR, SIMALUNGUN DISTRICT
Domini Lestari Sinaga (a), Togi Tampubolon (a*)

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Corresponding Author
DOMINI LESTARI SINAGA

Institutions
(a) Department of Physics, State University Of Medan, Indonesia
Corresponding Author : topartam[at]gmail.com

Abstract
Reservoir temperature measurements have been carried out using the empirical geotermometer method at the Tinggi Raja Geothermal Simalungun district in order to determine the value of the Tinggi Raja geothermal reservoir temperature. The study was conducted using the Na-K geotermometer method, the Na-K-Ca-Mg geotermometer, a Na-K-Ca-Mg geotermometer to obtain the temperature value of the geothermal reservoir. The results of the study based on the empirical Geotermometer equation show the surface temperature of hot water and the average temperature of the reservoir. The average acceptable temperature of the reservoir is the average temperature calculated using a Na-K-Ca Geotermometer.

Keywords
Geotermometer, Geothermal, Geothermal Reservoir

Topic
Physics related sciences

Link: https://ifory.id/abstract/x27uhrqjKC3Y


STRATEGIC KNOWLEDGE MANAGEMENT (Case Study at the Inspectorate General of the Ministry of Research, Technology and Higher Education)
Firdaus Rahmad Akbar, Renwi Noviantini

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Corresponding Author
Firdaus Rahmad Akbar

Institutions
Bina Nusantara University, Jakarta Indonesia
fra.dawuzz.drm[at]gmail.com
Kemristekdikti, Jakarta Indonesia
renwiinovian[at]gmail.com

Abstract
Employees certainly need individuals who can complement each other with good cooperation between employees, subsystems and organizations to increase knowledge. Knowledge Sharing is a way to maintain the integration needs in the distribution of knowledge in organizations. This is in line with the vision and mission of the Inspectorate General of the Ministry of Research, Technology and Higher Education namely in realizing a prosperous and fair society in every field of development, in realizing Knowledge Sharing in disseminating the vision and mission of the Inspectorate General so as to create integration among Inspectorate General staff general public. The data type of research used in this study is a descriptive study with a qualitative method that is in the form of interviews. The speakers in this study were four auditors in each inspector general and four subdivisions. Case study of this study at the Inspectorate General of the Ministry of Research, Technology and Higher Education.

Keywords
Knowledge Management, Activity Based Knowledge Management, Core Knowledge, Knowledge Management Organization

Topic
Organizational Behavior

Link: https://ifory.id/abstract/Lz7CJaxUDdTG


Influence and Application of Digital Marketing in Improving Startup Branding in Tasikmalaya City
Ismail Yusuf, Ghia Gaida Kanita

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Corresponding Author
Ismail Yusuf

Institutions
Universitas Pendidikan Indonesia

Abstract
The startup business in Indonesia is starting to become a trend and has been loved by millennials for the past five years. Many startups then continue to grow and develop into large companies that inspire millennials to try similar businesses. This is influenced by the rapid development of technology which makes it easier for everyone to open a business. However, many of the startup businesses have difficulty marketing their products or services due to a lack of understanding about effective marketing methods. At present one of the marketing methods that are often used by startup businesses is through digital marketing. Digital marketing is an alternative for new startups because of limited promotional budgets. The use of social media and the right website is an alternative that can be used to create an image, attachment and even sales for new pilot businesses. There is a change in marketing style that was originally conventional (offline) to digital (online). The concept of digital marketing for business people is that they can market their products from anywhere and anytime through the internet. However, to be able to optimize digital marketing, an effective marketing communication strategy is needed by new pilot businesses in marketing their products or services. The purpose of this study is to find out how the digital marketing communication strategy is carried out by new pilot businesses in marketing their products or services. In addition, the researcher also knows how the obstacles and benefits of implementing digital marketing for new pilot businesses in the city of Tasikmalaya. This study uses a descriptive quantitative method, the data is collected through an interview process using a closed questionnaire to new pilot businesses in the city of Tasikmalaya.

Keywords
Digital marketing, startup, Tasikmalaya

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/GUADj76KHNEz


Factor Determinants of Cooperative Success
Nizar Alam Hamdani; Eti Kusmiati; Nurbudiawati; Wahyuningsih

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Corresponding Author
Eti Kusmiati

Institutions
Universitas Garut

Abstract
There are several national salvage issues, including low land productivity and quality of salt production, low prices at the farm level, especially during the harvest, and the distribution of iodine salts that meet the requirements are below the target. Cooperatives have an important role in increasing the research of Salt Fish Farmers. This examines important factors in determining the success of the Salt Farm Cooperative. The urgency of this research is to examine more deeply the success process of salt farmer cooperatives, so that verification and exploration can be carried out in determining government policies. The number of samples is 30 cooperatives. Based on the results of the study that the success of Cooperatives can be measured through active business entities, contributions to development, member satisfaction, business performance, cohesiveness and member participation, member services and service to the community. The implication of this study is that cooperatives that manage salt farmers, the greatest success is the contribution to regional development, therefore local governments need to pay attention to cooperatives, especially capital assistance.

Keywords
Cooperative, Salt Production, Business Performance

Topic
Strategic Management, Entrepreneurship and Contemporary Issues

Link: https://ifory.id/abstract/C82R7AhgmzGw


Land Evaluation Suitability for Tobacco (Nicotiana tabacum L.) in Lombok Island West Nusa Tenggara Province With Geographic Information System (GIS)
Murad, Joko Sumarsono, Agriananta Fahmi Hidayat

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Corresponding Author
Murad Murad

Institutions
Agricultural Engineering Departement of Food Technology and Agroindustri Faculty University of Mataram

Abstract
Start Land degradation consequence utilization inappropriate causes depreciation watershed performance. the importance of using land for conservation and cultivation requires wise handling. Tobacco gives good impact to conservation and beneficial to cultivate. Therefore, evaluation of land for tobacco is important. The purpose of this research is to determines land evaluation for tobacco plants at lombok island with divider rainfall, land slope, temperature and soil depth with geographic information system. The results of the land evaluation analysis show that 0% S1 (highly suitable), 32.2% S2 (moderatly suitable), 66.4% S3 (marginally suitable) and 0.4% (not suitable). With that result tobacco plants cultivation as land conservation can be developed in lombok island.

Keywords
Land Evaluation, Tobacco Plants, Lombok Island, Geographic Information System

Topic
Other Agricultural and biosystems topic

Link: https://ifory.id/abstract/Jw8qxL6afNFg


Designing Trays for Rasa-Rasa Stand in D-dieuland Area of Kawasan Wisata Punclut Based on Material Aspect
Elvianita (a*), Martiyadi Nuhidayat (b), Sheila Andita Putri (b).

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Corresponding Author
Elvianita Muslimin

Institutions
a. School of Creative Industries, Telkom University, Jalan Telekomunikasi Terusan Buah Batu No. 1. Bandung 40257. Indonesia.
*elelnitaa[at]gmail.com

b. Faculty of Creative Industries, Telkom University, Jalan Telekomunikasi Terusan Buah Batu No. 1 Bandung 40257. Indonesia

Abstract
Delivering food is an activity that is often found in restaurants or recreation areas in which sell food. In this activity, it needs attention because they have to walk with the heart so as not to spill and have to walk quickly when visitors are crowded. The case study discusses the Rasa-Rasa Stand located at Ddieuland, where Ddieuland uses the environment so it has a steep road because it is on a slope in Ciumbeleuit. The purpose of this study is to improve the quality of food in terms of safety, comfort, and food when delivering food. This study uses qualitative methods that are supported by observational data, documentation, interviews, and analysis. The food utensils presented will be designed in terms of ingredients while this material can be used outdoors and in places with heavy media to be able to support the activities of the waiter when delivering food comfortably.

Keywords
Trays, Spill Out, Stand Rasa-Rasa.

Topic
Design

Link: https://ifory.id/abstract/A8ZLGRWYbTjC


Visual Asset Design Promotion Ciwidey Gambung Tea Plantation Agrotourism Area
Sonson Nurusholih

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Corresponding Author
Sonson Nurusholih

Institutions
Telkom University

Abstract
Agro Tourism The Gambung Ciwidey tea plantation is one of the agrotourism in Bandung Regency. This agrotourism is located in the Gambung tea plantation. It is unfortunate with the many potentials there but not many people know about the existence of this agrotourism. It is necessary to design a promotion with effective media, so that the public knows the whereabouts of this place and is interested in visiting the Ciwidey Tea Plantation Agro Tourism. The obstacle faced by Gambung Ciwidey Tea Plantation Agro Tourism is the lack of promotional media used, as well as limited information. In solving this problem, researchers will use promotional material through the medium of photography. Where photog-raphy techniques will be used in taking photo objects with composition techniques such as symmetrical composition, the rule of thirds, and the golden rule. It is hoped that the promotion of this material can contribute to the community in the Gambung tea plantation which re-quires promotional materials to introduce the Gambung Ciwidey tea plantation agrotourism widely to the public and invite tourists to visit this place.

Keywords
Promotion, Photography, Agrotourism

Topic
Art

Link: https://ifory.id/abstract/Tr8B2xhDFZuC


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